Do you know designers that like to hate on product updates without proper context? Do you understand why design changes take so long in these companies? Let us know in the comments below, and let's start a discussion! ↙️ . And If you want to stay up to date with the nerdiest, techiest things, sign up for our FREE newsletter here: 👇 📝aj-smart.ck.page/21100f1c73 👀

Whatever your thoughts on Apple, there's a reason the majority of designers use their products (including me). Usability is at the forefront clearly.

@AJSmart

4 жыл бұрын

Spot on Gunkel! thanks for sharing!!

@ozordiprince9405

Жыл бұрын

@@AJSmart i actually ported 80% of ios 14's widgets to andriod. I can confirm they pit mad effort into everything

I am definitely guilty of having said stuff like their dashboard widgets were totally dated. Albeit, I was thinking more like a consumer than a designer. This helped put things in perspective, thank you for the reality check!

@jonathancourtney1175

4 жыл бұрын

Thank you for commenting :D

@AJSmart

4 жыл бұрын

Thanks for sharing keywolf23!

This is so true. Apple is one of the few companies that puts so much effort in making their product experience consistent and harmonious. They have been able to replicate it even in their ads and keynotes. In regards to a brand's personality, this consistent experience and visual voice directly correlates to brand loyalty from the users. I think every designer should learn from what apple does and how they do it.

@AJSmart

4 жыл бұрын

You're spot on Rahul Chauhan! Thank you

I could have made this video in two minutes.

@jonathancourtney1175

4 жыл бұрын

hahahhahah fave comment

@AJSmart

4 жыл бұрын

It only took us one year! and a few months of testing. Thanks

@Sirwastealot

4 жыл бұрын

@@AJSmart I'll release a similar video next week, but ive been working on it for years!

@jonathancourtney1175

4 жыл бұрын

@@Sirwastealot Android did it 10000 years ago!

@cutia2vt064

3 жыл бұрын

you better watch Tiktok then LOL

We’ve all seen what happens when companies stray a bit too far away from usability, widows 8!

@AJSmart

4 жыл бұрын

Hey Lennie Finch! thanks for bringing those unusable times back!

@elwindewitte

4 жыл бұрын

Haha yes, although I appreciate them taking the risk, I bet they learned a ton from a that misstep! I know I'm not the average user, but I like to see companies taking risk and trying something new, although I agree with Jonathan points, it's not for everyone, glad they now have the insider program for that! (although that's a bit of a biased target audience 🤷‍♂️)

@asif_mojtoba

4 жыл бұрын

​@@elwindewitte I totally agree with you; I believe in the same ideology or something; therefore, really loved the design of the CyberTruck of Tesla; they did something new and all! I like seeing companies doing random shits like these, eventually, it helps the design community to grow, explore the unseen and undone things and all, if that makes any sense haha

Designers : *aPpLe isNt iNnOvaTiVe aNyMoRe* Also Designers : *Makes the same joke kidney joke every year*

@AJSmart

4 жыл бұрын

💸💵

Just came back from the pointer video you mentioned. I was in awe after 3 mins into the video. Thanks for the sharing!!

I can't at how genuine and helpful your content is. I can't even imagine to think of how you all manage to do this at the frequency you all do. Kudos to the team! You're helping a lot of budding UX Designers in the world.

I very appreciate your positive attitude!

Couldn't agree with you more! There is so much that goes into into shipping experiences: convoluted internal process, legal, compliance, security, language, research, resource allocation, infrastructure, tech debt, and company politics, just to name a few. This has been a recurring conversation between myself and some friends who work at Facebook who also understand the inner workings of a large organization and how these things affect their ability to ship work. Anytime I see someone make a comment like you describe here, it really shows the career maturity of that person.

@AJSmart

4 жыл бұрын

Thanks for your comment Silas Sao! It's great that you have the opportunity to talk to people who really know what are the inner workings of a huge organisation like Facebook. That truly widens your view on this topic.

i have been looking for your videos on ui/ux and all the things are awesome and you give the best teaching everytime i hope i could work with you and learn from you in future !

@AJSmart

4 жыл бұрын

Hey Shreshth Gupta! We are glad you like our content! thank you

Really like your videos!

Good point, however the reason why a lot of people critique apple is for all the reasons you described. A lot of users don't care about 100 variations of pointer and would prefer to see more substantial, functional changes that would allow them to get more out of their device (other than nice animations). Apple focus is on experience, unfortunately now it comes at a price of innovation.

