Thanks so much for watching! Have you ever heard this objection from your client? Let me know in the comments.

@aseelbysketchbook

4 жыл бұрын

Sunny Lenarduzzi all the time, I am glad you are making this video! Thank you! ♥️

@karenamestoy

4 жыл бұрын

Nope still so new not making offers correctly yet.

@thetravelingangler3368

4 жыл бұрын

I have found that qualifying a lead is the ticket to saving time! Targeting the right clients has helped me minimize the objection of my services costing too much! Thanks for the new perspectives 🤙

@scotttovey

4 жыл бұрын

NOTE: I have not yet watched your video, I'm just answer the question. Of course I have heard this before. I've actually said it before. Just one thing to note: if your prices are too high for someone, then that individual is either not in a financial place to afford your services or that individual is not someone you want to take on as a client. If it's the former, don't tell them that they can't afford to not buy your services. It's very rude to say that to people that may end up homeless and going without food if they pay for your services. Very rude! If it's the latter, that person is toxic and you don't need them in your circle. Don't think you will be able to change their mind. They will do you more harm than any good you can do for them. I had people tell me: "You're not supposed to be trying to make money, your supposed to just do it for Jesus." Their toxicity caused failure, not the success they claimed to join the team for and wanted. My current policy with such individuals is to disassociate myself from them immediately and do not bother to try and convince them that your services are worth the fee you are charging. In fact, I may decide to make a point of doubling my fees just for them. Just a quick question: Has the individual payed for your services? If not, then the individual is not your client and should not be addressed as such.

@ariefbayem

4 жыл бұрын

Top👍👍👍🙏😁

10% of your clients will take 90% of your time - i no longer deal with "them" i send them to others - serious people only! i can say that after 35 years in business

@tijeraslack3

4 жыл бұрын

Bulldog Tech Very well said! 😀

@anamericanentrepreneur

4 жыл бұрын

Bulldog Tech you are so right!

Gosh! This is so so IMPORTANT! I notice when I do 50% off or something. I get the most ask for refunds and clients that really aren't committed to the work. When I don't do this I almost never get these clients. It's such a valuable video. Thank you!

So many years of people undermining my pricing. I'm in a pretty specialized business and still, for years, I had clients feel like they could cross this boundary. I even had one client who had the fortitude to tell me what he would pay for certain items. Needless to say, I promptly ended that relationship. It's not easy though. When you consider overhead costs and everything involved it is hard to turn away business but, it is 100% worth it in the long-term. I stopped thinking that everyone that walked in my studio was a 'drop-in-the-bucket' to make the rent and focused on working with people who respect what I can do for them and understand that my skill comes at a non-negotiable cost. I mean, I can't walk into a Starbucks and say that I'm only going to pay $1 for my Venti coffee so why should anyone be able to do that to me, right?

@AafkeArt

2 жыл бұрын

This! It's the same for me.

@tinamangus3773

Ай бұрын

How do you communicate your highest value if you are online together with hundreds of competitors that charge less

this applies to ALL areas of life, not even just business! If we let someone break our boundaries in the very beginning, that sets the president for the entire relationship!

People have no idea how much work it takes. As a photographer: My time, gear, editing, and so much more.

@reddreadredemption7139

4 жыл бұрын

Textile arts are very similar. Travel for supplies, over a decade of experience which makes me as fast as I am throwing stitches, the time spent to redo certain details multiple times to get it right. And every pattern I use I had to take the time to figure out from scratch too.

@DeeDogg

4 жыл бұрын

Facts

@Unders

4 жыл бұрын

Your clients dont care about you, they care about them. Make it all about them and why your so valuable to them. Do that an you win.

