Taste is the hidden skill that sets great designers and artists apart. You can learn how to paint, sculpt, use design software, take pictures, etc. but if you don’t develop good taste you can only go so far until you hit the ceiling.

@thefutur

7 ай бұрын

Well said!

There's a reason why it is called Artificial Intelligence and not Natural Intelligence. Our greatest power is that we can create something new which is different from everything that we have done in the past. History is filled with proof of that statement. Learning a lot from you Chris.

00:14 🎨 Developing a broad understanding of art, music, literature, and history, along with an ability to discern quality, will be crucial in the age of AI creativity. 01:38 🔄 Human advantage lies in the ability to predict and pivot from established trends, creating something new and innovative. 03:12 🔄 Creativity benefits from drawing inspiration from diverse sources, rather than specializing too narrowly. 05:58 📚 Exposure to art, history, and craftsmanship is essential in developing taste and understanding quality in design. 07:06 🗣 Critical thinking, rhetoric, and analysis are crucial skills for artists to effectively communicate their ideas and direct AI in the creative process.

@DJ.Generation

7 ай бұрын

Was this generated with AI? 😂

Let's also not forget that some creativity comes to us by accident. Maybe we ventured farther that we're comfortable with and discovered something great. AI will only do what it's programmed. It will dismiss anything off the path and miss many potential creations that a human would take the risk on.

I've been collecting art books since I was 15. I'm now pushing 60. I used to spend hours at book stores looking at art. I went to Parsons so I got to visit all the great museums in NYC. We have to get this generation back to learning basic principles. I fear that drawing and painting will become a lost art. 😢

Exactly sir, Diffrent type of topics have courses which easily available on internet. All we have to do is 1st choose our niche and start learning and master it. I'm a self taught graphic design student from india and you are my inspiration sir Thankyou

the first 8 words of this video make me feel like I'm missing something important...

@thefutur

7 ай бұрын

Why is that?

@internetshaquille

7 ай бұрын

@@thefutur because it presents the start of the the video as the middle of a conversation instead of a standalone piece of media

Having spent the last couple of years working hand-in-hand with generative AI in the branding/marketing space, I definitely agree with this. Although, instead of "taste" I'd put things in terms of creative and strategic vision. On its own, generative AI is not great at vision building because creating a vision is not a strictly algorithmic process. A significant part of each creative and strategic vision is rooted in person intuition that's informed by personal life experience. The uniqueness of personal life experience is what the AI can't replicate (at least for now lol).

@thefutur

7 ай бұрын

Very true and that's one of the biggest roles creatives can start taking advantage of with AI

We were discussing about this with a friend of mine this afternoon. Glad you guys share our POV.

Fantastic!

_What did you study in college?_ I did the "legit" thing and majored in graphic design at Penn State. That worked well for me, and I saw no sense in graduate school at all. I should also add that I have been ever grateful that I went to a university that required a full BA's worth of classes, instead of an art school. *A graphic designer has to function in the world.* *We need to know more than just typefaces and Pantone colors-indeed, that's the least of it.* I learned just as much about design by studying psychology, philosophy, English lit, geology, art history and, yes, ballroom dancing. -Debbie Millman (in conversation with Chip Kidd); _How to Think Like a Great Graphic Designer_ Apologies for the verbose quotation (emphasis mine), but context is everything. AI or more accurately; ML, hasn't fundamentally changed anything, with the possible exception of a great deal of mediocrity being culled (ie brought in-house).

This is very true about the significance of the knowledge base. Good taste (let's assume we have some idea of what that means) is a starting point. The more the knowledge library expands the more the meaning of taste is dissolved as things once considered outside the scope of good taste are contended with and placed in a greater context. To a large degree the consensus concept of good taste is a form of programming, and is fundamentally trendy in a given moment, and transforms in cycles. The pursuit of good taste alone has lead to the current pervasive design culture of sterile minimalism, and then it starts looking to reevaluate taste of the past to find a way out of that. Nothing is innately good or bad but pertinent to intention and meaning. And so good taste evolves into it's higher and more human aspiration, interesting taste, and only from there can new things be discovered.

purple and teal were my favourite colours as a kid (especially together). they still give me a sense of calm.