This is very insightful. I'm curious - would you say the same thing for the design of the magic mouse? Especially the way it has to be charged?

Great content! Thanks!

@AJSmart

4 жыл бұрын

Thanks Roland Dumitrache! Glad you like it.

It’s always easy when looking at a solution to say it’s an easy/obvious design. All the real work goes in to figuring out that that is the simplest and best way to do things.

Great points Jonathan. Totally agree!

@AJSmart

4 жыл бұрын

Thanks Natalia! Glad you totally agree.

Thanks for this Jonathan, and I agree with you. I understand that things take time; however, aren't all big and smart companies adapt and pivot as the market, or user needs change? Maybe there was a value in something before when they start to think about it, but I think they should always keep their eyes open and reassess features and change course rather than work on something and ship it when it's too late.

I like your video style, it's so fun to watch. Entertainment videos are very fun but if teachers like you exist we don't need any more entertainment channels or websites! You are enough for giving us entertainment plus high-quality education at the same time, and all that for free!!!! Thank you, I am humbled :)

What this video means to me is that companies have their reasons. But as consumers, our needs evolve. Android has been an instrument into shaping and also fulfilling those needs that Apple wasn't able to. There's also Windows. Why some folks say they can design things in two days, is because they have interacted with that feature long enough to understand it. like Widgets. That's been with Android long before Apple released it. Split screen view, bezzel less design, the use of NFC etc - years have passed before Apple implemented them. Apple has many strengths. But you can't ignore that Android based products and users move on fast - because that's what technology is. It evolves because it needs to be intuitive to enable it's users.

@AJSmart

4 жыл бұрын

Thanks for your comment Ria A! You're right, companies have their reasons, different business models and different goals. We're are talking about this topic from the designer's perspective and why you as a designer should try to understand the decisions that lead to a change in the user experience. In the case of Apple and other companies, their position is to provide stability to their users and roll out their changes when they can be sure that the execution is going to be very good and it makes sense. When a designer says that they can design that in two days, they are not taking into consideration all what's behind that change and probably because they already know the outcome.

Love it. 100% agree.

@AJSmart

4 жыл бұрын

Thanks Tomás González! Nice to hear that you love it.

Very insightful. A whole new perspective that newbies like me should have! Do more of these series plz😁

@AJSmart

4 жыл бұрын

Thanks WORDGASM! There more videos like this in the pipeline.

@WORDGASM

4 жыл бұрын

@@AJSmart I love it!! I watched the whole 40mins apple's iPad cursor video. Other related videos from apple explaining why their new sidebar layout makes more sense were really interesting too. Their efforts to maximize the use of space really taught me a lesson. Hope you touch on that topic in the future👍

I think it is a longer game from Apple. Widgets are needed for their upcoming glasses, that’s why they only introduced widgets now and not 5 years before :)

first video on internet which make sense about ux/ui

Very interesting video, thanks a lot!!

@AJSmart

4 жыл бұрын

Glad you find it interesting! Thanks

I'm a big Android fan (specifically Samsung) and I enjoyed this video. I definitely have learned to appreciate apple more as I've learned more and more about design. I still think Android has been ahead on the features and are more experimental but I am torn between the two. I have a hard time supporting monopolies and tend to go with the underdog when I have the chance.

Great explanation!

@AJSmart

4 жыл бұрын

Thank you Taylor Rodriguez! Glad you like it.

TLDR; what books, topics and sources on business should I as a Designer start consume to learn more about the business side of product development? I have (thanks to you) already Lean Startup, Hacking Growth and Good Strategy Bad Strategy on my list. But what else? Thanks! Actually, I think I'll rewatch the recent video about non-ux resources for designers as well! Hey! This is not a 100% related to this video, but as I have been going through the Masterclass, the Workshopper Playbook and more... As I am learning these new things and at the same practicing facilitation of Workshops and hopefully Design Sprints I find a need to learn more about the business side of product development. I am getting curious about what books and topics I as an Interaction Designer should start with to learn more about the business side of things. This is also a result of you at AJ & Smart usually stress the importance, as in this video as well, designers that want to grow or "become great" need to learn about the business side of product development. Where should I start? (I already have Lean Startup, Hacking Growth and Good Strategy Bad Strategy on my list. I also planning to start reading Stratechery. Is there anything else?) Thanks!

