Why Thai restaurants are everywhere
Because Thailand's government wanted there to be.
Check out my new channel with Sam Ellis - Search Party: / @search-party
Get access to behind-the-scenes vlogs, my scripts, and extended interviews over at / johnnyharris
Do you have an insider tip or unique information on a story? Do you have a suggestion for a story you want us to cover? Submit to the Tip Line: docs.google.com/forms/d/e/1FA...
I made a poster about maps - check it out: store.dftba.com/products/all-...
Custom Presets & LUTs [what we use]: store.dftba.com/products/john...
About:
Johnny Harris is an Emmy-winning independent journalist and contributor to the New York Times. Based in Washington, DC, Harris reports on interesting trends and stories domestically and around the globe, publishing to his audience of over 3.5 million on KZread. Harris produced and hosted the twice Emmy-nominated series Borders for Vox Media. His visual style blends motion graphics with cinematic videography to create content that explains complex issues in relatable ways.
- press -
NYTimes: www.nytimes.com/2021/11/09/op...
NYTimes: www.nytimes.com/video/opinion...
Vox Borders: • Inside Hong Kong’s cag...
NPR Planet Money: www.npr.org/transcripts/10721...
- where to find me -
Instagram: / johnny.harris
Tiktok: / johnny.harris
Facebook: / johnnyharrisvox
Iz's (my wife’s) channel: / iz-harris
- how i make my videos -
Tom Fox makes my music, work with him here: tfbeats.com/
I make maps using this AE Plugin: aescripts.com/geolayers/?aff=77
All the gear I use: www.izharris.com/gear-guide
- my courses -
Learn a language: brighttrip.com/course/language/
Visual storytelling: www.brighttrip.com/courses/vi...
Пікірлер: 1 000
Gastrodiplomacy is exactly what I do every day in my bathroom.
@winter_silhouette
6 ай бұрын
Sounds like a blast
@Jackmeehofff
6 ай бұрын
Top comment 😂😂😂
@Dingzy
6 ай бұрын
😂😂
@SinghAaditya
6 ай бұрын
my King 👑🙏👏
@CarterSeapiII
6 ай бұрын
😂😂😂
Fun fact, Pad Thai the dish was created as an answer to WWII and floods in the 1930s in order to minimize rice consumption. It has since become a national dish and is beloved world wide.
@vanadium1603
6 ай бұрын
Similar story with instant Ramen. It was invented after ww2 when Japan couldn't farm because of nuclear fallout so they had to import wheat from the US as grain. Instant Ramen was the only thing close to Japanese that they could come up with that was based on Wheat as every other solution tasted horrible
@Mrkevi123
6 ай бұрын
Isn't pad Thai Noodle, rice noodle????
@CRprojects
6 ай бұрын
It may be a national dish. However try phad krapao instead. It's more common than pad Thai. I kinda hate to say it but phad Thai is something Thais don't eat often.
@jonasemilaksnes
6 ай бұрын
@@vanadium1603Japan did experience a nuclear fallout in ww2. (Hiroshima and Nagasaki might have had one but not the entirety of Japan)
@emmaogilvy
6 ай бұрын
I had no idea this is really cool!!
This is the type of diplomacy I want to see in the world.
@TheZakanater
5 ай бұрын
right?
@fredrik8685
5 ай бұрын
Too bad it's coming from a military dictatorship of a country.
@silasbishop3055
5 ай бұрын
We have a McDonalds and Starbucks in every country.
@keonyang3332
5 ай бұрын
Matpat did this a few years ago bruv
@amdm8767
5 ай бұрын
Britain would have been absolutely neglected lmao
America: spends billions on military might Thailand: here is some delicious food
@tacet3045
5 ай бұрын
To be fair a big bowl of grits isn't going to get me to go to America. Maybe the smokehouse BBQ, but that's about it.
@Srikumar_
5 ай бұрын
Burgers are all around the world and a lot of american innovations
@rsstenger5113
5 ай бұрын
😂😂😂😂
@Potto_music
5 ай бұрын
Theres probably some serious connections between mcdonalds and some greasier politicians.
@silasbishop3055
5 ай бұрын
American chains are all over the world, many dominate local markets. We spend Billions to prop up countries we trade with.
