Choose Your Brand Archetypes: The 4-Step Roadmap
Take the brand archetype quiz! www.kayeputnam.com/quiz
When you connect your brand to primary and secondary archetypes, people recognize what you stand for - They get you. And when people understand your brand, they can begin to like and trust you, which leads to sales. (Yay!)
My brand archetype quiz has been taken more than 200K times now… (Whoa.) And the most common question I get from entrepreneurs who take it is…
“How do I choose?”
In this video, I’m sharing a 4-step process that you can use. It will help you make smart brand archetype selections that will serve you well.
(Psssst… If you haven’t taken the quiz, you can find it here: www.kayeputnam.com/quiz)
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Пікірлер: 20
Take the brand archetype quiz! www.kayeputnam.com/quiz
Choose a peimary n secondary archetype to focus on Tske the brand archetype quiz 1. Research - learn more about archetypes 2. Observe - observe your internal reactions to the brand archetypes 3. Analyse - look at your market and choose what your strategic decision is going to be 4. Decide - dnt try to be everything to everyone,decide what u r going to be and thats e message you will give to your clients
@MikeKollin
Жыл бұрын
I have 3 archetypes. Is that okay to blend all 3?
I am all the way from South Africa, I just bumped into your channel today I had pinch myself like and yell at myself like, " WHY DIDN'T BUMP INTO KAYE BEFORE!". I just wanted to say your amazing! I love your personality and your lessons that impart and stimulate great ideas, and damn! You remind of a beautiful great marketing lecturer at my college, talented and just amazing, she would keep me glued, inquisitive and experimental.
Insightful information on these Archetypes! I stumbled upon your channel through the KZread algorithm today. My MBTI channel does the same. Thanks for sharing! 🌟🌟🌟
Thank you for making such a cool quiz, I just took it!! The results and the links attached to it are super resourceful, thank you!
This is golden content
Great content. Thanks!!
Thanks I will use this on my personality too in the same way
Good advice! I didn't know about the archetypes for branding, I'm finding them really helpful to define my brand. I was one of those with 25% on four of them on the quiz. And I am very drawn to one that is not even in my top 4 haha. So yeah, I had this question. Thank you!
I am an aspiring marketing and brand strategist. This is a huge help.
Hi Kaye, this is very helpful. Would you have any favorite books on brand archetypes ? Thanks 😊
How could this video not have million views already?
Hey Kaye , thank you so much for your content, I've been watching your videos and taking notes and working along on my new brand. I would like to ask , can the caregiver be my primary and the lover be my secondary architype? I find them both relative and true to my brand but I feel like they are too similar. What is your take on that? Love , Fatima.
This video is amazing thank you. I wish the quiz was in the description.
@KayePutnam
2 жыл бұрын
Thanks! Here it is! www.kayeputnam.com/quiz
I have 3 archetypes. Is that okay to blend all 3?
@KayePutnam
6 ай бұрын
I recommend at least 2. 3 would be my max recommendation!
let me guess, you an INFP or an ENFP?