Thanks for keeping us updated!! Learnt a lot of your and Andrews videos. Will definitely try traffic ads, since my conversion ads went down the toilet the last months

@tomdupreeiii

2 жыл бұрын

No problem! Glad this one helped. Thank you for continuing to watch.

Grateful for you Tom.

Thanks for sharing your learnings dude! These are all super helpful to hear / see on your end, especially since it was something I was also considering 😅 Great to hear you had a positive experience! Definitely going to try it out as well! 😀🙏

@tomdupreeiii

2 жыл бұрын

Awesome! Hope it goes well!

Thanks for the heads up and the detailed info!

@tomdupreeiii

2 жыл бұрын

Any time!

Thank you Tom for confirmation. I’ve tried traffic ads and it’s been good. It’s sad the date has become so untrustworthy for conversations Ads

More gold content man! You’ve been much help to my music career.

@tomdupreeiii

2 жыл бұрын

Man I'm so happy to hear it!

Thanks a lot for all the insight man! Will definitivley be switching to Traffic ads to test those from today forward✊🏼

@tomdupreeiii

2 жыл бұрын

Glad it was helpful. Hope the switch goes well!

@briandowd135

2 жыл бұрын

On Facebook ads… which one do you purchase to get the traffic ads? “Get more button clicks” or “get more website visitors”? Thanks!

Great information . Thanks Tom.

@tomdupreeiii

2 жыл бұрын

No problem!

Thanks For this great update and insights, I really appreciate it! Looking forward to seeing what’s possible …

@tomdupreeiii

2 жыл бұрын

No problem!

Hey man, just found a load of your vids and just want to say they're really insightful and easy to follow. I'd been running FB ads with no results - simply as I was clueless haha! Thanks for giving me a deeper understanding. Hopefully I can get some decent results! :) new sub here, cheers Tom!

@tomdupreeiii

2 жыл бұрын

Hey thank you so much for the sub! I'm glad you found my videos and am happy to hear they've been helpful!

🔥🔥🔥🔥🔥🔥 Great video Tom

@tomdupreeiii

3 ай бұрын

Glad you enjoyed it

big thanks!!!!! priceless info.

@tomdupreeiii

Жыл бұрын

Glad it was helpful!

I've experienced some bad results recently. I set up my ads, and spent $150 for a week, and only got 100 conversions, while older videos were reporting thousands with the same budget. I made sure my ads were impressive, and well-designed. Got the targeting right. Made adjustments based on my results throughout. 100 conversions was great, and it was cool to see new people discovering my music and connecting with it, but for what I paid, it should have been so much more. I followed the examples of all the tutorials from before, and I didn't yield the same results at all. This video made me realize that it's not just me. I may try out a new ad strategy from here on out! Thanks!

@tomdupreeiii

2 жыл бұрын

Sorry to hear that happened to you. It's definitely not just you. Hopefully this method will pay off a bit more for you!

Thanks Tom! I have a song I just released and am working out the best way to try to get it out to people. Appreciate your help!

@tomdupreeiii

Жыл бұрын

No problem. Thanks for watching!

This is very true, thank u for sharing this

@tomdupreeiii

2 жыл бұрын

No problem!

Interesting, thanks. I'll try that!

thanks for the heads up!

@tomdupreeiii

2 жыл бұрын

No problem!

Totally agree with you Tom, I had the same great experience just using traffic ads.

@tomdupreeiii

10 ай бұрын

Happy to hear traffic ads have been a winner for you!

Interesting. We already noticed something was changing back in November 2021 when the cost per conversion was more than twice as much as our previous campaigns. We also noticed that the conversions that were reported did not translate to streams quite as much as before. I also did a very small scale test, still with conversion ads but without very detailed targeting and those results were actually better. Apparently Facebook was able to find a better audience that way, compared to using the detailed targeting options (people with similar bands and music taste).

@tomdupreeiii

2 жыл бұрын

I've heard others talk about removing all of the targeting options with success as well. Sorry to hear your conversions went off the rails so early.

Very interesting! Only annoying thing is this vid came after I watched a bunch of your vids on how to set up conversion campaigns 🤣

@tomdupreeiii

2 жыл бұрын

Haha! Still good information to know as you go further with marketing beyond just music on Spotify!

Thanks alot for the info bro

@tomdupreeiii

2 жыл бұрын

Any time!

