How Domino’s Pizza Mascot Caused a Hostage Situation
Check out how a Dominos Pizza was held hostage all because of their mascot. Today we bring you the true story of a man who held up a Dominos at gunpoint because he was upset about their mascot "The Noid".
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Пікірлер: 684
Your job is answering the safety hotline for a business, your first reaction is to laugh off a call like a joke. You _literally_ had one job.
@ddz1375
Жыл бұрын
You should listen to the phone call of a woman calling about a chimpanzee attack on another woman. The officer who answered or dispatcher who answered thought it was a joke at first as well. It's bone chilling, you can hear the chimpanzee in the background attacking the woman. Horrible
@jc.1191
Жыл бұрын
It's probably a food safety hotline
@TummaDemoni
Жыл бұрын
@@ChromeCobra420 there was some operators that do hang up during these type of calls and may I tell you some get fired some don't
@briansoutherland
Жыл бұрын
Avoid the noid man, avoid the Noid. I guess he was pari-noid
@mtgb-pu8vl
Жыл бұрын
This random dude thinks the owner of dominoes even knows who he is
Imagine hearing your name in a commercial and thinking that it means they are DIRECTLY making fun of you.
@Mediados
Жыл бұрын
Can't fault the man for that, he was clearly not able to think reasonably. People in a dangerous mental state mostly think in their own reality and that everything is about them.
@Mediados
Жыл бұрын
@@forlornhope1116 Well that is just a normal delusion, but what this guy had was far beyond that. Even the greatest narcist would still be reasonable.
@TrinhNguyen-sh4fj
Жыл бұрын
@@Mediados Yes this guy was beyond crazy!
@JamesSmith-ny2gb
Жыл бұрын
Well the guy was mentally ill
@Yellowc0ld
Жыл бұрын
@@forlornhope1116 no it’s called para*noid* schizophrenic
This guy totally reinforced the fact that you should definitely AVOID THE NOID.
The reason the discontinued him is not only the hostage situation but he was used to promote 30 minute delivery or it's free but they had to put a stop to the 30-minute delivery due to their drivers causing too many road accidents trying to make the 30 minute mark and we're ultimately fine by the US government and thus had to put a stop to that guarantee
@wesleychristiansen3191
Жыл бұрын
nice they dont care about the employees just the money no chance i work there
@DontRespectTheUS
Жыл бұрын
@@wesleychristiansen3191 Well that’s the game.
@EC-dz4bq
Жыл бұрын
@@wesleychristiansen3191 Name any for-profit company that puts employees over profitability?
@Zackaria_sMax
Жыл бұрын
I don't the hostage situation had anything to do with why they started to avoid the noid.
@Zackaria_sMax
Жыл бұрын
@@EC-dz4bq OSHA
I'm truly convinced this channel will never run out of things to talk about. The fact that they research every single topic in very fine details too. Simply amazing.
@ahstinfixsnhc9765
Жыл бұрын
They probably have decades of back content
@JaceAVinson
Жыл бұрын
They also upload daily.
@paulkolding3680
Жыл бұрын
@@JaceAVinson they’ve uploaded twice today!! they’re wild
@dudleym1956
Жыл бұрын
beware their content is never 100% accurate
@hailexiao2770
Жыл бұрын
@@dudleym1956 Is any content always 100% accurate?
Just for clarification, the Noid has returned back to marketing for dominos. I received Noid pens at the Rally this year at Vegas.
@TrinhNguyen-sh4fj
Жыл бұрын
Really? My family often orders dominos pizza but we did not see the Noid. I guess it depends on where it is.
If this guy delayed the delivery of pizzas then he was actually fulfilling his role as "the Noid" and was, essentially, correct. Therefore I think we all owe him an apology.
@tommynson440
Жыл бұрын
More like, he became what he swore to destroy, the Noid.
@randomboi66
Жыл бұрын
I mean,By holding a store that MAKES pizzas hostage he did hold up the delivery of quite a few pizzas..
@StormX6
Жыл бұрын
@@tommynson440 Self-fulfilling prophecy
@mrcritical6751
Жыл бұрын
He truly was The Noid
@rainbowapplexdmemes9658
6 ай бұрын
I Mean, He Didnt Hurt Anyone, But Did Make People Scared, So You Are Correct. Sorry, KLN.