I used osx for music production and i really liked the UX of Logic Pro and i loved Final Cut. There is one thing i never understood is people calling macos intuitive. I don´t say macos is difficult to use but it should explain the basics when booting it for the first time. i am a software developer and even i found macos to be confusing at first.

Jonathan, You spitting facts! Mad facts!!!

@AJSmart

4 жыл бұрын

Thanks chuks Adigwe! Glad you like it.

In my experience I see the opposite of this ... Designers Fanboying Apple (It's rare to see a designer that hates Apple)

@jonathancourtney1175

4 жыл бұрын

It's not rare for Designers to complain about Apple, I literally made this video after seeing 1000s of designers complaining about the widgets. Same thing happens after every launch.

@nukeadler9539

2 жыл бұрын

THIS!! If anything I have seen big designers sort of try to woo Apple somehow in hopes that their blog or video would go viral and someone at Apple might call them with prospects

sooooooo true...

Xd or figma what would you suggest,as i started learning xd and should i change to figma as in one youtube video i saw them saying that they have never heard of company using xd as design tool

9:40 the little monkey 🤣🤣🙌🏻🙌🏻🙌🏻

@AJSmart

4 жыл бұрын

That's the most truthful depiction of what our editors do every day!

IMO it takes time and it's really hard to Design something that feels simple and is easy to use... You can use a lot of elements, colours, effects, but in the end of the day the real challenge is how to remove what it's not necessary / priority without breaking the interface... I believe design is about solve problems and not make flashy stuff or art pieces :P Thanks for the video!

Great video! I share the same opinion and have similar criticisms for the sprint method, especially for these cases. You have to be very careful because, did'nt many things can be done in two days or in a two-week sprint. Not that the method is not efficient, but the workaholic style has its specifics spaces. Definitely, to work with products of extreme public of reach, all care is little, any wrong change can cost billions, in addition to ruining an experience projected for years. Part of the amount delivered by Apple is precisely in these fine points, with recognition instead of memoization and consistency in everything. Forever to deliver the best experience possible, at any time, leaving the user satisfied at the end of the journey. And make no mistake, it costs a lot and does not happen overnight. Thanks to share such an important thought! :)

So true. Thank you for this video. I've been wanting to share these thoughts. Maybe it would be better as a designer to think about the possible scenarios that lead to the design decision. E.g - Is Apple planning out to roll out touch screen for macbooks by taking the widgets direction. Passing a comment saying - it's just about making the corners more rounded is just sad

@AJSmart

4 жыл бұрын

Thanks for sharing Dinesh Senapati! You're right, there are A LOT of things that these big tech companies have to consider before they make any design decision and it's very helpful for every designer to put themselves in that position.

I came here for the thumbnail 🔎, stayed for the content! GOLD! Listen up people! 👀

@AJSmart

4 жыл бұрын

Glad you stayed! We ❤️ to have you here

@DoFurther

4 жыл бұрын

When Calum comments Calum XD

@AJSmart

4 жыл бұрын

@@DoFurther meta level 1900

wow. the thumbnail is just a masterpiece.

@AJSmart

4 жыл бұрын

It's the Mona Lisa of thumbnails! I bet you clicked on it as soon as you saw it!

I am reminded how when Android introduced 4K and Slo-mo videos, I was pretty excited. But it was soooo freaking bad. Apple took their time and worked on it a lot and they came out with something much better.

@AJSmart

4 жыл бұрын

Execution is the name of the game! Apple always takes its time to execute their updates and products very well.

@gamasierra

2 жыл бұрын

I hadn't thought about it like that, you're so right

Amen to this video!

@AJSmart

4 жыл бұрын

Thank you TB Tester!

I'm very rarely pro Apple (since their products are too expensive for me), but I completely agree with your point. Most, if not all, of my friends who are loyal Apple users don't want to switch ecosystem because they're already used to it. Sure there are things they nitpick here and there, but they stay loyal. Now, for a company/brand of any size, customer's loyalty is super important.

@AJSmart

4 жыл бұрын

Well said Aria Hamdani! Just imagine if they would change the UI radically! Millions and millions of users would be like 🤷‍♂️!

