How to write cold emails that get responses (A 45.8% reply rate)

4 things you'll learn in this episode to get responses to your cold emails:
- How Mike writes cold emails to get responses
- What to do before sending emails
- The mindset behind writing emails.
- The framework to get responses with cold emails.
Mike Wander is an Account Executive at @itslavenderduh and runs the "3-Min Sales School."
Despite describing himself as a mediocre salesperson and an average cold email writer, his results tell a different story.
Mike's results:
- In his first 90 days at Lavender, Mike managed to book meetings with 87 out of 103 accounts only from cold emails.
- His email open rate stands at 65.3%.
- He has a 45.8% reply rate on cold emails.
Connect with Mike: / mikewander
---
📬 For more prospecting and sales development tips, join 3,011 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠sdrgame.substack.com/⁠⁠⁠
Connect with me on LinkedIn: ⁠⁠⁠⁠ / elriclegloire⁠
---
Timestamps:
0:00 The average email sales writer
1:07 Booking 87 meetings in his first 3 months.
2:53 Building your account list
9:22 How to create your Point of View
13:58 Effective triggers to use in your outreach.
15:34 Insights into executives' inboxes
19:12 Crafting effective Subject lines
20:26 Overcoming the Mental Spam filter
22:32 Tying your triggers to challenges and how you can help.
25:16 The balance between creativity and following Mike's process.
26:47 Other cold emails frameworks
28:00 How to leverage your research in your outreach
29:24 Tips to improve your cold email reply rate.
30:20 The most common mistake in cold emailing.

Пікірлер: 85

  • @ElricLegloireOutbound
    @ElricLegloireOutbound9 ай бұрын

    What was your biggest takeaway from this episode? Let me know! If you enjoyed this video, you might like my weekly newsletter about prospecting, where I share actionable prospecting tips, join 3,015 sales reps getting the newsletter here: ⁠⁠⁠sdrgame.substack.com/⁠⁠⁠

  • @PercyMacdonald
    @PercyMacdonald9 ай бұрын

    For every account on your list you should: 1. Know what they do 2. Who they sell to 3. The problems they have 4. Created a POV Then you email them with: 1. What you saw 2. What that means 3. Where their better world could be Think about the email as a short story.

  • @ElricLegloireOutbound

    @ElricLegloireOutbound

    9 ай бұрын

    Yes! Thanks for sharing your takeaway Percy.

  • @Steve-iz2tf
    @Steve-iz2tf9 ай бұрын

    Just used the framework and got an instant response on an acct that's been icing me, great stuff Mike and Elric!

  • @ElricLegloireOutbound

    @ElricLegloireOutbound

    9 ай бұрын

    Let’s go! Nice job Steve.

  • @user-ru1ie8cs2k
    @user-ru1ie8cs2k9 ай бұрын

    Thank you so much for having me! It was so fun!

  • @ElricLegloireOutbound

    @ElricLegloireOutbound

    9 ай бұрын

    Of course! I had a blast man!

  • @jessydiaz776
    @jessydiaz7768 ай бұрын

    This is gold! Thanks so much for this Elric and Mike. Really helpful for a person who’s new to sales like me

  • @ElricLegloireOutbound

    @ElricLegloireOutbound

    8 ай бұрын

    Thank you so much for your feedback! It means a lot

  • @EnjoyedSkillet
    @EnjoyedSkillet9 ай бұрын

    One of my favorite episodes so far

  • @ElricLegloireOutbound

    @ElricLegloireOutbound

    9 ай бұрын

    Thank you really appreciate the feedback 🙏 what’s your biggest takeaway?

  • @EnjoyedSkillet

    @EnjoyedSkillet

    9 ай бұрын

    - the bar is set low due to automation - frameworks > templates - have the problems you fix for your ICP in your back pocket at all times.

  • @OliverMarshall-leadgen
    @OliverMarshall-leadgen9 ай бұрын

    How does this not have more views, this is so good for anyone in sales! Thanks, great episode

  • @ElricLegloireOutbound

    @ElricLegloireOutbound

    9 ай бұрын

    Thanks Oliver for the feedback! What’s your biggest takeaway?

  • @user-qy2ke8jp4w
    @user-qy2ke8jp4w4 ай бұрын

    Probably the best video about cold emailing on this whole platform!

  • @ElricLegloireOutbound

    @ElricLegloireOutbound

    4 ай бұрын

    thank you! What's your biggest takeaway?

  • @fcordobaot
    @fcordobaot3 ай бұрын

    This is one the best interview I have ever seen on the matter. Pure gold 🎉

  • @ElricLegloireOutbound

    @ElricLegloireOutbound

    2 ай бұрын

    Thank you so much 🙏 what’s your biggest takeaway?