Wtf the Noise Lore
@momentofchange9331
Жыл бұрын
Woag
The guy on roids being annoyed by the anthropoid Noid should’ve avoided taking those employed to be destroyed because they used a decoy to escape his ploy.
@weswatsonsrecedinghairline5304
Жыл бұрын
Nioce
@lemau8458
Жыл бұрын
Genius
@noahmiskelly6446
Жыл бұрын
@mohamed zayan ‘‘twas a joke
@deontaeavila3514
Жыл бұрын
Arousing
@ARMY-ot2px
8 ай бұрын
Wow genius
I played Dominoes mascot for a year in Hawaii. Unfortunately it was Donnie Domino, the worst mascot ever. I would have killed to play the Noid.
@twistedyogert
Жыл бұрын
What?
@psychonaut1829
Жыл бұрын
@@twistedyogert Donnie Domino. I was a big Domino wearing a leather jacket and sun glasses to make him look cool🙄
@poindextertunes
Жыл бұрын
@@psychonaut1829 Dood 😂 that sounds just like the simpsons cool dog mascot haha
@psychonaut1829
Жыл бұрын
@@poindextertunes Always recycle... TO THE EXTREAM!
The Noise in a nutshell:
Could you imagine being so paranoid and how much anxiety going into believing a Mascot for a food place in based solely off of you? I'm not trying to defend the guy necessarily but he took that feeling and anger to the grave with him. Even after therapy and psychiatric treatment. I'm glad no one was hurt for sure. He def needed help easy before this event. I wonder if he'd ever mentioned his belief to anyone else? I mean he was dead serious and quick to tell the Dominos employees his thoughts and where he stands on the matter.
@PrimateSoul
Жыл бұрын
For real. He could have just sued them
@robynsegg
Жыл бұрын
@@PrimateSoul That's what I was thinking!
@tyasbank
Жыл бұрын
Agreed, this is obviously a mental health case and a good showcase how important it is we keep funding mental health institutions. No bone in my body questions that this person was far far removed from care due to financial difficulties or culture. I am glad this disaster ended without a fatality. But these things are preventable.
@TerenceTanyi
Жыл бұрын
Remember he wasn't mentally stable so we don't fully understand how or why he thinks that.
@knucklesmcgirk7190
Жыл бұрын
If it even got that far he would have been laughed out of the courtroom
As a former driver for Domino's I believe I have an unexplored angle you didn't bring up. The 30 minutes or less moniker got a delivery driver killed cuz he ran a red cuz he was running late. In my opinion that would change a marketing teams direction really quick.
@BlueTroll
Жыл бұрын
Was that pizza free then?
And now, the Noid has evolved into the 2023 version that we all know and love as The Noise, still this way actually delusional
I really hope there isn't anyone named like Kevin Noise, or else this might happen again with a similar character
@jackflynn412
Жыл бұрын
Noisette would pull him away after he brings out the gun
@EmberOldAccount
Жыл бұрын
@@jackflynn412 yeah, I guess so.
"pizza tower, The noise P rank no hits"
@therealrobkoa
Жыл бұрын
fastfood saloon p rank no hit
@diogocaetano1ALT
Жыл бұрын
he p ranked the hostage level
fun fact: the noid seems to be back, as on pizza boxes there are "HAVE YOU SEEN THE NOID" missing/wanted signs.
Dominos pizza employee: What can I get you bro? Kenneth Lamar: *So you have chosen, death*
I didn't know Dominos have their own Hamburglar. You learn something everyday.
@twistedyogert
Жыл бұрын
Before influencers mascots were pretty common. It's cheaper than paying celebrities to advertise for you.
This takes "Avoid the Noid" to a different level.
@jc.1191
Жыл бұрын
He was definitely A Noid.
Being a negotiator in these cases must be really hard, cause you can't talk to someone who can't think clearly.
@twistedyogert
Жыл бұрын
Isn't the idea behind negotiating to buy time until a tactical team is able to get inside to rescue the hostages?
@Mediados
Жыл бұрын
@@twistedyogert And to get the person inside to surrender some hostages. Which is pretty hard and risky if the one you're talking to is completely insane and could explode into a fit of rage at any time.
@PvblivsAelivs
Жыл бұрын
@@Mediados It's harder still if he is coherent enough to realize that the hostages are the only thing keeping the police from charging in guns blazing.
