Ansoff Matrix - Business Stretegy & Growth - Simplest explanation Ever

The Ansoff Matrix - Business Strategy & Growth - Simplest explanation ever
The Ansoff Matrix is a popular business model used for strategising business growth by product development & market development.
This simple video is derived from expert input and the presentation style is deliberately kept simple and concise.
Links to the popular Bloom's Taxonomy videos are below.
Link to The Cognitive domain video of the Bloom's Taxonomy: www.youtube.com/watch?v=zj6Cr...
Link to the Affective version of the Bloom's Taxonomy for your reference: • Bloom's Taxonomy (Affe...
If you love the content here or found this video useful, useful, feel free to buy me a coffee! Your support will be highly appreciated! :)
www.buymeacoffee.com/mistersi...
Please like & share the video and subscribe to this channel to express support. I intend to dedicate time and resources to improve the quality & presentation of future content.
Music: www.bensound.com

Пікірлер: 107

  • @mollyvictoria8187
    @mollyvictoria81876 жыл бұрын

    Found this really useful, especially pausing and copying the bullet points. It was good to have one example worked all throughout.

  • @MisterSimplify

    @MisterSimplify

    6 жыл бұрын

    Thanks Molly! All thanks to multiple feedback from comments! :)

  • @latifak4403
    @latifak44034 жыл бұрын

    Perfect,thank you!

  • @primrosencube9010
    @primrosencube90103 жыл бұрын

    This is perfect...very simple and easy to understand..all th way from Zimbabwe🇿🇼

  • @MisterSimplify

    @MisterSimplify

    3 жыл бұрын

    Thank you! :)

  • @talaalthinayyan8882
    @talaalthinayyan88824 жыл бұрын

    this was really helpful, thank you so much.

  • @nadeemawan5247
    @nadeemawan52474 жыл бұрын

    thank you, it was very helpful to understand the concept easily :)

  • @KK-fy3qp
    @KK-fy3qp3 жыл бұрын

    It's a very useful video, helped to gain a general understanding of the topic in an easy way!

  • @FedoraVRmobile
    @FedoraVRmobile3 жыл бұрын

    Thank you for this video. It was exactly what I needed to start to build an outline on how to grow my business. It was very useful and helpful!

  • @MisterSimplify

    @MisterSimplify

    3 жыл бұрын

    Fantastic!! Do let me know if your plan succeeds. All the very best!

  • @irgendeinname9256

    @irgendeinname9256

    Жыл бұрын

    1 year passed are you already a billionaire yet?

  • @Nilakshi_Nath
    @Nilakshi_Nath4 жыл бұрын

    Excellent explanation.Very helpful.thank you much 😊

  • @deepukonda269
    @deepukonda2695 жыл бұрын

    Thanks a lot.you made this very easy to understand.

  • @udaymakwana5692
    @udaymakwana56923 жыл бұрын

    Really exceptional content, served in simple yet profound way. Thanks so much.

  • @MisterSimplify

    @MisterSimplify

    3 жыл бұрын

    Thank you for your kind words! :)

  • @saicdias
    @saicdias11 ай бұрын

    Excellent!

  • @blessingkmalata
    @blessingkmalata2 жыл бұрын

    Okay this is the best explanation I have came across! Thank you so much!

  • @MisterSimplify

    @MisterSimplify

    2 жыл бұрын

    You're most welcome, my friend! 👍

  • @blessingeraga96
    @blessingeraga963 жыл бұрын

    Thank you for this video,Sir.

  • @jullieellis2904
    @jullieellis29045 жыл бұрын

    thank you a lot. It's really useful

  • @moronketejaiye3500
    @moronketejaiye35004 жыл бұрын

    Thank you very much, it was very easy to understand and assimilate 👍🏽

  • @MisterSimplify

    @MisterSimplify

    4 жыл бұрын

    You're most welcome!

  • @irshadem804
    @irshadem8043 жыл бұрын

    Thank you so much it was extremely helpful.

  • @pantsharad
    @pantsharad5 жыл бұрын

    Thanks a lot, keep it up.

