Use This Sales Technique The Next Time You Pitch

Probably the best example of how two competing firms pitch a new client. Here's the breakdown and the strategies that both used to win. Be the first to raise objections otherwise you will appear defensive in the eyes of the client. It seems odd, almost counterintuitive to actually bring up something that you're afraid that the client might ask. FBI negotiator, Chris Voss, advises making an "accusation audit"-a list of things the other party might accuse you of, and then say it first. In AMC's series "Better Call Saul" there are two excellent examples of how two master sales people pitch a new client.
In our sales training module, I refer to this as the "8 Mile" rule. Like famous rapper Eminem did at the climax of the film 8 Mile, he is the first to bring up what his opponent might say about him, leaving him speechless.
Eminem photo by Scott Council
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Пікірлер: 1 200

  • @thefutur
    @thefutur3 жыл бұрын

    Learn more about our Business Bootcamp, designed to help you attract the right clients and grow your business: ftris.me/KKCqWi

  • @samuelrobinson361

    @samuelrobinson361

    3 жыл бұрын

    Love these shows keep them coming!!!

  • @user-nx1sv4mn9t

    @user-nx1sv4mn9t

    3 жыл бұрын

    الو مرحبا الله يخليكم ساعدوني عندي اولادي وحمل

  • @architecture.w

    @architecture.w

    3 жыл бұрын

    Yes, God is a designer.

  • @moonshoes11

    @moonshoes11

    3 жыл бұрын

    If you think a god exists, you have Zero credibility. Sorry. It shows you’re not about honest dialog, but misdirection.

  • @nubisenneferre762

    @nubisenneferre762

    3 жыл бұрын

    @@samuelrobinson361 0

  • @raadas2745
    @raadas27453 жыл бұрын

    Huge respect for Chuck for appearing in Futur video without covering himself in a space blanket

  • @thefutur

    @thefutur

    3 жыл бұрын

    Right?

  • @markcontreras3572

    @markcontreras3572

    3 жыл бұрын

    No tin foil hat either!

  • @raadas2745

    @raadas2745

    3 жыл бұрын

    @@markcontreras3572 a true madlad

  • @greatmouhcine
    @greatmouhcine3 жыл бұрын

    this is the closest thing to role-play negotiations ( my favorites from the Futur ). I love it. Do more please. Thank you.

  • @LargestClassifieds

    @LargestClassifieds

    3 жыл бұрын

    Agree. This is 1 of my favourite.

  • @fluffnpaw2156

    @fluffnpaw2156

    Жыл бұрын

    Yes

  • @IliePandia
    @IliePandia3 жыл бұрын

    "The client really wanted safety" - a bespoke solution is never safer than something tested by time. And I would add that a bias was also used here: fear of loss trumps potential gain. I liked this break down format, learned a lot!!

  • @thefutur

    @thefutur

    3 жыл бұрын

    yes. I believe that's the loss aversion bias you are referencing.

  • @kevinpowell9103

    @kevinpowell9103

    3 жыл бұрын

    this. most people would rather not loose what they have, then take a risk to get more. Especially in the world of banking or insurance.

  • @william_SMMA

    @william_SMMA

    3 жыл бұрын

    @@kevinpowell9103 exactly There isn't a lot of innovation in that industry so there aren't a lot of references for people taking risks and succeeding legally

  • @aaronhuber5299

    @aaronhuber5299

    2 жыл бұрын

    @@william_SMMA no need to, fear is on their side

  • @instinctosmosis

    @instinctosmosis

    2 жыл бұрын

    Great

  • @_K4OS
    @_K4OS6 ай бұрын

    "Watch this pivot" straight went to an Ad, Well played.

  • @theextantsrilankan5443
    @theextantsrilankan54433 жыл бұрын

    Better call saul one of the most underrated shows

  • @monicakeenon8943

    @monicakeenon8943

    2 жыл бұрын

    I have never heard of or see this show: intrigued.

  • @theextantsrilankan5443

    @theextantsrilankan5443

    2 жыл бұрын

    @@monicakeenon8943 give it a try, you won't be disappointed

  • @federov100

    @federov100

    2 жыл бұрын

    As good or better than Breaking Bad even.

