The 4 C’s of Brand Strategy
Enroll in the FREE “Define Your Brand” Masterclass. (And create your 1-page brand plan - on the spot.) brandtrifecta.com/optin-17120531
That thing you are passionate about? To make that into a successful business, you’ll need to start with a strong brand foundation. In this video, I’m pulling back the curtain on the four C’s of brand strategy - the proprietary method I’ve developed working behind the scenes of more than 500 brands.
I’ll reveal the method and then bring it to life for you with real case studies. Together, we’ll examine how three big brands (Nike, Apple, and Lululemon) have been impacted and shaped by the four C’s. Hit play, and let’s break this down!
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Пікірлер: 39
Learn more about the 4 C's in the FREE Define Your Brand Masterclass: brandtrifecta.com/optin-17120531
Character - the product needs to have a character, the personality of the brand. Point of view of what the brand beliefs Commitment - selling what to who. Who is the ideal market? Credibility - proof of results for why we should believe. Feedback, famous personality etc Context - who is doing the same thing. How are they doing it? What are the trends going on in the world that can affect your business
@gypsyjane6352
3 жыл бұрын
THANK YOU!
@JagwireFilms
3 жыл бұрын
Thanks
Character - personality & pov Commitment - you know, what you delivered to whom Credibility - other's feedback Context - market level & cultural
This is the best info on brand building i heard so far thank you
Thank you, Kaye, that was very helpful!
I recommend putting a summary screen with the 4C's at the end. Shame on me for not taking notes.
Love your content! So inspiring. Pls create more videos. ❤️
Incredible content Kaye. Loved your explanation
Great video and so SO helpful! Thank you
Since I met Kaye 😁, my life changed. I'd love to talk to her one day about my ideas. This is premium content. I love it. My inspiration.
Thank you! Such great content!
Great content! You explained everything perfectly
@KayePutnam
4 жыл бұрын
Thanks so much!!
This is highly valuable. Thank you for sharing.
Thank you for great video. I’ve learned a lot
Outstanding video! Great content!
Thank you. This was very helpful
Phenomenal content, every single time. Thank you!
Probably some of the best content on the topic! Thanks so much! How do you only have 5k subs? I think do some lifestyle content on a differently joint channel. I’m in the fine dining industry, so my mind instantly goes to food reviews! Good luck! You’re very likable and I’m not your demographic!
Kaye: If our world goes to hell in a handbasket.. Me: This must be an old video
@tamashakhanyi1847
3 жыл бұрын
I thought the same thing 😂😂 I even had to check when this was posted!
@rhondal8887
3 жыл бұрын
😂😂😂
Very helpful. Thank you !
This is great content! Thanks
Thank you for teaching
Great video! thanks for sharing
Very educative 🔥🔥.. Is it possible that you edit out the poses next time ?🤭..I felt like you were posing at certain points so much that I thought maybe she has forgotten what she wants to say 😅..
Cool video, thanks!
This video Is extremely under valued
You're amazing! Love all the contents you've put out. Just wondering when you mentioned about finding the character & personality of the brand. What's the difference between the character vs personality in a brand you refer to. Could you please give some examples? Thanks heaps!
@dopechild1
3 жыл бұрын
I may be wrong but from what I've learnt from Kaye, character & personality mean the same thing. For example, a brand like Apple used to have a more reserved personality and it reflected in their character but they're a lot more outstanding now.
New subbie here! Loved this
inspiring
oh my God the zombie apocalypse point hit right home
you named first two c's the same name character
WHICH IT DID! LOL COVID HAPPENED!