Powerful Personal Branding | Ann Bastianelli | TEDxWabashCollege

Pulling from personal experience as a professor at the IU Kelley School of Business as well as her time working with Coach Bob Knight, Ann Bastianelli explains that marketing principles of big brand companies are applicable to building one’s personal brand. Ms. Bastianelli asks us to consider how we are unique and what we have to offer to every opportunity that is waiting for us in the future!
Ann Bastianelli joined the marketing faculty at Indiana University Kelley School of Business following a career that included senior executive roles at Leo Burnett, DowBrands, IKON Office Solutions and Hillenbrand. Among the many facets of her business legacy are award-winning advertising campaigns for McDonald's Happy Meals, Eggo Waffles, and The Scrubbing Bubbles from Dow Bathroom Cleaner. An author/editor of four books, Ann is CEO of Anthology Consulting, specializing in marketing strategy and executive coaching. A member of Leading Authorities Speaker's Bureau, Ann has delivered keynote speeches for some of the world's most admired companies.​
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at ted.com/tedx

Пікірлер: 142

  • @Theneversettlebrand
    @Theneversettlebrand2 жыл бұрын

    “People Don’t Care How Much You Know, Until They Know How Much You Care”

  • @nikkishana201
    @nikkishana2012 жыл бұрын

    How to build personal brand 1. Be self-aware 2. Tell your story with your life 3. Deepen your relationships

  • @thestandoutpodcast

    @thestandoutpodcast

    Жыл бұрын

    I couldn't agree more, you nailed it perfectly, thank you for bringing it to our attention.

  • @wayneedwards6826

    @wayneedwards6826

    Жыл бұрын

    ​@@thestandoutpodcasta@aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa@aaaaaa@aaaaaaaaaaaaaaaaaaaaa@aaaaa@a@a@a@aaa

  • @PascalBachmann

    @PascalBachmann

    5 ай бұрын

    I found these insights inspiring, and they align with my own journey in personal branding. It's a continuous process of self-discovery and relationship-building.

  • @beeloocheemateo
    @beeloocheemateo3 жыл бұрын

    The way she started off the speech was AMAZING

  • @lilybasil469
    @lilybasil469 Жыл бұрын

    5:26 self awareness 7:22 telling your story 9:07 deepening relay

  • @thestandoutpodcast
    @thestandoutpodcast Жыл бұрын

    It comes to the following question: "what do you want to be known for?" and once we have a clear understanding of it, it becomes easier to position ourselves and build a powerful personal branding.

  • @nikkishana201
    @nikkishana2012 жыл бұрын

    Benefits of having personal brand 1. You lead more 2. You win more 3. You earn more

  • @greggrizzo7077
    @greggrizzo70774 жыл бұрын

    I’ve long heard about Bobby Knight and his “going off the rails.” He was masterful at that. It’s great to hear the behind-the scenes story and she altered my opinion of Knight.

  • @reggiemiller9871
    @reggiemiller98715 жыл бұрын

    Excellent​ video, do agree that in order to be able to properly market yourself you have to really know every aspect of your own persona to eventually know what areas of yourself you should work in order to achieve a particular goal, and in what others you are naturally good at, kind of like nature vs. nurture.

  • @sirclausgeorge
    @sirclausgeorge3 жыл бұрын

    This woman is a great speaker, I love her.

  • @adreanjean
    @adreanjean Жыл бұрын

    Good stuff. As I read and learn more about personal branding, I always hear be authentic, unique, self aware, and tell your story. First time deepen relationships have come to surface. As an introvert, I believe deppening relationships in an important quality.

  • @PascalBachmann

    @PascalBachmann

    5 ай бұрын

    Deepening relationships takes time and effort, but it's worth it. Strong relationships make our lives richer and more fulfilling.

  • @lancewilliams4639
    @lancewilliams46395 жыл бұрын

    First 10 minutes is really good. Thanks!

