Thanks for this Tommy boiii! Not sure you remember me but thanks for the content- cheers.

Great summary Tom - as usual!

Absolute gem of a video as usual Tom! Thanks brotha

@tomdupreeiii

3 жыл бұрын

So glad you enjoyed it!

Perfect video. Exactly what i needed man, thank you!

@tomdupreeiii

3 жыл бұрын

So glad it helped. Thanks for watching!

Super helpful advice, thank you! I've been running an ongoing growth campaign, but wasn't sure what to do about new releases so this really helps. Going to try implementing for my next release

@tomdupreeiii

3 жыл бұрын

You're so welcome!

Yours and Andrews video helped so much! Thank you! My first campaign did not perform very well, but after two weeks and enough conversions for a lookalike audience it finally goes into the right direction! Can't wait to apply all this gathered knowledge on my next release! :) I'll follow the growth and release campaign idea!

@tomdupreeiii

3 жыл бұрын

Awesome! So glad you stuck with it and are now seeing results!

Subbed. Absolute gems. Thank you so much for sharing your experiences! Can you elaborate on what content you're posting in the ads? Thanks again

this is very valuable knowledge thank you

@tomdupreeiii

2 жыл бұрын

My pleasure!

Great advice! I have been needing this type of advice

@tomdupreeiii

3 жыл бұрын

I’m so glad it helped!

Ha! I asked about this in the livestream, and you already made a video 😂 Thank you so much! Dope video dude! 😀🎉

@tomdupreeiii

3 жыл бұрын

Haha! Boom! I got you dude! 😎

Hey Tom, This is a helpful breakdown. Thank you! What do your ads look like, are they all video? I've found a ton of videos on here that talk to IG and youtube growth hacks but not many about facebook. Or do the ads run mostly on IG and are tracked through FB ads? I'm just starting out but have tons of new music coming out this year! Thanks in advance :D

Hey Tom, thanks for all the awesome video as always. One question, your release campaign, on the ad level, it links to toneden right? I know you always release one single but in my case, I normally either release an EP, an Album, or a single with some acoustic or remix. So my question is, should I have toneden link to the single (the song link) or the whole album/ep link? I know in Growth campaigns, artist link is always best, but I have no idea for an ep/single/album with multiple tracks. And an harder question, how would you figure out what song would make a better single.

Great video as always Tom! I was wondering which type of ad you run for the growth campaign though, like video views, engagement, conversations? Please let me know and keep up the dope content 💪🏽

@tomdupreeiii

3 жыл бұрын

I use conversion ads. You can see all the details on my Spotify growth campaign here: kzread.info/dash/bejne/aqKZ08iCn8Xcgto.html.

Hey Tom, amazing video. What would you suggest in the growth campaign as the release campaign is active? Do I advertise the same song I just released? or the song ive been previously advertising in the growth campaign? Or do you suggest I play solely by the numbers and which ad-set is performing better? Thanks!

@tomdupreeiii

3 жыл бұрын

I would go with whichever one is performing better. During the first week of release I would keep your current ads going in addition to the new song’s ads. After that you can turn off the ones that aren’t working as well.

Another great video!! Thank you. If you're targeting the same audience in both growth and release campaigns, is there a possibility that you're bidding against yourself for placement and therefore unintentionally driving up the price?

@tomdupreeiii

3 жыл бұрын

At the amount I'm spending, it's very unlikely I'm hitting anyone more than once or twice at most, so I think that overlap is negligible. That will only be a factor with much more narrow targeting and higher ad spend. Great question!

Great Advices.

@tomdupreeiii

3 жыл бұрын

Glad it helped!

Hi, Tom great video. When you run the growth campaign, are you sending people to an individual track or are you sending them to your profile page? Thanks in advance.

@tomdupreeiii

3 жыл бұрын

I send them to my profile with the growth campaign. That one is designed to grow my followers.

Clever strategy

@tomdupreeiii

11 ай бұрын

Thanks!

Thanks Tom, this is very helpful! I was wondering, since there's a four week window to trigger the Spotify algorithm after a new release, would you ideally run the release campaigns for a full four weeks if your budget permits?

@tomdupreeiii

3 жыл бұрын

Transferring the ads over to the growth campaign sort of accomplishes that, but if you have the budget, definitely. It can only help!

@CaleboBand

3 жыл бұрын

@@tomdupreeiii makes sense, thanks very much! 😊

hey tom!! thank u so much for your work. are your budgets at the ad set level so it makes it easier to move one ad set from the release campaign to the growth campaign?

@tomdupreeiii

3 жыл бұрын

No, my budget is set at the campaign level, and I always use campaign budget optimization.

@guesstaccount

3 жыл бұрын

@@tomdupreeiii ok right on thank u!!

Im definitely running a growth campaign! Would love to see how you set up your growth campaign and custom audience

@tomdupreeiii

3 жыл бұрын

Dropped a video on it today! kzread.info/dash/bejne/aqKZ08iCn8Xcgto.html

This is great and super helpful! Thank you. I was just wondering, for the growth campaign, what would a "conversion" be? I assume it would be a link click to the track on spotify (so a traffic campaign on facebook)?