@gorboman

4 жыл бұрын

@@AJSmart very risky move of losing a lot of users who are already willing to pay premium for Apple products

@jom7630

4 жыл бұрын

@@AJSmart like when they remove the home button to put swipe gestures instead?? People adapted and now it's the only way they do it, except for the new low budget phone.

@richiebisset4186

4 жыл бұрын

Yeah, but that probably backs up the point about priorities, if they’d done that as part of a raft of massive changes long time users may have balked at it. By stable, strategic iteration it’s probably easier to retain existing users while attracting new ones. I mean attracting new users is great, but if you do it at the expense of losing existing customers then you’re running to stand still.

makes sense

Thank you for taking the time to discuss, it truly is fascinating learning about all these interactions and the thought that goes into these products. However, it is misleading to say apple has the worlds most popular operating system.

I completely agree, before anyone takes a s**t on what's being introduced by these companies, we need to understand the marriage of business and customers through design. Making something 'The Why' amidst other equally promising priorities, and then getting an entire company to buy into the idea isn't simple. Be it Android or Apple, it's a lot more than what we can see.

@AJSmart

4 жыл бұрын

That's right Abhishek Sharma! There are a lot of different factors that affect any decision made by any company of this size and sometimes it's not easy to understand why it takes so long for such "small" changes without knowing what happens BTS, but as a user every change can affect your relationship with the product.

Never a right time for a Touch Bar - Ever!

Great video! But apple is not "the world's most popular operating system" though.

Jonathan, where is my book?! :D LOL

Man I almost cried... I thought only I take a lot of time to design and I was working hard to design faster.. 😭😭

I’ve personally used Apple products exclusively for around 10 years now. Their usability is way above other systems, in my opinion. I tried Android briefly (three separate devices) and didn’t like it. I do use Windows for work, because the company-provided laptop is Windows. I used Windows for a long time before I went to Mac. I just prefer Apple products. I have an iPhone, iPad Pro, Macbook Pro and iMac. Oh, and more recently an Apple Watch.

I have always preferred iOS over Android. As a teenager I couldn't fully explain why to my friends who ranted about Android being better. It wasn't long until I realized that it was due to how much I care about design. As much as you may hate Apple, you can't deny their design skills and attention to detail. I would absolutely love to work for or with Apple one day. It's a big dream of mine

Designers who talk down about Apple, probably have beautiful portfolios, they expected Apple to come out with something WOW; huge change, unexpected micro-interactions, and so on, and when it didn't happen, they bash them using their design knowledge. But for more than a billion Apple users all over the world that mostly aren't designers, when they updated their iOS then can adapt to the new things easily, got them helped using it, and everything happened with a hassle-free process. I think that matter is more important for a user-centered company like Apple rather than satisfying some designers

@AJSmart

4 жыл бұрын

Thanks for your comment Zulfikar Firdaus! You're spot on!

I am happy that u took the side of the designers ! I totally agree with you because for a small prototype or wireframe we go under several process like user research, usability testing and lots of iterations till the final product. I think when a designer can't understand another designer then he/she has to work on empathy and keen observational skills, because a giant company would go under rigorous stages for an approval. And its all about usability not just a toy to use and throw ! And that is achieved only through slow and steady process because its universal product not a local one. Finally the monkey at last made me laugh for the frustration 🤣😂

@AJSmart

4 жыл бұрын

Spot on chaitanya Sahu! Thanks for sharing. That wasn't a monkey! it was one of our editors 😉

@chaitanya6737

4 жыл бұрын

@@AJSmart No, I have checked again, I can't believe that he is one of your editors. 🙄

Another point about the comment of 2 days is that yeah you could make something like that in that short amount of time, because you know the outcome, but you can't ever design something (fully) that quickly. You need to learn so much before it's right and you really solve the problem.

@AJSmart

4 жыл бұрын

That's a very good point Elwin de Witte! Thanks for sharing.

"World's most popular operating system" :D ok. Yes, I agree with you that many people have no clue about this, but thats the internet fuelled by their cocky marketing claiming every feature to be ultra-innovative. The actual world's most popular operating system -Android- has simply a different, more experimental approach. But I would argue: If it means the feature will arrive 4 years sooner, isn't it at all worth it?