  • @nikkishana201
    @nikkishana2012 жыл бұрын

    Story: 1. Attention getting 2. Relevant benefit 3. Memorable

  • @uar23456
    @uar234565 жыл бұрын

    For me as a non-English native speaker, I honestly couldn’t catch all the word she said. But somehow I got her messages and her personalities shown here. And that’s also a good example to learn from.

  • @AnnaMaledonPictureBookAuthor
    @AnnaMaledonPictureBookAuthor5 жыл бұрын

    Great talk. Use yourself to benefit others! Find what you are good at and make this your personal brand. Don't try to fake it.

  • @PascalBachmann
    @PascalBachmann5 ай бұрын

    Ann Bastianelli emphasizes the application of marketing principles from big brands to personal branding was spot on!

  • @sandragrace6006
    @sandragrace60065 жыл бұрын

    When you say, “what do you want to be defined as?” Is it what I wish to be, or who I truly am. Plus can you simply define yourself? I feel there is so many components about ones self that can’t be entailed to one definition.

  • @RossQuintana
    @RossQuintana6 жыл бұрын

    You made some great points, often the core lessons are so simple that people looking for a complex answer mistake it as not powerful. BTW those slogans 2 scoops, leggo my Eggo, what a legacy. Great job Ann!

  • @bridgettesharpton1337
    @bridgettesharpton13376 жыл бұрын

    Great talk, authentic, true to your brand, very inspiring. thank you.

  • @richardlovelace8134
    @richardlovelace81343 жыл бұрын

    I really enjoyed this. The personal stories said a lot to me. Now I have a lot to think about.

  • @MsRoshniAli
    @MsRoshniAli5 жыл бұрын

    I am just starting my own website. This gave me so much insight into what my personal branding is. Truly well said.

  • @SusmitaBarua_mita
    @SusmitaBarua_mita6 жыл бұрын

    You lead more, win, more and earn more with what others think of you!

  • @afuaangiee3777
    @afuaangiee37777 жыл бұрын

    Loved this. /really encouraging and thought provoking!

  • @BecauseEyeFeltLikeIt360
    @BecauseEyeFeltLikeIt3606 жыл бұрын

    Well done, thanks for the knowledge. 👍

  • @fayzakartit5396
    @fayzakartit53963 жыл бұрын

    Absolutely great talk !!

  • @lolaapelt8616
    @lolaapelt86166 жыл бұрын

    You....go....girl!! The strategies of branding you laid out could easily be used to deepen relationships- with anyone, could be used to make plenty of money,of course, or even be a major player in influencing folks to champion a cause for big time humanitarian efforts!! Many applications. Thanks for making it so simple :)

  • @adamhansen5022
    @adamhansen502211 ай бұрын

    Superb, Ann! Will bear multiple viewings well. This is to be metabolized, not blown through.

  • @aliasad8342
    @aliasad83425 жыл бұрын

    So powerful talk, loved it

  • @ChartsCantLie
    @ChartsCantLie Жыл бұрын

    Stumbled across this at just the right time, thank you 🙏

  • @collenmagopa4937
    @collenmagopa49376 жыл бұрын

    encouraging indeed...

  • @pinkxyphin
    @pinkxyphin4 жыл бұрын

    It's such a great speech, Thanks a lot Ann. Really helpful

  • @TheZGALa
    @TheZGALa7 жыл бұрын

    What a great talk! Thank you for the inspiration. I am currently embarking on a phase of more deliberate personal branding.

  • @timothywu96

    @timothywu96

    Жыл бұрын

    Hi Gabrielle, it's been 5 years since your comment - I wonder how personal branding is going for you? I'm creating software to essentially make personal branding effortless, I'd love to hear some of your pain points about personal branding. Would really appreciate it if you write back!

  • @trashygit
    @trashygit6 жыл бұрын

    It's all about making money and more money, that's the success in life for these people. Good luck.

  • @kushagrasharma3900

    @kushagrasharma3900

    3 жыл бұрын

    Not really. There are people like Dalai Lama, Gaur Gopal Das and Sadguru; they don't care about how much money they own. They care about how much knowledge they can share. The more knowledge they share the more successful they feel.