@tomdupreeiii

2 жыл бұрын

Glad you enjoyed it! In this case, a conversion is triggered one the user clicks the button on the landing page to go to Spotify. At that point, we have the most amount of data we can get they they intend to go all the way through to Spotify and listen to the track.

@exist0142

2 жыл бұрын

@@tomdupreeiii Got it! Yeah I watched some of your other videos and set up a conversion campaign, which I'm now running. Already starting to get some good data. Exciting/interesting stuff! One thing I'm noticing is that I get way way way better results running ads on feeds rather than stories ($0.21 CPC vs $0.90 CPC, though it's still early at this point). That might have to do with the genre of music I make, which might appeal to people on desktops moreso than mobile (like, heavily digital stuff generally without vocals, perhaps for nerdy types like myself, ha). Anyway, again, much appreciated for these videos, they are incredibly helpful! ❤

What ad campaign are you using on Facebook ads manager for the longterm ads sending people to your Spotify profile? Also are you pushing these Facebook ads to both Instagram and Facebook or just Instagram stories (with swipe up)? Thanks so much!

@tomdupreeiii

3 жыл бұрын

I'm still using a conversion campaign and I am using stories placements on Instagram, Facebook, and Messenger.

Hi Tom, thanks for the videos and that strstegic talk about how to best run your FB adds. I am looking for a technical video on the how you make the actual ads! There are just too many options in there that I feel like I am trying things randomly! Any suggestions?

@tomdupreeiii

2 жыл бұрын

Yes! I have a video where I walk though my entire process of ad creation inside Final Cut. I don’t remember the exact name of the video, but look through my channel and you’ll find it. I believe the thumbnail says “Ads That Convert”.

@wellens_artist

2 жыл бұрын

@@tomdupreeiii Thx I will look it up. Started a growth ad last night and my conversions are still at 0 after 1000 impression and 120 clics... Sort of odd that I have 120 clics and no one ended up on my webpage???. It seems like I don't really understand what I should do with the pixel once it's installed on my website! But thx, your video are really informative.

Hi Tom, been watching your videos in hopes of getting some FB ads running for my coming years releases. With your $5k/yr budget, is the goal to make all of that back in streams in the long run? or is this just to grow your spotify following to sell maybe concert tickets, or merch or other things that have less to do with money from spotify? Thanks!

🔥🔥🔥

@tomdupreeiii

3 жыл бұрын

🙌🏻🙌🏻

Would love to see some of your ads that your are running. Album cover with just audio? Animated cover with audio? I think the copy an ad visual has a lot to do with the success of the ad as well...

@tomdupreeiii

3 жыл бұрын

Hers a recent video I did on my ads that might help: kzread.info/dash/bejne/iH2Ey5iPc6vfgZc.html.

how are you adding the ad set from the release campaign to the growth campaign? just copy and paste? won't that restart the ad and go through the learning phase again?

@dreamresearchgroup3024

3 жыл бұрын

I am curious about this too.

Hi Tom, great advice - so grateful for this- when you great a lookalike what is it based on previous view content or video views or both? And why do you mix a cold audience and a lookalike audience for a single campaign?

@tomdupreeiii

3 жыл бұрын

You're in luck. I actually answered all of those questions in today's video that drops in about 30 min!

@paulmiddletonmusic

3 жыл бұрын

@@tomdupreeiii looking forward to it - thank you

Hi Tom, nice videos. Do you use hyppedit to place your tracking conversion?

@tomdupreeiii

3 жыл бұрын

Thank you! I use ToneDen and love it.

@AyanProject

3 жыл бұрын

@@tomdupreeiii i will check it out. Is it free? Thanks for replying

Hi Tom.. So what ad if your ongoing campaign showing? Your best performing ad for a specific song? It doesn't matter which song as long as it's the best performing ad? So potentially any new song ad can become the ongoing ad? Lastly how are custom audiences different from the lookalike audiences if you are copying a custom audience to a new Ad set, isn't it the same audience? 🙃

For your growth campaign, where do you send them? To your Spotify page or a specific song? Or does it change depending on the ad you are using?

@tomdupreeiii

3 жыл бұрын

Awesome question. For the growth campaign, I send them to my Spotify profile. For the release campaign they go to the song.

@kspape98

3 жыл бұрын

@@tomdupreeiii Thanks man! Great stuff

@Muravchix

3 жыл бұрын

@@tomdupreeiii Thanks Tom, another great video. Do you ask people to "follow" you on Spotify in the ad itself, or do you find that people that click the ad link tend to then press the "follow" button when they arrive at your Spotify profile (without being asked to)? Also, it'd be great if you could show us the ad you use for the growth campaign if possible - thanks!!

This Is Fuckin Gold thanks Tom!

@tomdupreeiii

2 жыл бұрын

So glad it helped!

Great video! Thank you! It will be good to know the return of investment (ROI) on a $5K yearly campaigns.

