Business Storytelling Made Easy | Kelly Parker | TEDxBalchStreet

In this talk, you will learn why stories are an invaluable tool to shape consumers’ mindset, beliefs and behavior. Then, you will learn a simple, 4-step process to create your own stories that connect, persuade, influence and break through the clutter. Kelly D. Parker empowers brands to turn followers into devoted fans with the power of storytelling. Her consulting firm teaches marketing teams and corporate professionals how to create memorable messages that effectively communicate the unique value of their products and company.
A marketing professional trained at global enterprises such as Sherwin-Williams and American Greetings, Kelly believes that a simple, well-told story can raise profits, reshape culture, and revive a brand’s reputation.
A sought after keynote speaker for more than 15 years, Kelly’s presentations and trainings mix motivation with instruction and offer streamlined systems and frameworks that equip attendees to quickly apply the techniques they learn.
A wife and mom of three, Kelly enjoys Netflix binges and some good old peace and quiet in her free time, along with a good book. Learn more about her at kellydparker.com. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx

Пікірлер: 79

  • @dameanvil
    @dameanvil8 ай бұрын

    01:16 📚 Stories are powerful tools for marketing and leadership, making messages memorable and influential. 01:42 🧠 Stories synchronize brainwaves of storyteller and listener, creating a strong connection. 02:24 🏥 Stories influence behavior, especially in contexts like healthcare, where relatable characters inspire change. 03:31 🎯 Understand your audience's problem and pursuit before telling a story to ensure relevance. 06:44 🎨 Paint a vivid picture with specific details to help the audience relate and remember. 11:12 💍 Stories make proposals appealing and timely, building trust and credibility before asking for commitment.

  • @ThinkWithSteven

    @ThinkWithSteven

    7 ай бұрын

    Thank you AI

  • @juliusmalaza9235
    @juliusmalaza92353 ай бұрын

    Of all the videos I watched about storytelling in business, this is the best, in my opinion. Thank you, Kelly!

  • @user-jy6ol4xp3m
    @user-jy6ol4xp3m22 күн бұрын

    This lady is amazing! Wonderful presentation

  • @godlymotherschosenlittles
    @godlymotherschosenlittles6 ай бұрын

    Just listened to this clip and I was blown away at how much value Ms Parker just shared for free. Thank you so much for sharing your gift! I will use this to fuel me as I begin my journey of business storytelling.

  • @Lizandherstories
    @Lizandherstories Жыл бұрын

    I am a Christian story teller and your video popped up as I was looking to cultivate my gift.

  • @rentiumlimited3351

    @rentiumlimited3351

    5 ай бұрын

    Hello. I would love to connect with you to get some the grace you have as you have gone ahead as christain story teller

  • @tianacameron9456
    @tianacameron9456 Жыл бұрын

    That was so perfect! The way you broke down how to tell a story then followed it up with examples - it was seamless and brilliant!! Yes sis!!!!

  • @rejoicefulone6786
    @rejoicefulone678611 ай бұрын

    This had great impact! I love the art of story telling, but see myself needing to be better with this. Thanks Ms. Kelly for inspiring me to do better with story telling.

  • @loomonda18
    @loomonda189 ай бұрын

    This was wonderful! Really well executed, and honestly, I think EVERYONE should learn the art of storytelling. Just simply for life.

  • @osandigital
    @osandigital Жыл бұрын

    I've been on youtube the whole day trying to get examples of these stories in a business context and NOTHNG. No of them are making this relatable.

  • @justintekena6616
    @justintekena6616 Жыл бұрын

    One of the best Ted talks I've ever watched. Thank you kelly

  • @dailybookreading
    @dailybookreading2 жыл бұрын

    3:33 Understand problem of Audience; Pursuit - Where they want to be Listen before Speaking. Paint them a Picture,

  • @albertscheichstein4242
    @albertscheichstein4242 Жыл бұрын

    this girl is next level for sure. So fluent so intense so clear. WOw

  • @shravangattu5783
    @shravangattu5783 Жыл бұрын

    Thank you, Kelly, for sharing the new insights on storytelling. Appreciate it.