Great post. Now let's see what Andrew has to say, lol.

@tomdupreeiii

2 жыл бұрын

Haha! I'm sure he'll disagree, but that's ok!

@Shiftheads1

2 жыл бұрын

Bruh lol

@Dozenz

Жыл бұрын

🤣🤣🤣 has Andrew's replied yet?

Thank you!!!🙏🏽🎶

@tomdupreeiii

2 жыл бұрын

No problem!

I need that setup video for sure

@tomdupreeiii

2 жыл бұрын

On it!

this video is actually a relief and money saver. I started running my very first conversion ad a few days ago and set a small budget of $30 for 3 day just to see how things would work. I was shocked by the fact that I was charged $11.47 for JUST ONE CONVERSION. Like seriously, wtf!? I'm really glad to know that I'm not the only one having issues. thanks for this video man ! definitely gonna follow the upcoming content on traffic ads

@tomdupreeiii

2 жыл бұрын

No problem dude. Hope the traffic ads go much better for you!

@9yrolder376

2 жыл бұрын

any improvements with traffic? my conversion campaign is also very expensive per result

Love this! I wish you could retarget Link Clicks just like retargeting View Contents. I guess you just have to retarget video views.

Extremely grateful for this video man, was just about to start a conversions campaign too. You're the man for this. I'm thinking about doing a landing page ad, with general interests + narrowing audience to all streaming services instead of 1 (Spotify) (Dont want to limit my already limited audience). 1 adset for T1 + T2 (2/3 ads) and another adset for T3+WW minus bot countries. I know you advise against landing page but would you think this is a good idea? I'll be able to test if the second adset is converting by counting how many streams I'm getting and dividing by the number of clicks Thank you so much man, you didn't have to do this. This video is a gift after being scared this whole week watching peoples conversions crumble on reddit. You have no idea how much this helps

my genre followers are most from Malaysia, Indonesian countries. should i try this method? i am a bit worried of the bots and most users are on free tiers spotify account thus when they click the link, a bit worried that they will stream another songs first in shuffle. what do you think? at the same time, i am thinking of switching from tonedeon to hypeddit using the conversion API as per recent andrew’s video. what’s yout take on this? I am releasing new song soon in 2 weeks

Thank you Tom for keeping us updated! Do you think traffic ads would work aswell on south american countries?

@pyralidmusic

2 жыл бұрын

I’ve tested traffic campaign in Mexico and it did NOT result into listeners on Spotify, even though Mexico is one of my top performing countries on Spotify and has always done really well with conversion ads

So do you skip the landing page altogether? Is it allowed to link directly to a song on Spotify.? So can I make a video and then ask people to click to listen to the song on Spotify and link directly. I think I had problems with trying this in the past.

@tomdupreeiii

Жыл бұрын

Yeah, I go directly to Spotify with traffic campaigns. No landing page. For conversions, I still use a landing page. So just depends on which you decide to use!

Thanks Tom, i've recently done the same. I think i'm going to try Conversion campaigns with Hyppeddit, (they have same really good analytics with breakdown by country, device ect and you can use the Conversion API access token, which i couldn't in Toneden, my understanding (From the video Andrew Southworth did) this will give you about the same amount of info as previous pixel data?? Anyways might try next release with cold audience using this, then move for retargeting traffic audience for weeks 2-4 ect of a new release.

@DBecks09

2 жыл бұрын

I don't know the Hypepeddit details, but the idea behind conversion campaigns is not the reporting. It's the optimization by Facebook. Facebook needs the pixel to know which users convert (click the landing page button) and which ones click on the ad, but then do not convert. With this information, Facebook can show the ads the those users who are more likely to convert. Hence, you get more conversions -> more Spotify listeners. The good thing is that in richer countries, there is almost no difference in Spotify campaigns. People who click will also most likely listen. So there is no need for Facebook to filter out any people who may only click because they don't exist.

