How to Sell an Online Course Before Making It in 2024 (Pre-Sell)

Did you know you can sell your course before it’s even created?
Maybe you've been here for a while and you're really trying to crack the code on how you actually do this 'cause I know, it sounds strange, right?
Selling the dream before the product exists may feel like putting the sizzle before the steak, but hold tight. In today’s video, I'm sharing 5 strategic steps to guide you through selling your online course before it’s even built.
Unconventional? Perhaps. Effective? Absolutely! The proof? Let the results do the talking.
If you find this helpful, let me know by leaving a comment!
Want to learn how to go from invisible expert to being able to scale your authority, income and impact using KZread? Check out my Free Masterclass at authorityaccelerator.sunnylen...
VIDEOS MENTIONED:
- 4 STEPS TO CREATE AN ONLINE COURSE CURRICULUM THAT PEOPLE WANT TO BUY: • 4 Steps to Create an O...
__________
00:00 Introduction
0:46 Real human spotlight and their pre-sell success
4:50 Why is pre-selling so important?
5:58 3 C’s to a scalable online business
6:30 The P.O.P process
7:27 Set-up to sell
9:44 Interview your ideal clients on zoom
11:53 Create a curriculum outline
14:48 List of potential buyers from interviews & get them back on a zoom call
16:28 Deliver, iterate and package your highly scalable course
17:35 Recap
▪ FREE TRAINING (hosted by Sunny Lenarduzzi) - 4 SIMPLE STEPS TO TURN YOUR EXISTING SKILL SET INTO A 6-FIGURE BUSINESS: authorityaccelerator.sunnylen...
▪ READY TO APPLY? If you have an expertise to share and you're ready to make a big impact by creating your highly scalable online course, click the link below to schedule a time to see if we're a fit to work together inside of The Authority Accelerator:
authorityaccelerator.sunnylen...
__________
CHECK OUT A FEW CLIENT SUCCESS STORIES HERE: / @theauthorityaccelerator
__________
RECOMMENDED TOOLS:
Transcribe your videos with REV:
sunnylenarduzzi.com/rev
GET TUBEBUDDY:
www.tubebuddy.com/SUNNY
__________
Say hi on social:
Instagram: / sunnylenarduzzi
Facebook: / sunnylenarduzzi
Snapchat: / sunnylenarduzzi
Twitter: / sunnylenarduzzi
Listen to The Sunny Show PODCAST here:
iTunes: sunnylenarduzzi.com/itunes
Google Play: sunnylenarduzzi.com/googleplay
Stitcher: sunnylenarduzzi.com/stitcher
Android: sunnylenarduzzi.com/android
TuneIn: sunnylenarduzzi.com/tunein
NOTE: This description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links. Thank you for your support!
• How to Sell an Online ...
#OnlineBusiness #Entrepreneurship #SunnyLenarduzzi

Пікірлер: 80

  • @SunnyLenarduzzi
    @SunnyLenarduzzi7 ай бұрын

    Want to learn how to go from invisible expert to being able to scale your authority, income and impact using KZread? Check out my Free Masterclass at authorityaccelerator.sunnylenarduzzi.com/training-page-a-organic-1?KZread&

  • @Wynter_Heat
    @Wynter_Heat6 ай бұрын

    I don’t know how you do it Sunny but you are everything! 🎉🎉🎉I’ve been following you for five years or more and even though I have not been able to afford the time and or money to get help with your program…through these KZread videos and your delivery, your ability to help people in this way that you desire is definitely your gifting! Thank you so much for helping us. We love you and congratulations on your bundle of joy.❤

  • @SunnyLenarduzzi

    @SunnyLenarduzzi

    6 ай бұрын

    Appreciate you!

  • @marcelwilliams7354
    @marcelwilliams73546 ай бұрын

    heck yeah it's was super helpful and your amazing sunny keep up the good worked

  • @SunnyLenarduzzi

    @SunnyLenarduzzi

    6 ай бұрын

    Glad it helped! Thank you :).

  • @TheTimAnguiano
    @TheTimAnguiano6 ай бұрын

    Thank you Sunny for all of your amazing content. I’ve been following you for about 4 years now, and I launched my online course back in March. It’s been a slow process, but I feel like I’ve come a long way thanks to your support and advice!! Thank you so much!! :)

  • @SunnyLenarduzzi

    @SunnyLenarduzzi

    6 ай бұрын

    Nice work!

  • @IditNissenbaum
    @IditNissenbaum6 ай бұрын

    I love you Sunny! Always so helpful and beneficial! ❤❤❤

  • @SunnyLenarduzzi

    @SunnyLenarduzzi

    6 ай бұрын

    Happy to hear it was helpful :).