@poindextertunes
Жыл бұрын
@@Mediados dog day afternoon
@EricLing64
Жыл бұрын
@@twistedyogert It all just varies, basically have to play it by ear as each criminal is different. There's a World's Wildest Police Videos I recall, a guy broke into his boss's mansion for his collection of guns in the basement, no hostages or anything, but the police had to coax him out of there gradually. He tried to charge out once and they blasted the doorway with a ton of bullets, got him in the arm, all on a security camera too thus why it's on that tv show. Negotiator managed to convince him to give up eventually by phone. Not so much a negotiation as just talking a guy down from suicide by cops.
So the employee calls the "safety hotline" to tell her about a serious situation.... and she thinks he's _joking?!!_ I guess it's true what the commercials said, "Avoid the Noid"
@ChromeCobra420
Жыл бұрын
Why wouldnt they call 911? Im sure the person on the safety line got calls like this reguarly (sarcasm) so what else would you expect. Dont judge.
The Noid is definetly the kind of person to cause a hostage situation
@Oretizm
Жыл бұрын
I mean… it delays your pizza I suppose
Gives a whole new meaning to "avoid the noid"
This really takes avoid the noid to a new level
“Imma work at pizza hut instead”
@monkeynavyseal3958
Жыл бұрын
Do you still have Pizza Hut
I remember hearing this story back when I worked for dominos
Kenneth got a free pizza from Domino's, let that sink in, lucky guy.
Another contributing factor to the noid's demise is because of the delivery drivers themselves. Often to get to the destination on time in order to get paid, they often had to get there as fast as possible, which involved speeding, running red lights, wreckless driving. As you'd imagine, this resulted in car accidents that got people killed or seriously hurt
@bccsivxx-xxivvii
Жыл бұрын
You often use the word often much too often. Sorry, just had to.
@fzaragoza79
Жыл бұрын
Those problems are kinda why they MADE the noid. To explain these problems without legal trouble. After the hostage thing, it stopped...for now
@hitkid2456
7 ай бұрын
@@bccsivxx-xxivviiYou used it one time more than OP did
The phrase "Avoid the Noid" was put on a store marquee by an average employee. ( Mostly All thier marquees had slogans that rhymed) i.e. "One call does it all" It turned out to be a good promotion and was used by Domino's.
Wow. I never heard about this. I usually find an interesting nugget of new info in every video I watch on this channel, even on topics I know about (and a few errors here and there), but this whole event was totally a new one on me. Well done. Story telling of emotions and such was excellent too.
darn that noise- wait this isint about the noise?
@IloveRobot64
Жыл бұрын
Wait but I’m peppino…
@commander-km6fh
Жыл бұрын
@@IloveRobot64 but im peppino as well...
@IloveRobot64
Жыл бұрын
@@commander-km6fh so who’s the real peppino?
@commander-km6fh
Жыл бұрын
@@IloveRobot64 both of us i guess-a?
@IloveRobot64
Жыл бұрын
@@commander-km6fh probably
he eats a pizza without cutting it, no doubt he is pure evil.
I guess you could say that Kenneth was feeling a bit... paraNOID!! (Okay, my work here is done)
This is how the dominoes pizza stopped using the original noid.
That made me lol several times. But if you pitched it to me as a fictional episode, I'd say it's too unbelievable. Truth is stranger than fiction.
I saw a quote and picture that said “have you seen the noid?” And it was on a domino’s pizza box I ordered. Lol😭
"Look Lisa, The Noid!" "Avoid the Noid, he ruins pizzas".
I was a driver in the early 90s and when I got too many points on my license I couldn’t drive for them. I was given an opportunity to work at HQ which had a store inside where the employees would order from and you’d deliver on foot to the offices, even Tom Monaghan would sometimes order. The place was bizarre to me, high level employees were all wearing the same uniforms as the delivery drivers, there was even a store that sold special clothes like Domino’s branded shoes, belts etc. it was cult like in a way. That didn’t last long for me, I couldn’t take it.
@twistedyogert
Жыл бұрын
At least you didn't get shot at.
@alchemist1111
Жыл бұрын
@@twistedyogert Oh, that is another couple stories.
@laurieb3703
Жыл бұрын
@@alchemist1111 spill it!
