When Givenchy Needs To Sell A Handbag In China, They Call Mr. Bags (HBO)
Chinese consumers buy a full third of all luxury goods sold across the globe. But they're getting sick of celebrity endorsements.
That's where Mr. Bags comes in.
Mr. Bags, whose real name is Tao Liang, started out as a college student studying finance. But his real passion was women's handbags, and so he started up a blog about it.
The content was simple: reviews of women's handbags, advice on new trends - stuff you'd normally see in a fashion magazine. But Mr Bags struck a nerve among young Chinese who were getting bored with pushy editorials and cheesy advertising, and 4 years and 4 million followers later, he's gone from a tiny blog to being the singular most influential voice in the Chinese handbags industry.
And he's not just writing about bags nowadays - he's making them. Prestigious design houses like Givenchy and Tod's have signed him up to design limited-run bags for them.
To see how one 26 year old has flipped the Chinese luxury market on its head, watch the video above.
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His most rewarding move was starting a blog about his favorite handbags on Renren, the Chinese answer to Facebook WATCH Next on Chinese women balling out with livestream: bit.ly/2KVeBIG
@andthereisntone1
6 жыл бұрын
Hey Kid, where's Play?
@auraglasswerks4900
6 жыл бұрын
Mr bags is a fucktard
@darkthought784
6 жыл бұрын
VICE News china#1
@scottmead854
6 жыл бұрын
Dear China, you can't buy knowledge, taste, or common sense. Until you've realized this, you'll never be taken seriously in terms of arts, fashion, culture, etc. It'll just be tacky. Sure, due to financial pressure, other people will want to work with you, but deep down, they'll know what's the real deal.
@curtispalmer2817
6 жыл бұрын
Self-referential jerk off 'culture' that contributes nothing. The fault is ours for being convinced that this self-actualization through greed somehow matters.
What caught my attention was the way he sees himself and his employees. He sits with them, the equally cut birthday cakes, the round of applause after the sale...
@kaye53431
6 жыл бұрын
Dave G I noticed that to he wasn’t in his own office he was sitting where everyone else is
@burkanottere9692
6 жыл бұрын
i noticed almost everyone was a girl?
@hermes3390
6 жыл бұрын
Burkan Öttere I think because girls are probably more interested in bags and they also know more about them
@janaekelis
6 жыл бұрын
Burkan Öttere there are more men than women in China thanks to the 1 child law but women take up the majority of the Chinese working class.
@Kuantatmeng709394
6 жыл бұрын
A good boss and leader traits....
Never heard of this guy but I like that he's motivated to improving the "made in China label.
@ykhi
5 жыл бұрын
me too
@platinumtrio3754
5 жыл бұрын
i look up to him ew
@KyrstOak
4 жыл бұрын
@@platinumtrio3754 'Ew'???
@andy.8444
4 жыл бұрын
@Inactive Account that's totally untrue. Look at Made in Germany
@TheYouFail
4 жыл бұрын
Good way to start improving that label would be to stop the “made in China” human rights violations such as putting millions of Uyghurs in concentration camps they call “re-education camps”
"Odds are hes younger than you, he just turned 26" Vice you really need to do a demographic check.
@racarth1
5 жыл бұрын
Vice are able to see their viewer demographics on KZread and so the presenter probably wouldn't have said this unless the stats backed him up.
@AnimeMangaCraze1
5 жыл бұрын
Yes many many more pre teens are interested in vice content than their childish fantasies
@sz7472
5 жыл бұрын
racarth yeah because everyone is “truthful” about their age on KZread lmao
@william6353
4 жыл бұрын
racarth I can’t imagine the majority of viewers is above 26
@PixelBoyMiner
4 жыл бұрын
@@racarth1 probably people putting fake ages lol
He’s a living example of “do what you love and love what you do”
@TheKuroneka
5 жыл бұрын
Fauzan.luth wahahaha, if you have daddy’s money than yeah for sure! For other people it’s very difficult and takes a lot of time to achieve something he did in a year
@nessa7096
5 жыл бұрын
TheKuroneka damn ur kinda salty, bet that you are poor.