  • @sanansa4567

    @sanansa4567

    2 жыл бұрын

    @@theextantsrilankan5443Personally, I think the beginning seasons with Jimmy / Saul's Brother are too drawn out. I only kept watching because I am such a Saul Goodman, and I wanted to see the character's from Breaking Bad in prior years.

  • @emilianoartis

    @emilianoartis

    Жыл бұрын

    Underrated? Hahaha it is fairly praised and recognized everywhere, my friend

  • @aaronlee6829
    @aaronlee68293 жыл бұрын

    Better Call Saul reference? Instant click!

  • @JohnSmith-mu8fx

    @JohnSmith-mu8fx

    Жыл бұрын

    We are the easiest fandom to bait fr fr

  • @dustinphelps2543
    @dustinphelps25433 жыл бұрын

    I love that you talk about business practices in a context that freelancers can take hold of. I wish design courses in colleges included a business class that talked about stuff like this so we didn't feel like shark bait out there when we graduate. So until then...please keep it up

  • @jonathan_brutus

    @jonathan_brutus

    2 жыл бұрын

    bingo! but they make us take unnecessary classes

  • @arjunhar4866

    @arjunhar4866

    Жыл бұрын

    Which series is this?

  • @stewale
    @stewale3 жыл бұрын

    These kinds of acting and role-playing are the closest things I can get to experience business without actually doing business, keep it up!

  • @vladj8591
    @vladj85913 жыл бұрын

    Excellent analysis. Really cool to see the show from a completely different perspective than from when I first watched it.

  • @thefutur

    @thefutur

    3 жыл бұрын

    Glad you enjoyed it!

  • @Batman-hg4jo

    @Batman-hg4jo

    3 жыл бұрын

    N.....a

  • @fmanantsoa
    @fmanantsoa3 жыл бұрын

    I really like this analysis based on movies and tv shows. It reminds me of a teacher who showed us bits from Mad Men so we could see how Don Draper pitched his ideas, talked to clients, some very useful stuff there as well.

  • @namebrandkids2558
    @namebrandkids25583 жыл бұрын

    Simply came here to compliment your hat...God IS a designer 🙌!

  • @oxskaterxo
    @oxskaterxo3 жыл бұрын

    The breakdown is spectacular. I'd love to see more examples like this. I'm sure the TV show Suits has similar negotiation scenes.

  • @ieLindy
    @ieLindy3 жыл бұрын

    Even though this breakdown was of a scripted interaction it was still super helpful because it brought me closer to understanding my clients and what they may be experiencing/thinking

  • @CED.Dweller
    @CED.Dweller2 жыл бұрын

    Thanks for this advice. I see why I didn’t win a particular client now: I couldn’t anticipate how a competitor with stronger capital, longer history and a larger team easily bested me.

  • @anzolomyer4584
    @anzolomyer45843 жыл бұрын

    More of this please. That was really fun and fascinating to watch. Love the insight. Thank you.

  • @ZoraPMC
    @ZoraPMC3 жыл бұрын

    This is a video that should be watched multiple times so you grab something new each time. This god tier masterful sales pitches from both parties.

  • @kentonvos5439
    @kentonvos54393 жыл бұрын

    This was dope! This scene was quite methodical yet so relevant to all industries. Chris, you detailed this scene to appeal and remain relevant to the graphic design industry by showing that the big or "one man band" law firm's techniques can be implemented in the graphic design space. BIG props to The Futur and Better Call Saul !

  • @theextramile7438
    @theextramile74383 жыл бұрын

    I see Chris Do, teaching things from Better Call Saul, I immediately like! Thank your for this Chris! this show is definitely filled with gems like this.

  • @thefutur

    @thefutur

    3 жыл бұрын

    You’re very welcome

  • @missrockstarglamazon6846
    @missrockstarglamazon68462 жыл бұрын

    This vlogger is going to help me destroy attracting these low income customers who try to compare me to everyday trainers , that even I don’t consider competition. Love you only just discovered you and I’m 10 videos in . Learned so much already than I have in 12 years of buiness trial and error . Experience pays .this is what your paying for when your investing in a product or service . No arguments .