@Tornado1994
Жыл бұрын
I worked for Dominos in 2001,2005,2009 and 2020-21.
@bccsivxx-xxivvii
Жыл бұрын
The first delivery my buddy did for dominoes or papa John's, I can't remember, was a setup and he was robbed at gunpoint. It was also his last delivery. I mean he survived and wasn't hurt but he immediately resigned after that.
It’s crazy how a bunch of crazy coincidences led to something like this.
If they started their own show I'd 100% watch it.
The gunman is a prime example of humans only being dangerous when they have a weapon. Cowards like him are only a threat when they’re the ones in power. Deny them of that power, and watch them shrivel away.
Average Pizza Tower level
wtf the noise would never do this
@giantmutantbug
Жыл бұрын
Woag
@winglessbat
Жыл бұрын
Noise is exactly the kind of person to do that.
That poor ceiling. No reason to be so paraNOID.
it s the noise
Bro the noid prevented from delivering ever again 💀
Pizza tower noise
42 - #1 AVOID THE NOID !!! I remember this nut.
@lucasplayz680
Жыл бұрын
Domino's Pizza
@Hobo_Dood
Жыл бұрын
Domino's Pizza
@lucasplayz680
Жыл бұрын
Domino's Pizza
@jellyenjoyer1690
Жыл бұрын
Domino's Pizza
Learned about this on Robot Chicken
Well, if there were a cartoon mascot that shared my name, I would actually find it fun, especially if it's a cool mascot like the red rabbit duder
Kinda suspicious that they stopped using the noid right when noid died...
From the title alone, ya'know this is one of those videos where there can't not be be something quotable/clipable...
I'm not even kidding. I ordered Dominos. Got home. Opened up KZread and saw this was uploaded. Watched it and died laughing I'm convinced you guys are mind readers or control the matrix. Love the channel
You know what they say. “woag”
@Mag-the-Meowing
Жыл бұрын
he is calling, pick up phone.
I just woke up and started watching this from a nightmare my contacts are still adjusting so I feel super drowsy. This story of the noid is literally the weirdest thing I could be listening to right now.
At least Kennith didn't have a car accident like the drivers did during the 30 minutes or less promo
Major W for dominoes executives actually caring.
@richardsiemion5903
Жыл бұрын
Tom Monaghan is a really good man. Extremely eccentric but a good person.
@Tornado1994
Жыл бұрын
@@richardsiemion5903 He had to step down in late '93 due to those lawsuits unfortunately.
@richardsiemion5903
Жыл бұрын
@@Tornado1994 I’m well aware. And how did dominos do when he left? Exactly.
I remember a Noid fangame called Yo Noid 2, and there was some glitchy tomato foreshadowing the ending named Ken When I learnt why they named him that, needless to say I was shocked
Woo I just farted
He fired 2 shots into the ceiling to show he's serious. Then fires 4 more once the cops arrive. If he's actually using a revolver and that's not just for the animation, he's out of ammo, wouldn't that be the best time to attack him?
@369Sigma
Жыл бұрын
Could be an 8-round cylinder Might also have another weapon Or it’s just for the animation
@ku8721
Жыл бұрын
0:25 They said .357 so yes it was a revolver, but you do know you can refill them right? A single pocket can hold a whole bunch of bullets. Plus a .357 magnum had the chance of penetrating the old style bulletproof vest before Kevlar
I'm about 5 minutes in, pretty sure in 1989 there weren't any .357 magnum semiautomatic handguns. So he had a revolver, a six shot revolver, he fired two shots into the ceiling then four more. Unless he reloaded he's empty.
@wtfwhereami
Жыл бұрын
Right? I had that same thought. Six means he’s empty unless otherwise noted.
@Redx130000
Жыл бұрын
He definitely had spare ammunition. Even if he didn’t that’s not a factor the police would be willing to bet on.
@Zackaria_sMax
Жыл бұрын
They most definitely did have semi auto .357's in 89. And revolvers can have more than 6 shots also.
@hailexiao2770
Жыл бұрын
Coonan made a .357 Magnum 1911-style pistol back then, but I highly doubt some random dude who held up a Domino's just happened to have one.
@forlornhope1116
Жыл бұрын
The length of a .357 cartridge makes auto loaders in the caliber awkward to handle and they're extremely rare. 7-9 shot revolvers are even rarer. I'm guessing he fired 4 rounds in all into ceiling, leaving him with two. Plot twist: his .357 was loaded with .38 special.
