How to Choose Your Brand Colors Strategically
FREE "3 Keys to a Crystal Clear Brand" Masterclass at: brandtrifecta.com/optin-17120531
Looking for a smart method to use when choosing brand colors? And information about color psychology - and selecting brand colors that convey the right feelings, mood, and tone?
You’re in the right place then, Genius Entrepreneur! I’m Kaye Putnam, the Psychology-driven Brand Strategist. In this video, I’m going to share all my best tips and tricks for picking colors for your brand.
The keys are to choose colors based on your truth, not based on trends… and to choose a color palette that will be functional when it’s time to design your brand assets. Tune in for the details!
------------------
Take the Brand Personality quiz! You’ll discover your unique strengths and the psychological triggers that will attract more of your ideal clients.
Take the FREE quiz: www.kayeputnam.com/quiz/
(Pssst… the quiz has been taken 200,000+ times - by entrepreneurs just like you. It’s fast, fun, and business-expanding!)
------------------
You can join me, my team of branding experts - and my community of audacious dreamers and do-ers - in these places:
Say hello on social:
Facebook Page: / marketingkaye
Facebook Group: / 570487066328049
Instagram: / kayeputnam
Pinterest: / kayeputnam
------------------
Some of my favorite branding tools & resources:
(Some are affiliate links, which means if you buy, I earn a small thank you credit or commission. I only recommend products that I use and love.)
MY VIDEO SETUP:
kit.co/kayeputnam/youtube-liv...
MY FAVORITE BOOKS:
Personal Development Books: kit.co/kayeputnam/self-develo...
Branding Books: kit.co/kayeputnam/branding-books
BUSINESS TOOLS & SOFTWARE I RECOMMEND:
Transcribe video to repurpose, captions & more: bit.ly/KayeRev (free $10 to try it!)
Set up & sell an online course: bit.ly/KayeTeachable
Host live or evergreen webinars: bit.ly/KayeEZWebinar
Build a lead-generating quiz: bit.ly/interactquizzes
Archetype-specific templates & assets: bit.ly/KayeCM
Drag & drop launch funnels: bit.ly/KayeCF
I use Divi to build 99% of sites for me & clients: bit.ly/KayeDivi
& prefer to host on WPEngine: bit.ly/KayeWPEng (get 2 months free!)
Пікірлер: 52
Take the brand quiz to get ideas for brand colors! www.kayeputnam.com/quiz/
Thanks for the info Kaye!
I love this method of collecting images. Thank you so much Kaye - I've been down such a colour rabbithole and hadn't considered simply going by feeling and allowing the colours to "reveal" themselves.
@KayePutnam
2 жыл бұрын
Melissa, you are SO welcome!
Thank you! Extremely helpful!
It's very helpful, thank you!
Thank you Kaye, I'm super new here to your channel but just wanted to say you have great stuff!
Great training! This was very helpful for choosing my company colors
Very informative, thank you!
excellent video and very practical
Thank you, this was very helpful
Thank you so much for such a comprehensive and so well explained video. I am working on deciding my Brand Colour. It's so confusing to pick one color. Your video is definitely making the process easier. I will get on it. Thanks again 👍😁
Thank you, Kaye! Very helpful.
Great video! That top doesn't translate well onto video though, it's distracting because the stripes seem to be moving around all the time 😀
Hi Kaye! I love this video content! Very informative and well explained points. This helps me to choose my brand colors that I can truly relate and represent my brand.
Thanks for this great video. Re the last 'contrasty' color, what does it contrast aainst specifically? the primary brand color?
Thank you so much!
@KayePutnam
2 жыл бұрын
You're welcome!
Tysm♥️
I love your channel
Thank you for the kit!! Helped a lot. Will keep you posted on the results coming our way!
This is so useful and straightforward. Thanks for this!
Thank you so much, I love how you identify the 5 main colors you should choose
I loved this video! I missed the website where you could input the Pinterest colors. What was it called again? Thank you!
I 💘 your channel page which app did you choose and how
Thank you kaye, 5 color technique was life saving
@KayePutnam
3 жыл бұрын
You’re welcome 😊
This was really good! My question is I’m in the candle Industry and I liked 2 different pallets. One is definitely the caregiver architect pallet but also the pretty blues (light ones or teals). How do you chose when my product is white jars with gold lettering and lids. Do your brand colors scheme suppose to coincide with your product? Hope that made scents lol
This was great! Thank you for sharing this color brand insight.
Nice video, here's a like 🙂
Wow ! 🤯🤩 I just finished presenting a mood board to a client and I’m seeing the same color pallet and elements (marble with gold streaks ) , deep navy , dark emerald. It’s for administrative services . She says she loves them all ! I enjoyed the depth of this video ! It is greatly appreciated!!
thank you so much.
@KayePutnam
2 жыл бұрын
You're welcome!
Thanks so much for this. I would love a more detailed vid! Xxx
Great
Im a little stuck because my business name has a color in it (Black) and I feel forced to use Black and White as the main brand colors
I really liked the Pinterest collage idea, definitely gonna use it. Nice content!
nice
I love the Pinterest board idea - thank you!
Thank you for your video. I love Visual Branding. I have a few videos on my channel as well. Color theory is fascinating and how much it influences our emotions.
The way you pronounce "buttons" is cute, Kaye :)
Kaye have you ever lived in Hawaii?
@KayePutnam
3 жыл бұрын
Yep! We lived on Oahu 2013-2015!
I LOVEDDD the video but the sweater she had on was so annoying it was giving me a headache :(
I love your cute teeth
Where's the hat?
Really informative. Thanks!