Consumer Behaviors: Catherine Roe at TEDxUChicago 2012
Ғылым және технология
As the Head of Consumer Packaged Goods (CPG) at Google, Catherine Roe helps drive online advertising initiatives for top midwest CPG clients. With her expertise in marketing, shopping behavior, and sales, Catherine helps Google to leverage digital media in connecting CPG clients to their target consumers. She contributes to the Shopper Revolution by focusing on building creative sales solutions and developing highly productive teams.
About TEDx, x = independently organized event. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Пікірлер: 21
Very enlightening Catherine. You have motivated me to participate in social media. Thanks
This would be such a good idea now in 2020. Bring back Pay it forward.
Admirable like no other
very enlightening on the rapid changing world of marketing.
Awesome! completely true and interesting...
The Coke idea is a nice one in principle, but they lose nothing because the same amount of coke is being bought. Also, who wants to send more sugar around the world? Especially to countries like Fiji etc that struggle with huge obesity rates. Don’t coke have a still/sparkling water product too? Why don’t they have an app for that?
i love with this coke idea..!
Chicago... the audio... ugghhhh
Mrkt 120 brought me here
moments that mater? Shouldn't this be matter with 2 T's?
Great #presentation❕ It's #amazing how much consumer #behavior has changed with #search. Hopefully our paths cross at some point. Based on the passion we seem to share, you may enjoy hearing about some of the AdWords #CPG brand #launches I've managed in traditional, outdoor and TV mindsets. Maybe we would drive more ad revenue with impression based costs in search? :D
Soooo we watched a video inside a video of a video. XD
This Coca-Cola is driving me crazy, I am overwhelmed
I hate to be so pessimistic but that Coke thing was an awful idea. just saying lol. Someone could send a really rude and vulger message with it.
Why would you want to buy a stranger a coke?
@buggyking2523
5 жыл бұрын
I don't know someone nice I guess? i know this is a 4 year old comment but like come on it's a simple answer
oh god cringe
Disgusting! Just one more way to consume, consume, consume.
I stopped watching when it started to become coke ad
Who invited her to Tedx talks..she is not even an average speaker. She is unable to explain the content she is having. Worst ever Tedx experience.