  • @shahadsarts
    @shahadsarts4 жыл бұрын

    This was very helpful thank you

  • @korielate6729
    @korielate67294 жыл бұрын

    Vert Useful and Informative!

  • @tesfatsion2004
    @tesfatsion20043 ай бұрын

    So useful and insightful. Thank you very much sir!

  • @MisterSimplify

    @MisterSimplify

    3 ай бұрын

    You're most welcome! 🙂👍

  • @basilaidevomen1753
    @basilaidevomen17534 жыл бұрын

    Thank you. It was helpful.

  • @marlon0723843849
    @marlon07238438494 жыл бұрын

    Excellent explanation . Good job man ,, Thumbs up

  • @carlosrom6382
    @carlosrom6382 Жыл бұрын

    Best explained management video ever

  • @MisterSimplify

    @MisterSimplify

    Жыл бұрын

    I am flattered! Thank you for your appreciation! 😊👍

  • @petronelaguvamombe775
    @petronelaguvamombe7754 жыл бұрын

    This is very profound 👌💯

  • @jaeen7665
    @jaeen76652 жыл бұрын

    Very nice, I'm doing some research right now and found this video far easier to digest than the research I'm reviewing.

  • @MisterSimplify

    @MisterSimplify

    2 жыл бұрын

    Hi Jae. Very glad to be of some help. Please do like and support this content! :)

  • @kwamelawson5142
    @kwamelawson51425 жыл бұрын

    Great info

  • @mayzeeboden1249
    @mayzeeboden1249 Жыл бұрын

    this is so helpful, the only way I have been able to fully understand this model

  • @MisterSimplify

    @MisterSimplify

    Жыл бұрын

    Really glad I was able to help you. Pls keep supporting! 😊❤

  • @varunbhalla8
    @varunbhalla82 жыл бұрын

    Great video. Thank you so much for the lucid explanation. Extremely helpful

  • @MisterSimplify

    @MisterSimplify

    2 жыл бұрын

    You're most welcome Varun! Please check out some other videos here. Hope they also help. And keep supporting! ☺

  • @darlingcreations1886
    @darlingcreations18864 жыл бұрын

    Thank u for great information 👌

  • @ngahsanyuy
    @ngahsanyuy8 ай бұрын

    thanks alot i understand it now

  • @MisterSimplify

    @MisterSimplify

    8 ай бұрын

    You're most welcome! 😊

  • @nadiacollie6235
    @nadiacollie62353 жыл бұрын

    This was very helpful.

  • @chitransh-sharma
    @chitransh-sharma3 жыл бұрын

    Tysm, can't be explained any better.. love from India ☺️

  • @MisterSimplify

    @MisterSimplify

    3 жыл бұрын

    You're most welcome! :)

  • @patienceajara9113
    @patienceajara91133 жыл бұрын

    thank you very much very helpful

  • @sakshiguptasg01
    @sakshiguptasg014 жыл бұрын

    Thanks ! It's easy to remember things.

  • @MisterSimplify

    @MisterSimplify

    4 жыл бұрын

    You're most welcome!

  • @patedarpriya1085
    @patedarpriya10853 жыл бұрын

    Thanks... Was pretty helpful

  • @godsaveale
    @godsaveale3 жыл бұрын

    Thank you so much for this amazing explaination! You re brillant!!! Will help me to pass my exams 💖✨

  • @MisterSimplify

    @MisterSimplify

    3 жыл бұрын

    Thank you very much for your support! I shall continue this initiative. :)