Tom I have run many traffic campaigns over the past 2 weeks for an artist and now have been running conversion ads for almost a week. I am using a smartlink for the ad so I can track conversions or see which platforms are being clicked more etc. Because the data is so trashed on Facebook end I have created events on google analytics alongside UTM Parameters to see exactly what is going on. I notice a good 20% of conversions are being lost on facebook end which i can clearly see in my Google Analytics. using this data I am able to determine the real Cost Per Conv. and it is significantly lower than the traffic ads. I can also see that all of the link clicks to my smart link from traffic ads got literally 0 clicks (conversions) at all. They were literally all just page views and that's it. I concluded Facebook just did an amazing job at optimizing to people that will get low click costs and thats it which is what the traffic campaigns focus on. The algorithm doesnt care to show to people that will get conversions cause its not in the objective. So in conclusion I am still running conversion ads it is just annoying to have to use an extra step to determine my actual cost per conv. I must say that this is just data from sending people to a smartlink and not directly to Spotify. The data may be completely different if i sent the traffic directly to Spotify.

@tomdupreeiii

2 жыл бұрын

Thank you for sharing this. Those results aren't too surprising since both campaigns were routing to a landing page. I think, by default, conversions are going to be the winner when a landing page is included. A split test with conversion + landing vs traffic + direct link might be a better comparison. Either way, I'm happy to know about these results. This is probably far more steps than the average user is able to take, so we'll need to keep testing to find an optimal way for the non-technical artist to use these tool effectively.

Thanks for being honest everyone is silent on the topic

@tomdupreeiii

2 жыл бұрын

No problem. My goal is to be transparent about what I'm using and testing. Thanks for watching.

@thepuertoricanlabel1596

2 жыл бұрын

@@tomdupreeiii 🙏🙏

Hello Tom, thank you for your video. I would like to ask you, if I read correctly I've read that since you're using traffic objective, you're sending the promo directly to spotify (without landings) perfect, in this case, how can you measure the conversions? Other question, have you using the subobjective cost per clic or landing page visit? Thank you again

My Guy 🙏🏾

@tomdupreeiii

2 жыл бұрын

I got you 😎

Did you use a smart link landing page for these traffic ads or was the ad pointing directly to Spotify? I wonder if it's even necessary to have a smart link since that was a big part of tracking conversions.

@tomdupreeiii

2 жыл бұрын

No landing page. I'm going directly to Spotify. You're right, the landing page really is only necessary for conversions, otherwise it's just an extra step.

@vxd

2 жыл бұрын

@@tomdupreeiii well its also necessary for the algorithm, it lowers the chance people click and switch off right?

@iamsunsets

2 жыл бұрын

@@tomdupreeiii Cool! I'm definitely trying this out. Thank you!

hey tom. when you're doing the traffic campaign how do you read the data? whats the difference between cost per result, cost per link click, and cost per landing page view? Which one should i be looking at to compare to conversion campaigns?

@tomdupreeiii

2 жыл бұрын

For me, the most important things are link clicks, cost per click, link click-through rate, and location. I kind of compare all of those against my Spotify follower growth and streams to see how successful my campaign is.

Hello, do you send people to a toneden landing page or directly to spotify? Since you might lost people if they go on a landing page, it might be more effective to send them directly to spotify but you might have more "shitty trafic" this way

@tomdupreeiii

2 жыл бұрын

With these new traffic ads, I'm sending people directly to Spotify. No need for the landing page with this type of ad.

@azure4302

2 жыл бұрын

@@tomdupreeiii nice!! but don't you fear to drive more shitty trafic since the landing page doesn't play its role of gate keeper from bots? Is there really a lot of bots on instagram ? I advertise in France (pretty developed country) and stories placement only

@AdrianMilanio

2 жыл бұрын

@@azure4302 if you target the top tier countries like Canada / US etc the risk of bad traffic like click farm and bot stuff isn’t as high

Thanks for the video. Are traffic ads the same on the new add accounts that have the different selections?

@tomdupreeiii

2 жыл бұрын

To my knowledge, yes they are.

Dear Tom, for how long do you approx "test" which of your ADs is performing best under a particular adset ? For example, a verse, chorus and a bridge? Cheers

@tomdupreeiii

2 жыл бұрын

I generally will try to wait a full week to let things iron themselves out before I start turning stuff off.

your videos are so helpful. thank you :)

@tomdupreeiii

2 жыл бұрын

You're so welcome!

Would love to see a video on how you set this up

@tomdupreeiii

2 жыл бұрын

On the way!

What's the targetint that you use? Will use still use the detailed interests: "Spotify" AND [genre]?