The shock of seeing a Thai place I know on the B-roll footage almost killed me lmao
@cursedcat6467
5 ай бұрын
He knows where you live
@che887
5 ай бұрын
Same here
@HueghMungus
5 ай бұрын
@@cursedcat6467👴🏻👉🏻⛓️👴🏿⛓️😵
I'm not mad about this. That mango rice dessert is crazy good.
@jvansickle6094
5 ай бұрын
Do you mean mango sticky rice?
@sinatrabone
5 ай бұрын
It’s the absolute best
@matthillfromcollege4109
5 ай бұрын
@@MurtadZ86they said they weren’t mad
@ihkeseteeietos5722
3 ай бұрын
Mango sticky rice is indeed heavenly
That's how countries should spread their influence instead of wars 😢
There are actually three base restaurant “styles” that Thai restaurant owners must choose from, ranging from casual to upscale. Everything from the menus down to the decor in the restaurant. The Thai government also routinely audits restaurants for adherence to the proper protocols, food quality etc. So if you ever wonder why Thai food is shockingly consistent at restaurants regardless of the city or country, that’s why!
@adaml2932
6 ай бұрын
You are absolutely correct. Many people don't know this.
@kitabootforever
5 ай бұрын
Wow! That's really awesome. Global quality control. That's so cool.
@geese5170
5 ай бұрын
Sounds like they’re just franchising a business as a country and using their citizens as employees
@howto1537
5 ай бұрын
But what Johnny is saying is blatantly false. Thai restaurants have been loved and enjoyed in the United States (at least on the west coast) since the 1980’s and Phad Thai just so happens to be really good. Especially with peanut 🥜 sauce 😋 The Thai government isn’t behind this! The United States is a melting pot and we know good food when we try it.
@Cam4Cameron
5 ай бұрын
@@howto1537 sorry, you’re wrong :) the Global Thai program is well documented and is a real thing. No one is saying Thai restaurants didn’t exist prior to the program, just that it increased the number by providing stimulus funds and startup logistics for new restaurants.
On behalf of my fellow Canadians thank you Thailand. Y'all literally the best chefs with the best food.
@arafathossain5523
3 ай бұрын
I agree with you
It worked. I love Thai food and want to go to Thailand!
@fingmoron
5 ай бұрын
Ya come it's good I don't regret moving here one bit.
@tella117
5 ай бұрын
Delicious 🤤
@girlofanimation
5 ай бұрын
It's not actually that great, but it's ok. I lived there for a bit for work. Imho, there are much better cuisines from other countries, but everyone has different tastes. Their snacks are definitely subpar. But it's always nice to travel and experience things in other countries.
@RatchaphongLipipattanaku-zp2qx
5 ай бұрын
Welcome bruv eat lots of food before you left ok?
@Ludydobry
4 ай бұрын
weird, id still go to Thailand for some other cheap things
This happened in Australia too starting around 2002 and I always wondered why! Every town and suburb used to have at least one token Chinese restaurant going all the way back to the early 80s, and then Thai (specifically serving up pad thai and roti) slowly started taking their place. Then Japan came knocking, then Malay & Korean, and now the barn door is wide open. Mystery solved!
@geese5170
5 ай бұрын
He gave no evidence or sources. While this did happen, it was picked up by major news outlets nearly a year ago, that’s the only reason he’s covering it. I was under the impression this guy cared about the content he made, but he’s just pumping out no-brain nonsense like almost every other creator today
@vanilla-plus
5 ай бұрын
@@geese5170 what an odd take
@geese5170
5 ай бұрын
@@vanilla-plus he’s an independent journalist. I had to independently research to find if what he said in the video is even true or not. He’s failing at his job, or lending too much to the imagination as a journalist
@vanilla-plus
5 ай бұрын
@@geese5170 it's a KZread short, you're not supposed to get peer reviewed white papers.
It also worked in making Thai food prolific globally compared to their other SEA neighbours with equally rich cuisines like Indonesia and Malaysia. Ask most people especially in the West and odds are they know what Thai food is generally like but not many can name Indonesian and Malaysian food.