According to Jordan Pearson's studies, artistic creativity is rare. I think that you can teach someone to understand their own creativity but only if they had that competence in the first place.

Machine will always follow man, that's it's job. If real humans stop producing where is AI gonna get it's ideas? From other AI? AI already looks too repetitive as if it's copying itself lol. When the craze dies down, real artists who kept up with the craft will emerge once again.

I developed my personal taste through design school and beyond by being pushed to study the masters and also pushing myself to solve different design problems where my prior knowledge wasn't sufficient and i had to do a lot of research. As a design student you want to be a sponge and take in as much as possible at first. Secondly, my professors always asked us to explain our design choices. If you couldn't explain it, it likely wasn't very good. Over time you learn to discard what isn't "you" and keep what is. Designers and artists have to learn curation.

Another great video Chris. Keep killing it as always.

Glad i made the move from designer to Brand Strategist. I dove into marketing, branding and business developement a couple years ago. Actually those things were always relevant from my very early years as a professional. So this has always been my trajectory in some way. Now i see the problems for designer rise as a.i. becomes more capable. In the hope i can keep my staff, i advise my team heavily to look into the possibilities for better, faster design with the help of a.i. ... maybe it is a way to eliminate tedious work. But then again, it boils down to taste.

I was feeling really bummed recently about AI art and AI-generated content, but this encouraged me! Thank you. I came to a similar pit stop in my thoughts when discussing this with my friend - that the edge is that we're human - there's soul in our work. I don't think soul and taste are the same, but there's that human instinct where I feel we still have the edge. I also feel thankful that my "jack-of-all-trades" wanderings around various bits of literature and music and film etc aren't just meaningless, but add dimension to my work.

@thefutur

7 ай бұрын

You’re very welcome

@tombyrer1808

7 ай бұрын

Soul, yes, but also humans still need to analyze if the AI output is applicable to the current use-case. So an AI makes everyone essentially 'creative directors'.

@DJ.Generation

7 ай бұрын

AI is just a tool. A really good efficient tool that can do a lot of work for you, but still a tool nevertheless. This means that while it can help non creatives have at least industry standard or even above average content and media, it can make already creative people 10 x more powerful and efficient. Meaning there should still be a large gap between creatives and non creatives. It’s just AI helped the overall floor of humanity increase exponentially.

Always here for your history teacher appreciation! I appreciate the rhetoric and analysis shout outs too.

@thefutur

7 ай бұрын

Glad you like them!

In summary knowledge is power. Educate yourself. The more you expose yourself to knowledge and learning the right things the more intuitive your taste will become... and this also is why thefutur is so valuable and desperately needed.

I knew watching this would be worth it. Thank you for continuing to share these insights. You understand the difference Also yay, as a creative that connects disparate ideas all the time 😭 its finally my time

@thefutur

7 ай бұрын

Thanks for that!

1. Moral relativism is the death of art. We must recognize that taste plays within the bounds of concrete standards of what is good and pleasing. 2. We must go back to learning the classics. Much of modern theory is based on moral relativism. No absolutes. The “Eye of the beholder” mentality. Contrarianism. Chaos. These are opposites of order and beauty (which are modeled after God, our creator- yes I went there). 3. We must learn to recognize the impact of free market enterprise vs socialism and how that impacts art as a whole. Everything is a form of art.

@thefutur

7 ай бұрын

Nice breakdown.

I think what we call "Taste" is the manifestation of an intuitive grasp of the fundamental principles of design. Often what we skip from the learning process is the power of abstraction and understanding how can we analyze and decompose the how and why something communicates something, how what we see is the vehicle for a greater narrative that transcends language as we regularly conceive it; to later understand how can we use those principles to shape our own communicative action depending on what we want to achieve. Knowing that we also need to clarify that good/bad design is not objective; since Design is "organizing with a purpose"; how efficient and effective we're at fulfilling that purpose is the parameter to determine if the design work is good or not, what is cool and efficient for this corner may be wack and inappropriate for that other one and vice versa. That is how exposure to visual culture and manual crafts improve our ability to do visual communication; it feeds our intuition on what works, allowing us to "magically" start recognizing "what works".