  • @annabelletraveling
    @annabelletraveling6 ай бұрын

    This video came exactly when I needed it. Thank you for the valuable information, as always!

  • @SunnyLenarduzzi

    @SunnyLenarduzzi

    6 ай бұрын

    So glad!

  • @sarahjoy8598
    @sarahjoy85986 ай бұрын

    There is truly no better way to stop trading your time for money and have a peaceful, purposeful, profitable business than to do business Sunny’s way! 😊 One day I will be one of those success stories! 🙌🏻 All the other business models out there seem overwhelming, confusing, and exhausting! Anytime I come and watch you Sunny it is like breathing in a breath of fresh air, like the clouds part and the sun comes shining through and everything is clear again! 🌅🤗 Thank you for sharing so much value in your KZread videos!

  • @SunnyLenarduzzi

    @SunnyLenarduzzi

    6 ай бұрын

    I appreciate you!

  • @sarahjoy8598

    @sarahjoy8598

    6 ай бұрын

    @@SunnyLenarduzzi ❤️❤️

  • @gauravbalimusic
    @gauravbalimusic6 ай бұрын

    Yes, Another great video…this concept of “validation” is absolutely huge and most of us have never thought of this! 👍🏽

  • @SunnyLenarduzzi

    @SunnyLenarduzzi

    6 ай бұрын

    Glad you enjoyed it!

  • @PrestoMusicSchool
    @PrestoMusicSchool6 ай бұрын

    Inspiring, quality, info as ever Sunny - Love your work.

  • @SunnyLenarduzzi

    @SunnyLenarduzzi

    5 ай бұрын

    Appreciate you! What was your greatest takeaway?

  • @MonicaSancio
    @MonicaSancio6 ай бұрын

    What a great example you are of what is possible in Marketing, thank you so much Sunny! I watched the whole video, and took notes; thinking that I have to get back to your KZread course, and keep applying what you teach. Congrats on your success, in your business and in your life, and blessings!

  • @SunnyLenarduzzi

    @SunnyLenarduzzi

    6 ай бұрын

    Glad you enjoyed it!

  • @renatohinojosa6524
    @renatohinojosa65243 ай бұрын

    Very helpful and useful video. Thank you Sunny for sharing.😀😀😀

  • @SunnyLenarduzzi

    @SunnyLenarduzzi

    3 ай бұрын

    Glad you found it helpful!

  • @Fem-art
    @Fem-art5 ай бұрын

    Wow! I just got what I've been looking for.... Thank you 🙏

  • @SunnyLenarduzzi

    @SunnyLenarduzzi

    5 ай бұрын

    You're so welcome!

  • @margaretboersma.thrive
    @margaretboersma.thrive5 ай бұрын

    Thank you so much! So helpful!

  • @SunnyLenarduzzi

    @SunnyLenarduzzi

    5 ай бұрын

    You're so welcome!

  • @theonlinecourseagency
    @theonlinecourseagency4 ай бұрын

    Great tips like always Sunny!

  • @SunnyLenarduzzi

    @SunnyLenarduzzi

    3 ай бұрын

    Glad you think so!

  • @sam-browne
    @sam-browne6 ай бұрын

    Heck yeah! This was a shit ton of value Sunny. Thank you.

  • @SunnyLenarduzzi

    @SunnyLenarduzzi

    6 ай бұрын

    Happy to hear!

  • @prettylittleinvestor
    @prettylittleinvestor5 ай бұрын

    This answered a question I posted on a previous video about delivering curriculum “live”

  • @SunnyLenarduzzi

    @SunnyLenarduzzi

    5 ай бұрын

    Happy to hear!

  • @RocketScienceMusic-vk7ne
    @RocketScienceMusic-vk7ne5 ай бұрын

    Thanks for another great video Sunny! Always super informative! Do you recommend charging the same course fee for the live prototype course as the video packaged version?

  • @SunnyLenarduzzi

    @SunnyLenarduzzi

    5 ай бұрын

    You're welcome! Once you turn your course evergreen, you will increase your pricing :).

  • @cli23
    @cli236 ай бұрын

    Been watching your videos for months and I’m about to pre-sell in January 2024! Amazing content! Thanks for all your help!

  • @SunnyLenarduzzi

    @SunnyLenarduzzi

    6 ай бұрын

    Fantastic! You've got this :).

  • @criticalthinker5219
    @criticalthinker52196 ай бұрын

    Hi Sunny, I love the value you bring to KZread! What is a great platform to deliver your course?