@tomdupreeiii

7 ай бұрын

Sometimes. Sometimes I only target Spotify. Sometimes I keep it open. It all depends on artist, genre, song, and the ad. Test stuff!

So does this mean that for campaigns leading traffic to Spotify, the landing page have become obsolete?

Hello Tom, thank you for sharing this very informative video as always! I have a couple of questions if you don't mind: - I checked in my FB analytics and I don't seem to have the same problem as you, meaning in all of my campaigns a have a larger number of Link clicks/Landing page views than results? - What objective do you use in your Traffic campaigns? Link click or Landing page view? I suppose LPV would be a better choice since we want FB to optimize for people who actually land on the target page? - What do you think about using the Toneden auto-redirect feature to send people directly to Spotify but still have the pixel gather some data on people who click? Thank you in advance if you find some time to reply to my comment!

@tomdupreeiii

2 жыл бұрын

You bet! Thanks for watching. That's good you don't have an imbalance of results like I had. I use the link click objective, not landing page views. And yes, using a link redirect but still tracking that data with your pixel is a great move. It's better to have that information and not need it rather than the other way around.

I've started using fb ads with traffic ads and a small budget, but unfortunately I deduced using Spotify for Artists that absolutely all the clicks were mistakes. Most of the 17 clicks I got in fb were from older people (25 to 65 years old), but on Spotify for artists I only have a handful of people in this range which I know are my friends. I started setting up toneden with my own domain, I will try conversion ads next week. And I will remove older people from my audience because even though they might like my music, they seem to misclick a lot

@tuberliciousness

8 ай бұрын

Those 25 year olds aren't the most handy with the mouse. This seems like a good plan.

hypeddit and Andrew have done testing between the two end result; very similar, however, conversion ads still are just a little bit better per $ to gain a good fan in the long run

@tomdupreeiii

2 жыл бұрын

Thanks for the input!

I spoke to a FB rep, they suggest to also try changing the optimization to landing page views in the traffic campaign. Of course you would need to use a landing page and not a direct link to Spotify.

@SpectrumTheOriginator

2 жыл бұрын

I'm currently testing it. Will report back in a few days

@tomdupreeiii

2 жыл бұрын

You might be able to accomplish this with a link redirect as well. Might be worth a test.

Thanks! Please make a video teaching us how to set link click campaigns.

@tomdupreeiii

2 жыл бұрын

Will do soon!

Hey Tom, what is the optimum time for an ad creative video? I made my mine 15s , which I think is too short for people listen then decide to take action. What do you think?

@tomdupreeiii

2 жыл бұрын

I like a 15 second video. That's what I've always used with great results.

Very interesting! Apart from the tracking pixel, which doesn't work for most anyway (many use an adblocker) and with the current iOS this tracking is also a problem because many don't agree to tracking.... Would it make a difference to take the Sportify link directly instead of the landing page with the Spotify link? Do people click more when they see an additional landing page?

@tomdupreeiii

Жыл бұрын

A landing page is only necessary with a conversion campaign. If you're using a traffic campaign, a direct link to Spotify is perfect.

@devarni

Жыл бұрын

Yes, I almost suspected that. From a technical point of view, it doesn't really matter whether it's traffic or conversion anyway? If I have understood correctly, it is only the analysis, e.g. with the Facebook Pixel, that makes the difference? If the landing page does not support the pixel anyway, it makes no difference?

thanks for the gems

@tomdupreeiii

2 жыл бұрын

You bet!

Great video and explanation. Would be great if you could make a video walkthrough for setting up a traffic campaign in 2022. Do you use a toneden landing page for this? Do i need an own domain for this like with conversions? And what is the role of the pixel in this? Greetings from Hannover, Germany

@tomdupreeiii

2 жыл бұрын

Thanks for watching! Replied to this same series of questions on the live stream video. Cheers.

@summerdanceproject

2 жыл бұрын

@@tomdupreeiii Thanks! Always a pleasure to watch your videos:-)

Hi I just subscribed to your channel ….Thks for the video broo, I accually changed a few months ago to google ads, cause I saw the same problem of conversion not workin good as before, but now that u mention, web traffic I will try it now again my promo on face ….. I have a question, makin right now my traffic campaign I see that on the deliver ads they have a few options - landing page, -link clicks - impressions - Nd daily unique reach …. Which one will you recommend me Tom ? Or anybody in the chat ?