@AJSmart

4 жыл бұрын

Thanks for your comment Matej Rajtár! Both companies have different business models. One part of Apple's is to wait for several iterations in order for the execution to be on point and keep the user experience stable, whereas Android's is sometimes more experimental and more willing to risk flops. Sometimes that feature can come 4 years sooner and not be perfect, which can disrupt your experience. The point in general is that as a designer you have to consider the bigger picture behind every decision of any big company before you jump to criticise their new update.

4 жыл бұрын

@@AJSmart I'm completely with you on that, point well taken. If only the marketing was more humble and all people first gave things some thoughts before criticizing.

if you consider innovation equal to execution, Apple is definitely still one of the most innovative big companies out there. I cut them some slack on the touch-bar though..

@AJSmart

4 жыл бұрын

Thanks for your comment Dylan Kors! That's one of the main ways we see innovation.

It's not even just with my design friends but my regular friends when we sit and watch WWDC, they talk so much trash and then I ask, so why do you still use Apple products if you can get it at Android. That discussion then turns into another discussion about how apple always gets it right they perfect one little thing and that's because they are focused on the user and all the experiences we get from not just the operating system on one device but from the entire eco-system.

Yo baby! i don't shit on any company that brings out new features to their products, upon seeing it i would think and say to myself why they made this like that, why do that. whats the purpose. i uncover that shit being a ux designer myself. i don't come to the conclusion striaght. I inspector gadget that shit. Keep up the great work my fellow designer peeps. peace and love baby!

i think Apple are still very much innovative, they pay attention to the little details and always wait to get an overall great experience before release. That to me is true innovation.

Idk why ppl talk crap on Apple. I mean look at how high they raised the bar- if anything admire their success. I don’t focus on the small details I “hate” and somehow I like the fact that they have kept their same UI look- it’s most likely for a good reason/experience 🤷‍♀️

coming back to this video after working on both ios and android devices. I have to say, on the system level UX on ios is unreasonably bad. It shows apple clearly lacks user research, they just slap something on the screen and call it a day.

Interesting perspective. And perhaps it is so for iOS. But then again it's the same company behind MacOS which still requires a user to drag a drive into trash to eject it, or hides app menu options until a key is pressed without any affordences to indicate that, or not allowing to copy and paste files, or delete a file with a delete key, or still forcing app menu to the top of the desktop even on multiple/large screens.., Or... Or... MacOS is a usability crime scene and deserves ridicule not respect.

@AJSmart

2 жыл бұрын

We hear you, Kiril!

You know ..anything a big company does for public will have two kinds of the team (lover and hater ) plus another people don't respect that efforts have done ..there is no product/company all people over the world get the same opinions ..that's the life but to best honest and there is no kind of exaggerate..apple take a long time to made new features was done before ..don't back that for priority and company vision ...etc , Apple has good steps but less in more steps that should be taken from a while! plus they coping some features and hardware options like many cameras & Big screen size but they have unique features like Retina display, quality of cameras, great performance ..etc

@AJSmart

4 жыл бұрын

Thanks commenting Husien! You're right, if you are company of that size you'll always going to have people that criticise your work. And you're spot on about how they take a long time to roll out any change because they wait for the execution to be very good and the transition to be smooth. And it sometimes looks like they wait for other companies to experiment and then they adapt and execute on proven concepts.

there seems to be two types of designers, either they hate and despise apple or they praise everything they do and shame on you if you don't use ios

That ring light in front of you is good for eyes maybe, but looks weird on the specs.

@AJSmart

4 жыл бұрын

Thanks for the feedback

@kunalstube

4 жыл бұрын

@@AJSmart Thank you Jonathan, I love the content though.

Your eyeglass looks like the one from Snapchat with that reflection.

@AJSmart

4 жыл бұрын

Maybe it is the one from Snapchat! Thanks for watching!

I get the message here, and shitting on a product just because something looks simple is just... shitty. However... This video also kinda feels like making excuses for lacking features that users have enjoyed on other platforms for years. It doesn't matter how long it took to implement it to the end user. For them it should have been there years ago. And even from UX Designers, the amount of time it takes to design a product should *never* be an argument to absolve you from critique. Never. Because frankly, if this would have been a valid argument, we would still be stuck with that terrible Safari redesign. Many people, many UX designers on various platforms pointed out that they "could have done a better job". And guess what? They were right, and even Apple eventually had to admit that this just didn't work. Just because it's Apple, just because they may have been thinking about it for years, doesn't make it a good design decision, and it is ridiculous to say otherwise. Also, iOS is not "the world's most popular operating system", that's Android (2.5b), then Windows (1.6b), then iOS (1.4b).