  • @vivekanandseengh3093
    @vivekanandseengh3093 Жыл бұрын

    Superbly explained. Thanks

  • @MisterSimplify

    @MisterSimplify

    Жыл бұрын

    You're welcome buddy! 🙂👍

  • @nabilbousabir4019
    @nabilbousabir4019 Жыл бұрын

    It would have been insightful if the video included the aim for product development, market development, and diversification. For example, for market penetration the content specified the aim is to take control of greater market share. The aim for product dev? expand product mix- maybe achieve depth of line or breadth of line to become a category or market leader- offer more comprehensive solutions( increase retention&CLTV/increase sales margins, diversify customer base and channels) because there a number of different reasons for selling new products to existing markets, what is the strategic end goal? Same thing for market development. Maybe because local markets are saturated, selling existing product to new markets aims to achieve greater increase total allowable audience, achieve greater economies of scale, tap strategic stakeholders (optimize value chain), maximize tax haven benefits, capitalize on emerging markets and their demographics, mitigate geopolitical volatility, what is the strategic end goal? Same thing for diversification. Typically selling new products to new markets is aimed at spurring innovation in order to stave off decline once a business enters or nears the maturation cycle. It also generally aims to maximize shareholder value by maximizing RONA (e.g maximizing facilities and idle capital.) Selling new products to new markets evidently implies existing demand and with the possibility of profitability. What is the strategic end goal?

  • @brianl.chanda6591
    @brianl.chanda659111 ай бұрын

    Best output so far...👏🏾👏🏾👏🏾

  • @MisterSimplify

    @MisterSimplify

    11 ай бұрын

    👍🙂

  • @thjyn7115
    @thjyn71153 жыл бұрын

    thanku so much really help full

  • @wisepess6174
    @wisepess61742 жыл бұрын

    Wow... I have clearly understood the concept thanks so very much.

  • @MisterSimplify

    @MisterSimplify

    2 жыл бұрын

    You're most welcome! Pls keep supporting! ☺

  • @olaposiolalekan1564
    @olaposiolalekan1564 Жыл бұрын

    Thank you for helping my presentation

  • @MisterSimplify

    @MisterSimplify

    Жыл бұрын

    You're welcome! 🙂

  • @The007asraaf
    @The007asraaf2 жыл бұрын

    Thanks for this. really helpful to understand the Ansoff Matrix

  • @MisterSimplify

    @MisterSimplify

    2 жыл бұрын

    You're welcome Asraaf. I am glad to help! 😊

  • @shivapandey4042
    @shivapandey40423 жыл бұрын

    Very helpful

  • @smritiagrahari742
    @smritiagrahari7424 жыл бұрын

    Thank you

  • @munyokimwendwa9684
    @munyokimwendwa96842 жыл бұрын

    This very informative. It reminds of my MSc. Unit of Strategic Management and I also use for my business. It work if well executed. Many thanks for sharing. Keep sharing

  • @MisterSimplify

    @MisterSimplify

    2 жыл бұрын

    That's great, Munyoki. Really glad I could help. Take care n cheers! 🙂👍

  • @munyokimwendwa9684

    @munyokimwendwa9684

    2 жыл бұрын

    @@MisterSimplify welcome Sir

  • @YEAR-dw6qc
    @YEAR-dw6qc Жыл бұрын

    Great. Thanks

  • @MisterSimplify

    @MisterSimplify

    Жыл бұрын

    👍🙂

  • @danielavergara7558
    @danielavergara75582 жыл бұрын

    Great video :) Thank you

  • @MisterSimplify

    @MisterSimplify

    2 жыл бұрын

    You're most welcome Daniela! ☺

  • @dr.wezisunkutumd8745
    @dr.wezisunkutumd87452 жыл бұрын

    Great stuff here, thumbs up👌 Makes sense.

  • @MisterSimplify

    @MisterSimplify

    2 жыл бұрын

    Cheers! 👍

  • @tailonspoliski4435
    @tailonspoliski4435 Жыл бұрын

    Very well explained. Cheers mate 👍

  • @MisterSimplify

    @MisterSimplify

    Жыл бұрын

    Cheers buddy! Keep supporting! 👍👍

  • @krupashah5406
    @krupashah54064 жыл бұрын

    Nice..very well explained and simple explanation with good example ..well understood ..thank u ..do make more videos .....the best part is u speak very clearly and slowly so each word is understood well ..thanks

  • @MisterSimplify

    @MisterSimplify

    4 жыл бұрын

    Thank you for the feedback Krupa! Yes I consciously attempt to spell out words clearly and slowly. I don't mind coming across as slow. The intended outcome is effective learning for one and all. I am happy that you and most people are happy with this! :)