It's very smart in Thai food some of the most delicious food in the world and there's such cool different regional varieties in Thailand. I was lucky enough to live in Chiang Mai Thailand for about 3 years so I got a chance to travel around and experience the incredible foods of Thailand
@adaml2932
6 ай бұрын
Did you get to ride an elephant when you lived there? Or is that only for the tourist
@notjimpickens7928
5 ай бұрын
thai food ia good but its definitely not some of the best asian cuisine imo since its mainly just street food. south korean cuisine is where its at if you want more then one side dish.
@mynames..2719
5 ай бұрын
@@adaml2932 No, it's pretty rare, actually. That's like saying everyone in the UK speaks in BBC accents.
@fingmoron
5 ай бұрын
@@adaml2932you can ride them if you want, I've never been and i live in chiangmai like the op but both the tiger place and elephant place are more for tourists and I am suspicious of how well the animals are treated. The elephant sanctuaries are apparently pretty good though.
@girlofanimation
5 ай бұрын
@@notjimpickens7928 I agree that Thai food is just okay. I lived in Thailand for work for a bit, but I actually preferred some of the Indian food there. Their seafood salad, mango sticky rice, and tom yum were cheap and decent, but I hated the smell of fermented fish sauce (smells kinda like a dairy farm mixed with wet dog and dirty socks), and it took a few weeks for my nose to get desensitized. I took a bite of a mango snack from 711 and am forever haunted by the taste... I can't think about it without feeling sick. There are a lot of snacks that I think a lot of Americans would find gross. But it is cool that Thailand's government supported and invested in their people's restaurants abroad. Good way to promote their country and get people to have a favorable view of them.
Makes sense, there's at least three thai restaurants that show up on my menulog, and I live in an in-between suburb (which means inbetween two clusters of suburbs). The fact that I've got reach to more than three within the coast area I live, in Australia, is wild. There's literally always one in every food court. It's insane, and it tastes goooood
Thailand is a good country regardless of anything. I am glad I lived there and I will do it again in the future.
@johnl.7754
6 ай бұрын
Maybe unless you need to work and make $$$ there. Not saying specifically about Thailand just many tourists hotspots looks good until….
@noneedforthis5710
6 ай бұрын
nah I am learning Japanese, but i would love to take a japanese girl to thailand, the place is just chill. The funny thing is every city is good because they are very different. Phuket is completely different to Bangkok when it comes down to life. @@johnl.7754
@TheAlchemist1089
5 ай бұрын
We all know why you went to Thailand
@noneedforthis5710
5 ай бұрын
@@TheAlchemist1089 feel free to assume, I could not care less
@girlofanimation
4 ай бұрын
@@TheAlchemist1089 lol. If it's a guy, it's very clear. Very few men go there with pure intentions.
And it worked!!! I visited Thailand and loved it. Beautiful nice country. So far Thailand is my favorite country that visited so far.
@MehulPatelLXC
5 ай бұрын
What city or cities did you go to? Anything you’d recommend doing or check out while there?
@erniexololoco8581
5 ай бұрын
@@MehulPatelLXC Chiang Mai, Bangkok, and Ko Tao Island. Truly recommend hiking and trying local street food for sure. Once there you'll have endless activities, don't forget to take a cooking class which is so much fun and delicious Thai cuisine you'll taste after.
That’s the most genius thing I’ve ever heard
Ireland achieved this without government sponsored programs with Irish pubs everywhere.
@citricmantis_543
6 ай бұрын
In the US? Where in the US?
@user-eq5us8py8j
6 ай бұрын
Yeah and the Irish pub fights too
So cool! This makes every Tom Yum Veg that much more meaningful
My family took me to Thai restaurant in the early 90s in a suburb of Atlanta. Massaman was my favorite dish. But we could not find such exotic options in Milwaukee. Thai food has been with us for decades in our big cities.
China: Panda diplomacy Japan: Anime diplomacy Thailand: Food diplomacy What next 😂
@cjyoung4080
6 ай бұрын
Israel: Hollywood diplomacy
@leonardowynnwidodo9704
6 ай бұрын
Indonesia: Language diplomacy (?)
