People about to spend $6000+ for features they'll rarely, if ever, use. That's the power of marketing. Great piece bro.

@AnthonyToglife

6 ай бұрын

Bruh, you ain’t lyin’! And look, what people do with their money is none of my business, but I hate how KZreadrs (and marketing, for that matter) prioritize money over ethics. I could never look you in your eyes and say “you need this camera” when I know you don’t, but so many today will do that because it puts money in their pocket. It’s frustrating for me to share this space when peddling gear is the bread and butter here.

You’re on a roll as a thought leader, Anthony. I admire your involvement in the process and business of photography, and I keep learning from you.

@AnthonyToglife

6 ай бұрын

I really appreciate that friend! It’s full steam ahead in ‘24!!

It's the same as "Future Proofing". It has to be a game changer to yourself and the work you are doing. Thank you for the clear video and perspective man.

@AnthonyToglife

6 ай бұрын

Indeed, indeed! 💪🏾 I appreciate you watching and commenting.

As a retail portrait photographer, my "game" has been changed twice in 50 years. The first time was when I bought a medium format twin-lens reflex camera in 1972. That enabled me to do professional quality portraits and weddings and became my first professional-work camera. The second time my game was changed was when I got the Canon 5D (first model). Although I had a couple of the earlier Canon DSLRs for a small amount of work, that camera finally had the resolution to allow me to entirely retire my Mamiya RZ67 medium format cameras and go fully digital. Going digital meant a full range of retouching and manipulation was available, plus a much smaller kit could still enlarge to eyelash-sharp 30x40 group portraits. Going professional and going digital: The two times my portrait game has really been changed. Major changes (but not complete game changers) were autofocus and mirrorless features. Both of those are more important to me now because my eyes are a lot older. Had I been a sports photographer, autofocus would certainly have been a game changer. For a stage production photographer, mirrorless would be a game changer.

@AnthonyToglife

6 ай бұрын

I really appreciate your comment and insight, thank you so much for sharing!

I enjoyed this camera angle, and the feel of the overall video as far as lighting and mood! But the message of this video completely agrees game game-changing is that new buzzword!

@AnthonyToglife

6 ай бұрын

I appreciate that fam! I’m really trying to expand my “cinematic” repertoire by trying new compositions and lighting on these Friday vids. I find it to be more enjoyable than the standard “talk to the camera” talking heads.

Greetings Anthony from across the pond here in the UK I trust you, your family and loved ones had a wonderful Christmas. Having discovered you channel, I have found your videos to be helpful, encouraging and inspiring as a keen amateur photographer. Your recent video on "your 1st year as professional photographer - a review" and "the over use of the term Game Changing" have really been thought provoking and educational; fantastic work. With that just want to wish you and loved ones a Blessed, Peaceful and Prosperous New Year 🙏 🎉

@AnthonyToglife

6 ай бұрын

I appreciate this so much, thank you kindly! I’m a bit late at responding, I took a break from KZread for the holidays, but I wish the same for you and yours! I’m grateful to have you here!

You are speaking so much truth over here and I don't think people are ready to hear it. I had the same thoughts about it but don't have the platform to speak up on it. I also watch a lot of KZread especially while I'm editing my weddings, that's how I found your channel. I've seem some KZreadrs calling the A9III a niche camera or a second body to the A1. 6k for a second body!!! That's just crazy to me. For some, certain companies can't do no wrong and 1 company can't do anything right. Always comparing. I guess they need to feel superior. Oh well, good video and thanks for calling this out.

@AnthonyToglife

6 ай бұрын

You are so right dawg! KZread is definitely an...interesting...place, lol. I do really miss the days when KZread was more about education and less about marketing and sponsorships. These days it feels like every video is an ad of some sort.

Thanks ,have a great rest of your day

@AnthonyToglife

6 ай бұрын

You as well Carl, and Merry Christmas to you!

Bruh, you’re speaking straight facts. I’m a Sony shooter and own the A1 and the A9 classic. I will be replacing my A9 with another A1. I was a lil geeked about the GS but thought I need 120fps but I do use flash. The A1 sync speed is 1/400 and I use over the sensor ND filters to stay within my sync speed and get the job done. Great video sir, keep cranking them out.

@AnthonyToglife

6 ай бұрын

I often think about how marketing and hype can be detrimental and overshadow what it is being marketed, case in point the 8K on the R5. It was a sizable step forward at the time and the quality of it is absolutely incredible, but the marketing and hype yielded too high of expectations, and instead of users enjoying the 8K for what it was, it was completely overshadowed by the overheating. No knock on Sony whatsoever but I feel like if that was a Sony camera in the exact same position, it would have been justified and not crucified. But to my point, marketing can sometimes do the opposite of what its intending to do, and that's why I'd rather folks just stick to the facts of what it is, what its use cases may be, and let individuals decide if its hype worthy or not.

