Definitely ranks in the top 3 guest interviews of the future. This man is insanely articulate and when I check all the references he’s making, he’s on a different level. Please bring him back soon. Loved this!!!

@thefutur

Жыл бұрын

He sure is. We plan on having Ron on again.

@Samuel_eldavis

Жыл бұрын

Which other ones do you rank in the top 3? Would be interesting to know

@KBootsTee

Жыл бұрын

Curious… Who are the other top 2?

@KBootsTee

Жыл бұрын

Yesssssssssss! Incredible, forthright and clear

@josephalexander681

Жыл бұрын

OMG!!! When are you all having him back?

6:25 Subjective theory of value 7:15 High client impact, high prices welcome 8:25 Price justifies the costs 12:21 The power of brand 14:39 Both the buyer and seller profit 16:04 Pricing sends signals 17:32 Determine your market position 21:19 Value is subjective, price is contextual 26:00 Give your customers pricing options 27:29 The value conversation 31:10 Premium prices w/ clear value prop

@saraeissa4954

Жыл бұрын

Thanks!

@thefutur

Жыл бұрын

Joshua, I'll update the description. Thank you !

@EzekJohnson

Жыл бұрын

Powerful. Thank you Joshua.

@joshuacunningham7912

Жыл бұрын

@@thefutur Right on my friend. I just do this for personal/public notes. I actually haven't finished them yet 😂. I'll respond here when I do.

@ivankaradzhov3610

Жыл бұрын

Thanks

The relationship between value based service and self esteem/self respect. The first sale you make is the price you put on your own service. WOW. Just wow..... this chat's value is just out the roof. Thank you for sharing this with the world!

Great interview. The best part was Chris taking the time to digest Ron's stories and points, and re-frame or rephrase them to ensure the audience (and possibly himself) understands the knowledge being dropped. Thank you

@thefutur

Жыл бұрын

You’re very welcome

@whatsapchat7443

Жыл бұрын

TeXtMe DiReCtLy🤙🤙🥶🥶

@KBootsTee

Жыл бұрын

AGREED!!!! His comments furthered my comprehension and practicality. Soooo good

Can't believe this video is free. Thanks.

This is by far the most articulate and thorough explanation of value pricing Ive ever heard

@thefutur

Жыл бұрын

Agreed

This man made a massive difference in how we reorganised our business mind in our business today. It is amazing to listen someone like him for free!

I love the landscaping story and I’ve seen where I was the first two landscapers in many similar situations when I never heard back from the client.

Learned more in the first 10 minutes than 4 years of my college marketing courses

@lucface

3 ай бұрын

Love KZread for that

Ron is a fantastic teacher, this was so helpful. Incredibly coherent and direct, great examples and references. You can tell he's been doing this for a long time. True professional.

It's always super valuable when a person that deals with money and other people's money speaks, lots of valuable information is able to be extracted.

I have the Ron Baker headache. This guy is amazing and I can't wait to read his books

@thefutur

Жыл бұрын

the medicine for this is to read his book. ;)

The KZread algorithm is recognizing the value of your channel. This got recommended to me.

@thefutur

Жыл бұрын

excellent!

The conversation and information in this is amazing. Can’t believe this is freely available for the public! Gonna take notes after my first listen.

@thefutur

3 ай бұрын

We are here to help.

I’m only half way through and had to stop - to process what he just said. This information is en point. I can’t tell you how much I appreciate him speaking of the “solve the problem” issue only getting the customer to the status quo. We work so hard to bring more and all the business books get repetitive. This interview is so good. I’m taking a break and turning it back on in just a minute.

@thefutur

Жыл бұрын

Thank you for commenting

This is one of those interviews I'm gonna have to watch maybe 5 times over taking notes each time. Even on my first run I keep replaying lines because there's so much meaning packed in such few words.

@BushaBandulu

Жыл бұрын

Agreed.

I absolutely love how Chris is asking questions just like a student? He really applies what he teaches - Learn - Unlearn and that's why I respect him as my Guru. Love you Chris ❤️

@thefutur

Жыл бұрын

Thank you

This video is solid gold. Well articulated by both host and guest. So many gemstones in this content for those holding a genuine interest in sales, particularly getting better at sales. Thank you for letting me feel as though my time was well spent in watching. Cheers!

Bam! That's a world class business class on KZread 💫 What a wonderful man!! Great to see people like this when the world is going the greedy and unimaginative free economy way. We need the youth to take notes from people like him. 👏👏

One of the best interviews I have come across. Really learnt a lot.

@thefutur

Жыл бұрын

Thank you

This guy is explaining the opposite of everything I've ever heard from every "successful" photographer in the photojournalism industry and it makes way more sense then all of the seminars I went to which explained how to break down your operating costs to justify your price.

