Hello! Welcome to another episode full of knowledge on the questus channel. Today, we will discuss STP marketing, a strategic concept that consists of three extremely important stages - segmentation,
targeting and positioning.
From the video you will learn, among other things:
➡️ What is STP marketing?
➡️ Why is it useful to segment customers and craft a distinct, unique message for each group?
➡️ How do major brands position their offers among other brands in consumers’ minds?
Ready? Fantastic, let our odyssey begin!
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Scenario: Michał Moneta
Editing: Karalina Kakashynskaya
Voice-off: Mariusz Sławik
Translation: Mariusz Sławik
Channel Manager: Donata Wilczewska
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00:00 Introduction
00:41 Stages of the STP marketing
00:52 Segmentation
02:34 Targeting
04:18 Positioning
06:19 Summary
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