  • @ysammo214
    @ysammo214 Жыл бұрын

    This type of content is really amazing. Please do more of these!

  • @UNIQMEDIA_
    @UNIQMEDIA_3 жыл бұрын

    Also, the role of the person aside the seller is highly important in the sale, the person aside who just do "agree head movement" and don't even need to do something else create a social proof effect that really powerful in term of persuasion.

  • @JacquiMwangi
    @JacquiMwangi3 жыл бұрын

    Absolutely loved this type of content. Illustrates the point but showing a practical situation. Good stuff Chris!

  • @thefutur

    @thefutur

    3 жыл бұрын

    Thank you

  • @Sagar_Parmar
    @Sagar_Parmar3 жыл бұрын

    Contents you guys create are awesome 👌 thank you Chris & team🙏

  • @worldofbrahma
    @worldofbrahma3 жыл бұрын

    More of these Chris!!! Loved the explanation

  • @aiyewatughu6082
    @aiyewatughu60823 жыл бұрын

    I really loved it! This just opened my mind to new and creative approaches to speaking with clients. Thanks again.

  • @SuperherosquadThe
    @SuperherosquadThe3 жыл бұрын

    I definitely noticed a few of those points he brought up while watching the show but was unable to make that much of it, but this is amazing, getting to know the workings in detail is exactly what I needed! Thank you so much Chris!

  • @edm0305
    @edm03052 жыл бұрын

    I love what you did here. Keep this format. Thank you!

  • @mrkhardie
    @mrkhardie3 жыл бұрын

    Great video, dissecting, analysing and highlighting techniques is super valuable. Excited to see more 🤘

  • @carstenhuschka6276
    @carstenhuschka62763 жыл бұрын

    very cool breakdown of the pitches! Love to see more of it, especially from better call saul.

  • @movingtar
    @movingtar3 жыл бұрын

    Great content as always. This breakdown is awesome, Chris.

  • @jamesjerkowski2335
    @jamesjerkowski23353 жыл бұрын

    This was fantastic. Nice work Chris!

  • @drdavemiles
    @drdavemiles Жыл бұрын

    Great format break down!!!! Love to see more of these !

  • @LikeLucasScott
    @LikeLucasScott3 жыл бұрын

    Absolutely fantastic. You’re content really has me locked on and focused! Mega talented and highly informative. Thank you sir!

  • @ToddLloyd
    @ToddLloyd Жыл бұрын

    One of the things that struck me about BCS is Howard’s communication skills with his clients. This show has a lot of gems like that, and like what this video is spotlighting.

  • @arjunhar4866

    @arjunhar4866

    Жыл бұрын

    Which show is this?

  • @muhammadhunain6914
    @muhammadhunain69143 жыл бұрын

    This was awesome Chris! many thanks and definitely we need more of this format.

  • @garciaproducshuns
    @garciaproducshuns2 жыл бұрын

    Love this format!! Great video!

  • @basvandeneijkhof7230
    @basvandeneijkhof72303 жыл бұрын

    Great to see examples of the way to approach different problems. Definitely create of of these examples!

  • @camschreiner1455
    @camschreiner14553 жыл бұрын

    More of these clip and situational breakdown!! This was it!

  • @lukehouston7517
    @lukehouston75173 жыл бұрын

    I love this content Chris. Would love for you to make more of these!

  • @lukemoloney8415
    @lukemoloney84153 жыл бұрын

    Loved this video, very enjoyable watching a breakdown of a client/contractor conversation. Thanks Chris!

  • @BekBobek
    @BekBobek3 жыл бұрын

    Love this format!

  • @ihorhulyahrodskyy2710
    @ihorhulyahrodskyy27103 жыл бұрын

    Chris and the team, when I started watching your videos around 3 weeks from now I was not sure where it will move my interest. Since that first clip, I can count dozens. Dozens of well crafted, thoughtful, generous acts of bringing what you earned to those you thrilled to hear something they really needed. And you know what? THANK YOU, guys. I appreciate your work so much, that you probably can not imagine. Every second day I listen to a future podcast and every evening I plan my learning time with the future video. I doubled my pricing cost, strengthen the relationships with my clients, cut off on unwanted moves. I could not find anything better. At this point, I am not able to pay you for it, but once it gets better, I promise I will send you something in return. Do more, please!