THRILLED to have stumbled on this. Intuitively I have been contemplating idea of subscription for my practice/business. Now I realize the true power of it and how strongly it aligns with my mandate, beliefs and mission. More pondering and reading to do !!!!! I feel incredibly INSPIRED. Thank you to both of you! 🙏🏼

@AljaMr

Жыл бұрын

I wonder how did you implemwnt the subscription? I also love the idea…

This was amazing shout out The Futur and much love to Ron.

Yes, favorite interview so far! Great job, Chris!

I love this interview with Ron and Chris. IDK if it’s just me but I always like Chris doing the interview instead of allowing others to host it lol. Anyways, this was the best video ever! Watched all the way through and never got bored.

As someone who is just starting in the branding industry, this channel is gold mine! 🔥

@thefutur

Жыл бұрын

Thank you 🙏

10 minutes into this and I've already learned so much. This is pure gold. 🥇

So much business wisdom! Thank you for another value-packed video, huge admiration

Absolutely fantastic video, this is SOOOO AWESOME! Service based businesses need to know this!

Amazing podcast .. and the man is genius especially.. love the idea when he said u just don't solve the problem as it brings the customer back to point A .. but help him to achieve his dream ... .. excellent podcast

I don't agree with everything expressed, but (as usual) The Futur has put out great content. It's not just the high quality of the guests, but the equally high quality of the interviewing. Hats off to Chris for carefully preparing thoughtful questions and being willing to shut the hell up while the guest answers. Great stuff.

@thefutur

Жыл бұрын

Thank you Jerry.

Value of this video is amazing. Thank you so much!

Clarity, competence and value/concepts per minute in this interview is insane! Thank you very much!

I don't listen to podcasts and definetely don't watch them. But this. This one is probably the most valuable interview I've watched in a long while. I instantly got a copy of his book and will do the same for the next one. Thanks Chris for bringing this person to my knowledge. I, like you, try to always go deeper in the knowledge tree and find the real OGs when it comes to sales, marketing and applied psychology so this was super insightful and helpful.

@thefutur

Жыл бұрын

Luna, you might reconsider podcasts. I find them to be great.

@d1o2n4

Жыл бұрын

Yeah podcast are great especially when you’re doing more tedious tasks like painting a fence or cleaning the house. Decent pair of headphones, juicy podcast and you barely notice the work plus constantly learning.

This is the best conversation I’ve ever heard about pricing. So many takeaways

I just love this content here, man. We before in Ukraine and some still in BC, as everywhere else, still tend to think that the product’s value depends on actual hourly labour price involved and a number of another self explanatory ingredients. Whereas what’s the author is saying, in the opposite, is a customer based subjective theory of validating products pricing. Great job.

Was literally just looking up all of Ron Baker's stuff when this came out. Thank you

BRAVO! I wish every design student would learn this. I wish every high school student would learn this. I wish every voter would learn this. Thanks for these interviews, Chris Do.

I've had heard this interview like 3 times now, it's so amazing to listen to both of you. thanks!

Thank you! You really scratched my itch! Wow thank you one of the best!

I've never heard of this channel but the KZread algorithm gods smiled upon me today. I don't own a business or freelance but this video was mind-blowing. That example of the landscapers was insightful dive into the art of value propositioning.

@thefutur

Жыл бұрын

Welcome to the Futur

Your videos have helped me so much in running my business.

@thefutur

Жыл бұрын

Great to hear!

i love this guest! he's so funny and very smart. I respect him

I truly believe this video, just profoundly changed my life! I never heard of Ron Baker until now. His brake down of Value….will forever change how I do business and everyday life. Thank you!

@thefutur

Жыл бұрын

Glad it was helpful!

Can't thank The Futur enough for this. I always used to give 3 price options to the buyers but never thought it can be improved so much. Definitely gonna buy the book.

Watched this 3 times already. So much value! Thank you

This is absolutely one of the best discussion on innovative pricing!! Thank you Chris.

Awesome insights from this man Ron. Thank you Chris for bringing him on. Next I’m diving into all his books, priceless value I think!

The value contained within this video cannot be overstated. Thank you!!!

@thefutur

Жыл бұрын

Thank you.

This is an absolutely epic conversation… Gold 🙏

Did you make this video SPECIFICALLY FOR ME?! This is amazing. Thank you so much for this. Bought the book. Rethinking everything. THANK YOU

If Ron doesn’t, he ought to be doing voiceovers. He has an excellent tone and he’s consistent.

This is one of my absolute favorite videos on your channel! Thank you so much for the content you produce and put out!

@thefutur

Жыл бұрын

Wow, thank you!

Wow... This is the best interview on the channel. Has changed my business model completely.

I loved this pod cast. Labour theory of value. Intrinsic value? The subjective theory of value. Utility of customer value. I am trying to price an offer that brings a prospect B to B leads for product sales.