Hi there! Great videos! Question, if you're no longer doing conversion campaigns, doesn't that mean that you don't have to redirect them to a landing page anymore? Wouldn't it be more efficient to send them directly to your spotify song link? Thank you.

@tomdupreeiii

9 ай бұрын

That's correct! You only need a landing page with conversion campaigns. Go directly to the destination with a traffic campaign.

@The20ones

9 ай бұрын

@@tomdupreeiii thank you for replying. I've been waiting for it! Do you know what a good ratio is in terms of streams per /clicks (fb/ig ads)

Hi Tom, you write that a spotify link works fine for traffic campaigns. But doesnt have a landing page the advantage to direct fans not only to spotify but also to other straming services?

@tomdupreeiii

5 ай бұрын

Yes, using a landing page is great if you want to give other options. However, I really wouldn't recommend using a landing page with a traffic campaign. If you want to offer multiple options like that, I'd suggest a conversion campaign.

What if you connect your toneden account to google analytics? That way you could measure the conversions from GA (if you set the tag) and also know exactly what your conversion rate is (how many people ckick the button to go to Spotify)

@tomdupreeiii

2 жыл бұрын

I guess you could. I hadn't thought of that. But that would be a ton of extra steps for something that achieves essentially same results as a well-executed traffic campaign in my opinion.

I'm completely confused by which link to use in spotify landing page. I'm told using an album URL ( as oposed to the Spotify track URL ) works better for embedding and ads, as this is a clickable link that people can also play your track from. Does that make sense ? Thanks.

@tomdupreeiii

2 жыл бұрын

I always use either the track link or the link to my artist profile. I never use the album link. The track link will autoplay the song and the profile link will drop them on your profile where they can follow. The only other option I'll use sometimes is a playlist link if I want to send them there. Hope that helps!

@HOL

2 жыл бұрын

@@tomdupreeiii Thanks so much Tom. Some details matter. Getting Spotifiy to tell me these things is like trying to get blood from a stone. You are a Godsend.

@HOL

2 жыл бұрын

Ill just further add - Spotifiy just now informed me There would be no issues if the listener is on Premium, but free users might have trouble listening to the track on demand on mobile In which case it is a question of autoplayability vs reaching all spotify tiers on mobile. About 25% if half are on phones, & half of Spotfy users are on Premium.

This surprised me lol

@tomdupreeiii

2 жыл бұрын

😎

I was just thinking about this. Lately it's been impossible to get my conversions to get below 45 cents. However whenever i try link clicks Almost none of the data carries over as streams. Back to the drawing board i suppose 😅 I'll try narrowing down to higher tier countries

@tomdupreeiii

2 жыл бұрын

Yeah the biggest issue with traffic campaigns is which countries you're targeting. When in doubt, narrow in on the higher tier countries.

@9yrolder376

2 жыл бұрын

45 cents? im at 4 dollars lol

@jayluisofficial

2 жыл бұрын

@@9yrolder376 haha yeah it continued to get worse. Link click campaigns to top tier countries might be a better alternative but it’s often easy to get fake clicks that way too

@9yrolder376

2 жыл бұрын

@@jayluisofficial so my music will be unknown? shit

Hey Tom! Thank you very much for all this, I just have a quick question, why the direct link to spotify doesn't work properly in traffic campaigns but if we use a redirect link, we actually can see the results? Like, what's happening here? Please let me know, I want to sort this problem out once and for all. Thank you very much.

Tom, you read my mind, I literally was thinking today about switching to traffic ads!! Would you still recommend linking to a landing page, or could I link straight to my track on Spotify?

@tomdupreeiii

2 жыл бұрын

I've been going straight to Spotify. No landing page.

@5pmtonowhere

2 жыл бұрын

@@tomdupreeiii thank you!

@5pmtonowhere

2 жыл бұрын

@@tomdupreeiii Related question: I created an ad linking straight to Spotify, but when I came across it and others like it on Instagram stories the link was broken (linked to Spotify but not to the song or artist). Do you have any experience with this? Is there a special version of Spotify links I should use?

Here to learn pre

@tomdupreeiii

2 жыл бұрын

Love it!