Thanks for always motivating me to do my best😊

funny enough I also came to that video some time ago :))

Awesome

Purple and teal? Bad taste? Two of the best!

Hi Futur, long time no see. I'm heavy into AI, about to jump on the SuperAgent LLM tracks. To be brief you are the answer. Purple and teal, that’s funny I jumped on Leonardo AI and the best stuff I did was purple based. Continuing, you said, you know nothing, and then was exposed to different things than you knew growing up. Opposite than me, I was immerse in Greek culture, watched Greek movies and that ted to other things, the point you said you have to be introduced to it. A teacher makes a curriculum, yep, studied teaching too, that covered areas, and gives assignments to the student that they can research and investigate. From the start of schooling, after a few years they will have their choices what they like and what impresses. Know what I saw today, shocked a bit? A picture of Blinken standing next to the president of the Palestinians, my first thought the US is going to stab Israel in the back. The point I am trying to make if you see those people supporting baby killers, are they of normal brain that you can teach? I mean those American in that crowd, the question is how did you get so twisted as to support the murderous terrorism of what happen to Israel? I am sorry to bring this to you but, I think it is valid to the subject, we are talking about AI. And the point about having a wide range of knowledge you are exactly right. The people I am interfacing are a lot like, brilliant folks who are totally into what their focus is in the Arena of AI. It’s a lot of work and it is very interesting. I am fortunate to know them and to know you.

Awesomeness

Really great history teacher with prompt engineer

Amazing

Art can be perceived as a 'agreement', wherein the value attributed to works such as the Mona Lisa derives from the collective agreement of many individuals. The assertion of its priceless nature hinges on the shared 'agreement' of its artistic significance. So, you would have to convince the children that your agreements of what is good or bad should also be theirs."

I didn't realize taste was such a sought out thing. Taste is a huge strength of mine. Taste is a multiple of things. Influences from one's personality, likes and dislikes, what is pleasing, experience with it, being in that field absorbing it both consciously and unconsciously. For example I want to make my own movie. I watch a lot of movies, anime, and shows. Some of the time I pick things apart (conscious), other times I'm just enjoying it and not think about it(unconscious).

@thefutur

7 ай бұрын

You have an advantage.

@Corteum

7 ай бұрын

@@thefutur A tasty advantage! 😂

'Taste' exists in a very private space until it receives some form of recognition. If taste can be taught, the AI can learn the essence behind it. And if it learns to interpret the reactions of people to a creation that it has come up with, it can deepen that path way faster than humans could. We will live to see the rise of trends that solely the AI has started.

I think taste can be taught, but the willingness to learn can’t… some people are unteachable and won’t get out of their comfort zone.

@thefutur

7 ай бұрын

Good point. Someone's willingness to want to learn is a good indicator of how successful they will be.

Great video

Great discussion! I really appreciate you sharing this with us.

@thefutur

7 ай бұрын

My pleasure!

Taste is not innate. For me it is like training a muscle. Of course you need a good base for that, some people will never have a good taste ;)

Intuition when it comes to design. Intuition when it comes to sound. Intuition when it comes to story.

If having good taste can be taught, then AI can be trained to acquire it too, right? I'm an educator who's also been trying to unpack this issue. Glad to have stumbled upon other people who have put their thoughts out here.

@thefutur

7 ай бұрын

Ai is only going to get better. So yes at one point it will learn to know what you like. By having "good taste" that can help you & Ai turn out better results.

@andrewcampbell7011

7 ай бұрын

You can already see AI’s sense of taste in the social media feed algorithms. Recommending content is not so different from generating it. With that in mind, what do you think of AI’s learned tastes?

@whentheleavesarefalling

7 ай бұрын

AI could probably learn your taste. But the things is: you don’t want to listen, feel or experience the same thing forever. So it needs to generate a huge amount of alternatives and then try them on you. But you don’t want to be a lab rat and listen a huge amount of bad music until the thing that resonates pops up.