@The1Iggy
5 жыл бұрын
peach you should be ashamed for that comment. Ups those kind of people like you don’t have a shame.
@narukyuuuzusune9609
5 жыл бұрын
@@The1Iggy The first reply isnt any better lmao. He worked hard for his success and while he had family backing, he isn't an asshole and thinks he's on top of the world.
@rpk5216
3 жыл бұрын
It look like he came from money, though. So I’m not that impressed tbh
I'm absolutely not a bag person, but I can respect his ambitious way of life! Keep it up!
@luismedeiros7139
6 жыл бұрын
Joël Jimenez yeah he had it hard going to luxury shops at his early career....
@ykx777
6 жыл бұрын
he built the brand himself...
@c4un544n5
5 жыл бұрын
His passion and the way he looks so happy while working is amazing to watch.
@zes3813
Жыл бұрын
wrg
For those who don’t know, “Baobao” is an EXTREMELY cute way of saying “bag”. Fucking adorable
@bokchoichicken7925
3 жыл бұрын
it's the Chinese translation
@BumpyTo11
3 жыл бұрын
it's also extremely gay but I'm cool with it
@nihility.
3 жыл бұрын
@@BumpyTo11 -_-
@koruspring1519
2 жыл бұрын
Not exactly. Baobao is a pretty casual term.
This guy to me seems like he would be an amazing boss to work for.
my man just mad $300,000 IN 7 MINUTES while i slave off for 2 hours and make $30
@kristinegregory5768
5 жыл бұрын
chantree your lucky unlike in philippines we work like 8 hours and make $7 only. And unpaid overtime. 😩
@Graham567
4 жыл бұрын
2 hours slave? That's cute thing to whine. Some people out here slaving their whole life to make half of that. I personally witnessed that. In my country certain types of high schools grants you to work on the field as an intern depending of your high school's line of work. Of course hospitals and companies abuse that. I cleaned literally shit, seen some horrible shit, endured mobbing from my highers etc. for 100$ per month. An high school degree employee earns 400$ for whole month.
Good for Mr Bags. I like that guy. Yay Mr Bags!
@emera1750
5 жыл бұрын
Hagge Bänke 667
@KhmerKandal
5 жыл бұрын
Go for it😉
I ain't from China but there's seriously too much racism and ignorance going on in the comments right now. Ironic that people are complaining about Chinese people spending their money on luxury handbags while American consumerism is hardly any better.
@rudystraight1750
6 жыл бұрын
Americans are the biggest consumers. We spens our money on the most stupid things
@NurmaBP
6 жыл бұрын
Most American straight up called them self capitalist from the start, tho. China seems confuse. I mean, look, China have thousand years of rich legacy and amazing culture from their ancient civilizations. They already became superpower nation many times in the past while western world in the dark ages. I just don't get why they're now seems obsessed to copy or buy everything from Europe or America.
@kanmao
6 жыл бұрын
NurmaBP please never use paper or wear clothes again. Chinese people invented paper and screen printing.
@riveralexmathews971
6 жыл бұрын
kanmao Anc Egyptians invented paper.
@tenchichrono
6 жыл бұрын
Rudy Straight true that playa. We Americans straight up by the dumbest unnecessary shit. Preach on!
Why is no one talking about him almost dropping that dog??!?! I CANT BREATHE LMAO
@ShuffleKarlok
2 жыл бұрын
Yooo George Floyd?!
we he said his long term dream was to start a chinese luxury brand, then i knew this guy was real bussines
He seems like a great guy, good for him.
He dropped the dog 😂
@891delta
6 жыл бұрын
LOL😂 THAT WAS THE BEST PART 😂😂😂
@newchapterjesse
6 жыл бұрын
Lmfao!
