Oh boy, finally another podcast episode! This is an unscripted chatting episode where I share the story of what happened to my agency. It formed because of an understanding of AI - except I didn't know that at the time. Imagine my surprise when I realized that wait a second - Panda and Penguin - the Google algorithm shifts that made me obsess over SEO and leave my career as a veterinarian - were machine learning systems.
It was understanding AI that created my SEO agency. But, understanding and optimizing for Google search was also our downfall. I expect many of you are going down the same road I did.
It is time for a huge mindset shift when it comes to SEO. We found out in the Department of Justice's Trial against Google that user engagement plays a much bigger role in determining rankings than we thought.
I hope you enjoy this episode!
Marie
Links mentioned:
My helpful content Workbook:
mariehaynes.com/product/creat...
The Search Bar:
community.mariehaynes.com/
DOJ trial exhibits showing how much user engagement is used in the algo: www.justice.gov/atr/us-and-pl...
Marie's Thoughts (paid newsletter episode) where I explain this more: community.mariehaynes.com/pos...