@Videomarkedsskolen

4 жыл бұрын

That is so true, Dina Galal! Can't you just come and film a little bit 😉 And it takes A LOT of work sometimes 😵

@Videomarkedsskolen

4 жыл бұрын

This is golden! Thanks a lot for this! I will have to see this several times to rehearse 😃

"You can get it done, or you can get it done right. Reach out again when you are ready, An thanks for your time"

Yes!! Discounting our work brings out the people who will NEVER honor your boundaries 🖤

I do ghostwriting and I've had a few people like that. I know I do a great job and all my previous customers were happy to pay the price so I don't even deal with people that try to talk me down

@joannelabastide9008

4 жыл бұрын

Ghost writer l need your services. Dm?

@GailDeshawnda

4 жыл бұрын

@@joannelabastide9008 Hi! You can DM me on Instagram @Ugogogail

So true. The one time I let a client dictate my pricing and let her have a discount, she has been a nightmare ever since, and since my service is something you have every year or so, I dread seeing her as each time it's a headache! Learnt that lesson at least!

Lady Sunny! A couple of friends have recommended your channel to me, but this is the first time that I've actually taken the time to watch one of your videos. I'm so pleased I did. This is BRILLIANT! Loved the gems you dropped here. Very valuable and helpful to people in ANY line of work. Appreciate you taking the time to share this with us.

This was a struggle for me when I first started! 🤦🏽‍♀️. I love the chart to distinguish the difference. Don’t allow the client the break your boundary! This is SPOT ONNNNNNNN. I love the content sis. Keep it coming. ❤️

This is amazing and the summary of what we have learned in the last two years since starting our business- having the power to walk away is such a blessing! We too scrambled at first and were desperate- which led to some challenging clients and stress (which we are still grateful for - it was a learning opportunity). Now we know how long things will take and what it’s worth and can charge three times as much, because it’s what we should have done from the start! And just like you mentioned - we know have clients that seek us out and don’t ever question price. Thanks for all the value you add to our lives and business! 😘💕❤️

This video brings so much value. Thanks to this video I went in a meeting where I knew my customer wanted to ask a price reduction and I simply won. Hands down. No dispute. So grateful to you Sunny for this amazing video. ❤️

You are ABSOLUTELY fantastic. Honestly, from all my heart. I have been there too, it still hurts you, I mean when those memories of being penniless crawl out. I suppose one can never forget. Thanks for being so inspiring. I hope more and more people watch this video and become your golden ambassadors!

That’s so true! Every single customer who said that and we provided discounts or add ons, were such pain in the a**. Moreover none if them was appreciative or ethical. So I just learnt that better not to work with those people.

“If you are not committed to making this work” Great advice! I recently worked with a family member doing SMM for him and his business. He wasn’t committed and I realized after he is the client that I would want to stay away from. He wasn’t willing to do or get me what I needed to make him successful. We had success, but could have had MUCH more if he had been committed. Great video!

I’ve had this stuck in my head and I haven’t even started selling anything yet 🙈

This is such a big question/event that will occur to pretty much every single person entering the field! Really like how you summarized how to work around this issue Sunny!

Yes, 100%!!! We need to appreciate and understand our own value. Love this 💖

This is gold! 💛 I love you much integrity you have in your marketing. I'm in your KZread for Bosses course and it's the one of the best decisions I've ever made!

This is so amazing and informative! I really like working with clients that I love instead of those who give headaches. Charging for your worth gives you more reasons to love your business and not stress me out. Thank you for the video

I don't know why it took me so long to discover you! But now that I have, Sunny, I must say that I love your work! Thanks for what you do. I'll be binge watching your content!

You are incredible. The occasional laughs you make keep us refreshed and refocussed on the topic. I think that's your main secret, in case u dont know yet. And your eyes and enthusiasm keep us glued! Wow! Im here to stay!

This video is exactly what I needed to hear Sunny! You are an American Hero!

Sunny thank you so much. I have read countless sales books but this is the first time some has really broken down the process on how to reframe price objections with a client. You're an awesome mentor I really appreciate your videos.

This is one of those videos that have struck a deep chord in me. This relates to me so much in my business. I totally respect you and your research and presentation on this topic. This is what I was looking for for a long, long time. I feel you're the best in this field. Thanks so much for uplifting my spirits.

@AdemirAlijagic

4 жыл бұрын

I agree with you :)!

