Building a Rs. 15 Crore Monthly Revenue D2C Brand in 3 Years | Pilgrim
Ғылым және технология
If you're building a D2C Brand or want to build one, do NOT miss this episode! Take my word for it, this will be time well spent!
In the last 5-7 Years, we've seen some great D2C Brands scale up to become large profitable businesses. One such brand is Pilgrim, that operates in the Beauty and Personal Care segment, which is estimated to be $25 Billion Dollar Market in India.
I speak to Anurag Kedia, Co-Founder at Pilgrim, to talk about how the scaled to Rs. 180 Cr Annual Revenue Run-rate in 3 Years.
Anurag shares his insights very candidly and goes deep in topics such as Core Pillars to build D2C brand, Brand vs Performance Marketing, Retention, Scaling up a D2C Brand.
Episode Chapters:
00:00 - Intro to India's Beauty and Personal Care Market and Anurag
03:25 - Core Pillars to Build a D2C Brand
06:40 - Growth Hacking for D2C brands, Optimizing Different Marketplaces
12:34 - Finding a white space in Beauty and Personal Care segment in 2019, Brand Positioning
20:45 - Understanding Customer Preferences using Research
26:15 - Brand Positioning for D2C Brands
36:30 - Performance Marketing vs Brand Marketing for D2C Brands, how to evaluate Brand Marketing invesment
44:35 - How Pilgrim looks at Retention
53:47 - Working with Contract Manufacturers as a D2C Brand
58:25 - How D2C Brands have to change between 0 to 1, 1 to 10 and 10 to 100 Journey.
1:08:00 - Entering Offline - Omnichannel Strategy
1:12:00 - What kind of investments are right for D2C Brands
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Пікірлер: 70
Man this podcast is extremely valuable. It shouldn’t be available for free 😮 1 hour felt like minutes, please keep doing such podcasts, more power to you!
Absolutely brilliant. Pls do more of these with Indian D2C founders ( emerging ones) . Questions were on point & so we’re the responses. Time well spent !
@IndianDreamProject
10 ай бұрын
Thanks Vanya! Yes, there are few other episodes we've done with emerging D2C brands. Check the episodes with Phool, Supertails, Noise.
MOST underrated video I saw on youtube...I am your Fan Now, Indepth Knowledge Bros❤
@IndianDreamProject
Жыл бұрын
Thank you so much! Share it with your friends and family :)
Highly underrated podcast. Tonnes of learning for me and I am CMO for a competition brand myself
Thank you so much Anurag. This interview was very insightful !
Best video I’ve found luckily to reduce noise and to educate you Keep it up 👍👍
This is truely a Platinum level Podcast. Great insights.!! The most valuable 1:18:44 hours i have spent on youtube. An real example of Higher education with skill and experience. Kudos..!!😍
Brilliant podcast I have ever seen on KZread. Anurag, thanks for sharing the deeper aspects of D2C brand
@IndianDreamProject
9 ай бұрын
Thank you Aman!
Amazing & a very insightful video Thanks for sharing it 👏
Very Insightful and Informative!!!!
One of the best podcasts I've ever seen on you tube
Both are very good and insightful. Point to point talk
Very well explained n very detailed quitionened, both have done a tremendous job ❤
@IndianDreamProject
Жыл бұрын
Thanks a lot Rajesh!
Nice conversation. Anurag sir thank u very much, u are a man of heart. Thanks bro.
Questions selection is next level Thanks Sidharth
I heard a very popular product in USA from India -- Life and Pursuits
Very nice podcast siddharth very knowledgeable.Keep it up the good work.Kudos👋
This was an awesome conversation!!
Deep conservation thank you for sharing this.
Just wow Podcast , Thanks man
One of the deepest insights on d2c
Thank you a lot. It solved my lots of question with clear answer. I am upcoming D2C founder for sustainable product brand.
Nice conversation. Great q asked by you
I learnt too much of this podcast thank you Siddharth sir 😊
Thanks a lot...so much valuable information...
@IndianDreamProject
11 ай бұрын
Glad you liked it!
After start first production when your firm start to earn profit?
OMG! founder unleashed.. i can't believe this guy has knowledge at such a micro level.. unbelievable
@IndianDreamProject
11 ай бұрын
Right? So articulate and transparent!
Great podcast bro..
Very interesting! I would like to know how they went from 0.5 to 1, for the benefit of first time entrepreneur.
this was gold!
Thankyou brother verry verry helpful dear
Amazing ❤
Super Valuable
But are those 40% male customers end users also??....may be they are ordering it for their wife etc..
@kaustubhgour7108
7 ай бұрын
They are brand, they obviously know if the end users are male or not, he spent a lot of time explaining how they do surveys, they obviously have the insight
best video I've seen
Pure gold.
Love this ❤
V v nice 👌
This is masterpiece on D2C.
@IndianDreamProject
11 ай бұрын
Right? That's exactly what I felt when I was recording it!
@anubhav_bhatnagar
11 ай бұрын
Yes. It’s in depth and detailed. I run a startup named Zilli’s - The Spice Company, we manufacture spices using pounding technique. I was always a supporter of D2C brand from start but everyday I face this question “Masale Kaun Karidega online”. I am building it all bootstrapped. This podcast helped me in getting clarity about a D2C brand and most of my questions were answered. I must appreciate you and Anurag for such a candid conversation. 🙏🙏
@IndianDreamProject
11 ай бұрын
@@anubhav_bhatnagar Love it! Good luck Anubhav! I'm sure there are people who'll buy spices online, if you can get the branding and positioning right. Checkout - www.burlapandbarrel.com/
हर कोई नया ब्रांड बनाकर इतना बिजनेस नही कर सकता
Bro your video is best, but your thumbnail makes it look bad, I will advice you to change it ! For better reach
Premium podcat ❤
Brand analytics helium 10 amazon pie general scout
Lamba video ko short kardo
Aplogon ko hindi nahi Aati hai kya???
Add Subtitles for people like us 😢
@IndianDreamProject
10 ай бұрын
Soon!
your mic looks funny
Bhai Hindi may podcast dala Karo kuch samj nai ata English may
@deepak217
2 ай бұрын
Bhai tu rehne de
@LOL..with..me-
2 ай бұрын
@@deepak217 q bhai Hindi konsi sarm ATI he tum logo ko
In 2023, Pilgrim loss was 23.06cr
@technicalrafi3086
20 күн бұрын
Really
@saslife1
3 күн бұрын
What is your source of info?
Indian ke liye video baniye but not in hindi. I am very disappointed. pls make in hindi always.. cos , look hame agar samazh hi nji aya to kya fayeda..
A request. You both are amazing but speak more in Hindi. Please
@bendover-bz4bc
3 ай бұрын
No
Bhai Hindi Mai contant dalo pta hai English m ka scope hai but Hindi please
@bendover-bz4bc
3 ай бұрын
Na chuda hindi bhaiiya
Very bad move in scaling down the serum price - from the seller's perspective.. People like him saturate the market and make India poor. I have friends who order serums from the US paying 5k.