@b3tth0l3
6 ай бұрын
Pakistan: Mango diplomacy
@MohammadAliji
6 ай бұрын
India: *Rice Diplomacy* 🇮🇳❤❤
@liuyifei1989
6 ай бұрын
USA: sponsoring coups and invasion diplomacy 💀
This has probably brought in Billions in tourism to Thailand
@LarsBlitzer
5 ай бұрын
And let's be fair, this also heads off one of the biggest issues with tourists: if the food isn't familiar they either refuse to eat it and instead spend their money on McDonald's, or they try it and complain the whole time.
That's brilliant and I hope it catches on. I would love to learn more about other cultures through their food!
Great pick-up guys. Merv glad to have you onboard 🥳🥳🥳
Today's Fact: In 1994, a man named OJ Simpson was acquitted of murder charges in the deaths of his ex-wife and her friend; years earlier, he had starred in a series of commercials for Hertz, in which he was shown running through an airport.
@havi8-0-9
6 ай бұрын
it was probably his son thats my personal opinion
@Men_Of_Culture33
6 ай бұрын
@@havi8-0-9it was probably a random homeless dude (I think his name was Daniel Bakerson or something like that) who he gave fake money to, so he followed him around for 8 months, 3 weeks, a 2 days before finally doing the deed and blaming it on him. But thats just my personal opinion
@havi8-0-9
6 ай бұрын
@@Men_Of_Culture33 honestly cant tell if thats sarcasm or not but his son threatened her (i think) with a knife before
@Keepitcivil1201
6 ай бұрын
@@havi8-0-9Personally R.Kelly didn’t do it. It’s just the system trying to bring down black, independent, geniuses. You see, it all started when the lizard people took control of the Underground Railroad. Just take this into consideration.
@TSZatoichi
6 ай бұрын
Wait... so wtf does the fact that OJ filmed a commercial for Hertz that featured him running through an airport have to do with him murdering his ex-wife and her friend in 1994?!? I can play this game too, watch: Today's fact: The Earth travels around the sun once a year but in the past people didn't know this and that's why the Last Supper by Leonardo DaVinci is considered to be a masterpiece.
Happy new year johnny
That third restaurant picture you used from the start of the video is the one in my home town! Never thought I’d see anything from my town on your channel!
Jet Tila, a popular Thai chef is well known. He worked for the Thai government in the US helping Thai chefs train & open restaurants. He was also "quality control" for the embassy. He would check on the quality of the food offered in an attempt to keep up their good image. I remember learning this years ago
We’ve got a whole bunch in Australia too, well it depends on your area but my specific area has a lot oddly for an area not a state capital
Interesting one of my favorite restaurants with this Thai restaurant after 45 years they finally retired and closed it down late last year. It was so good the best Thai food ever the old elderly couple wanted to retire though it was too sad as well. It’s been there since the 80s.
This explains so much. I live in a place where Olive Garden is the foreign food option. Except for the Thai place, which is surprisingly authentic and bumpin....
@zdme4864
4 ай бұрын
Hamas did this too with hummus and pita
I absolutely love this idea and I'm so thankful for!!!❤
Same in Ireland. And its working! There are a row of resteraunts in dublin city from Asia and Eastern Europe with an open front for diners. You can order from your phone to your table from any of those resteraunts!
I drove in such a remote town in Vermont and in the middle of nowhere stands a Thai restaurant. Blew my mind.
Wild, I love me some Pad Thai, in which I totally bought into this and had no idea .
When visiting Australia there are many Indian Turkish Chinese and Vietnamese restaurants as well
Fascinating in a good way for a change
Was literally talking about this very thing yesterday and thought… Johnny should make a video on this and voila!
Bourdain talks about this in his early 2000s works
So true for Australia!
The US does gastrodiplomacy with the likes of McDonald's, KFC, Pizza Hut…kinda worked too.
What a brilliant idea!
Thank you, Thailand. You have an amazing food!
Hats of to you, wonderful video
Colombia needs to do this
The first time this phenomenon struck me is in 2016. I was visiting family in the tiny Alaskan village of Delta Junction (population around 900), and there was a Thai restaurant in town! I was not expecting to have delicious Thai food in the middle of Alaska!
It’s a smart initiative.
Thanks for their service
Kind of a sick play tbh
A Thai Express restaurant recently opened here in Guyana. Something out of the ordinary but it's good
@iROChakri
5 ай бұрын
Thai express isnt even a Thai compant, just saying
Did you find this out from Matpat Food theory?