I started using traffic ads that link to Spotify a couple months ago, only to top tier countries like US UK France Germany Canada Sweden Australia Netherlands, and today (June 5) my CPC is 9¢ For every 60 clicks I get, it translates to about 30 new Spotify listeners and two new Spotify followers

@tomdupreeiii

2 жыл бұрын

Love it! Congrats dude!

do you have any video on setting up traffic ads?

@tomdupreeiii

2 жыл бұрын

Not yet, but I'll be covering that soon!

I’m sold

@tomdupreeiii

Жыл бұрын

🙏🏻

Been running traffic ads the last few days for my recent release and have only been targeting high tier countries like US France Germany and Canada and have been getting great cost per click, but nothing is translating at all in terms of streams follows etc. any thoughts on what the issue could be? Some of these ads were as low as 6 cents a click which seems completely unlikely, best I’ve managed with the same ad sets were 18 cents. Could this be botted clicks?

@DBecks09

2 жыл бұрын

What are your placements? If it's stories only, that shouldn't happen. But CPC might also be higher in stories. If you have other placements, you might get cheaper clicks but many of them might not actually listen to your song.

@vxCookie

2 жыл бұрын

@@DBecks09 yeah I’ve essentially switched from my normal manual placements almost to exclusively Instagram feed and stories. I’ve had success quite recently with the same ad set up and the budget was just getting eaten up in the wrong places

@pyralidmusic

2 жыл бұрын

Yeah for me it’s also really unpredictable. US seems to convert into actual listeners OK-ish. Not at all as good compared to what conversion campaigns did for me. But other countries didn’t really turn into listeners on Spotify so far :(

Hello Tom,thank you for the news.Will the Accelerator have this info as well?

@tomdupreeiii

2 жыл бұрын

Yes it will. In the process of updating and reimagining the course now!

@Dagardmusic

2 жыл бұрын

@@tomdupreeiii should I wait to release next month ?

@Dagardmusic

2 жыл бұрын

The learning phase should be the same?

Apart of me is relieved by this, almost like traffic and link click campaigns are making a bit of a comeback almost

@tomdupreeiii

2 жыл бұрын

I think they've always been a viable option. Conversions have simply been safer and easier to find quality listeners in more countries. Traffic ads take more discernment in terms of targeting, but once you narrow that down, they're every bit as effective in my experience. Both conversions and traffic are great to have in your tool belt depending on how the other works at any given time.

@xaviarmusic

2 жыл бұрын

@@tomdupreeiii with traffic campaigns though, are you still sending them to a tonrden landing page? Or directly to your Spotify profile?

hey Tom, is there a way for us to segregate the link clicks and create look alike audiences for it? like what we do on conversions?

@Mzilakilla

2 жыл бұрын

Nope

@diffph

2 жыл бұрын

@@Mzilakilla :(

@Mzilakilla

2 жыл бұрын

@@diffph pain ik

@Mzilakilla

2 жыл бұрын

@@diffph since there is no pixel to track people my bro

@tomdupreeiii

2 жыл бұрын

You can if you use a link redirect with your pixel embedded in that. There isn't a native way to do it through Facebook, but you can use something like ToneDen's link shortener tool and stick your pixel inside of that and use that data for retargeting and lookalike creation.

Hi Tom, as an artist from India, its important for me to run ads for India and the surrounding Asian countries as well. But non conversion campaigns really don't do well here due to bot traffic. What do you suggest?

@tomdupreeiii

2 жыл бұрын

In that instance, I would stick with conversion ads, or I would test being incredibly specific with your targeting to avoid those issues as best as you can. Very narrow targeting may work better with traffic ads for you.

@thefortunemusic

2 жыл бұрын

@@tomdupreeiii thank you.. Ill try this

whay does my facebook ad center NOT have all those options?

Can you still build custom audiences from traffic ads and retarget people? Or build LAL’s?

@tomdupreeiii

2 жыл бұрын

Yeah, for sure. You can build audiences from video views or use a link redirect tool to embed your pixel and retarget users who clicked your ad.

Do you still using traffic campaign or revert back to conversion?

@tomdupreeiii

Жыл бұрын

I'm currently using conversions, but I use traffic frequently as well. Both are great options depending on goals and targeting.

are your traffic ads still running as well as when you dropped this video? (are you still narrowing down the targets geographically and getting good results in the US?)

@tomdupreeiii

Жыл бұрын

I'm currently using conversion ads for myself, but I'm running traffic ads for several clients and they are working beautifully. Almost every ad I'm running is targeting some combination of "tier 1" countries, including the US, and getting good results.

