Porters generic strategies is about how a firm can achieve a competitive position in the industry

Michael E Porter identified four possible competitive strategies in the book "Competitive Advantage" published in 1985 in order to achieve a better result than the competition in the industry. The model deals with four strategies, these are Cost Leadership, Differentiation, Cost Focus and Focus Differentiation. These four strategies should be seen as a continuation of Porter's Five Forces. But now it's specifically about how a firm can achieve a favorable competitive position in the industry.
Section
0:00 Introduction
0:36 The models two main divisions form a matrix with four fields
2:51 Cost leadership
3:50 Differentiation
6:05 Two focus fields
7:42 Cost focus
8:33 Focus differentiation
9:44 Stuck in the middle - no clear strategy
11:00 An example - Handbags
12:42 Criticism of the model
Download the model (PowerPoint) from our website:
flixabout.com/porters-generic...
You might benefit from:
Michael Porters five forces
• Porter's five forces i...
Michael Porters value chain
• Michael E. Porter's Va...
Michael Porters diamond model
• Michael E Porter's Dia...
Our KZread channel
/ flixaboutcom
Our homepage
www.flixabout.com

Пікірлер: 55

  • @properoldschool
    @properoldschool3 жыл бұрын

    This Video helped me massively. So clear and concise! (amazing how many vids on You tube are not) Thank you!

  • @flixabout

    @flixabout

    3 жыл бұрын

    Thanks for your kind feedback. We hope you tell others and subscribe to our channel.

  • @fatmazullu4933
    @fatmazullu49332 жыл бұрын

    Wow! I like how you teach, slowly and understandable!

  • @flixabout

    @flixabout

    2 жыл бұрын

    @Fatma Zullu. Glad to hear that! We hope you tell others and subscribe to our channel.

  • @prithvi9241
    @prithvi92413 жыл бұрын

    amazing explanation, with detailed difference between focus and broad market!!

  • @flixabout

    @flixabout

    3 жыл бұрын

    Thanks for your kind feedback. We hope you tell others and subscribe to our channel.

  • @nadejdakopanova415
    @nadejdakopanova4155 жыл бұрын

    very well explained! Thanks a lot!

  • @flixabout

    @flixabout

    5 жыл бұрын

    Thanks for your kind feedback. Nice that you appreciate our work. Hope you tell it to others and subscribe to our channel.

  • @yawenxue2963
    @yawenxue29633 жыл бұрын

    Thanks! Super clear communication!

  • @flixabout

    @flixabout

    3 жыл бұрын

    Thanks for your kind feedback. We hope you tell others and subscribe to our channel.

  • @businessstrategiesinsights8737
    @businessstrategiesinsights87376 жыл бұрын

    Very good info-thanks for sharing!

  • @flixabout

    @flixabout

    6 жыл бұрын

    Thanks for your kind feedback. Nice that you appreciate our work. Hope you tell it to others and subscribe to our channel.

  • @szakaria9071
    @szakaria90715 жыл бұрын

    Thank you very much for this clear explanation!

  • @flixabout

    @flixabout

    5 жыл бұрын

    Thanks for your kind feedback. Nice that you appreciate our work. Hope you tell it to others and subscribe to our channel.

  • @gahprabangkara8733
    @gahprabangkara8733 Жыл бұрын

    Thank you so much, this is very helpful!

  • @flixabout

    @flixabout

    Жыл бұрын

    @gahprabangkara8733 Glad it is helpful! Hope you tell it to others and subscribe to our channel.

  • @theoutcasttraveller8481
    @theoutcasttraveller84816 жыл бұрын

    Thank you🤞🏾👏🏾👏🏾👏🏾

  • @flixabout

    @flixabout

    6 жыл бұрын

    Thanks for your kind feedback. Nice that you appreciate our work. Hope you tell it to others and subscribe to our channel.

  • @krishnashaji8041
    @krishnashaji80414 жыл бұрын

    Thank you sir..very well explained👏👍

  • @flixabout

    @flixabout

    4 жыл бұрын

    Thanks for your kind feedback. Nice that you appreciate our work. Hope you tell it to others and subscribe to our channel.

  • @austindorman_
    @austindorman_11 ай бұрын

    Super helpful! Thank you!

  • @flixabout

    @flixabout

    11 ай бұрын

    @austindorman_ Glad it was helpful! Hope you tell it to others and subscribe to our channel.

  • @patricksumanguid4099
    @patricksumanguid40994 жыл бұрын

    Thank you 👏

  • @flixabout

    @flixabout

    4 жыл бұрын

    Thanks for appreciating our work. Hope you tell others, and you and they subscribe to our channel.