  • @dollsizedpistol1
    @dollsizedpistol1 Жыл бұрын

    This was so, so good!! So inspiring and helpful! Thank you, Ms. Parker!

  • @evemoore2135
    @evemoore21352 ай бұрын

    I used this presentation for school to show a good example of business presentations. Good job

  • @adenekangodsfavour6175
    @adenekangodsfavour61755 ай бұрын

    I literally joined the clapping after. Really nice presentation (with the stories she adopted while telling us how to write ours)

  • @eCommerceImages
    @eCommerceImagesАй бұрын

    This was a REALLY great presentation. So many clients feel this is an intangible thing and it can be difficult to be as concise as she was when going into such depth on the topic, from structure and intended outcome through to the psychology of people. Really great job, Kelly! :-)

  • @ian3805
    @ian38052 ай бұрын

    Thanks Kelly for this, I'm doing a technical presentation at a job interview this week and you've put me in touch with my own storyteller

  • @Hammedibrahim-lq7dm

    @Hammedibrahim-lq7dm

    Ай бұрын

    Wow l hope you achieve the job

  • @barbaraseales1443
    @barbaraseales1443 Жыл бұрын

    A great job of illuminating and illustrating, WOW. Thank you.

  • @KarelysAlvarez
    @KarelysAlvarez7 ай бұрын

    this woman is amazing, i been trying to look for a woman that inspire me as much as David Goggins does and she did it! Blessing to her!

  • @christinamuzzu6414
    @christinamuzzu6414 Жыл бұрын

    Wonderful! If company meetings had more of everything you said they would be sooo much more engaging and effective.

  • @lifelessonswithqueenbillion
    @lifelessonswithqueenbillion Жыл бұрын

    Thank you Kelly❤ I have been looking for who to break it down like this😊 ❤

  • @christinamuzzu6414
    @christinamuzzu6414Ай бұрын

    Beautiful and inspiring. Thank you!

  • @miriamduarte
    @miriamduarte Жыл бұрын

    Wow, you are POWERFUL! Loved the talk!

  • @chuoltapjr3251
    @chuoltapjr32517 ай бұрын

    This is super expressive. Thank you, Kelly Panker

  • @diveproductions5404
    @diveproductions54046 ай бұрын

    Thank you, we keep telling our stories.

  • @valwatts465
    @valwatts4652 жыл бұрын

    I was so inspired by your story and energy

  • @02TheAnne
    @02TheAnneАй бұрын

    This woman is amazing!!

  • @deria4357
    @deria4357 Жыл бұрын

    This was compelling. Great content and delivery!

  • @user-eo8wp7vg3h
    @user-eo8wp7vg3h7 ай бұрын

    You just kindly slapped my face and gave me the answer about how and why I lost a sale that in my mind was supposed to be an easy one. Thanks for sharing!

  • @thelensofeve
    @thelensofeve2 жыл бұрын

    Kelly, Kelly, Kelly! This is awesome and I’m so proud of you and to know you! I’m so inspired by you especially because I know that you’re truly a good person that practices what you teach. To God be the glory and may his favor continue to guide you and bless your family!

  • @kellyd.parker1152

    @kellyd.parker1152

    Жыл бұрын

    Oh my goodness! Eve, thank you so much! I really do appreciate your kind words. ❤

  • @Lizandherstories

    @Lizandherstories

    Жыл бұрын

    love how you support her!

  • @carissakarner
    @carissakarner Жыл бұрын

    This is a brilliant talk!

  • @iamluckyjames_
    @iamluckyjames_ Жыл бұрын

    Thank you, Kelly. This is beautiful!

  • @user-vf4in2uf5p
    @user-vf4in2uf5p11 ай бұрын

    just brilliant, you're amazing!

  • @ashacherian3353
    @ashacherian33532 жыл бұрын

    Very true it's in giving that we receive.

  • @Kwekstar
    @Kwekstar Жыл бұрын

    Really amazing talk 🎉 do more please 🙏🏾

  • @KKLTTL
    @KKLTTL Жыл бұрын

    This is so so so damn good I am already coming up with my problem solution story feelings for my business

  • @MystaDread
    @MystaDread Жыл бұрын

    Very good content. Thank you Kelly

  • @McCabecadePorco
    @McCabecadePorco3 ай бұрын

    Obrigado pela incrível História!