How many years did it take Apple to decide that blowing huge holes in our screens for a few millimeters of vanity was a good idea?

Samsung is a big company but they are always way ahead with their designs and always nail it!

@AJSmart

4 жыл бұрын

Thanks for you comment Jack Shimosa! You're right, Samsung is a big company and their approach is to take more risks when they launch a new product. They are more willing to risk a flop and iterate while the products are already on the market, like the case with the foldable phones. Those are two different business models, which seem to work for each companies.

Apple fanboys getting a hard on from the headline on the video and can't admit that apple lag behind on all new innovations.

I respect Apple. But that doesn't blind me from the position they put themselves into. They have a stance on how revolutionary their products and services are. When I watch WWDC, I go with a childlike wonder, expecting them to dazzle me once more. I know that's not real. They are a huge ass company, and they got themselves here by being revolutionary years back, they don't have to make a revolution every year. It's OK to polish stuff every year, to add bits and pieces here and there. And I know, I know, WWDC is freaky, is nerdy, is weird. ("Now we have WIDGETS!!!! YEAHHHHHH **APPLAUSE**" ) But again, the new things they did with the dashboard feel boring. Boring is good and make sense for a tech giant like Apple. But for a nerd watching WWDC its just that a boring addition, that's was due. Don't jump on the other bandwagon. "It's so easy to critique Apple, Google, Amazon, blah, blah" and don't blow comments like "I can design a UI in 2 days" out of proportion. KZread is filled with great and shitty concepts for Mac and Windows UI. Yes, they don't take into account the business side, so what? Let them have their fun.

@AJSmart

4 жыл бұрын

Thanks for your comment Mostacho Irregular! You're right, they became one of the biggest companies in the world by being revolutionary a few years ago, after having gone through some mayor flops, and now they are about providing stability to their users by making all changes very smooth. Now, that might seem boring from a pure design perspective if you're not considering the business side of their decisions, but nevertheless that's a huge part of why and how they do things. And of course everyone can have their fun, the point about people saying "I could've design that in 2 days" is that they are not considering the bigger picture and that shows the maturity of their career.

Bro apple is the reason have the phones of today they invented the Touch screen so without apple we would have button phones still so do the people who hate apple I really hope you use this and understand apple gave you touch screens to operate a phone

*I always have respected Apple everytime when it comes to UX/UI design... except that one time in iOS 10, when they redesigned Apple Music* Where they suddenly decided that big ass, screaming B o l d T o p H e a d e r s, big spacy, early soft UI are a good idea that day. But in reality : everything is pixel misaligned, no sense of clear hierarchy, and clearly they're experimenting something new & experimental to differentiate themselves vs Spotify (and the competition). Something of a (literally) bold design decision too, adapting iPad / Apple TV, 10ft UI even to as small as a phone (maybe because of accessibility reasons as well). But clearly it's not ready for primetime yet, and it's not even the same design language on all apps that day, leading to experience inconsistency on those iOS devices when it got released. I honest passionately hated that aesthetics those exact day, and genuinely believe and hoped it will never caught on. Luckily the industry and them grew, innovated (notable mention : FB Messenger redesign, spark on Dark Mode revolution as well) and finally figured it out here finally in iOS 14, where that aesthetic is finally perfected and fully realized. Like how iOS 9 is the culmination and perfection of iOS 7's thin aesthetics. Also I don't respect them on the Newton too. (Well that's understandable because those are post-firing Jobs, pre-almost-bankrupcy, Apple Dark times)

Hey jonathan, Why don't you connect in LinkedIn? 🙁

@jonathancourtney1175

4 жыл бұрын

Because I don't really use linkedin sorry. I have 1000s of connection requests and I've been ignoring them for years. Instagram is my fave!

@alismangukiya8083

4 жыл бұрын

@@jonathancourtney1175 Ok 👍

@AJSmart

4 жыл бұрын

Hey SPIDEY! If you want you can connect with us on LinkedIn. It's practically the same as connecting with Jonathan but with even more whimsical humour! www.linkedin.com/company/aj&smart

@alismangukiya8083

4 жыл бұрын

@@AJSmart I am already connected to the company 👍😊

ramble until you hit 10 minute mark for youtube advertising…

@AJSmart

4 жыл бұрын

Sorry to hear you think the video is a 10 minute ramble. You didn't find any valid points in the video? Or with which argument you disagree the most?