  • @noeekidneyayenouet7625
    @noeekidneyayenouet76254 жыл бұрын

    I understand in a better way the forces thank you

  • @flixabout

    @flixabout

    4 жыл бұрын

    Thanks for your kind feedback. Nice that you appreciate our work. Hope you tell it to others and subscribe to our channel.

  • @chelseamclion889
    @chelseamclion8892 жыл бұрын

    Thank you sir this has helped me a lot

  • @flixabout

    @flixabout

    2 жыл бұрын

    @chelsea mclion. Glad it was helpful! We hope you tell others and subscribe to our channel.

  • @erikakirpu2331
    @erikakirpu23312 жыл бұрын

    Thank you!

  • @flixabout

    @flixabout

    2 жыл бұрын

    @Erika Kirpu You're welcome! We hope you tell others and subscribe to our channel.

  • @davidpage411

    @davidpage411

    2 жыл бұрын

    kzread.info/dash/bejne/fK2exNmmksfYZqQ.html

  • @shaihuabdullahmoulanasalle3118
    @shaihuabdullahmoulanasalle31186 жыл бұрын

    very good information with voice versa

  • @flixabout

    @flixabout

    6 жыл бұрын

    Thanks for your kind feedback. Nice that you appreciate our work. Hope you tell it to others and subscribe to our channel.

  • @ramkarki2830
    @ramkarki28304 жыл бұрын

    Thank you for clear explanation you deserve my subscription, Would you able to make new video if we requested?

  • @flixabout

    @flixabout

    4 жыл бұрын

    Thanks for your kind feedback. Nice that you appreciate our work. Upon request make a new movie. We have never had that question before. Thanks for the trust. In what context do you need the film and which model do you have in mind? We only produce films in areas where we have a professional background. We use our films in e-learnings concepts.

  • @pranayakhadka3507
    @pranayakhadka35073 жыл бұрын

    Your teaching style is good but include more examples so, that we can understand it clearly. Just explaining the table is not enough. Thank u

  • @flixabout

    @flixabout

    3 жыл бұрын

    Thank you for your feedback. We have actually included an example in the film 11:00 An example - Handbags. But you are right. We could include more examples. We will consider this in our next films on our channel.

  • @ramysamir1326
    @ramysamir13264 жыл бұрын

    Excellent! Is generic strategies considered as a tool for strategic review ?! If not what the the tools we we use to review strategy?

  • @flixabout

    @flixabout

    4 жыл бұрын

    Thanks for your kind feedback. This model can be part of the strategic analysis. However, it cannot stand alone. I would probably do a segmentation analysis and also do a competitor analysis. You can find both models on this channel. Porters Five Forces and Segmentation. There is also the model of Osterwalder. I use it a lot. It tells me what I offer the customers, whether I can reach them and whether I have the right resources. The model is also on this channel.

  • @ramysamir1326

    @ramysamir1326

    4 жыл бұрын

    Thanks for the explanation actually i am a distance learning student I a m currently working on strategic planning paper There are two main questions in this paper but I am getting confused about the answer What are the tools of strategic review? What are the tools for determining the position of the organization in the current market ?

  • @ramysamir1326

    @ramysamir1326

    4 жыл бұрын

    Throughout my readings , I think that organizational structure ( functional structure, multi diverse structure etc are the tools to review strategy . On the other hand , porter five forces model or Mackinzy 7s models Are tools for determining the organization position in its current market

  • @flixabout

    @flixabout

    4 жыл бұрын

    Don't you think you need to find out where in the market the company is located before writing what the optimal structure is for the company?

  • @flixabout

    @flixabout

    4 жыл бұрын

    Some tools can both be used to describe a situation and then analyze the same situation. Use porter generic strategy - you place all the products in the model and use it afterwards to analyze where there is a vacancy where you can make money.

  • @maredelioglu8624
    @maredelioglu86243 жыл бұрын

    good.

  • @flixabout

    @flixabout

    3 жыл бұрын

    Thanks for your kind feedback. We hope you tell others and subscribe to our channel.

  • @marcyanus1430
    @marcyanus1430 Жыл бұрын

    Watch this at 1.25x speed. Thank me later.

  • @flixabout

    @flixabout

    Жыл бұрын

    @Marc Yanus. Thank you for your interest. Yes, we also recommend using 1.25 or 1.5 when listening to our movies. If you want to listen to the speech, read the text of the model itself and the subtitles at the same time, then it is best to stay at 1.00x speed. Thanks again for your interest. We hope you subscribe and tell others about our channel.

  • @Franky566
    @Franky566 Жыл бұрын

    that voice tho.

  • @flixabout

    @flixabout

    Жыл бұрын

    @john doe. Glad you liked it! Hope you tell it to others and subscribe to our channel.

Келесі