  • @sravanthikalidindi365
    @sravanthikalidindi365 Жыл бұрын

    This is a brilliant talk

  • @kingsta4145
    @kingsta41455 ай бұрын

    This was amazing. Thank you

  • @LynetteMBradshaw
    @LynetteMBradshawАй бұрын

    Love it❤

  • @RonHeartt
    @RonHeartt6 ай бұрын

    Fantastic! Thank you

  • @adwoaa5768
    @adwoaa57682 жыл бұрын

    Great Job!!

  • @ancarter87
    @ancarter87 Жыл бұрын

    Great! Thank you

  • @syafiq5830
    @syafiq5830 Жыл бұрын

    What a greats storyteller she is 🙏👍

  • @godfrey.ndlovu
    @godfrey.ndlovu Жыл бұрын

    Great talk!

  • @kellyloganhair
    @kellyloganhair Жыл бұрын

    So good!

  • @vm.9544
    @vm.9544 Жыл бұрын

    This was amazing!

  • @icberg2glac
    @icberg2glac2 жыл бұрын

    Great topic

  • @Intentionallivingnow
    @Intentionallivingnow Жыл бұрын

    Great job!!!!😊

  • @alecorachi
    @alecorachi Жыл бұрын

    This is exactly what i need. Thank u Ps it speaks right to me cuz my names jacky. U got me thank u

  • @user-vq3pu7cj8x
    @user-vq3pu7cj8x6 ай бұрын

    Pretty good ! Thanks !

  • @beckyomorogieva-xo3td
    @beckyomorogieva-xo3td7 ай бұрын

    This was amazing

  • @TheGiftedDesigner
    @TheGiftedDesigner6 ай бұрын

    Powerful words.

  • @comedybites14
    @comedybites14 Жыл бұрын

    Excellent Video.

  • @Reydel_TrueWork
    @Reydel_TrueWork4 ай бұрын

    Loved it

  • @polisjd
    @polisjd Жыл бұрын

    Great !

  • @sylviathompson3229
    @sylviathompson3229Ай бұрын

    Excellent Kelly!

  • @Hammedibrahim-lq7dm

    @Hammedibrahim-lq7dm

    Ай бұрын

  • @TPG581
    @TPG581 Жыл бұрын

    I like this lady. She's dope. Knows her advertising.

  • @rukam3
    @rukam39 ай бұрын

    👏🏾 👏🏾 👏🏾

  • @kellyeq12
    @kellyeq127 ай бұрын

    🔥🔥🔥

  • @juancarlosllampahuayta7737
    @juancarlosllampahuayta77372 жыл бұрын

    Amei

  • @Novaareborn
    @Novaareborn3 ай бұрын

    👏🏽 👏🏽 bravo

  • @carolweathersbee8627
    @carolweathersbee86274 ай бұрын

    👏

  • @Bill0102
    @Bill01026 ай бұрын

    The profound knowledge in this content is captivating. A book with akin insights led to significant personal growth. "The Art of Meaningful Relationships in the 21st Century" by Leo Flint

  • @guillermohernandez3364
    @guillermohernandez33648 ай бұрын

    Could someone please tell me, where is she from? I liker her accent and the way she speaks

  • @joeaz6466
    @joeaz6466 Жыл бұрын

    Problem with these messages , they really don't provide and real new ideas. We realize we need to know our audience and problem to create the story. What if you can't find that out?

  • @Ekomdandee
    @Ekomdandee Жыл бұрын

    Great. Though sounds likes you're reading a script.a little walk around, pauses and breathing inbetween sentences would have sounded more confidence and convincing. Keep moving girl!

  • @radhikachudasama2722
    @radhikachudasama27224 ай бұрын

    Ramona the pest !!

  • @ScientificRanking
    @ScientificRankingАй бұрын

    How was that TED talk worthy?

  • @dale7561
    @dale75618 ай бұрын

    It's a shame - Practise what you preach - didn't make it's way here

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