@nukeadler9539

2 жыл бұрын

True. I scrolled far thru comments to rationalize the opinions in this video and extract substance from at least the comments hoping maybe somebody else got what I missed. But nope you're right, it's a ramble.

Ok. Now make a movie about why Apple is making their products less and less usable (like MCB pro because of less ports) every generation :D or other "crazy" ideas. There is an opinion that Apple is just company which doesn't listen to their customers, what do you think about that?. UX Designer asking :)

If you access an iPhone no matter what the year, the user experience feels the same. Android just messed everything up. I still use Android 5.0 because I just fell in love with material design. The later iterations just made it vomit-inducing. Android 11's usability is just horrible. Consistent design patterns make the user experience great no matter what the device. Sadly, OEMs want to add their own version of UX into the mix making another Frankenstein's monster.

What is more concerning about Apple is not that what they do is boring or not innovative, it's more that they promote it like it's groundbreaking and amazing and never seen before, when everyone knows it's not the case. Sure they iterate on what's already out there so it's oftentimes better, but it's really the attitude they have with it marketing it like the best thing since sliced bread.

@AJSmart

4 жыл бұрын

Thanks for the comment Jonathan Marmen! Marketing can be annoying and tricky sometimes, but it certainly is working for them, since they are one of the biggest and more profitable companies in the world. And you are right about how they iterate on things that in some cases already exist, which makes their execution sometimes better and less experimental, keeping the user experience for their users more stable and consistent.

basically, what apple does is magical and need to go through a lot of processes and strategy decisions? I am not being android fan boy here, but what is wild out there for android? Android is the same for years, you have homescreens, 5 apps in the dock and the app drawer. Literally since day one. All what other manufacturers do is they change UI a bit to differentiate themselves from the others, UX is the same.

@AJSmart

4 жыл бұрын

Thanks for sharing your thoughts SomeRandomGuy! It's not necessarily magical and it doesn't uniquely apply to what Apple does, it applies to almost all big tech companies. The point of the video is that you as a designer should think about all the things that have to be considered before making any kind of change to a UX used by billions.

@SomeUnremarkableGuy

4 жыл бұрын

@@AJSmart No, I get your point, we as a UX Designers should have mindset like that. But I think that's not the strongest part of what Apple is doing. What I like most about them is adding new features to their products. They will add it when it's ready. You have finger print sensor for example, it worked well from the day one on the 5s. Face ID, got Improved every year, while on the other side Samsung struggled with the Iris scanner, it was slow and eventually they ditched it. And so on.

@yannick7049

2 жыл бұрын

@@AJSmart Sure, but you are kinda berating UX designers for thinking Apple doesn't think long about design decisions like this, yet you seem to do exactly what you're berating other for in this very video but swapping out iOS for Android instead by insinuating that Android is somehow constantly changing its home screen experience, which it isn't.

I think i am first... Jonathan sir how are you...

@jonathancourtney1175

4 жыл бұрын

Im good, how are you?

@utsavsheth1709

4 жыл бұрын

@@jonathancourtney1175 you...

@AJSmart

4 жыл бұрын

Congrats on being the first! Thank you

Let’s be honest, I’ve never been using widgets on Android, cuz they were not useful. I’m sure for IOS it will work much better

@AJSmart

4 жыл бұрын

Thanks Sasha Key! Let's wait and see how useful they turn out to be.

"world's most popular operating system"... Ummm .... No. macOS and iOS combined had a usage share of a little over 20% last year. While Windows was at 35% and Android was at 40%

@jonathancourtney1175

4 жыл бұрын

So you comment on the mistake that has zero impact of the point of my video? Sounds like you're one of the people who post shit about apple :O COME ONNNnnnnn

@chidorirasenganz

4 жыл бұрын

But some how the iPhone 11 and XR were best selling phones when the came out 🤔

@pimpalaputty

4 жыл бұрын

Define popular!

@kansaitraveler

4 жыл бұрын

Most Mac users use Macs because they want to. Many other people use Windows because they have to. That’s a big difference.

Totally agree with the wisdom you've shared Mr. Jonathan! Apple also acquired Voysis earlier this year to compete Alexa, Bixby and so forth...