  • @SunnyLenarduzzi

    @SunnyLenarduzzi

    6 ай бұрын

    Glad you enjoyed it! Thinkific is a great place to start.

  • @ajaxhncn
    @ajaxhncn3 ай бұрын

    superb I always love your content )

  • @SunnyLenarduzzi

    @SunnyLenarduzzi

    3 ай бұрын

    Love to hear this!

  • @ajaxhncn

    @ajaxhncn

    3 ай бұрын

    @@SunnyLenarduzzi thank you. )) Ill check on the accelertor course too

  • @RitaO.
    @RitaO.5 ай бұрын

    It makes a LOT of sense 😊

  • @SunnyLenarduzzi

    @SunnyLenarduzzi

    5 ай бұрын

    Glad you think so!

  • @maxsanderson3066
    @maxsanderson30666 сағат бұрын

    Excellent video. I will check out the link below, and sub'd

  • @FlyBoyDrummer
    @FlyBoyDrummer2 ай бұрын

    Awesome stuff in this video. Sunny, if a course would cost $1000, what do you price your pre-launch iterative versions at?

  • @SunnyLenarduzzi

    @SunnyLenarduzzi

    2 ай бұрын

    Great question here and we dive into pricing in full depth in the Authority Accelerator program on this! I encourage you to apply to determine if we're a fit to work together: authorityaccelerator.sunnylenarduzzi.com/application-organic-a Hope to chat soon!

  • @kristinberge1514
    @kristinberge15145 ай бұрын

    Hi, Sunny I just started following you this week. You are truly inspirational and give me faith that I can do it! I totally started as the one who create the content before communicating and was deep creating video by video of the anatomy of the voice, which I think is important, but now tomorrow actually I'v invited to a instagram live to hear if that is truly what my ideal clients need. You also helped me find what is my transformation statment and that is... 🎉 I can help you to unlock the power of your voice through connecting traditional vocal exercises with the understanding of the spiritual aspect of releasing blockages through sounding, so that you can free your voice physically and spiritually and manifest the life of your dreams.🎉 Now I finally feel like I am clear and ready to attract my ideal client, thank you so much ❤

  • @SunnyLenarduzzi

    @SunnyLenarduzzi

    5 ай бұрын

    Love this!!! Thank you for sharing and best of luck :).

  • @Autism_Consultant
    @Autism_Consultant15 күн бұрын

    heck yea

  • @SunnyLenarduzzi

    @SunnyLenarduzzi

    14 күн бұрын

    You got it!

  • @deborahrose7047
    @deborahrose70474 ай бұрын

    I help (blank) go from ( blank) to (blank) so that they can (blank)....transformation statement, value proposition

  • @SunnyLenarduzzi

    @SunnyLenarduzzi

    4 ай бұрын

    You got it!

  • @TW-ek2kt
    @TW-ek2kt4 ай бұрын

    This video is amazing !! I do have a question. Sunny or anyone else can feel free to answer. I want to know where and how do you get the Sample interviewees who will give you the insight you need to start creating the course before the weekly live trainings? Am I marketing the course and then whoever signed up and I reaching out to them to interview them about what they’re looking for when it comes to the course and why they decided to purchase it ? Is the interview you’re talking about? Thanks.

  • @SunnyLenarduzzi

    @SunnyLenarduzzi

    4 ай бұрын

    If you are referring to the ICAs, those are your ideal clients that you speak with before creating your course. Our program, the Authority Accelerator covers in depth how to navigate this process :). If you are speaking of testimonials, those testimonials come from real humans that have taken your program and experienced the transformation your course provided.

  • @TW-ek2kt

    @TW-ek2kt

    4 ай бұрын

    Thank you !

  • @ksbbeta
    @ksbbeta4 ай бұрын

    What about text base courses? Could you cover any topics how to go about those type of courses ❤

  • @SunnyLenarduzzi

    @SunnyLenarduzzi

    4 ай бұрын

    Our method works the same for all different methods of course delivery!

  • @shineyourlightlove
    @shineyourlightlove6 ай бұрын

    ❤️❤️❤️

  • @SunnyLenarduzzi

    @SunnyLenarduzzi

    6 ай бұрын

    Appreciate you!

