Discover the 5 most important factors influencing customer behavior and how you can use them in your brand & marketing strategy.
What Is Consumer Behaviour? (+ How To Influence It):
• What Is Consumer Behav...
#consumerbehaviour #brandstrategy #brandingtips
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By the end of this video, you’ll have a solid understanding of what consumer behavior is and the 5 factors influencing consumer behavior and buying decisions.
First, we’ll answer the question “What is consumer behavior?”, before we look at a quick overview of the 5 most influential buying decision factors which include:
Psychological Factors
Social Factors
Cultural Factors
Economic Factors
Personal Factors
Then, one by one, we’ll go through each of these core decision-making factors and the sub-factors of each.
0:00 5 Factors Influencing Consumer Behavior (+ Buying Decisions)
1:57 Factor #1: Psychological
2:14 Factor #1: Psychological - Motivation
3:08 Factor #1: Psychological - Perception
4:06 Factor #1: Psychological - Learning
4:55 Factor #1: Psychological - Attributes & Beliefs
5:52 Factor #2: Social
6:28 Factor #2: Social - Family
7:07 Factor #2: Social - Reference Group
7:56 Factor #3: Cultural & Tradition
8:26 Factor #3: Cultural & Tradition - Culture
8:45 Factor #3: Cultural & Tradition - Sub-Culture
9:25 Factor #3: Cultural & Tradition - Social Class
9:55 Factor #4: Economic
10:24 Factor #4: Economic - Personal Income
10:41 Factor #4: Economic - Family Income
11:06 Factor #4: Economic - Income Expectations
11:38 Factor #4: Economic - Savings Plan
12:02 Factor #5: Personal
12:23 Factor #5: Personal - Age
12:50 Factor #5: Personal - Occupation
13:10 Factor #5: Personal - Lifestyle
#factorsinfluencingconsumerbehavior #Factorsinfluencingbuyingdecisions #consumerbehavior #typesofbuyingdecisions #emotionalbuyingdecisions #lifestyle #familyincome #brandculture #brandmasteracademy #consumerbehaviour #brandstrategy #brandingtips
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