  • @Pierrrrrrrrrrrrrrre

    @Pierrrrrrrrrrrrrrre

    3 жыл бұрын

    @@kushagrasharma3900 That's not what this talk is about though.

  • @kathleen4376
    @kathleen43766 жыл бұрын

    Great ideas . Thank you.

  • @zswaves1958
    @zswaves19586 жыл бұрын

    excellent..... informative, good job

  • @1NeoSoulChild
    @1NeoSoulChild5 жыл бұрын

    Very helpful. Good point

  • @aseemmishra7520
    @aseemmishra7520Ай бұрын

    One of the Best Ever !!! Thank You

  • @vivianjosephthomas6216
    @vivianjosephthomas62166 жыл бұрын

    This is very useful and great personality development idea.

  • @petersodhi1762
    @petersodhi17626 жыл бұрын

    This is actually awesome.

  • @jerlenedeasis1014

    @jerlenedeasis1014

    4 жыл бұрын

    Peter Sodhi rafytofpo

  • @NancyRichmond
    @NancyRichmond3 жыл бұрын

    Having a personal brand and telling your story is so very important. Thank you for sharing.

  • @ArianeSartor

    @ArianeSartor

    3 жыл бұрын

    I like your use of pink!

  • @biazwilosojati
    @biazwilosojati3 жыл бұрын

    Well great topic, self awareness is key of reputation!

  • @rizwangohar
    @rizwangohar2 ай бұрын

    Thank you for great talk 😊

  • @youfi6430
    @youfi64304 жыл бұрын

    Very useful stuff! Thanks!

  • @brittanyheller3673
    @brittanyheller36737 жыл бұрын

    This is so inspiring. Interesting for me to watch as I am just starting in a Male dominated industry, and this may help! Thank you Ted talks.

  • @markmaxwell6818

    @markmaxwell6818

    5 жыл бұрын

    Brittany Heller how is your new career coming along?

  • @pigsinpyjamas9410

    @pigsinpyjamas9410

    2 жыл бұрын

    From my experience ‘Get out!’ And build your business!

  • @Prayforthesegainss

    @Prayforthesegainss

    Жыл бұрын

    Hey how are you going Brittany?

  • @LahoriyaLegacy
    @LahoriyaLegacy4 жыл бұрын

    Very basics but I like she explained in detail the facts

  • @philipfong4800
    @philipfong48006 жыл бұрын

    Ok, but the story is one of those rare opportunity, one that were appreciated by someone who has the power to change, many hard work goes wasted because they weren't enough such opportunities.

  • @Melihsteen

    @Melihsteen

    4 жыл бұрын

    Agree

  • @pooperpants3577
    @pooperpants35775 жыл бұрын

    Damn shes an amazing speaker.. Seriously had my whole attention from the start.

  • @StefanieBlissoflearningandlore
    @StefanieBlissoflearningandlore5 жыл бұрын

    I love the analogy of Mr. Potato Head! This is such a great way to teach my kids about this important subject 🖤. Very well explained and put. Thank you

  • @MichelleGold

    @MichelleGold

    2 жыл бұрын

    What did she mean by what is in your potato head? Did she mean what skills do we have that benefit others? I wasn’t sure

  • @Stephanie_2023
    @Stephanie_20235 ай бұрын

    i really love it when u use the potato head as an example. it is so easy to remember

  • @tcroweification
    @tcroweification5 жыл бұрын

    That was great!

  • @yasminkouzegari1
    @yasminkouzegari12 жыл бұрын

    People Don’t Care How Much You Know, Until They Know How Much You Care

  • @chrislovescoke2599
    @chrislovescoke25993 жыл бұрын

    Video is perfect if you keep 0-11:16, 20:47-end, and cut out 11:17-20:46.

  • @LizBerg
    @LizBerg7 жыл бұрын

    You look great, Ann!!! You've inspired me.