@tomdupreeiii

9 ай бұрын

There are so many factors that go into it that it's really not possible to give a "one-size-fits-all" answer to that. Things like genre, song, targeting, and location all play a factor. Different countries pay out wildly differing amounts per stream, and no two songs perform the same. I wish I could give a concrete answer to that question.

When you talk about creating a growth campaign, I assumed it would be an overall Spotify channel campaign but at 4:54 it sounds like you are talking about creating one for release after it's been out for a while. Do I have that right? If so, you budget $10 per day, per campaign, one song per campaign?

It would have been perfect if you had shown your screen while explaining !! But thanks a lot for sharing your journey ✌️✌️

@tomdupreeiii

3 жыл бұрын

Fortunately I have lots of videos that dig into pretty much every aspect of this one. You just may have to dig a little. Thanks for watching!

Hi. did I miss the train if I want to promote my song that came out a week ago ? or is it still worth it ?

@tomdupreeiii

3 жыл бұрын

No, you didn't miss the train. Definitely still worth promoting!

What is the ROI on 5K for you within the royalty yearly?

Do you ever find that when you turn off an ad set that it affects the CPC in the other ad set you're running it against?

@tomdupreeiii

2 жыл бұрын

I’ve seen it happen in the short term as CBO figures things out again, but it almost always settles back down over time.

@electivetheatre

2 жыл бұрын

@@tomdupreeiii good to know! Had me worried for a minute 😅

Nice ! could you show it in Fb ad manager?

@tomdupreeiii

2 жыл бұрын

For sure. Dig through my videos. Tons of content inside the ad manager.

@dhaighy

2 жыл бұрын

@@tomdupreeiii Thanks for answering! love your content! only one questions: I got insane good Cost per Unique LC's 0.04-0.02, so i have about 2000 UNIQUE link clicks at this moment but only about 100 streams or listeners on spotify, any idea how this is possible or how this is going wrong in the 'funnel' from the ad directly to the song?

@dhaighy

2 жыл бұрын

and if you're wondering how i got such a good CPC is because i'm really good at creating video ads

Why did Facebook change the daily ad spend from the campaign level to the Ad set level?

Great vid. 10 a day is around 300 a month, its a lot of money to be honest , I tried it but wast sure it was a good investment

@tomdupreeiii

3 жыл бұрын

Yeah it's definitely an investment. The growth campaign really starts to show its strength over time, especially when you get an ad and a song that really do well. Out of six songs I've used this method on, I've only had two that really beat out the others by a wide margin. You may just need to keep releasing until you find that song and that ad that are undeniable in their results.

Hey man, so I make kind of a sad trap type music , the only real artist I can put is lil peep , and the main genre would just be hip hop and “emo music”. Any idea any other music categories I could tie in?????

@tomdupreeiii

3 жыл бұрын

Hmm... Man I don’t know. I’d definitely think about branching out into other topics (not just music) that might be relatable to your fan base as well. That could help.

I'm curious, why do you use FB ads to send people to a landing page to then click on the Spotify link rather than directly to your Spotify page?

@tomdupreeiii

3 жыл бұрын

A landing page allows me to better qualify the user’s interest in my music and lowers the chances of getting hit with bad (bot) traffic.

@ScottLandes

3 жыл бұрын

@@tomdupreeiii What type of landing page are you using? A download gate or just something like a smart link?

Hey Tom ty, interested in ROMI on music hmm

@tomdupreeiii

Жыл бұрын

Of course! Negative at first, but that red will become smaller over time until eventually it flips and starts to become profit. I'm playing the long game.

@AlexKosSaheli

Жыл бұрын

@@tomdupreeiii Cool. Ty. Was lucky, one of my songs blew up organically.

What objectives are you using? Traffic or conversions?

@tomdupreeiii

Жыл бұрын

I use both depending on the current results I'm getting. We also use each objective for different clients with our agency. It just depends on how their audiences is responding to the ads. I'm currently using conversions for myself and I'd say our clients are currently about 80 / 20 conversions to traffic right now.

Thank you! I like your content, and hate your "what's up guys" ;)

@tomdupreeiii

3 жыл бұрын

Haha! Well, get used to it because it's not going anywhere! Thanks for watching.

Are you making more that $5000.00 back on music streams and sales when you do this?

This isn't 100% related to the video here but has anyone had issues with their "fans also like" page on Spotify when running Facebook Ads? For instance, I've been running ads to Spotify for my last two single releases and for a while I didn't have a "fans also like" page. Last week my "fans also like" page showed up on my Spotify profile but a lot (not all but a lot) of the artists are nothing like my kind of music and after doing some digging, these other artists have a lot of the exact same related artists as me. This makes me think there's some bot traffic going on... I've been feeding my ads to all Spotify countries except India. Has anyone had issues like this before?

Are you recouping the ad money from the streams? You have to have a massive amount of streams to recoup this or your money is going in the toilet.

I like the content, but you should definetely change the intro, where you say welcome back to my life. I was watching your videos with 6 friends and all us thought that it cringey af.