Great video!

@BrandMasterAcademy

Жыл бұрын

Glad you enjoyed it

Best branding videos ever!!

@BrandMasterAcademy

3 жыл бұрын

Glad you liked it!

@Brahim.Oudades

3 жыл бұрын

No Doubt!

That was insightful 👍

@BrandMasterAcademy

2 жыл бұрын

👍👍👍👍👍

Thanks for insights.

@BrandMasterAcademy

Жыл бұрын

Most welcome

Well done thank you for clarifying - I was looking also for maker's mark strategy, endorsing brand strategy aand th likes. ? or is that not important?

@BrandMasterAcademy

2 жыл бұрын

It's all important. The more you understand about the strategic roads a brand can take the more of an asset you are to brands who leverage your knowledge

Very useful.

@BrandMasterAcademy

3 жыл бұрын

Glad it was helpful!

Thank u so much i am so confused after watching the video i have a clear information

@BrandMasterAcademy

9 ай бұрын

Glad it helped

Thank Stephan. Have you written a book?If yes, Is it possible to buy it? Thanks

@BrandMasterAcademy

3 жыл бұрын

Not yet... In the future maybe 😀

Good video!!

@BrandMasterAcademy

Жыл бұрын

Glad you enjoyed it

What should you focus on when building a purposeful brand?

@BrandMasterAcademy

3 жыл бұрын

Aligning the values and beliefs of the audience with those of the brand. Then defining a strategy to display those beliefs through a purposeful endeavour

What if I am goin to build an umbrella branding(purposeful and product branding) how do you translate it to a social media marketing Where you already build your internal branding like Vision Mission Core values Purpose Archetypes(biz and audience) Target Audience I watch all your vids ahehehe

@BrandMasterAcademy

3 жыл бұрын

Through your messaging - You define the key messages you want your audience to understand about your brand and you deliver them consistantly to shape your audiences perception about what your brand means

Would we learn about all these types of branding and how to strategize each of them in the brand masters secrets?

@BrandMasterAcademy

3 жыл бұрын

You learn how to build strategic brands and develop the delvierables for your clients

Would love to hear your opinions on branding (especially Employer branding) in the current scenario with giants like Amazon and Google laying off thousands of employees

Still don't understand personal branding.

@fadhlyusuf7757

3 жыл бұрын

Do you understand branding? If yes, then Just make it about yourself instead of a business , then that's personal branding

@michaelhudson4910

3 жыл бұрын

Think of personal branding as your story. The "human side" of your brand. People like buying from people and when there is purpose and story.

@emekaabuah6029

3 жыл бұрын

@@fadhlyusuf7757 Oh I get it. Thanks Yusuf. Appreciate that.

@BrandMasterAcademy

3 жыл бұрын

It can be confusing when you first come across the term... In the end, it's just about nurturing your professional reputation (your brand) within your space.

Event Branding didn't make the cut lol....

@BrandMasterAcademy

Жыл бұрын

I must have had a deadline that day 😁

It's so sad that I have like 1k more views than this video on one of my videos, but not even 1k subscribers yet lol 🤔 and also I used to get an average of 1k views :/

8 Types Of Branding For Your Brand Strategy (+ Examples) 1. Personal branding - Managing your OWN reputation, developing your name in the market, and shaping the perception of what your target market thinks about you. Positioning 2. Corporate branding - This is about shaping the reputation of the brand, promoting the name instead of its product or service, through an idea and through what it stands for. 3. Product branding - Focuses on promoting the product and is often seen within the umbrella branding strategy. 4. Service branding - Focuses on promoting the service you provide, and can be useful if you have many services. 5. Co-branding - Two brands with the same audience and segment that are not competitors, leveraging from each other through partnership. 6. Umbrella branding - Sub-brands leveraging from the brand equity of the parent brand sitting on top, covering them. Works well if you have many brands to consider within a structure. 7. Purposeful branding - Engages in activities that go beyond the transactional nature of their existence. This means helping to solve a cause or a problem within the beliefs of their audience. Not only should they use those beliefs to connect with the audience, but also just assist in giving the solution that affect the environment as a whole. 8. Employer branding - Focuses on branding internally, they want to show the target market and attract the brightest talents in the market to come and work for them. With this, they show an interest in the dreams and desires of their employees as well as assurance that they won't have to experience their fears.