Amen!! I need to put this in my everyday life for real . I am so serious. It makes sense. Thank you 🙏🏽 Sunny.

This is so spot-on 100% correct!

This is exactly the type of valuable information I've been wanting to know. And the funny part is that I didn't search for your video, it just appeared on my feed. I'm currently starting my own business as a freelancer and I am already experience exactly what you talked about in the beginning of your video. Thank you so much for sharing your experiences and for teaching us how to avoid those mistakes.

This is the kind of advice i feel like i would have asked my mom "what should i say" And im so glad you could answer this! As a choreographer i constantly hear this. People expect me to prepare a whole choreography (which sometimes take me days to prepare) and expect to pay 25 euros for it. I've obviously never agreed to that but it's so helpful to have this different insight and response! Thankyou sunny 😊💙

Thank you!!! This is so important and I experience this regularly, people try to low ball you and in the end I'll end up with no money if I lower my prices but they just don't understand the value I'm giving them!

Sunny is so bomb at what she does man! She never ceases to impress me!

I am an Iranian/Italian business woman who just started my own business and your videos are soooooo helpful to me! all of them! thank you thank you thank you....!!

EXCELLENCE in explaining worth, especially if said business is a one-person show!

Recap - Compare - Fit. Pure Gold.

This is spot on. I now feel more confident charging higher!

Sunny, first of all I absolutely LOVE your personality. You have really inspired me and taught me so much that has led to me starting my own channel. Thanks so much for your information and genuine personality!!

This is spot on! Thank you for the reminder!

This is 100% correct. Take note everyone! The moment you discount your worth, you open the doors to allow people to disrespect you, and not value what you do! You get boxed in as a commodity, which is bad positioning! You want to differentiate and specialize your services in such a way that you aren’t treated as a commodity.

@SunnyLenarduzzi

4 ай бұрын

100%

We are just getting ready to post a new product this week. This was perfect timing. THANK YOU!!!!!!

Gems as usual Sunny 💎

OMG you are the best! It's not about the money. I offer value. I offer quality. The rates are the rates and I'm worth it. Are you worth it? Then don't discount. Are you not worth it? Get better! YES!!!

thank you so much, this was so great. I struggle with this alot and feel mean as people find a million reason on why they cannot do it and why they do not have the money and you are so spot on with this.. Always people who ask for discount without sounding funny turn up to me the worst clients ever so much expectations and little apperation.. it such a pattern x

100% this is why I bought KZread for Bosses, and I cannot wait until I can afford Authority Accelerator. Sunny is worth it!

A number of entrepreneurs don't have income protection contracts in place. I ran into a health issue shortly after going solo and didn't have to use any of my own money on housing, bills and car payment while recovering because of my contract. There is also an overhead expense contract, which could even pay overhead on your business location. One of my client's annual premium for $1k/mo for a year on her location was just $340.00 (she's a hairstylist). This can be part of that "runway". I paid $42/mo which gave me enough to cover housing and expenses. Obtaining income protection contracts can be very cost effective and provides a shield of protection. This keeps you from having to borrow from family/friends and can keep you independent.

Oh I love this way of thinking, thank you Sunny

For sure. Especially for personal training and online coaching. It's a constant struggle but over the years I've learned to not compromise value just for a sale and to give over the top service so the cost doesn't become an issue.

Needed this I’ve been creating a program and have gone so many places on pricing (SOOO low at first, then moderate, and actually watching this video helped me finalize my price I think!)

Okay, I have to say that I've seen quite a few (very good) videos tackling this subject....but yours is the best, by a running mile! Thank you so much for sharing your wisdom and perspective. 🙏🙏🙏💚❤️

I love your videos Sunny. And this one has SO MUCH VALUE! wow, I'm stocked. Thanks for sharing with us all.

Amen! Pricing is never so black and white that one person’s comment should influence your decision! I’ve been in biz for 20 years - with good pricing strategies and bad. Trust me when I say, good pricing (the kind you can feel confident with!) means looking at so many angles. It’s not just about picking a number that excites you. It’s about being a smart business person. (I did a vid on this topic a few months ago too!) Love your strategies Sunny!