  • @nomadicjoe8095
    @nomadicjoe80953 жыл бұрын

    You delivered this info flawlessly. More man... Make more for sure.

  • @amydubin1
    @amydubin12 жыл бұрын

    Chris-you're not to be outdone. That you literally geek out over negotiation has undoubtedly helped thousands and made untold fortunes. So proud of you!

  • @abnerphilipe
    @abnerphilipe3 жыл бұрын

    And then you can steal the client back by sabotaging the big firm like Jimy did hahahaha. Amazing content Chris, thank you.

  • @thefutur

    @thefutur

    3 жыл бұрын

    No spoilers.

  • @ThePsychicFish

    @ThePsychicFish

    3 жыл бұрын

    Spoiler but Jimmy is a sonova bitch lmao

  • @saroshpadikkal2362
    @saroshpadikkal23623 жыл бұрын

    Amazing content, waiting for more like these

  • @gustavolampert3330
    @gustavolampert33303 жыл бұрын

    Loved this format! keep it coming.

  • @Jhansendesign
    @Jhansendesign2 жыл бұрын

    Always love your content. Entertaining and educational. More, please.

  • @malinirao
    @malinirao3 жыл бұрын

    This is great Chris, would like to see more.

  • @jeffbrowngraphics
    @jeffbrowngraphics3 жыл бұрын

    I loved this format, super engaging and the examples really help to solidify the points you are making. It's not just saying things, it's showing them in action.

  • @ivansemchuk
    @ivansemchuk3 жыл бұрын

    That's absolutely great analysis. Please, keep on going!

  • @flix4u
    @flix4u3 жыл бұрын

    Truly GR8 segment and structure using show’s examples. Try it again.

  • @aleomessina
    @aleomessina3 жыл бұрын

    Fantastic analysis! 🙌🙌🔥👍

  • @markodraganiic
    @markodraganiic3 жыл бұрын

    Really liked this type of analysis and how you came up with the interesting video concept... I would like to see more of it for sure.

  • @GenesisValentineMusic
    @GenesisValentineMusic2 жыл бұрын

    I'm so glad that you explored this concept! So cool that you broke this down.

  • @bananjanita
    @bananjanita3 жыл бұрын

    Loved this. So clear and great examples!

  • @muhammadpro
    @muhammadpro3 жыл бұрын

    Love the way you criticize in a very sensible manner!

  • @jonathanzrout6994
    @jonathanzrout69943 жыл бұрын

    Hell yes make more content like this! I can relate to shows and movies and hearing you explain things in the way you do is extremely helpful.

  • @thefutur

    @thefutur

    3 жыл бұрын

    did you see the one with Breaking Bad?

  • @jonathanzrout6994

    @jonathanzrout6994

    3 жыл бұрын

    @@thefutur Yes it's also really good

  • @srivishu14
    @srivishu143 жыл бұрын

    Loved it man!!! I've started following your videos recently and everything I've enjoyed

  • @stanallende9939
    @stanallende99393 жыл бұрын

    Awesome content as always Chris! so inspiring.

  • @lukaparac
    @lukaparac Жыл бұрын

    This is an awesome format! Keep it up. 👍🏻

  • @thefutur

    @thefutur

    Жыл бұрын

    Thank you

  • @Icey-s
    @Icey-s3 жыл бұрын

    I have watched this show before but never took it for my advantage. Thank you for reminding me that there is lesson to be learned in everything. Thank you Chris for the motivation.

  • @edwardchokoto
    @edwardchokoto2 жыл бұрын

    Ever since I found this channel.... It has become my favorite channel Thank you guys for great content all the time.

  • @jvmore3821
    @jvmore38213 жыл бұрын

    Excellent format hope you do more

  • @AkinsRealm
    @AkinsRealm3 жыл бұрын

    This is definitely a type of content that I’d like to see more!

  • @manankumarocks
    @manankumarocks3 жыл бұрын

    I really love this new format. media is the best way to introspect especially for designers, good exercise for practising storytelling. and if we are taking requests- there could be a whole series made out of Mad Men but the Tabacoo Pitch from S1e1 would be perfect.