Hi Tom, But traffic ads won’t teach the algo which kind of people will convert, so it’s “blind” traffic. Given that, why do you suppose it’s performing better for you?

@tomdupreeiii

2 жыл бұрын

You're right, it doesn't educate Facebook on who "converts" but it does educate the AI on who is clicking through. As long as those clicks are translating through to Spotify, the AI is in a positive feedback loop, so I let it continue. I think there are a combination of factors that are leading to positive results for me (e.g. seasoned ad account, well-defined audience, time and money spent advertising, etc.)

I've been doing this method for a few days and yes the cost is way better, but it seems like its all bot traffic. I am using a hypeddit landing page and can see that its getting tons of visits, but after switching from conversions to traffic, its dropped substantially. from 22% CTR to 12%

@tomdupreeiii

2 жыл бұрын

I've been going direct to Spotify and bypassing the landing page. I've also been targeting a much more narrow list of top tier countries, which has helped with bot traffic. Might try that.

@mikkomattila7444

2 жыл бұрын

​@@tomdupreeiii Do you direct people to a specific song or to your Spotify profile? IF directing to profile, there is - maybe - a better chance in getting a follower :)

Will you update us in case anything changes in the near future? I would guess conversion ads should still be useful when they get fixed eventually

@tomdupreeiii

2 жыл бұрын

Yeah, I'll definitely keep updates going on the channel.

Do you use a smart link or a direct link to your Spotify album?

@tomdupreeiii

Жыл бұрын

I use a direct link to Spotify (or a link redirect) with traffic ads. With conversion ads I use a Toneden smart link (landing page).

Nice post brother. Can you make a traffic Ad video please? Am I supposed to make a traffic Ad with landing page or link clicks?

@tomdupreeiii

2 жыл бұрын

I'll be making more videos on this sort of setup soon. I'm using link clicks.

Shld I still start slow on a brand new ad account before running traffic ads?

@tomdupreeiii

2 жыл бұрын

I would always warm up a new ad account for a week before moving into a campaign that sends people off-site.

Just started my first FB adds. Real curious if I should use TikTok and Sotify ads 🤔

@tomdupreeiii

Жыл бұрын

I still believe Facebook ads are the best. I haven't used TikTok ads much, but Spotify ads aren't very effective. TikTok ads also have a higher barrier to entry at a minimum ad spend of $20 per day per campaign.

Hi Tom it's July 2024 do you still feel that traffic ads are more effective than conversion? Any Chance on an update video to this?

Hi Tom thanks for the insight. Are you still exclusively running traffic ads in 2023- 2024?

@tomdupreeiii

8 ай бұрын

Hey no problem. No, I run a combination of the two, depending on goals, etc. Both currently work well in my experience.

@mixourband

8 ай бұрын

​@@tomdupreeiii My latest campaign is horrible even in tier-1 countries it's overrun with bots. I've spoken 4 -5 times with FB rep by phone together we created new campaigns and Ad sets but nothing is working. This FB Rep admitted that they were having a serious bot issue.

Hi Tom, so now with traffic campaigns, you're sending users directly to spotify, not to a landing page? Thank you

@tomdupreeiii

2 жыл бұрын

Yep, that's right.

@TheWaxRoad

2 жыл бұрын

@@tomdupreeiii Cool, thank you so much!

I was wondering your thoughts 6 months on as I saw Facebook changed some things.

@tomdupreeiii

Жыл бұрын

I'm a fan of both campaign types for different reasons at this point. Traffic campaigns are great for easy setup, plus they work great in more expensive countries. I like conversions for a more global approach and more security from bot traffic.

you fix the pixel of your landing page ??

@tomdupreeiii

2 жыл бұрын

Yeah, everything on my landing pages works great. No technical issues on that front.

my audio add got rejected need help

I have not bothered with conversion campaigns since IOS 14. I can't even get an ad out of the learning phase, so it is a complete waste of my money. At this point, you just need to roll with traffic and keep your cost low.

@tomdupreeiii

Жыл бұрын

Man, that's what's up. I now use a hybrid of the two depending on performance, whereas I only used conversions beforehand.

thanks for the video dude, I wonder why don't you just use conversions for android users

@tomdupreeiii

2 жыл бұрын

I don't want to completely alienate Apple users. I'd much rather find an effective method for all.