@rockysavage
6 жыл бұрын
At least he didn’t eat it 😂
@manuelfernando9729
5 жыл бұрын
jumped out of his handbag im sure
@JayVavo
5 жыл бұрын
Dont play with your food
1. Chinese people aren't OBSESSED with WeChat. It's a necessary app to use in China and if you don't have it, you can't do much in the country. 2. This guy is just like all the other "influencers" on KZread nowadays. Not sure why people are complaining about the Chinese buying luxury brands, when it's the same thing Americans and other westerners do.
@HappyRussians
6 жыл бұрын
nuthnmuchu : Screw WeChat seriously. I barely use it anyway, they can suck on it. And yes they are obsessed. Have you ever been in a restaurant where there wasn’t a single table with people NOT on their phone at all? :)
@johnkuang123
6 жыл бұрын
Isn't that also in America. They pull out their phone to take a picture of food every time? Its just every where in the world that has easy access to smartphones.
@HappyRussians
6 жыл бұрын
johnnyboi943 : Yeah I am not saying it’s not bad elsewhere but China is in a critical level of addiction. Text and drive is a total thing, MOST people text and drive. I am willing to bet you anything you can pick any random car, there’s a very high probabilty they use their phone and it’s not for finding their way to destination. The worst example I have is that the waiter was using his phone while serving me. I work in both Europe and China, I can see the differences very well.
@tianaleshu6690
6 жыл бұрын
nuthnmuchu yes an influencer but that’s very new to Chinese consumers, who haven’t seen many influencers like him.
@nuthnmuchu
5 жыл бұрын
"barely use it" So it seems like you wouldn't if you had the choice, but you don't, because it's essential to life in China. And the phone thing happens in America all of the time. Maybe Europeans are more adapt and socially aware, but Americans are on their phones ALL the time.
He’s so precious but I also feel like he would slit somebody’s throat without a second thought
Well good for him and he loves his job and made it a successful career. Fine for those who don’t understand it but not everyone is interested in the same thing but it was still something to learn about for those who are into fashion and not in China.
@hayaglamazonluxe
6 жыл бұрын
•Murray• •HeleneJ• Yes he found an awesome niche. It's dope.
What an articulate young man. He seems so kind to his employees and has a very clear view of what he wants. He deserves all the success!
I love that he wants to reverse the "made in china" stigma
I love how exited he is about his job, I feel like that is very important 😊. Great video 🌱
@theAppleWizz
6 жыл бұрын
i would be to if I could sell $500,000 in 7 min
Gerald from Hey Arnold sure grew up.
@newchapterjesse
6 жыл бұрын
Hahahahaha
@rioclo4506
5 жыл бұрын
😂😂😂😂😂
he really about securing the bag lmao
He is well spoken and I like the way he’s turned his passion into a career! Very kind to his employees as well
Your afro has a stronger presence than Mr Bags
@hayaglamazonluxe
6 жыл бұрын
It's a high-top fade...
@lindylindylindy
6 жыл бұрын
Caucazoid thats a flat top
@pavelfara8513
6 жыл бұрын
It's Marge Simpson
@TheICEgirl6100
6 жыл бұрын
not an afro
@_nom_
6 жыл бұрын
Do some research and listen to Kid n Play
lmao anyone who has anything negative to say about this video, what exactly are you doing that is better?? congrats on his success.
@dt4654
5 жыл бұрын
they can't say anything about that,besides making everyone miserable LOL
he is smart with a passion and dream that he has been able to turn into a business. A true entrepreneur...love what he says about being a KOL, you don't have to have traditional talents like singing, dancing, etc., talent comes in many forms (for better or for worse) and true talent should be respected
When he almost dropped the dog 🤦🏽♀️😂😂😂😂😂😂😂
He has a really good relationship w his employees I love that
He seems so enthusiastic and feels like an overall great person to work for and be around.
Omg he looks so pationate in his work and he seems so humble, gotta admire Mr. Bags
I love this. Also concentrating on the dudes hair 😂😉
Rosmah and this dude can be BFF
@NAj7821
6 жыл бұрын
im screaming
@jedrashidul6952
6 жыл бұрын
Hahahahahahahaha
@yivmaiden
6 жыл бұрын
Nahhh. She's tasteless. (Stolen) money can't buy taste.