  • @bonnoolekantse2809
    @bonnoolekantse28092 жыл бұрын

    Thank you sir ❤

  • @MisterSimplify

    @MisterSimplify

    2 жыл бұрын

    You are most welcome! 😊

  • @shizaarshad6054
    @shizaarshad60542 жыл бұрын

    Thanks for this video ❤️

  • @MisterSimplify

    @MisterSimplify

    2 жыл бұрын

    You are most welcome Shiza! 😊

  • @shizaarshad6054

    @shizaarshad6054

    2 жыл бұрын

    @@MisterSimplify ❤️

  • @shizaarshad6054

    @shizaarshad6054

    2 жыл бұрын

    Can i ask something if u don't mind sir ?

  • @MisterSimplify

    @MisterSimplify

    2 жыл бұрын

    @@shizaarshad6054 Hi Shiza. Yes go ahead. 😊

  • @annavrhee6363
    @annavrhee63633 жыл бұрын

    thank you so much. this helped me to understand it in an easy and fast way, i hope i will pass the coming exam with the help of this!

  • @MisterSimplify

    @MisterSimplify

    3 жыл бұрын

    I wish you all the very best! :)

  • @mohamedabdikadir3584
    @mohamedabdikadir3584 Жыл бұрын

    Thanks Teacher

  • @MisterSimplify

    @MisterSimplify

    Жыл бұрын

    You're most welcome! Please feel free to check out other content here! 😊😊

  • @ebenezerosuteyenorteye3355
    @ebenezerosuteyenorteye33552 жыл бұрын

    how do we access your slides

  • @Nini_Mugure
    @Nini_Mugure4 жыл бұрын

    Well Explained. Thanks.

  • @ngahsanyuy
    @ngahsanyuy8 ай бұрын

    what is the difference between market penetration and strategy

  • @MisterSimplify

    @MisterSimplify

    8 ай бұрын

    Hello! Saw you most recent comment. Glad that you understood it in the end! 🙂

  • @deevyaagarwal9418
    @deevyaagarwal94183 жыл бұрын

    Plz answer this query sir .Assume that a company is involved in the development of non conventional power generation that can show you a very good growth rate. There is a problem with pollution from the use of fossil fuel. Which of the following term can be associated with such a situation. Market penetration,market development, product development or diversification

  • @MisterSimplify

    @MisterSimplify

    3 жыл бұрын

    Hi Deevya. Presuming that the company is selling the product in its existing market, this will be Product Development. The market exists and the company is tapping into this existing market with its new offering. Hope this helps! :)

  • @deevyaagarwal9418

    @deevyaagarwal9418

    3 жыл бұрын

    @@MisterSimplify thank you sir. This same option is the answer in the book. But I have a confuse there is no indication in which market they are launching this product so it can diversification also. New product- new market

  • @MisterSimplify

    @MisterSimplify

    3 жыл бұрын

    @@deevyaagarwal9418 To simplify it in your mind, think about electric cars. A lot of companies sell electric cars now alongside regular cars. If Mercedes sells electric cars (new product) to the German market (existing market), it's Product Development. But if Mercedes decided to sell electric cars in some country it never sold in, it's Diversification. So if the market isn't clear, one has to clarify this point. Hope this clears things.

  • @deevyaagarwal9418

    @deevyaagarwal9418

    3 жыл бұрын

    @@MisterSimplify thank you sir... Now I got the point.. thank you for solving my doubt on the very short notice.😊

  • @MisterSimplify

    @MisterSimplify

    3 жыл бұрын

    @@deevyaagarwal9418 You're most welcome! Keep supporting! :)

  • @BolajiBanjoko1504
    @BolajiBanjoko15043 жыл бұрын

    Thanks for this. Really useful

  • @aboagyemaxwell5237
    @aboagyemaxwell52373 жыл бұрын

    Very helpful

  • @jaeen7665
    @jaeen76652 жыл бұрын

    Very nice, I'm doing some research right now and found this video far easier to digest than the research I'm reviewing.

  • @MisterSimplify

    @MisterSimplify

    2 жыл бұрын

    That's great Jae! Glad to help! 🙂