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Thanks 🙏

You said you took over a client account and found that interest are attributed wrong results, so where the sales were coming from if they are not running broad? I always try broad vs targeting, always got better results with interests,

@ads_ace

5 ай бұрын

Their interest campaigns were still getting sales, they just had negative ROAS so were an incredibly inefficient allocation of their budget. The account also had ASC campaigns so they were effectively running broad targeting too, just wasn't the majority of their advertising spend. You may actually see better performance from interests(even with a 3rd party attribution tool) in the short term, but long term broad will generally perform better if the campaign is left on.