  • @LUNTK
    @LUNTK2 жыл бұрын

    Very refreshing format, would be glad if you keep these videos coming!

  • @embracingeverydayrealities3429
    @embracingeverydayrealities34292 жыл бұрын

    I think it was masterful the way you used this content to bring out methods a lot of people may have been wondering about, myself included. I recently discovered your channel and I like what I am seeing. Keep up the good work.

  • @ciocolatta
    @ciocolatta3 жыл бұрын

    Love it Chris! It relates so well because we were glued to the TV watching the drama. Thank you! If it's not too selfish to ask, more please!

  • @samheedy
    @samheedy3 жыл бұрын

    I just started posting my face on my KZread because I really was inspired and liked the content here in the futur. Personal branding and just speaking in front of the camera is so important in any business and Chris you're a legend for inspiring so many people like myself💙🙏🏻🙏🏻

  • @chiragbokadia9054
    @chiragbokadia90543 жыл бұрын

    Love this type of content! Keep'em coming guys!

  • @RajKotecha
    @RajKotecha2 жыл бұрын

    Yes this new format works. Watched your channel for years but subscribed today.

  • @salonichopra6263
    @salonichopra62633 жыл бұрын

    Chris please adopt me! The negotiation pointers really helped me land my first freelance project!

  • @thefutur

    @thefutur

    3 жыл бұрын

    Awesome!!

  • @MeowfaceMusic
    @MeowfaceMusic2 жыл бұрын

    _This format is sublime!_ As a credentialed music teacher and UX designer who spends a _LOT_ of time thinking about and toiling over how best to present ideas so they will take root and autonomously perpetuate deeply into the minds of those I engage with, I absolutely appreciate and value the wise and savvy application of the allegory. Of course, breaking down inherently intriguing Hollywood clips that intellectually and emotionally play out these identified scenarios is _way_ more captivating, therefore way _WAY_ more edifying and brain-juicing. _Bravo!_ Keep up the good work. Thank you for generously and purposefully contributing your valuable and well-presented teachings to humanity’s new virtual encyclopedia 👍🏻

  • @thefutur

    @thefutur

    2 жыл бұрын

    Thank you 😊

  • @Thesilverninja
    @Thesilverninja3 жыл бұрын

    This was awesome and immensely useful to watch. Would absolutely love to see more content like this.

  • @taylorhalstead
    @taylorhalstead3 жыл бұрын

    Love this style. It’s entertaining and informative while making me appreciate a show I like even more.

  • @RodrigoKormann
    @RodrigoKormann3 жыл бұрын

    Hi Cris! I love this kind of content. I was thinking about the scene from Mad Men when Don Draper does that amazing pitch about kodak carousel. Seriously, I almost cried. There are lot of great other moments in Mad Men.

  • @thefutur

    @thefutur

    3 жыл бұрын

    Yes. That was a great one.

  • @LoganMcNay
    @LoganMcNay3 жыл бұрын

    Better Call Saul is the best running show on TV right now by miles

  • @prakashnarkhede
    @prakashnarkhede3 жыл бұрын

    Loved this format, Chris! Helps to understand with example😊

  • @kulukselem1497
    @kulukselem14973 жыл бұрын

    love Better call saul! thanks for the breakdown!! defenitely negotiation skills to learn! great job guys.

  • @paragonmc
    @paragonmc3 жыл бұрын

    Smaller agencies are more agile and more focused on the client needs. Also they can be more speclised and cost effective.

  • @murillozerb
    @murillozerb3 жыл бұрын

    Amazing content as always, Chris and The Futur! I would love it if you could breakdown some of the negotiations done in The Suits or even techniques Tommy Shelby uses in Peaky Blinders (as long as they are within the law)!

  • @stephenward7856
    @stephenward78563 жыл бұрын

    Loved this, great scenes, great breakdown of entering the conversations in the client’s mind.

  • @gretchenbeyer904
    @gretchenbeyer9043 жыл бұрын

    This is brilliant! love this format, thank you!