Another great video. It's so important to realise your worth and charge appropriately.

Love your take on this issue! Very insightful!

This is beautiful, well said

I listened to this 10 times because I am getting resistance where they compare me to the gimmicks they did in the past and it's hard to get past that. Thanks for this!

So weird Sunny! I feel like this video is meant for me! Thank you so much!!! My membership registration begins tomorrow and I was wondering about the prices. I do see a lot of top photographer membership at a low price so I always am debating about my prices. I totally agree that my ICA wouldn't take the time to work like they should at a lower price!

Ok, I love you. You're amazing. Thank you for creating this material!

Thanks for sharing Sunny. This was a major struggle for me. I love how you break down how to explain the value added to them and guide them into thinking through their decision. Love this.

Great video! Business sales is overcoming objections

This is probably the best video I’ve seen on the topic. ❤️ the way you explained it all and how classy the response is when you talk about it being too high. Definitely will use this in the future ☺️

@SunnyLenarduzzi

4 жыл бұрын

Thanks so much! So glad it was helpful!

@edtroxellcreative

4 жыл бұрын

I agree! Sunny you did an amazing job breaking it all down, thank you!

Always golden info from you Sunny! Thank you

@SunnyLenarduzzi

3 жыл бұрын

My pleasure!

Great breakdowns, Sunny! Thank you for sharing.

Big Take Away today: You're 3 final questions to make them re-think their original idea that your price is too high. What is it costing them to NOT invest in your service or product! I love the simplicity and the depth of those three questions. Making your prospects show you that they are willing and committed and that they won't become an 'energy sapping' client. If you have a sales video, you can also incorporate those questions on your close for sure. Love it! Thanks Sunny! Big BIG hugs!

I really your style, you come across as so friendly and open with your advice. It is amazing how many comments and likes you get so quickly, I am here early too, and not disappointed, love your videos!

@SunnyLenarduzzi

4 жыл бұрын

Aww... thanks so much! Glad you liked it!

@makebusinesssmarter1492

4 жыл бұрын

@@SunnyLenarduzzi I am so impressed that you cared enough to respond to my comment, you really do practice what you preach - THANKS that was nice to see!

One of your best videos.

I work in motion picture... I provide services and equipment... I get the "Your Price is Too High" all of the time! Now I know how to respond! Thank you Sunny for the great business tutorial! Awesome, is an understatement! Big Thumbs up!!!

My experience is the opposite. I got more resistance when my price was a lot cheaper than my competition. The year I increased my price to be 20% more expensive than my closest competitor I increased my client list by 45% in one year. I was then perceived as the best in the industry and I was SHOCKED!!

This is the message I was looking for!

Thank you for all the wisdom this week, it’s been very helpful in growing my brand, it’s slow but I’m learning. Just wanted to say thanks so much 🧡

Thanks for making this video Sunny! I'll have to watch this a few times because there were so many gems you went over here. I hear this quite a bit (and now that I think about it, I see where this has been used on me to sign me up for coaching/marketing programs lol). I need to value what I'm doing even more and get more confident.

Very Impressed with this video and the way in which the whole concept was explained. I must say that each and every tip is most practical. Thanks Sunny and I have learnt a lot .

AMEN!! You got to stand your ground 👍 Fantastic upload 👌👌

One of the worst client I had was a free shoot a good year ago. Shoot was free/collaboration shoot so I could build my portfolio. She was a full one hour late! Didn't share my work nor tagged me and came back to me a year later complaining that she no longer finds the pictures. She thought if I send a Google drive link it will be on her Google from that on. Even tried to ask me to contact Google... Fast forward to this morning. Got a request for a collaboration free shoot by an influencer. Told her about my prices and recommended her some other photographers who might do TFP. Than she asked for a discount. And this is the critical bit! I didn't give her a discount from a 2 hour shoot but offered her an extra hour for free. She is very happy now and we both look forward to the shoot!