  • @sararuavi8577

    @sararuavi8577

    6 жыл бұрын

    Liz Berg ✨✨

  • @alexholden4274
    @alexholden42746 жыл бұрын

    Very likeable speaker

  • @miraclewoods5766
    @miraclewoods57665 жыл бұрын

    Yesssss Indiana

  • @protopiannelson5
    @protopiannelson5 Жыл бұрын

    Loved this 👍👍😍😍

  • @motivationinspirationandre
    @motivationinspirationandre8 ай бұрын

    Today i am starting my personal brand trainning.

  • @GuysCupank
    @GuysCupank3 жыл бұрын

    I need subtitles ! 😭

  • @SmokeeWhine
    @SmokeeWhine6 жыл бұрын

    Who put that lav mic by her hair? Great talk though!

  • @Luther_Luffeigh
    @Luther_Luffeigh5 жыл бұрын

    This talk started great with good purpose but then went off the rails and lost me with that basketball coach story

  • @winonadaphne6445

    @winonadaphne6445

    4 жыл бұрын

    exactly. it was as if she was saying "look at how cool i am, im friends with olympic coaches" what was the point

  • @kashmirspecial4635

    @kashmirspecial4635

    4 жыл бұрын

    Exactly

  • @ankitakaye7454

    @ankitakaye7454

    4 жыл бұрын

    Exactly. Should have ended at the three points.

  • @user-og1kl6vk9d

    @user-og1kl6vk9d

    4 жыл бұрын

    Now ,I know not just me

  • @Jjarret

    @Jjarret

    4 жыл бұрын

    @@winonadaphne6445 she made "happy meals" and "l'eggo my eggo" She does as she pleases.

  • @sshikles
    @sshikles4 жыл бұрын

    The potato head analogy was great, but using coach Knight as a branding success story was bizarre.

  • @jameskarongo3551
    @jameskarongo35516 жыл бұрын

    gr8 stuff i cant say more

  • @reprogrammingmind
    @reprogrammingmind6 жыл бұрын

    powerful for nap time.

  • @brianolson3988
    @brianolson39885 жыл бұрын

    "You can't fake your Potato Head" - Nice

  • @susanaguevaratv
    @susanaguevaratv2 жыл бұрын

    New ways to simplify their lifes

  • @adreanhill-horton6980
    @adreanhill-horton6980 Жыл бұрын

    Lead more, win more, earn more. What's in you potatoe head? Love it, great informations.

  • @MariadeLourdesAniesSanch-ze7hf
    @MariadeLourdesAniesSanch-ze7hf7 ай бұрын

    I think A1 for next level C1 I like speak with people uk

  • @prettyfemme
    @prettyfemme Жыл бұрын

    The coach night reminds me of big shot on disney plus with john stamos

  • @YatFungYeung
    @YatFungYeung3 жыл бұрын

    You don't know if it fake or not until you try to live it。

  • @JingoTV
    @JingoTV2 жыл бұрын

    I enjoyed her. She's very effective.

  • @simeonquarrie
    @simeonquarrie Жыл бұрын

    That was impressive

  • @nellyymessy
    @nellyymessy5 ай бұрын

    Captions, please.

  • @margarethartley1336
    @margarethartley13362 жыл бұрын

    great

  • @MariadeLourdesAniesSanch-ze7hf
    @MariadeLourdesAniesSanch-ze7hf7 ай бұрын

    something I need much money for study people is good

  • @liloosgreenplace
    @liloosgreenplace5 жыл бұрын

    Please Ted Organisers, beware of Ted talkers's hair while attaching their mics.

  • @pooperpants3577

    @pooperpants3577

    5 жыл бұрын

    Great, now thats all I hear thx lolo

  • @Pierrrrrrrrrrrrrrre

    @Pierrrrrrrrrrrrrrre

    3 жыл бұрын

    Oh. That's what that noise was.

  • @liloosgreenplace

    @liloosgreenplace

    3 жыл бұрын

    @@pooperpants3577 who is this ?

  • @keithfarquhar9819

    @keithfarquhar9819

    11 күн бұрын

    Yeah content great but mic placing is really unprofessional. Makes it really complicated to listen to her . Someone somewhere didn’t do their job.