  • @bartderuyck
    @bartderuyck3 жыл бұрын

    I loved it! Any drama that's as well scripted as Better Call Saul or Breaking Bad is full of these little gems. Keep this kind of thing coming! As for suggestions, some classic court room dramas would also be great to see logical argumentation in action. Thanks you for the great content!

  • @thefutur

    @thefutur

    3 жыл бұрын

    Will do Bart

  • @joemarilla
    @joemarilla2 жыл бұрын

    This was really dope. I always found the tactics in SUITS pretty fancy but I'm not sure how realistic they are. If there's anything worth revisiting from there, make a vid! Love your content.

  • @drarara13
    @drarara133 жыл бұрын

    Love this content! Full of insights and practical. You explained it in a structured and clear manner. Thanks Chris and TheFutur!

  • @jasmincaparas1698
    @jasmincaparas16982 жыл бұрын

    this definitely one of the best sales video in youtube. Great Content :)

  • @robynleesamuels
    @robynleesamuels3 жыл бұрын

    Love it. I'd love to see more. Also some suggestions: I'm not sure if these shows will match your demographic but they have some interesting scenes/storylines about starting your own business and all that jazz. 1. The Good Wife. In season 6 or 7, the main character starts a solo practice and there's an episode thapt shows her navigating working from home, not having an assistant, getting the job done without the resources of a bigger firm. I think some of your audience could relate to that. She also hires an investigator in one of the episodes and it shows those negotiations where she has to decide between the people she wants and those she can afford. Negotiating rates etc. 2. Younger They have a lot of episodes where the characters are doing outbound marketing trying to get new potential clients for their publishing house. There are a lot of cold calls, networking events, and looking at what's author's they can pitch. Also younger has been renewed for another season so when it premiers in 2021 the video will get more search results again potentially. Anyway, I'm excited that you're doing something new. 3. Gilmore Girls. This is probably not anywhere close to your demographic interest but I included it anyway. In one season, I can't remember which, 2 if the cast members start their own business as partners but one ends up having to take on more of the business responsibilities and it causes conflict between them. The episode highlights the importance of communication and dealing with internal conflict.

  • @thefutur

    @thefutur

    3 жыл бұрын

    I like the good wife. Could you perhaps help with identifying season episode and how far in so we can analyze it?

  • @justanothervirus9220
    @justanothervirus92202 жыл бұрын

    You could react to the famous speech from Glengarry Glen Ross, or scenes from white collar & wolf of wallstreet. They're classics:)

  • @arthurung3441
    @arthurung34413 жыл бұрын

    amazing Futur team! I loved the connection between tv show dramas (something super visual) and your perspective and commentary over that.

  • @alvianmumtaz1513
    @alvianmumtaz15133 жыл бұрын

    Love this format! You guys should do this content more often🌹

  • @LifeoholicsFishing
    @LifeoholicsFishing2 жыл бұрын

    I loved this! Chris really is a master! One scene and technique I would love for him to do. The one from Wolf of Wall Street - “Sell me this pen” scenes. There’s 2 different ones in the movie and I’ve always fit so that strategy fascinating and would love to see it broke down in a video such as this! Thanks for all you guys do!

  • @thefutur

    @thefutur

    2 жыл бұрын

    I’m aware of those.

  • @flamingfistglobal6233
    @flamingfistglobal62332 жыл бұрын

    Really impressive and beneficial. This is the way we should have been taught In school.

  • @hootdesignstudio9898
    @hootdesignstudio98982 жыл бұрын

    LOVED THIS! Great show! And has my mindset on focusing on making the client feel special. Thank you for sharing these videos!

  • @nipunisiyambalapitiya8763
    @nipunisiyambalapitiya87633 жыл бұрын

    I just finished watching this episode! :D haha this was awesome Chris! Thank you. Do more!

  • @poojaasharma
    @poojaasharma3 жыл бұрын

    This was amazing! I'ma watch this show now

  • @thePlaneswalker0
    @thePlaneswalker03 жыл бұрын

    Great one, i'd love some more. There are many shows to learn from - please do Mad Men! :))

  • @felixquansah5214
    @felixquansah52143 жыл бұрын

    wow.... absolutely brilliant content! More of this please!!!!