@pat4005

4 жыл бұрын

That is a brilliant way to handle it! Your concept can be applied to many different industries. Thanks for sharing the example.

@sityak2000

4 жыл бұрын

@@pat4005 Thank you Pat

Okay I really hope im gonna remember this because it is gold!!!

Very helpful video, Sunny, thank you very much for sharing this information!

Amen! Know your value!

The transformation is what people pay for. Well said!

Super valuable information! Thank you for sharing! Love the pro's and con's list! Eye opening!👏

This is gold! I just found your channel and want to thank you for providing such valuable information. Thank you so much!

Amen to the point regarding bad clients 🙏🏽

Wow, this was an incredible video! Thank you so much for sharing!

"AMEN" Agreed on that!

Amen! Thank you for this video Sunny, this issue just cropped up with one of my strategic partners so I thought I'd watch this before posting in our AA community!

I am soooo glad I found your channel!!!!!!!

Focusing on long game is the most important step in order to succeed in business. Any short term decision hurt in the future. Thank you Sunny for this awesome presentation ❤️

@anamericanentrepreneur

4 жыл бұрын

Kolyo Dan you are so right. So many people don’t look to the future.

Love your channel! Lots of good stuff! thanks again!

As always Sunny, thank you very much!

I love this video so much thank you Sunny for talking about that as I feel like there are so many entrepreneurs out there really de value themselves just to make a sale especially at the beginning

Fabulous tips! Thanks so much! I love your approach!!!

Thank you so much for this business. Being a Mobile Auto Detailer I run across this all the time. Admittedly at first I fell trap to sacrificing my price to gain clientele. However after being burned more than once. I have now started putting my foot down. In many cases it pays off big time. I had a customer tell me they could get it cheaper somewhere else. I now have them booked to fix what the other guy messed up and they are paying full price for it as well.

@anamericanentrepreneur

4 жыл бұрын

Yetti Auto Detailing I love this!

Thanks for this Sunny. this used to be something i would absolutely fear on a sales call but it was because i simply didn't know how to react. With my business in fashion It would surprise me because if someone says they cant afford i then i struggle to understand how they expect to pay for the needs of a fashion business that requires a lot of upfront costs. It used to baffle me, annoy and frustrate me. (ANY OTHER FASHION BIZ COACHES HERE LET ME KNOW IF THAT IS YOU TOO!) After continuous calls i realised the same answers would come up. I then decided to change my sign up form to reduce these responses so they had to cancel that out on the form or even not sign up if the form showed them that they were not eligible. But thanks your video is uber useful for one of the struggles in business.

Amazing video, thank you! All of your advice and Tips/tricks have worked for me so far!! Thank you so much Sunny

Great video Sunny, definitely good tips for deciding on the pricing ❤️👍 I love hiw you vet your clients fir your program now, hence making it less attainable and hence more desirable, plus getting better quality clients - a win win! 🙂

thank you for these video it will help not only for business but for our daily lives when it comes in dealing people

This is a great way to address pricing

This video is great. Sunny is very passionate lady about what she does. These videos are great. I love them

@mathewmackay2994

3 жыл бұрын

I haven’t seen her this fired up in many videos. Lots of energy. Obviously she is really interested in helping people. Sunny’s energy makes me more aware of what’s being said. Learning is easier.

@mathewmackay2994

3 жыл бұрын

A bunch of nice lady’s talk about ache and food. Don’t be ashamed of being natural. People are people. Everyone’s biological makeup is different. Strong people are independent and proud to be so. This is why I like Sunny’s videos

Amen! Love this Sunny! Thank you! I give in on pricing every now and then and totally end up with those total pain in the A#$ clients!

Amen to that and so true on these points! The "clingy" is so true lol

I used to have my compassion pimped as a Healer, time and time again my services were undervalued because I didn't value me. Once I figured out that it all starts from within, I made sure to stay working on myself first thing daily. Kept my rituals sacred and slowly but surely my perspective and vibrations shifted me into a better Energy field