Whaaat!!?? That is freaking hilarious! 😂 Great idea as well. I recall the Phad Thai places popping up everywhere in LA when i lived there... it was suddenly all the rage
I live in a neighbouring country and our idea of signature Thai food is tom yum, always. Pad Thai to me is just kuey teow with a sprinkling of crushed peanuts.
Switzerland too!
In my town in Italy there's a restaurant that has a thai cook. It isn't a Thai restaurant, they make regional stuff, the cook just happens to be thai.
There are plenty in Australia too.
I'm living for it ! Their food is absolutely delectable
Thank you Thailand, I love your food!
Oh wow! That makes sense with the timeline in Australia, too.
personally, i love thai food and i always have. i was born in 2002 so it seems fitting, but as long as i can remember the delicacies of thailand have always been a staple of any celebration in my family 😊 thank you thailand for the amazing food and culture you've given the world
As a Canadian I can confirm Thai food around where I am slaps and is pretty good almost every single time.
That explains why they've a lot of Thai restaurants and shop on Vicar Lane in Leeds, UK.
It is awesome thank you💗💗💗
I worked in a thai kitchen in the usa and i never knew this.
I'm rather thankful for this, i love my local Thai food place
Merv seem confident and i know he is going to rock!
I’ve never had Thai food and have lived in the US my whole life lmao
I legitimately think it's a fantastic idea, I love Thai cuisine and it's that love of it that made me travel there and experience the culture for myself. It's awesome and such a great way to celebrate a culture. 😁
Lmaoooooo ikrrrrr it blew my mind up as well when I found out 😂😂😂😂😂😂😂
Most of my family is Lao, but my older cousins own a Thai restaurant in the greater SF area. Thai cuisine is much more well-renown than Lao cuisine.
@yoweedmofo19897
5 ай бұрын
What's the place called?
That's actually so 🔥
As an Iranian who lives in Thailand, this shit is cool
My sister brought me to eat the best pad tai in Roi et Thailand. It was amazing. Haven't yet found any Thai restaurants in Sweden that make it that good
I am very thankful to Thailand for going out of their way to share their wonderful food with the world! If only more countries tried this!
This soft power play introduced a lot of people to thai cuisine and I am so glad they did.
I love Thai food. I was enticed in with a Thai green curry and it was so good I went back every day for a week trying different dishes and I love it all.
actually insane strategy
May I invite you to Thailand to experience this awesomeness
The first time I tried Thai food was in 2002. Ahead of trend as per usual. My favorite cuisine to this day.
LMAO! Was just talking about a Thai restaurant that opened in a small town, that had maybe one other restaurant. Food is amazing.
such a chill move, and very profitable
Yellow and green Thai curry might as well be my national emblem
Damn I'm all in for it 😂 Shit tastes fire af
That’s actually a good way to introduce your culture. Through food. Very smart and delicious ❤
they must have done the same with massage parlors, because they are everywhere
In my town there’s two restaurants that are literally named like Rice by Mama 1 and Rice by Mama 2 😂
In the late 2000s Korea tried to follow in the same model
For over a year now, i'm eating pad thai 2-4 times per month. Great meal to bring at work.
I am all about that holy cow I had no idea.
It’s actually called soft power, Korea does the same with KPop and its beauty industry
I ordered Pad Thai in a restaurant on Colorado Blvd in Pasadena California, USA. The waiter had had enough. I broke his spirit. The menu was gigantic. For a moment I thought he would cry. I changed my order.
There are two on the strip in downtown Tuscaloosa lol
Bring me ALL THE PAD THAI.
Everywhere in Australia too.
It was a form of soft power to create presence in international stage. Thailand gets their diplomacy power from mainly tourism and rice trade. Having the country’s food everywhere around the world promotes both.
More stuff on SEA pleaseee☺️
No. Its not only in US but also here so many in indonesia too, and the chefs surprisingly are native thailand
Gastrodiplomacy is kinda cool. The inventor of the word must be smiling. lol.
theres quite a few thai places where i live in Canada an basically in the middle of no where 😂
Now, that's just an awesome idea!