Speaking all the facts here. For sure.

@AnthonyToglife

6 ай бұрын

Thanks G! 💪🏾

Lightrooms AI denoise is a game changer for me! Took some photos of the kids under normal room lighting in the evening, so needed 1/250 f5.6 which resulted in an iso of 25000 on my ZVE10. The noise was like a blizzard. Completely unusable. The AI denoise cleaned it up and made it good enough to share for phone consumption. It's even made me break out my old Nikon D3300 as high ISO is no longer an issue for me! ( And I prefer the colour straight out of camera on the Nikon 😅 )

@AnthonyToglife

6 ай бұрын

Now see, these are the stories I like to hear! I know “game changer” has a different meaning for everyone, but when something motivates a photographer to pull put an old camera and breathe new life into that, that is worthwhile! 💪🏾

@SystemParanoia

6 ай бұрын

I've now found It's easy to embrace the grain when you know you have a ✨ choice! ✨ I love that your content helps me logically combat FOMO and instead double down on what I already have and improve my skills rather than spend 🤑. ✊🏾✊🏾 Respect

The marketing force is always trying to attack photographers FOMO ( fear of missing out ). Its like saying if you dont buy into this " game changer " your competition will and they will be able to get results you simply cannot achieve lol. There is only one consistant " Game Changer " for me and that is Education/Knowledge/Experience. Every time I learn something new my photography improves every time.... guaranteed! Best of all, it rarely costs me a cent. I'd say thats a pretty good return on my imvestment, wouldn't you? 😋😉

@AnthonyToglife

6 ай бұрын

Maaaaan, that is a great perspective! I respond to all my comments but I rarely “heart” them, but this comment here, you’ve earned it! 😂💪🏾

Game changer for me was IBIS 😂 after my brain injury my hands aren’t as steady as they used to be and it’s kept me from having to give it up

@AnthonyToglife

6 ай бұрын

I hate to hear about the brain injury but this is a great example of how features are subjective and relative to your specific needs!

So awesome!

@AnthonyToglife

6 ай бұрын

Thank you Agnetha!

Facts🎯‼️💯

@AnthonyToglife

6 ай бұрын

💪🏾🙏🏾🙏🏾

In a world where every new thing is pronounced game-changing, it suddenly becomes the same as every other.

@AnthonyToglife

6 ай бұрын

Exactly Sebastian! I like to call it BCWS - Boy Cried Wolf Syndrome 😂

Game changing photography milestones: sheet film, roll film, color film, rangefinder camera,metering in camera, SLR camera, automatic advancing, auto focus, digital camera sensor, mirrorless camera. Anything else is a quality of life feature in my opinion.

@AnthonyToglife

6 ай бұрын

I love that analogy - quality of life! That’s exactly it.

@jimwlouavl

6 ай бұрын

Good list. People forget that sheet film and roll film were huge deals.

There is one huge advantage and it could be considered “gaming changing” when shooting 1/80,000 . Having the ability to shoot on a bright sun and turning day into night without the need of an ND filter. Being able to overpower the sun with a cheap $50 speedlite instead of a $900 heavy and bulky 600w light is pretty amazing. But I get your sentiment regarding KZreadrs trowing that word around so easily.

@AnthonyToglife

6 ай бұрын

Because I really dislike the trend of portrait photographers drastically bringing down the ambient to make it look like dark, I’ll keep my opinion to myself. 😂 But seriously, I appreciate you commenting and providing your perspective. 💪🏾

Bro you had me until you tried to convince me I don’t need to waste money I don’t have on something I don’t need 🤣🤣. Keep up the good work bro 💪🏿

@AnthonyToglife

6 ай бұрын

Hahaha, ayeee, I can make a follow-up video titled "BUY BUY BUY!" lol. I appreciate you fam, thanks for watching.

great explanation, Changed my perspective!!!

@AnthonyToglife

5 ай бұрын

I won't always change someone's perspective, but my goal is to always give them at least one other way to look at it. I appreciate you watching and commenting!

@MohammedVerda

5 ай бұрын

@@AnthonyToglife Art needs to be appreciated. Maybe next time try taking some different kind of shorts and add pictures and sound designs this video was informative liked the look too but visually it was not that appealing

@AnthonyToglife

5 ай бұрын

@@MohammedVerda I appreciate the suggestion but that’s not what I do. My goal on my channel is to provide information, not follow trends by adding unnecessary b-roll and cheesy sound effects. If that’s what you like, this won’t be the channel for you.