@auliareski
6 жыл бұрын
OMG I think about another Rosmah tbh *shout out to Mak Cik Rosmah fans* 😭
@brokenjawtheory
6 жыл бұрын
Dude, you just ruined my dinner
omg that TOD'S bag! i'm not even into luxury goods and i want it
his family was rich but judging by this video he isnt spoiled, his parents thought him well.
@Thang15019
3 жыл бұрын
He went shopping at luxury boutiques 4,5 days a week as a student in the US. So yeah, he is ( or was?) spoiled
@rpk5216
3 жыл бұрын
@@Thang15019 thank you for pointing this out. Lol I might be more “inspired” if he hadn’t talked about shopping on rodeo drive several times a week. It’s just a rich kid with the privilege to live out his dreams. Good for him. Not everyone gets to do that.
Great short docmentary vice .. your vids are very informative and entertaining. Keep it up
Ok but his bag collab with tods is SO cute!
the part with the dog I screamed lol
I really admore the goal he holds, especially with changing the stigma of "made in China". He's a really captivating person who you can tell, really enjoys what he's doing.
He's a great inspiration. One day, if he ever opens a shop, I look forward to seeing his goal come true ❣ He's also a great leader because he is with his people working together and all that jazz 💕
"If there is something that you are good at and want to share it with people, then you can become influencial"
Wow. He is so passionate haha. The way he clapped when they sold out those bags haha
kay, I’ve always scratched my head about the obsession around the *yutulu* book totes and their practicality, but this one is adorable!! Congratulations
This is motivating! Thank you Mr. Bags!
Every time this vice guy comes on I'm like dude, that hair man...
@team419
5 жыл бұрын
he's a good interviewer, I just can't take him seriously hahahaha
He's created a harem. Legend
@AlexanderFung0
6 жыл бұрын
“Giiirlfriendssss” rather than girlfriends imo
@cav3man82
6 жыл бұрын
I noticed that too, but I get the sense he's not exactly interested in them in that way...
@kindergartenkiller3814
6 жыл бұрын
No offense but he sounds gay
@edwincrewe1720
5 жыл бұрын
@@kindergartenkiller3814 straight forward af
I want to be this his friend lol. He’s just so adorable!!
Oooh! Those bags he made for Tod’s is adorable! He genuinely loves what he does and that’s the secret to success
i respect such a passionate hustle.
Ok, No hate here, but I find it Ironic that everyone else buy cheap Chinese knock-off while the chinese buy genuine Luxury items. Soon every Luxury Items will be made in China too, and yes most tech related Luxury items already made in China as well as a huge chunks of others Luxury items. Even more Ironic these european Luxury items probably Made in China and rebranded/ or at least used Materials produced in China, happens all the time.
@e.a.1548
6 жыл бұрын
Weedle Guy you seem to think that would be a bad thing? China has the biggest industry in the world, there are many high quality products made in China a quick example: phones
@t-.-t.
6 жыл бұрын
Its basically "you get what you paid for" in china. They make the cheapest and the most expensive phone brand. People pay 5$ for a "made in china" bag and expect it to be of good quality.. smh
@burkanottere9692
6 жыл бұрын
its actually not right lol most of the high priced luxury items in europe are made in europe and not in china XD you pay 1500 dollar and have a label "made in china" that seems worth it lol
@sijosue
6 жыл бұрын
Considering the history of the role luxury goods played in the fall of Rome, I'm not sure of its a sustainable model they have going on there
@dee_lulu
6 жыл бұрын
It's kinda expected. It was only a matter of time when Made In China meant good quality now that they are improving. Most phones under Chinese brands are even better than LG, Sony or even Samsung for a much better price.
“And get to hang out with cute dogs” Woahwoahwooahhawowah 🤣🤣🤣🤣🤣
I love this man and I LOVE THE WAY THEY ALL CLAP! Looks like a great workplace.