OK I just launched a traffic Ad. Maybe I'm missing something but It seems much more straight forward - no pixel, no business account required, no IOS14 hassles with domains etc. Fingers crossed that this works. I didn't see a way to upload multiple videos to test different part of the song - anyone know how to do that?

@Mzilakilla

2 жыл бұрын

I swear I saw this exact comment on another video

@tomdupreeiii

2 жыл бұрын

It is definitely much more straightforward, though I would still recommend using a business account over your personal account.

@tommymags

2 жыл бұрын

@@tomdupreeiii I launched from my business account. I halted the Ad after 109 clicks and zero spotify plays in 3 days. I'm not blaming this on the Ad type, I think something went wrong elsewhere, perhaps the link. I have yet to launch a successful Ad in 3 attempts. I need help. Where's the info to that live chat that you do?

I don't like traffic ads as it has a higher chance of getting bots traffic plus more importantly not being able to build an audience by buying data. The ability to build retargeting and lookalike audience will always have more weight in the long run in my opinion. So the cost per conversion doesn't only include the cost of a new follower or stream but also the ability to target that very person mutiple times over.

@EffyCthulhu

2 жыл бұрын

You made a good statement, at the end of the day the goal is to get super fan not casual fan

@EffyCthulhu

2 жыл бұрын

But traffic ads could be good if you have enough datas, and accurate lookalike audience

@tomdupreeiii

2 жыл бұрын

I agree there is a higher chance of bad traffic with traffic ads, but that mostly has to do with location targeting. If you're targeting the right countries, it becomes far less of an issue. You can also use a link redirect with traffic ads to gather that click-through data, just as you would with conversions. If you're targeting higher tier countries, that data is going to be high-quality and highly effective. Conversions certainly are more data-beneficial, but that is only the case if the data is accurate, which it hasn't been for the past several months for a lot of people. Facebook has been estimating a big portion of it.

Appreciate the insights, Tom. I'm just starting a new campaign for release tomorrow and I couldn't convince myself to trust in conversions at this point. Do you have any thoughts on optimizing the traffic campaign for link clicks vs landing page views?

@tomdupreeiii

2 жыл бұрын

Yeah, I would optimize for link clicks. That's what I've been doing. Hope the new campaign goes well!

@briandowd135

2 жыл бұрын

Is this button your referring to titled get more button clicks on FB ads? Working on this myself

@zacharyaustin

2 жыл бұрын

@@tomdupreeiii Thanks! Will update with the results!

@zacharyaustin

2 жыл бұрын

@@briandowd135 My question was related to the "Optimization for ad delivery" options that you can find under the settings for the ad set you're working with. There's 2 options there: optimized for link clicks or landing page views.

@djbabinec

2 жыл бұрын

@@zacharyaustin for “landing page views” to work correctly, the destination page needs the pixel and the user tracking features to work - this is the same stuff that the conversion campaigns need, which obviously broke with iOS updates. So yes, you have to optimize for link clicks. Attempting to optimize for landing page views will probably net you similar results to conversion campaigns.

Do you still stand by running traffic ads over conversion campaigns?

@tomdupreeiii

Жыл бұрын

I stand by both. I'm currently using both ad types for myself and traffic and/or conversions for my clients, depending on their goals and ad performance. They are two sides of the same coin and, for growth on Spotify, can achieve the same results.

I haven't had any success from traffic ads, as they translated to 2 streams from 300 clicks, so I can't even justify the cost of traffic ads

@tomdupreeiii

Жыл бұрын

Bummer. I'd check your targeting if the stream rate is that low.

Traffic ads have less friction than conversion ads

@tomdupreeiii

2 жыл бұрын

Yep. 💯

It's funny. Newest videos from him show him still using fb ads lol

@tomdupreeiii

Жыл бұрын

Never said I was done with ads. Only conversion ads at the time.

my conversion campaign has a cost per result of almost 4 usd. i will go broke

@tomdupreeiii

2 жыл бұрын

Yeah that's no good...

It could be the songs just trash bro I did it and got 800 clicks from just ten dollars bro if they don’t like the song they not gonna clivk

@tomdupreeiii

2 жыл бұрын

The song and the ad creative are certainly the most important aspects.

ads have never been more annoying