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00:00 - Intro
00:08 - Obscurity is the enemy of your success
01:10 - Kill obscurity
02:32 - Gorilla Marketing Concept
03:01 - Simple and easy Guerrilla marketing
04:23 - Effective method to involve our team
04:49 - Friday Nights
05:19 - High school football game nights
06:32 - Search for food Costumes
// WHO:
Matthew and Hengam Stanfield are the owners of two restaurants in San Antonio. They tripled their restaurant sales in less than 5 years with 0 prior restaurant experience. They believe every restaurateur deserves owning a restaurant that does not own them
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Is the majority of people know your restaurant in your city or town?
If your answer is yes, that's great! But if not, you might be a victim of the greatest enemy every restaurant owner in this business could ever have, OBSCURITY!
In this show, you will learn about a creative marketing concept that is easy and affordable and only requires a little bit of creativity and hustle to make it successful, the Guerilla Marketing Strategy. You must know this because it can you 3 advantages:
👌It is memorable
👌It will cost you less than $100
👌It is effective
Imagine this, someone wearing a costume like a pizza, a taco or a burger outfit, holding and dancing with your restaurant's sign during lunch and dinner rush hour on the busiest street near your restaurant!
Would it draw attention? Definitely yes, who wouldn't take a look at a dancing pizza, a taco or a burger guy on the roadside, right? This marketing strategy is a great example of Guerilla Marketing.