It's not everyday i see someone using a Blue Yeti mic. They are great mics honestly

so much valuable content, thank you for sharing on value pricing, subscription modeling, and reshifting a mindset on an exchange of value! The best thing i’ve heard was from my brother when i was trying to price my art prints i sell at events. I initially wanted to sell it for 10$ becuase i also was charging for my costs, and when i asked him how much he would pay, he told me $20-40. The best thing he said was: “If i wanted to buy a nice paper like this, i would go to home depot or staples and buy it myself. I would pay for this piece for the art and the value it has.” This changed my perspective forever!

Thank you ! What a great interview. Mr. Baker , what a great orator , just so intersting and knowledeable

I just kept taking notes and outlining things for further research. This was a pricing masterclass!

@thefutur

Жыл бұрын

We think so too.

By far one of the best interviews here in the Futur!

Fantastic interview! Please get him back on to talk more about actually implementing a subscription model for creative services. Mind blown!

Another banger. Loving it. This put my mind into hyperspace. +points for reading list. +points for podcast. +points for think-tank 👍👍👍

I have no doubt the editor of this values our time

Another high-value video. Thanks, TheFutur team!

@thefutur

Жыл бұрын

You’re very welcome

This was amazing! Jam-packed with so many gems! Thank you

Such an amazing interview - incredible value - thanks so much for this gold nugget!

my mind just go BUUUUUM - so many pitches, ideas, mind hacks... WOOOWW

I have not thoroughly enjoyed or found value in a lot of KZread videos lately, but this was top-tier! Thank you 🤗

One of the best interviews yet. Thank you!

@thefutur

Жыл бұрын

Glad you enjoyed it!

6:50 this is great, something also missed here is basic economics principle of supply and demand! If a product has minimal supply and much demand, doesn’t matter how much utility it has, it’s over priced BUT PEOPLE WILL BUY! Same thing for a very saturated market, product can provide significant value but if there is more supply than demand, the product will be underpriced for its utility!

Again a video of this channel of Guru's which has helped me to advance in my understanding. ❤ Thanx SO much!

So much value in this interview thank you for doing it. You’ve got my brain working

@thefutur

Жыл бұрын

Glad it was helpful!

Very insightful. Had to reshare it.

Incredible interview! Thank you.

Stellar masterclass and interview! I listened twice back to back to get the takeaway notes and double check uh earring them right. This is exactly what I needed as I have been at a stall in my service and if I’d be launching the subscription box I’ve contemplated

@thefutur

Жыл бұрын

Glad to hear

Brilliant podcast! Thank you!

Incredible. I literally need to listen again and take notes.

There were so many greens in this interview, great interview. Chris, Thank you for interviewing Ron

I am 100% in with the part about understanding the clients needs & context and giving the client options. The subscription part then suddenly makes a complete turn here. When your clients are mostly public authorities and are required to obtain at least 3 tenders from 3 different firms; proposing a subscription, would be asking the decision-making person to do sth that would make them lose their job. Consequently, it is contradicting to understanding the clients context.

@catsinpajamas

Жыл бұрын

Subscription models are a fad and people are already sick of them. I predict there will be a big backlash.

Mind blowing concepts. A masterful podcast. Thank you for posting. Dr Jackson

Wow this is super insightful and anwer if not all, most of my question regarding my business. After this I will reinvent what I do with my practice, and really be mindful about what customer wants and needs. Just wanted to speak that out to the world, thank you for the knowledge Ron and Chris :)

The landscaper story was invaluable knowledge.

I can listen to both of them the whole day without feeling bored. Pack with value. Thanks, Chris and Ron

@thefutur

Жыл бұрын

You’re very welcome and Thank you

@roberttomsiii3728

Жыл бұрын

I second this motion.

Thanks for your content. It's priceless as usual!

This was extremely valuable!

Outstanding discussion. So much to digest here.

Fantastic episode. Thank You, Chris!💜

Mic drop ....both of you illuminated these concepts beautifully.

Loved this session so much...I wrote a blog post based on it for my industry. Tweaked the content but since the learning is transferable across industry...amazing stuff! Keep it coming!

This is next level stuff. Awesome interview, great answers and fantastic stories packed with insights 😀👍

GOLDEN INTERVIEW, TRUTH spoken ❤

Watching this in South Africa. What an interview! Found the book on Perlego and I'll read it religiously.

This is soo great. Had to watch it multiple times to soak it all in. Thanks!

This podcast have so many insight 🥰

Wow. Thank you for discussing the subjective nature of value. Excellent interview.

Excellent interview. Very much outside my own frame of reference and set of interests, but very informative and full of practical insights.

Absolutely loved this! So helpful!! 🙌🏼

Love this podcast and it is my first time listening to your podcast and I think I am going to be your loyal follower

Extremely insightful - thank you

Woah... That was awesome. 👌So insightful. Loved this. Thanks for sharing.