Bobo's milky white skin..is to die for..he should enter the facial care and comestic industry too😍
@progressivedonkeykong699
6 жыл бұрын
Chloe Young baobao* its a pun on 宝宝 which means cute(used commonly in the context of babies) and 包包 which “包” means bag
@OceanicNASA
6 жыл бұрын
Genetics plus asian tend to have naturally good skin
@cav3man82
6 жыл бұрын
How you gonna sell cute pink bags with bad skin?
@samx1768
6 жыл бұрын
Oh he will Mr bags x La mer!
@bw8450
6 жыл бұрын
M AKLife No they don't
I love the background music in the beginning!!!!!
WOW This is amazing, someday I'd like to meet and work for someone like Mr. Bags. He is passionate and really knows how to do proper business.
I think his want to change the stigma of the “Made in China” tags in the West is really cool, and I can’t wait to see what his luxury bags will look like
He is just 26 Me: "I'm just 15 but already failing"
I don’t particularly what it is, bags, crayons, whatever. I can appreciate anyone with a passion for something like this guy has for bags.
Is amazing learning new things like this and the Chinese market wants to be seem as a moving force in the handbag industry I believe he can do it. Great stuff.
Yo they got Gerald from hey Arnold to interview this guy 😂😂😂
Mr bags is on RenRen?
Credits for this guy for doing and supporting what he loves!
What an ambitious and sweet guy! Not even remotely interested in finance or bags but his attitude is inspiring.
His end goal is truly aspiring....bless him
I've been wanting people to make the made in China label mean something more! I love him omfg. I know Xiaomi, Huawei etc. are doing great things now but I'd like them to focus on soft powers that young people like too, like fashion.
respect to the man for trying to better the Made in China label and his people. best of luck
He dropped the dog 😂😂that was the funniest part
The presenter looks like that guy from subway surefer
@tunaman6237
4 жыл бұрын
more like gerald johanssen from hey arnold LOL
very humble and cool !!! you deserve it fam :)
This guy actually seems really genuine and down to earth. I really like his vision for the "made in China" label.
Makes me glad to be down to earth. Im so much happier with dogs and nice people you guys can have it.
He nearly dropped the dog!!
Interesting how vice completely disappeared the whole COUNTERFEIT thing
Not gonna lie - at first I expected this guy to sound like a pompous and materialistic person, but not at all. Everything he said and did on this clip made him seem somewhat down to earth, ambitious, determined, and driven. Pretty impressed!
i love his passion and ambition. i hope he will be rewarded for his hard work.
I like his long term dream!may he succeed
"Odds are, he's younger than you. He's 26." Ok boomer.
4:15 LMFAO HE DROPED THE DOG 💀
I don't no anything about bags or fashion and I have no interest in getting into it really, but this was a pretty interesting video, really cool.
When I need to sell some bags in my city I call Sir Smoke-a-lot
"if you are good at something, and you want to share it with people - you become influencial" - Damn dude, you e-comerce down TO A TEA!
This is soooo inspirational regardless of what job everyone is pursuing
Just an overall humble solid dude
I clicked on this video expecting to hate him but he actually seems like a nice guy.
When he dropped the dog I lost it 😂😂
Looking like Gerald Martin Johanssen off of Hey Arnold! 😂
great vid!
"Odds are hes younger than you, he just turned 26." *Ok boomer*
@chelsraknrl4218
3 жыл бұрын
Damn. I felt that
Hey 👋 Good for him right 👍💖
I died when he dropped the dog 😅🤦🏻♀️
Lol😂. The clapping😂
Can't stop starting at the guy's hairstyle. 💂
One thing I've learned never let Mr bags hold your dog. Okay Bo Bo
When he dropped the dog!!! LMAO
This dude has mad flavor, inspirational
who edited this and still kept the b roll of him dropping the dog???
This is like something straight outta the Black Mirror.
@oleum5589
5 жыл бұрын
@Magne I laughed at this for some reason
Come across this video randomly and I watched *yutulu*. OMG your closet is every women’s dream! Love your voice and the way you talk
Lmao when he drop the dog 😂
I can feel his fiery passion! what a stand up guy!