Disagree from the very beginning and I've worked on products for a little while now. I think the disconnect with me is what you've claimed at the 3:00min mark: ''Apple is about this feeling of stability''. Really? Apple literally blew wind in the sails of numerous new product categories through innovation and daring to ''think different''. It's literally in their brand's DNA :P! How else do you get 90s iMacs, Magic mice and Apple TV remotes? I think there's this expectation that the ethos that has carried them to success in the hardware category would also impact the way they impact develop software. I don't think people can be blamed for being surprised that it isn't the case at all.

@AJSmart

2 жыл бұрын

Thanks for your comment! At the start, sure they blew the market. But today as a market leader they can't be ask risky as they'd like. That doesn't mean they can't change the game, it just means that the releases will be smaller and more incremental.

I'd have to disagree. While I love your stance on the matter about respecting the time and thought put behind certain design decisions, I don't think your acknowledging the other side of the coin. Not every move is a design decision but could very well be a business decision. Not saying that Apple has subversive tactics, but we all know that businesses will highlight features/functions for marketing purposes to boost sales. Since neither you or I will really know, its hard to defend why Apple rolled this out now.

@AJSmart

4 жыл бұрын

Thanks for sharing Kaleb Stegall! You're right, most of the design decisions are business decisions, and that's one of the things that you as a designer should have in mind when considering any change that has been rolled out by every big tech company.

Nah

Yes, i went out of my way to come to this video. Yes, i have better things to do. However, I wanted you to know, I skipped your book ad.

Why even dignify those remarks with this video?

I do respect apple, i just can't afford a Mac

@AJSmart

4 жыл бұрын

Thanks for sharing Zahara Étienne! It's great that you do respect Apple and it's a pity that you can't afford a Mac. The good thing is that there are still very good products from other brands that are more affordable.

Hey, OP. I could grow a beard like yours in 2 days. Jealous?

👏 I agree Apple did an amazing job with iOS 14, especially working from home in the midst of this pandemic. As for Android users and widgets, what makes me laugh is they forget that Apple had widgets when Andy Rubin worked at Apple and Android was still only a thought in his head.

@AJSmart

4 жыл бұрын

Thanks nuyou21! they did indeed a good job with iOS14

IDK if I agree, you sound more like a apple fanboy, they did not reinvent the wheel

@AJSmart

4 жыл бұрын

Apple definitely reinvent the wheels for the Mac pro 😉! Thanks

Apple is so good at design their pointer video won't work on Android Chrome #failwhale In all seriousness I gave up on iOS after the third experience with it failing 911 calls - but you can believe whatever you want to believe

@Favoxhille

3 жыл бұрын

that's more failed implementation but after all it's Apple... youd certainly expect them to force you into their ecosystem

@nukeout

3 жыл бұрын

@@Favoxhille if by failed implementation you mean multiple phone models across multiple iOS versions consistently failing - then Yes

Yeah, maybe Android did this before, but Apple improved it. And I’m sure it will be just perfect. Can’t wait this new iOS 14. Veeery interesting.

@AJSmart

4 жыл бұрын

Thanks Alena Berezina! Execution is definitely one of their fortes.

Apple while has slowed down, is miles ahead of both google and Microsoft in terms of usability and having a wholistic strategy

No me interesa Apple.

This video was a waste of time because really you did not go into WHY shitting on Apple is bad. "dO yOu KnOw hOw BuSinEsSeS wOrK" is not a persuasive pitch in any way, and politics, priorities, and "size" of the company applies in more or less the SAME PROPORTION to Android and many other big(ger) or smaller companies. Although yes the hate bandwagons are always weird and designers lately get on all sorts of hive-mind bandwagons and trends but this video is just the pro-Apple bandwagon, the flip side of that coin. All I got from this video was "big things happen at big companies did you not KNOW THAT?" I do like a ton of your work but I think I'm going to skip these opinion videos because I don't find them educational, sorry.

politics definitely alot of that

@AJSmart

4 жыл бұрын

You're right about that Max Weir! Thank you.

Did you bleach your teeth, jonathan?

@jonathancourtney1175

4 жыл бұрын

haha no

@AJSmart

4 жыл бұрын

We bleached them in post! J/K thanks!

@DoFurther

4 жыл бұрын

@@AJSmart I don't believe you. Make them next time yellow.