Brand Resonance Model

A discussion of the Brand Resonance Model.

Пікірлер: 82

  • @hekane1
    @hekane110 жыл бұрын

    This is really helpful - thank you for posting! Made more sense in one video than my university lecturer has made all semester!

  • @muhammadmeraj1849

    @muhammadmeraj1849

    5 жыл бұрын

    Same

  • @akulsharmaa
    @akulsharmaa5 жыл бұрын

    2019 and still useful

  • @brianmax718
    @brianmax7184 жыл бұрын

    never comment under any youtube videos. this video actually saved my asss and helped me to understand my coursework. thank you so much!!! Love from England

  • @sajedaalsweti3045

    @sajedaalsweti3045

    3 жыл бұрын

    same Hhhhhhhhh

  • @louwar96
    @louwar9610 жыл бұрын

    thank you for posting this. I was going through my marketing slides and had no idea what it was about. Now i do :D

  • @larissaw8214
    @larissaw82148 жыл бұрын

    Such a helpful and well-worded explanation. Thanks a lot!

  • @EnigmaOfTheSun
    @EnigmaOfTheSun6 жыл бұрын

    I really wish you would cover more of these chapters! I finally understand this topic, you've made it clearer than my lecturer ever could :)

  • @paramjeetkmalhotra5990

    @paramjeetkmalhotra5990

    4 жыл бұрын

    Yes I wish you could have made videos on all the chapters

  • @catalina4939
    @catalina49396 жыл бұрын

    Thank you! super clear, despite hours of lectures, this 8 mins did it better

  • @sichen2396
    @sichen23969 жыл бұрын

    Thanks so much for posting this!! Very clear and helpful:)

  • @miew6081
    @miew60817 жыл бұрын

    You explain very clearly and easy to understand. Now I'm studying Marketing and your clip is really helpful!!! Thank you so much.

  • @yoliswabanzi1653
    @yoliswabanzi16532 жыл бұрын

    OMW what a thorough explanation, this video has just made my life a lot easier for this module. Thank you this is very insightful.

  • @harleywebster-griffiths333
    @harleywebster-griffiths3336 жыл бұрын

    Beautifully done...great job...!

  • @ginnaisannroelofsz4721
    @ginnaisannroelofsz47215 жыл бұрын

    Thank you so much! I am studying correspondence and it was great to this have explained in such detail :)

  • @veekayyy_
    @veekayyy_2 жыл бұрын

    This video is amazing. I have an brand building exam this week and this is super helpful. Thank you for this video

  • @sudhakarkatakam
    @sudhakarkatakam10 жыл бұрын

    Very helpful, great explanation!!

  • @ramkrishnatamboli9539
    @ramkrishnatamboli95394 жыл бұрын

    This is really helpful, the way you have disseminated the three parts specially. Actually I have missed this lecture, but now I understood better than what I could have understood via lecture

  • @baquerhussain9567
    @baquerhussain9567 Жыл бұрын

    Greatly explained with a bold style✨

  • @asifpashaa5233
    @asifpashaa52336 жыл бұрын

    Very helpful, Explained in a very simple way.

  • @razijababajeva1299
    @razijababajeva12993 жыл бұрын

    For the first time someone normally explained any model.

  • @itsbix_
    @itsbix_Ай бұрын

    thank you so much! you are a very good speaker I loved listening to your points!

  • @jenniferokorhi1598
    @jenniferokorhi15982 жыл бұрын

    Thank you for posting this, so helpful...

  • @Dream1ng
    @Dream1ng10 жыл бұрын

    Thanks for posting! This helped a lot.

  • @micolmongiovi2759
    @micolmongiovi27594 жыл бұрын

    WOOOW!! THANK YOU - You explain it so gooood!

  • @manavkamadiya5710
    @manavkamadiya5710 Жыл бұрын

    you explained this like a piece of cake! thanks for the help.

  • @the_only_living_ghost
    @the_only_living_ghost5 жыл бұрын

    Infinitely better than how the book or my teacher explains-thank you

  • @rumbai08
    @rumbai085 жыл бұрын

    Great vid...really helpful...thank you

  • @pierrefernando1863
    @pierrefernando18636 жыл бұрын

    Thank you! super clear, It's really helpful.

  • @sheetalb9684
    @sheetalb968410 жыл бұрын

    Awesome!! Thanks!!! Its a life saver!!

  • @Peterstavrou
    @Peterstavrou6 жыл бұрын

    Thanks! Very well explained!

  • @ellemari3491
    @ellemari349110 жыл бұрын

    this really helped thankyou

  • @noluthandomnguni
    @noluthandomnguni3 жыл бұрын

    This is so clear. Thank you.

  • @your.saintlydevil
    @your.saintlydevil6 жыл бұрын

    Thank you! It was very helpful.

  • @rayhana1118
    @rayhana11184 жыл бұрын

    You're the best, thank you so much !

  • @manjum301
    @manjum3019 жыл бұрын

    Thank you so much! :)

  • @kapsta123
    @kapsta12310 жыл бұрын

    Very helpful!