@MohammedVerda

5 ай бұрын

@@AnthonyToglife I understand that it was just a suggestion you know i feel like most of the time presentation matters, Peter mckinnon for example also provides information but it keeps you hooked again its just my opinion

@AnthonyToglife

5 ай бұрын

@@MohammedVerda I understand. The thing is, people who need that type of visual stimulation to watch an entire video aren’t really consuming the information being said, they’re consuming the visual information. There’s a term for it that is slipping my mind at the moment, but essentially those aren’t the kind of viewers I’m after. The editing style is called retention editing, and it is effective, but again people stay on the video for the stimulation, not the information. I’d rather have viewers who care about the information, which is what I have.

I often ask myself how much "valued" improvements has technology made in the current world of photography. That is to say what value does the new tech offer me as a photographer that my current camera equipment does not already offer me. Could it be that many photographers are looking at technology to help compensate their lack of skillset? Sure, the faster autofocus speeds are exceptional and the higher frame rates are also an asset as there will be more images to choose from. I remember as a kid (many, many years ago) waiting to get my sports illustrated magazine so I could look at all the wonderful photos of some of my favorite basketball players and teams. They were using film cameras with lenses that would be considered dinosaurs by today's standards. The photographer's skillset made the photo, not so much the equipment being used. Looking at National Geographic magazines as a kid, I was wowed with the beautiful photos of people from around the world. Again, the equipment used in those older magazines are considered obsolete today, but it was the photographer who was a skilled storyteller using their camera as the tool to tell the story. Thanks again for another quality and informative video, Anthony. Keep them coming!

@AnthonyToglife

6 ай бұрын

I think it’s exactly what you said, technology becomes the handicap (golf reference) for photographers. If I wasn’t great at nailing focus with a DSLR, mirrorless came along and made it to where I didn’t need to be great. If I couldn’t capture my frame at 6fps, technology made it to where I can have 120fps so I’m functioning more on luck/chance than skill. I’m all for technology, the world needs to advance, but technology in a camera should enhance your skillset, not BE your skillset.

This is a thoughtful video. Most hyped features are rarely, if ever needed or used. Ironically, the high shutter speed on the A9III is something I would use on every photo session. I use strobes outdoors, and the ability to not have to use high speed sync is a pretty big deal. It would change how I light my subjects. This is very specific because my subjects (dogs and cats) sometimes move around unexpectedly, so a high shutter speed is quite useful. Of course, I can get the high shutter speed with HSS, but then I need to move the strobes closer...which annoys some dogs and cats. Finally, in some situations, I could use a smaller strobe because I am not having to use so much power. Would it change the final result? Not really. Would it make it much easier? Sure. I guess I would call it almost gamechanging 😊. Does that mean I'm going to change camera systems to get a Sony A9III? Nope. I guess it's not "gamechanging" enough.

@AnthonyToglife

6 ай бұрын

That last line 💪🏾💪🏾💪🏾 Thank you for your perspective, I very much appreciate it!

I barely can use half the abilities of my current cameras.

@AnthonyToglife

6 ай бұрын

I'm probably in the same boat with you, lol.

Agreed the global shutter itself should have a been the main selling point and not being able to shoot at 1/80k. What are we going to do travel into space to photograph the Sun.😅

@AnthonyToglife

6 ай бұрын

I think even GS itself isn’t necessarily game changing, but an obvious progression. If a regular stacked sensor can achieve the same as GS, does it make the stacked sensor game changing? Not really, right? I would love to see the community appreciate advancements without making everything seem like it’s the best thing since sliced bread. 😁

@iamhassan9943

6 ай бұрын

@@AnthonyToglifeTrue but we know this will not happen. People have to get clicks. They have to get views. Also, I have noticed that certain brands get more “over the top” coverage than other brands. The EVF eye tracking eye auto focus in the Canon R3, once Canon perfects that tech. THAT would be game changing!

@AnthonyToglife

6 ай бұрын

@@iamhassan9943 I agree, and the reality is, for some people, these features are indeed game changing, but KZreadrs market it as if these things are big for ALL photographers and that’s simply not the case. The R3 is a great camera for sports shooters, would it be game changing for a studio portrait photographer? Absolutely not. There was a reason most pro’s in the Canon space had a 5D series cam and not a 1D series.

