thanks for the thoughtful comment. Sasha has some great insight into branding effectively. Be sure to subscribe for more videos on branding!

Absolutely fantastic! Made the whole concept clear in just a couple of minutes and with great precision ! Thank you so much.

OMG! I've been investigating about Brand Architecture for a week because of a exposition i have to delivered to my class, now this is the best source for sure! thanks a lot!, if you have more examples i'll appreciated even more :)

Love this guy... Awesome video..thankyou

Beautifully explained 👍🏼

Great video

I found this video to be insightful and simple. I am a novice with a deep interest in branding and I've been looking up resources for branding architecture definition. This video explained it simply.

im writing a test on brand strategy tomorrow, brand architecture is one of the learning units, would be nice if he could come in and write my test for me ! seriously though , nice simple explanation.

Great Video.... How can you use brand architecture when your company is a reseller (ie. sell multiple brands) and not an individual product brand like Coke, Nike or Apple, etc?

thank you sir

Too many products being created that confuse, all lacking brand architecture.