  • @cheeseandbuiscuits
    @cheeseandbuiscuits6 жыл бұрын

    learnt more in 8 minutes then I did in a whole semester at uni! thank you ! :)

  • @flavihok

    @flavihok

    4 жыл бұрын

    Same lmao

  • @Entrepreneurs-Forum
    @Entrepreneurs-Forum Жыл бұрын

    i love you so much the way you teach i really love it❤

  • @sihamamq
    @sihamamq9 жыл бұрын

    Thanks really helpful

  • @jamesocallaghan9471
    @jamesocallaghan94718 жыл бұрын

    Great video, thank you very much

  • @ashwinihulawale2904
    @ashwinihulawale29047 жыл бұрын

    thank you so much ma'am.. 💗 love from India

  • @shalinee2
    @shalinee210 жыл бұрын

    amazing explanation...thank you :)

  • @isabellasun9711
    @isabellasun97115 жыл бұрын

    Really helpful! Appreciate!

  • @rrjaa1
    @rrjaa18 жыл бұрын

    very informative .. thank you so much :)

  • @nataliathinschmidt891
    @nataliathinschmidt8916 жыл бұрын

    Super helpful!

  • @madhuniprashani1559
    @madhuniprashani15597 жыл бұрын

    This is very useful .thanks

  • @haozhong152
    @haozhong1527 жыл бұрын

    Really cool. Thanks !

  • @anurakapuotunna656
    @anurakapuotunna6568 жыл бұрын

    Good explanation Thank you

  • @anilaryal2663
    @anilaryal26638 жыл бұрын

    its great.... I need more about branding theory

  • @davemccullagh4297
    @davemccullagh42975 жыл бұрын

    Thanks from England

  • @jonathanv4050
    @jonathanv40505 жыл бұрын

    very helpful, thanks!!!!

  • @poornarajdpadmashali4972
    @poornarajdpadmashali49723 жыл бұрын

    this was to the point. clearly explained

  • @shaneheusdens8234
    @shaneheusdens82348 жыл бұрын

    Good explanation thanks

  • @amnaamna2971
    @amnaamna29717 жыл бұрын

    you are great thanks al lot

  • @isaugarwe9477
    @isaugarwe94775 жыл бұрын

    clear explanations.. thanx

  • @cabitakhoirom5742
    @cabitakhoirom57423 жыл бұрын

    Well explained 👍

  • @stephonsepulveda2946
    @stephonsepulveda29465 жыл бұрын

    thank you so much!!!

  • @achmadr0930
    @achmadr09307 жыл бұрын

    thank you so much....

  • @ABCTEST213
    @ABCTEST2136 жыл бұрын

    easy to understand!

  • @imma.ardiani84
    @imma.ardiani843 жыл бұрын

    Thank you for the helpful content. Could u please do the B2B elements of value pyramid?

  • @conorgill9074
    @conorgill90745 жыл бұрын

    very helpful thank u

  • @CrazyShootFotoshop
    @CrazyShootFotoshop6 жыл бұрын

    Thanks

  • @abhapandey8966
    @abhapandey89666 жыл бұрын

    Thanku sir its best👍

  • @subhashshelar-n2p
    @subhashshelar-n2p7 жыл бұрын

    Very helpful

  • @thisisnotnw
    @thisisnotnw6 жыл бұрын

    Thank youuu! this is very helpful with such a clear explanation.

  • @wajahhatali
    @wajahhatali5 жыл бұрын

    really helpful.

  • @khumomotswaiso7513
    @khumomotswaiso75133 жыл бұрын

    2020 still very useful

  • @sahil051989
    @sahil0519897 жыл бұрын

    Shouldn't Imagery be related to packaging and pricing of the product ?

  • @cool1u1
    @cool1u16 жыл бұрын

    Well explained

  • @jamalhasan3192
    @jamalhasan31927 жыл бұрын

    best one

  • @aseefullah848
    @aseefullah8485 жыл бұрын

    Thanks a lot

  • @rimxhamirza1031
    @rimxhamirza10316 жыл бұрын

    thnks a lot

  • @shruthichinnusree8515
    @shruthichinnusree85156 жыл бұрын

    Can you add some more videos on brand resonance plz.....

  • @ALR2320
    @ALR2320 Жыл бұрын

    Dr.KC2010, I have a question ( what’s the difference between performance and judgment "logic") ( what’s the difference between imagery and feeling, since both are considered "emotional")

  • @pialdas5653
    @pialdas56533 жыл бұрын

    Tnx a lot

  • @nanoomarketing
    @nanoomarketing3 жыл бұрын

    gold

  • @amardeepkaurahluwalia5100
    @amardeepkaurahluwalia5100 Жыл бұрын

    Clarity of concepts

  • @sabaw_na_si_j4meZnOLiMitZZZ
    @sabaw_na_si_j4meZnOLiMitZZZ5 ай бұрын

    Brand salience- (salient- it matters) okay now this brand is relevant to us and we know that it is out there Performance- there is 2 things that needs to happen: the brand needs to perform and we also need to develop and to communicate and deliver to the customer a certain type of brand imagery. So there is need to have a performance and imagery Judgement and feelings- once again it has 2 steps: customer is having judgements, and thinking about well how does this product perform, what is this brand about, what do i think about this brand? What does it mean? And also developing feelings around that Brand resonance- when something resonates with us.. we connect with it with a different level. When a brand resonates with a customer- they will continue to incorporate that product with their daily life.

  • @moritz9848606
    @moritz98486064 жыл бұрын

    nicely explained thank you for this !

  • @Mocadogbliss
    @Mocadogbliss5 жыл бұрын

    Thanks really helpful