  • @KarlilAmisial
    @KarlilAmisial8 ай бұрын

    Geat insights - new to cold email - have been framed with so many industry templates - Mike definitely puts a pause on how I see cold email automation now. Need to watch it again

  • @ElricLegloireOutbound

    @ElricLegloireOutbound

    7 ай бұрын

    Indeed :) That's a masterclass on cold emailing! I learned so much from Mike :)

  • @natewilson9618
    @natewilson96182 ай бұрын

    Excellent interview. Well done!

  • @ElricLegloireOutbound

    @ElricLegloireOutbound

    2 ай бұрын

    Thank you! Really appreciate it! What's your biggest takeaway?

  • @okeziepax5715
    @okeziepax5715Ай бұрын

    This was so helpful! Totally worth it🙌🏾

  • @ElricLegloireOutbound

    @ElricLegloireOutbound

    Ай бұрын

    What's your biggest takeaway?

  • @prnd5511
    @prnd55112 ай бұрын

    Thanks for this amazing interview. That framework he shared is very unique. Gold!

  • @ElricLegloireOutbound

    @ElricLegloireOutbound

    2 ай бұрын

    And it worked well! I use his framework at my jobs, and booked meetings with companies that no one could book before.

  • @prnd5511

    @prnd5511

    2 ай бұрын

    @@ElricLegloireOutbound alAmazing. Gonna be trying it soon

  • @ElricLegloireOutbound

    @ElricLegloireOutbound

    2 ай бұрын

    @@prnd5511 let us know how it goes :)

  • @loganselk9183
    @loganselk9183Ай бұрын

    Agreed this has SO much good info in it!!

  • @ElricLegloireOutbound

    @ElricLegloireOutbound

    Ай бұрын

    Right? What’s your biggest takeaway?

  • @tryoskar
    @tryoskar4 ай бұрын

    Really valuable thank you!

  • @ElricLegloireOutbound

    @ElricLegloireOutbound

    4 ай бұрын

    Thank you - what's your biggest takeaway?

  • @gmohlke23
    @gmohlke239 ай бұрын

    Great video, just subscribed.

  • @ElricLegloireOutbound

    @ElricLegloireOutbound

    9 ай бұрын

    Thanks! Really appreciate it!

  • @haffez
    @haffez8 ай бұрын

    I love bith guys The host is asking good questions The guest is giving away all the secrets and this is the information others are charged big money I saw this atleast 7 times Thanks for sharing Love from India

  • @ElricLegloireOutbound

    @ElricLegloireOutbound

    8 ай бұрын

    Thanks @haffez it means a lot 🙏🙏

  • @IrinaMeyling
    @IrinaMeyling9 ай бұрын

    love this!

  • @ElricLegloireOutbound

    @ElricLegloireOutbound

    9 ай бұрын

    Thank you Irina! What's your biggest takeaway?

  • @IrinaMeyling

    @IrinaMeyling

    9 ай бұрын

    it's nice to see AE who is achieving this email reply rate! and to confirm that no automation will ever replace human brain @@ElricLegloireOutbound

  • @mansion101
    @mansion10129 күн бұрын

    Excellent!

  • @ElricLegloireOutbound

    @ElricLegloireOutbound

    16 күн бұрын

    Thank you! What's your biggest takeaway?

  • @itslavenderduh
    @itslavenderduh9 ай бұрын

    Mike's the 🐐

  • @ElricLegloireOutbound

    @ElricLegloireOutbound

    9 ай бұрын

    The king of the 🐐

  • @DanielHeltemes
    @DanielHeltemes7 күн бұрын

    POV: Context: Hey Mike, saw you‘re looking for quality writers in your job insurance Insight: This usually means you‘re looking for quality over mass outreach Issue: it‘s almost impossible to track and replicate what‘s working CTA: have you looked into email intelligence before? P.S.: it provides you realtime analytics what‘s working within the team

  • @netyaz7218
    @netyaz72188 ай бұрын

    thank you

  • @ElricLegloireOutbound

    @ElricLegloireOutbound

    4 ай бұрын

    Of course

  • @spotUmedia
    @spotUmedia3 ай бұрын

    Great Value in this Video! You earned yourself a sub :) I wonder though, are all automations bad? What If I prep all the personalised follow ups in advance to each business and have them automatically send out periodically? Wouldn't that just be more efficient than if I were to send them out manually and keep track of it manually? Lets say I send out my initial personalised mails to 90 cold lead from lead gen list 1 on Monday and they will be in my pipeline for the next 2 weeks. On Tuesday I send out another 90 cold leads. That's 180 new leads to manage a week and from my calculations it would almost take me 20hrs a week to generate the leads, create the personalised mails, launch campaign, and manage campaign and that's with a hybrid approach where follows up are automated but manual responses to any show of interest. I can't imagine how long it would take me if I were to manually do everything. Wonder what's your opinion on this? 👀

  • @michaelb6510
    @michaelb65109 ай бұрын

    The problem is that every time one of these videos pops up for email advice.. it's companies selling to other salespeople. So they have an immediate problem. I don't see any videos of other types of software that aren't for sales teams.