I get what you are saying but I think you're being a bit narrow-sighted. I bet there are a lot more photographers out there that are shooting under conditions where a global shutter is advantageous. As a wildlife photographer, eye autofocus is amazing. I was just in Colorado and that technology put me at ease, it was one less thing I had to worry about. I am also a motorsports and aviation photographer as well, and eye autofocus is pretty much a useless feature in that regard. Even with wildlife, eye autofocus isn't always the best option. Would I still consider it game changing? Absolutely, even if I'm only using it in a third of my work. I personally, based on what I like to shoot, have no use for a global shutter, except for video (but that's another topic). That said, I have a lot of professional photography friends who could benefit from the technology. I think it provides professionals, who know what they need and what they are doing, one more tool to make their job easier and one less thing to think about so they can focus on the work. The fact that this technology is in a camera at that price point, with the rest of the features Sony has to offer, that's game changing to me. For the record, I am a Canon shooter.

@AnthonyToglife

6 ай бұрын

When I look at something as being game-changing, I look at the size of the market it generally impacts. There are a LOT more portrait, wedding, and event shooters that would benefit from eye-AF than there are sports or wildlife shooters who would benefit from global shutter. Of course you can always find a photographer who’s world will change by an given spec or feature, but how do you consider something game changing that only realistically impacts a minority of the market? Outside of pro sports shooters and those who primarily or only shoot sports (which statistically this is a small population of photographers), most photographers outside of those groups who shoot sports likely aren’t feeling a major impact of rolling shutter, if at all. So again, yes, will something like GS be a game changer for some? Yes. But in general is it a game changer? No, not in my opinion. There’s also a big distinction between something you benefit from and something game changing. You benefit from gas prices dropping $0.50, but it would be “game changing” to see gas prices at $0.99 as they were in 1999 in many parts of the country. A drop of $0.50 won’t have you jumping in the car and taking a road trip somewhere but $0.99 very well could.

@AnthonyToglife

6 ай бұрын

BTW…when you say “at the price point”, the price of the A9III is more expensive than 95% of the consumer digital cameras on the market today, does that really qualify it to be game changing on price alone? Keep in mind this tech hasn’t been proven to be what it’s been hyped up to be either, although it wouldn’t matter if it falls flat because it’s Sony and people love justifying any and everything Sony 😂

@pwolfamv

6 ай бұрын

​@@AnthonyToglife That's why I am saying you're being a bit narrow minded. I'm not saying this to insult you and if that came off that way, I am sorry. I don't see portrait and weddings photographers as more important just because they make up a large part of the market. Just because a portrait photographer doesn't see the use of a feature as game changing to their industry doesn't mean it's not a significant milestone in photography in general. Just the same, a motorsports photographer may not consider eyeAF as game changer in the work they do, doesn't make it any less of a significant achievement. GS also opens up different opportunities to create art that you can't do with a rolling shutter. As a whole, I think this is a positive step for photography, not just one part of the market. It's important to have a different perspective, in my opinion.

@AnthonyToglife

6 ай бұрын

@@pwolfamv I’m not insulted at all so no worries. But I also never said any of those genres were more important, I essentially said they make up a large majority of photographers, which is statistically true, and that a feature should - in general - benefit a majority of users to be considered game changing. Rolling shutter is not an industry-crippling problem. In fact, many cameras on the market today handle it pretty well. To that point, cameras without GS today have almost eliminated rolling shutter (Z9, R3, etc), so how is GS from a perspective of rolling shutter game changing when cameras on the market today have reduced it so much that it’s only noticeable in extreme cases, without having a global shutter? I would say my reasoning is sound and not narrow-minded at all. When you look at history, in any sector, things that are truly remembered for being game changing were things that impacted a majority of the target audience, not a small subset. Of course people within a smaller subset may see something as being a game changer, but by-and-large something impacting the minority has rarely been remembered for being something meaningful. Again, my point is that for something to change the game, it should benefit or impact most or all of the league, not just a few teams. And we could debate the point until we’re blue in the face but sports, wildlife, and even motorsports would, at best, make up one team in an entire league. Something may be game changing for them, but it’s not game changing to the industry. As I said in the video and in these comments, advancements are key, not only in this industry but any. But advancements aren’t game changing, and that’s okay. Why do you find me feeling that way as narrow-minded or a closed perspective? Does every step forward need to be considered a giant leap? Do you consider every new iteration of a camera game changing? Because by your argument you would need to. Every new camera could open the doors for a photographer to do something they couldn’t before, so is everything game changing?

@pwolfamv

6 ай бұрын

@@AnthonyToglife I'm not saying it's cheap but GS is typically found in much more expensive video cameras with minimal feature sets. This is one of the only off-the-shelf photography-first cameras to feature the technology and Sony was able to improve on photography-first features as well. In that package, at that price point, yea, that's a game changer in my book. Go look at the first commercially available digital cameras, they were not cheap either but would you argue that the DSLR wasn't a gamer changer for photography?