  • @jomarch2051
    @jomarch20513 жыл бұрын

    3:57

  • @ruthnoel7490
    @ruthnoel74906 жыл бұрын

    Great vid! I talk about the laptop lifestyle on my channel

  • @Bethlehem.Getaneh
    @Bethlehem.Getaneh3 жыл бұрын

    That was deep!

  • @mattorfalea8620
    @mattorfalea86204 жыл бұрын

    17:40 revoked their press passes

  • @santa1884
    @santa18844 жыл бұрын

    Very good

  • @zillowphotography2585
    @zillowphotography25855 жыл бұрын

    In my potato head is an innovator, author, artist, and public speaker.

  • @6rowingupwith7dream31
    @6rowingupwith7dream312 жыл бұрын

    translate, please

  • @zigg319
    @zigg3195 жыл бұрын

    8:26, No one pronounces advertisement this way hehe

  • @mamatalu

    @mamatalu

    4 жыл бұрын

    Still she's on that stage with hundreds of people listening to her, but none for you.

  • @beatrizruizdeaguiar148
    @beatrizruizdeaguiar1483 жыл бұрын

    The talk is great BUT her hair on the microphone is KILLING me

  • @fatemeh_aeenii
    @fatemeh_aeenii2 жыл бұрын

    🙂🙂🙂🙂

  • @MariadeLourdesAniesSanch-ze7hf
    @MariadeLourdesAniesSanch-ze7hf7 ай бұрын

    problem.. all the time people angry

  • @mattjm007
    @mattjm0072 ай бұрын

    Brilliant woman and brilliant talk

  • @MahmoudGamalElSunni
    @MahmoudGamalElSunni Жыл бұрын

    Where Arabic language translation

  • @afidamohamadalifbmk4058
    @afidamohamadalifbmk40585 жыл бұрын

    What if..you don't care about personal branding, that it doesnt affect you..that you are not the kind that is ambitious...not everyone wants to be this way...

  • @1NeoSoulChild

    @1NeoSoulChild

    5 жыл бұрын

    Ohhh kay 😒

  • @dey5739

    @dey5739

    3 жыл бұрын

    Then this talk isn't for you. As simple as that.

  • @MariadeLourdesAniesSanch-ze7hf
    @MariadeLourdesAniesSanch-ze7hf7 ай бұрын

    I like people uk study

  • @MaskedMageYT
    @MaskedMageYT3 жыл бұрын

    i thought this was about branding why is she talking about daddy issues ect

  • @petitesboucles3617
    @petitesboucles3617 Жыл бұрын

    Coucou je

  • @MuhieddineKhemachi
    @MuhieddineKhemachi4 жыл бұрын

    You had to cut your hair shorter or move the microphone :/

  • @aukemeijer1762
    @aukemeijer17622 жыл бұрын

    sorry but what is the lesson to learn exactly? you just give steps on how to build your personal brand but not how you actually implement them. it's like saying 'how to become succesfull, step one become an millionaire, step 2 become president' yeah ok but HOW

  • @Pierrrrrrrrrrrrrrre
    @Pierrrrrrrrrrrrrrre3 жыл бұрын

    The potatoe head analogy lost me :/

  • @MichelleGold

    @MichelleGold

    2 жыл бұрын

    Me too. I think it means explore and know the skills we have which could benefit people/potential clients. but nothing sure

  • @JuliaCastilloMx
    @JuliaCastilloMx Жыл бұрын

    .

  • @hzetzer
    @hzetzer3 жыл бұрын

    This sounds like manipulation and control of others.

  • @rjjrdq
    @rjjrdq Жыл бұрын

    two types of people? you need to get out more.

  • @Celtic-Acid
    @Celtic-Acid6 жыл бұрын

    ..waste of time not TED worthy. Yep okay, we get you are successful

  • @zerotvbycyrilskinazy349
    @zerotvbycyrilskinazy3495 жыл бұрын

    Bla bla bla!

  • @MRCR1988
    @MRCR19885 жыл бұрын

    Trump should have you instead of Sanders...