@Daniel_WR_Hart

7 ай бұрын

@@andrewcampbell7011 That's a great point! I have to use a chrome extension to block my recommendations or else I'll spend all day just watching random stuff, because the algorithm figured out what's "good taste" regarding my personal interests

@eltiburongrande

7 ай бұрын

AI has gotten better and continues to get better exponentially. Yet it relies on our training and our prompts to generate something truly inspiring. I think you guys are on to something with leaning into personal intuition and individuality, on top of "taste". Our unique human perspective is difficult to mimic and synthesize.

THIS IS SOME COOOOOOOOOOOOOOOOOOOPIUM.

2 of my favorite colors are Purple and Teal 😱🤯 But I’m generally known to have good taste and people come to me for fashionable advice 😁

I literally just designed a project and teal and purple were the colours I picked

@thefutur

7 ай бұрын

Haha

If taste is innate, then it's in all of us and can be recognized, developed, nurtured, and cultivated. But if it's pre-determined, say, by genetics, then CRISPR technology, or other means of manipulating genetics, becomes more relevant.

Unless you have influence and power the argument is valid.

In other words being a Generalist is gonna pay off big time with the rise of AI 😎

MY MIND IS BLOWN EVERYTIME THAT I SEE THIS GUY THAT THINKS HE'S AN EXPERT AT EVERYTHING THAT HAS EVER EXISTED IN THE UNIVERSE. PAST AND PRESENT.

Purple and teal?! San Jose Sharks colors. Didn't you grow up in San Jose? :)

They need to understand they need base knowledge to prompt better and use this discernment. On a random note I also watched a bunch of JT old documentaries recently...must be a group mind thing 😅

@thefutur

7 ай бұрын

Haha. People like you are also watching videos like this.

@Corteum

7 ай бұрын

_"must be a group mind thing"_ Are you having more synchronicities (formerly 'coincidences') lately? More people seem to be having them.

We are thinking too much about what we think AI is today. Give it 2-5 more years and see how we all get humbled.

Purple and teal are nice colors wth. 😢

I'm ahead of this video. Lol

AI adobe ilustrator

This is such a nuanced subject that cant be covered in a 7minute long youtube video. Taste is not something you are born with, it is definetly something that can be taught. It get taught through experience, repetition and failure. It gets taught through looking forward and not backward. I am not agreeing with the part of looking to history to gain taste…looking back to previous giants will only give you the capabillity of standing on the shoulders of those giants. Be aware of what they have done but dont use them as a blueprint. As far as music goes, there is a wide line that seperates great music and popular music. Whatever is popular now gets dictated by titktok algorithms which gets amplified by users, and the average user of tiktok and so on do not have good taste, that is just a fact or everyone would be brilliant in their own field instantly. However, what is truly great is not known until it has been tested through time, so therefor, taste can be taught, because you learn through time what is truly good taste.

I use ai a lot and it's redundant. It lacks any and all creativity. It's like a paintbrush, results will depend entirely upon the the artist.

Why do we keep trying to have AI compare things to other existing things? Why say do something in this type of style of this type of style? Why don't you just do your own style and have the AI create a refinement to your style?

All Ai gurus these days.

so the way to beat AI is to become better than them at discovering the patterns that make art/design work? well... good luck

@thefutur

7 ай бұрын

I think you missed the point.

@wi2rd

7 ай бұрын

@@thefutur lets just say, I agree with you in the short term

AI for me makes me massively over productive. It's going to allow creatives to be very productive. Lazy people focus on replacing people so they don't have to pay.

hat, be gone.

Love how amateurs jump on bandwagon, portending to be the “experts” and repeating the subject to get scores on KZread , for more followers, as they realize they are not that creative but are godd at B.S. repeat what 100k have said already….

Prominent artist who works with AI, Claire Silver (@clairesilver12), said a long time ago, "Taste is the new skill." When *creation* is commoditized, *curation* will set people apart.