  • @JoeJoma-mj1og
    @JoeJoma-mj1og2 ай бұрын

    Gimme the guide 🤩

  • @SunnyLenarduzzi

    @SunnyLenarduzzi

    2 ай бұрын

    Enjoy! authorityaccelerator.sunnylenarduzzi.com/training-page-a-organic-1?KZread&

  • @user-dx6iv6nw6w
    @user-dx6iv6nw6w5 ай бұрын

    Hi Sunny! Quick question regarding the POP delivery. You mentioned the tech stack you recommend. I wonder about logistics. Let’s say the course has 4 modules and each module has 4 lessons. Does that equate to 16 different live sessions (which could mean, at 1 live sessions/week = 16 weeks), or deliver the entire module (all 4 lessons) in a single live session?

  • @SunnyLenarduzzi

    @SunnyLenarduzzi

    5 ай бұрын

    We recommend delivering your POP over 6-8 weeks! Your POP is the prototype so you are building your course out as you deliver.

  • @TomEaglesHypnosis
    @TomEaglesHypnosis2 ай бұрын

    Great video, Sunny. However... (not sure how to say this delicately...) there is a neon cartoon phallus over your shoulder. A little funny and therefore distracting but the content shines through so no worries. Cheers!

  • @SunnyLenarduzzi

    @SunnyLenarduzzi

    28 күн бұрын

    Thanks for your feedback!

  • @jadeshenellexox
    @jadeshenellexox24 күн бұрын

    Sunny, I’m a little confused. Are the clients paying for the weekly zoom course outline? Or is that just to get information?

  • @SunnyLenarduzzi

    @SunnyLenarduzzi

    20 күн бұрын

    Clients typically pay for access to the weekly Zoom course. The course outline can be provided as part of the initial information to help potential clients understand the course structure and benefits. This helps them make an informed decision about enrolling and ensures they see the value they’ll receive.

  • @nikitaheyland
    @nikitaheyland4 ай бұрын

    Hi! I have a question Wjen offering people to be a part of your prototype, do they pay still or do we offer it for free?

  • @SunnyLenarduzzi

    @SunnyLenarduzzi

    4 ай бұрын

    They will pay!

  • @nikitaheyland

    @nikitaheyland

    4 ай бұрын

    @@SunnyLenarduzzi do you have any tips to ensure they are happy to pay?

  • @nancygagnon821
    @nancygagnon8216 ай бұрын

    How do you pre-sale if your online course is not finished yet ?

  • @SunnyLenarduzzi

    @SunnyLenarduzzi

    6 ай бұрын

    I dive into the exact process we use, in this video :).

  • @MichelleKotler
    @MichelleKotler19 күн бұрын

    I love your videos but I don’t want to have sales conversations with people. Is there a price point where I don’t have to do this? Is it possible to be successful without doing the live course first? I want to build a KZread channel and a recorded evergreen course. I am a special education attorney and want to package my knowledge for overwhelmed and frustrated parents whose children aren’t learning or receiving the support they need. Parents waste $40,000-$100,000 on hearings they almost always lose and I can help them avoid this.

  • @SunnyLenarduzzi

    @SunnyLenarduzzi

    18 күн бұрын

    Thank you for your kind words about my videos! If you want to avoid sales conversations, consider setting a clear, fixed price point on your website or sales page. Providing detailed information about the course and its benefits can help potential clients make informed decisions without needing a sales call. Additionally, offering a money-back guarantee or testimonials can build trust and encourage purchases without direct conversations. The exact price point will depend on your target audience and the value of your course, but transparency and clear communication can significantly reduce the need for sales conversations.

  • @Kellysholistic
    @Kellysholistic6 ай бұрын

    so if only few people buy it, then what? I do the course anyway for little $ or I cancel it and disappoint the only few who actually bought?

  • @SunnyLenarduzzi

    @SunnyLenarduzzi

    6 ай бұрын

    you do the course because the purpose is not just to generate cashflow, it's to prove that your course actually works and you need people to test it in order to do that. Once you have proof that it works, it becomes much easier to sell in an evergreen way. If you want more details on how this all works, I'd check out our free masterclass www.workwithsunny.com

  • @kellyjones2550
    @kellyjones25503 ай бұрын

    If people pay for this presale and not like what you provide are you having to. Refund them? You mentions if it flops. But if it does then what?

  • @SunnyLenarduzzi

    @SunnyLenarduzzi

    3 ай бұрын

    the sales process that we use and teach ensures that you interview potential clients before you accept them into your program so that you ensure there is alignment and the person is at the right place to actually do the work and get results. So, the likelihood of flopping is very low.

  • @generic-channel
    @generic-channel2 ай бұрын

    Wait you said "conversations" so that means you need to convince people through social media?

  • @SunnyLenarduzzi

    @SunnyLenarduzzi

    2 ай бұрын

    here you go! authorityaccelerator.sunnylenarduzzi.com/10x?KZread&