This short video gives an overview of the Service Safari, a research technique that helps organisations to better understand the experience encountered when using a product or service This video may be of interest to you if you are a business analyst, business change specialist or service designer who is interested in service design, design thinking and the customer journey in particular. The Service Safari is just one of the many techniques covered in AssistKD's Design Thinking (www.assistkd.com/courses/clas...) course, which counts towards the new A4Q Service Designer qualification (www.assistkd.com/courses/clas...)