  • @ElricLegloireOutbound

    @ElricLegloireOutbound

    9 ай бұрын

    I tried this framework mentioned by Mike with engineers/data leaders and got quick results. And on my channel I interviewed sales reps selling to different buyer personas: finance, operations, marketing, engineers. So yeah we are on the same page here. But I’m mindful about and want to have sales reps from different industries.

  • @michaelb6510

    @michaelb6510

    9 ай бұрын

    Not just on your channel, by the way. Seems like any cold email strategy video I find it's from a sales consultant.

  • @sticktothetruth

    @sticktothetruth

    8 ай бұрын

    I absolutely agree, most of this content is focused on selling to sales teams in software companies. Please explain how this would work selling to, for example, a German multinational manufacturer with €Billions in revenue and 25,000 employees

  • @Topself24

    @Topself24

    4 ай бұрын

    I want to use cold email strategies for insurance business. Does this work for prospects that don’t feel they have a problem or are in need in the first place?

  • @tw5647

    @tw5647

    Ай бұрын

    So in other words, no CTA. Just an email offering advice?

  • @tomlaverty3311
    @tomlaverty331112 күн бұрын

    This helped me land meeting with a fortune 500

  • @Kevin-dq9xn
    @Kevin-dq9xn3 ай бұрын

    How do you think I should go about doing research on each contact? I have access to their LinkedIn but that isn't enough info to build a solid POV.

  • @s-sg5dh
    @s-sg5dhАй бұрын

    in the first Email. Do you guys have your signature on their so they can check your website etc.? or literally just text and let them make a short reply like "sounds interesting" or "tell me more" and in your follow up add a signature or a link etc.? im really new to cold email so if any of you have a good source where you get information like this i would highly appreciate.

  • @user-hc4ti6cl2q
    @user-hc4ti6cl2q9 ай бұрын

    Would be interested to hear his approach on a completely cold account, no context on the persona, except what you see on his LI and what. you know of the company from research.

  • @ElricLegloireOutbound

    @ElricLegloireOutbound

    9 ай бұрын

    Yeah great idea for a 2nd episode with Mike. Thanks 🙏🙏

  • @user-mq9yu9nw7j
    @user-mq9yu9nw7j8 ай бұрын

    good

  • @ElricLegloireOutbound

    @ElricLegloireOutbound

    7 ай бұрын

    Thank you!

  • @rishavjha8458
    @rishavjha84588 ай бұрын

    how you can email people on scale if we have to write personalize emails to each lead

  • @ElricLegloireOutbound

    @ElricLegloireOutbound

    8 ай бұрын

    What do you mean by "scale"?

  • @rishavjha8458

    @rishavjha8458

    8 ай бұрын

    @@ElricLegloireOutbound like mass emailing 500-1k a day

  • @YEOTTI

    @YEOTTI

    8 ай бұрын

    good question

  • @amikkelsen

    @amikkelsen

    Ай бұрын

    Do an experiment and see if personalization yields more revenue. you may also discover that multiple people can be sent similar emails with low customization.

  • @digbot5987
    @digbot59874 ай бұрын

    I have to think to myself what if all these other people are sending the same emails to the same location.

  • @ElricLegloireOutbound

    @ElricLegloireOutbound

    4 ай бұрын

    Like the ones Mike is sending?

  • @digbot5987

    @digbot5987

    4 ай бұрын

    @@ElricLegloireOutbound Im saying what if hundreds of people send the same email to that location everyday its spam.

  • @ElricLegloireOutbound

    @ElricLegloireOutbound

    4 ай бұрын

    @@digbot5987 yes, but no one does that. Prospects receive a lot of emails but bad emails

  • @digbot5987
    @digbot59874 ай бұрын

    If you can't get the persons personal email then sending emails are useless If its a service for a business its great but if its for selling products and not services its useless.and plus its not just few hundred you have to send out , to me its spam marketing.

  • @ElricLegloireOutbound

    @ElricLegloireOutbound

    4 ай бұрын

    We didn't talk about how we get emails, but we use tools like Apollo, Amplemarket, Cognism, Kaspr to find their business emails.

  • @nerdimmunity7672
    @nerdimmunity767229 күн бұрын

    If you do all this research why not just call them?

  • @ElricLegloireOutbound

    @ElricLegloireOutbound

    16 күн бұрын

    You can use the research with you calls too, or via LinkedIn

  • @billdennis9438
    @billdennis94388 ай бұрын

    AI that he sells is not working and he is better doing emails

  • @ElricLegloireOutbound

    @ElricLegloireOutbound

    8 ай бұрын

    What do you mean?