To be fair The Noid is always scared me. I often thought about going to Domino's corporation office and making them take away this scary mascot.
@RobertoDeMundo
Жыл бұрын
They wouldn't do that just for you
@Nizzumnuts
Жыл бұрын
@@RobertoDeMundo he could just pull a noid
@ARMY-ot2px
8 ай бұрын
I mean yeah some cartoon characters creep me out like i just saw some of the advertisements of the noid thing and that character kind of creeped me out. But still i admit that it was a genius thing.
@dillonsherwood6233
8 ай бұрын
@@RobertoDeMundo Do you honestly think I would do that? Its frew market corporation already do what whatever they want to. I was just trying to make a joke.
@dillonsherwood6233
8 ай бұрын
@@ARMY-ot2px O ya don't get me wrong i found out during the dominos Noid campaign there sales went up. I just didn't like the Noid. I don't know about all Domino's but my local store has a Noid window sticker on it with a circle around it and a cross through the Noid saying Noid safe zone or something like that. Ever since I saw this video I always laughed about the sticker. I told one of the Domino's managers about this story he thought it was an interesting story.
This is the kind of video you watch when you are procrastinating your assignment
I remember...the 'noid' should have avoided me!
I've heard of him before. This guy is crazy man
Imagine a hostage over a mascot
@dragondude9637
Жыл бұрын
More likely he was teased relentlessly over and over and over for having the same name and he went insane.
Great vid!
"Man, don't even.."
Do NOT bother domino pizza guys. It's my pizza, and I mean it.
I like how the CEO of Domino's at the time cared more about a couple of his employees over profit
@Klipschrf35
Жыл бұрын
So they say/shrug
@lemau8458
Жыл бұрын
Employees dying would lose them more money than if they didn't.
@zolekamhlauli3865
Жыл бұрын
bad PR is more expensive than a couple of thousand bucks on jet fuel
"Holding a Domino's Shop hostage sounds reasonable". I find it funny how psychopaths can have thoughts like this and not even flinch
steps for free pizza 1. live in the country so dominos would take more that 30 minutes 2. put pizza in oven or microwave 3. free piza
pizza tower, the noise
Yo-Noid was a really fun game.
Wouldn't this make for a great Black Mirror type of episode? The CEO creates some supernatural link with Noid to create The Noid and business is booming. But it creates a strain on the the original Noid, and of course nobody believes him. 😄
Took me until the end of the video to realize they weren't talking about Kendrick Lamar!
Always coming with the heat! Let's leave a like for the info graphics selection of stories
The gun he is using has 6 shots he shot 2 then 4 so he is out of ammo (if he did not bring more)
the noise
Well boys, looks like the usual "let's send in an undercover officer with pizzas" approach isn't going to work this time.
if the Dominos guys had even one gun it would have ended long ago
We are using the throw back 1980s pizza box right now the same one in the comercial of the Noid. Lol
he had a revolver, yes? how many shots has revolver? 6, how many he shot? 2 and than 4 so he was out of ammo the whole time
@v9idistic
Жыл бұрын
bruh thats what i was thinking
Freddy pizza irl?!
As a Domino’s employee I find this so interesting and educational
@Tornado1994
Жыл бұрын
I worked for Dominos throughout the 2000s. And came back during COVID.
This would make a great comedy tbh. I can see this scene now just a pair of stoner Pizza guys and a crazy person buddying around a pizza while the police are outside
The Noise up to his good ol’ antics again!!!! Dah! Should’ve known!!!
I work at Dominos and we’re always talking about this, especially now that the noid is starting to come back
Idk if anyone else remembers this, but there was a Noid video game for the NES, and I frigging loved that game. Dam was I good at it.
Never knew my favorite pizza place was held hostage.
Who robs a dominos expecting 100 thousand dollars 😂
I love the avoid the noid commercials.
This is why they tell you to Avoid the Noid.
When you call the emergency line and they laugh at you 👍
5:45 "You sly dog, you got me monologuing!"
Every good hostage situation calls for pizza
Those employees just better got promotions/raises.
A Noid shootout game? That definitely wasn't a good choice with what happened.
I’m glad that no one got hurt but I want pizza now for some reason