The One Person Business Roadmap (99% Make This Mistake)
Another episode in the One Person Business series. In this one we discuss how creators sacrifice leverage for social media growth or money and the steps you need to take to go from beginner to advanced. It doesn't matter if you are a freelancer, coach, or writer... given time, you have full control over how you structure your business. Don't get trapped in one business ideology. You can pivot at any time. Hope you enjoy this one!
Link to other the One Person Business Series playlist: • The One Person Business
Writing & Content Course: 2hourwriter.com
Marketing & Monetization Course: mentalmonetization.com/
My book: theartoffocusbook.com
My productivity planner: thedankoe.com/planner
Kortex, The Second Brain For Creators: kortex.co
The Writer's Bootcamp (early access to Kortex): bootcamp.kortex.co
The Koe Letter: thedankoe.com/the-one-person-...
Listen To The Koe Cast: open.spotify.com/show/3lZRG3L...
Twitter: / thedankoe
Instagram: / thedankoe
KZread: / dankoetalks
LinkedIn: / thedankoe
0:00 99% Of Creators Are Making These Mistakes
4:20 The Network Effect
6:39 The Eternal Markets
12:03 The 3 Types Of Distribution
14:33 My Distribution Network
20:24 The 3 Stages Of A Creator
20:42 Stage 1 Creators
24:38 Stage 2 Creators
31:25 Stage 3 Creators
39:43 Wrapping Up
Video title ideas (for the algo!):
Don't make this mistake as a creator
Stop sacrificing leverage for growth and money as a one person business
Your long term business success plan
#OnePersonBusiness #CreatorEconomy #CreatorTips
Пікірлер: 426
Hope you guys enjoy this one. If you want to watch the other videos in this One Person Business series, here's the playlist: kzread.info/head/PLB4ePXk6nBaeG3fD13NaRMsRsEc2iCsV4
@TheBrendonKasa
Жыл бұрын
we always do :)
@BennyOcean
Жыл бұрын
The problem I have with these videos is they all seem to be targeted at someone who's already got a business that isn't making much money. What many people would benefit from is starting from zero... How to create the business to begin with. Most people don't know how to create a website that can make them money.
@gnar-ninja
Жыл бұрын
Hi Dan, maybe I missed it. Could you talk about conversion rate and product/price offered to get to your numbers at 25:14?
@alex_rogan
Жыл бұрын
Hey Dan, I just found you. Wondering if your system would work well for an apparel business? I’m just starting one. Thanks mate.
@opeyemitosin_jw
Жыл бұрын
Hi, Dan. Thank you so much for this great value delivery, I consider you a different value. I'm opeyemi from Nigeria I'll love it if you could talk about how to convert my knowledge into liquid cash and how can I brand myself for people to buy me as a product.
If you like to read, I think you're gonna love this: // One-sentence-summary of the video: Dan explains the common mistake of sacrificing leverage for social media growth or money, and outlines the three types of distribution and three stages of a creator while emphasizing the importance of monetization and growing your brand with content. // Summary, longer version: Dan discusses how many creators make the mistake of sacrificing leverage for social media growth or money. He explains that while it may be tempting to focus on increasing followers and getting more attention on social media, it's important to also focus on monetization and growing your brand with content. This will allow you to create a sustainable and profitable business. Dan then outlines the three types of distribution: the network effect, the eternal markets, and the long tail. He explains that understanding these types of distribution can help you to better understand how to grow and monetize your business. Dan also discusses the three stages of a creator, from beginner to advanced. He explains that at the first stage, creators are focused on building their brand and creating content, but may not have a clear understanding of how to monetize their work. At the second stage, creators have a better understanding of their audience and have begun to monetize their work, but may still be struggling to grow their business. At the final stage, creators have a well-defined brand, a clear understanding of their audience, and are able to consistently monetize their work. Dan emphasizes the importance of not getting stuck in one business ideology and being open to pivoting as needed. He also mentions his self-paced course on digital economics, which teaches the systems for productizing yourself and growing your brand with content, leading people into your product or service, and automating or systematizing it to be profitable and efficient. // Key findings in the video: 1. Many creators make the mistake of sacrificing leverage for social media growth or money. 2. It's important to focus on monetization and growing your brand with content, rather than just increasing followers. 3. There are three types of distribution: the network effect, the eternal markets, and the long tail. 4. There are three stages of a creator: beginner, intermediate, and advanced. 5. It's important to not get stuck in one business ideology and be open to pivoting as needed. 6. Dan offers a self-paced course on digital economics which teaches the systems for productizing yourself and growing your brand with content, leading people into your product or service, and automating or systematizing it to be profitable and efficient. // Pieces of advice: 1. Don't aim for followers or just grow really fast and followers because then you're not going to be able to monetize because they're very generic. 2. If you understood marketing to any extent, you can raise the awareness level of that audience to the point of being a buyer. 3. Stick at a low audience and you're in that cycle of I need to reach out and do manual labor or I need to get more followers. 4. Don't get trapped in one business ideology. 5. Don't be afraid to pivot. 6. Consider enrolling in Dan's self-paced course on digital economics to learn the systems for productizing yourself and growing your brand with content, leading people into your product or service, and automating or systematizing it to be profitable and efficient. 7. Understand the three types of distribution to better understand how to grow and monetize your business. 8. Focus on monetization and growing your brand with content. 9. Don't sacrifice leverage for social media growth or money. 10. Don't get caught up in the hype of other creators or business models and try to emulate them. 11. Find a balance between growing your brand and monetizing your work. 12. Don't be afraid to ask for help or seek out resources to help grow your business. 13. Use automation and systemization to make your business more efficient and profitable. 14. Don't be afraid to experiment with different business models and strategies to find what works best for you. 15. Keep learning and growing as a creator and business owner. 16. Don't be afraid to take risks and try new things in order to grow and succeed. 17. Use your unique strengths and skills to differentiate yourself from others in your field. 18. Be consistent and persistent in your efforts to grow and monetize your business. 19. Don't get discouraged by setbacks or failures, but use them as opportunities to learn and improve. 20. Subscribe to Dan (that's my addition, lol). // Single most important concept: It's difficult to identify a single most important concept in this video, as Dan discusses a range of topics and offers several pieces of advice. However, a key concept that is mentioned throughout the video is the importance of focusing on monetization and growing your brand with content, rather than just increasing followers. This is emphasized as a key factor in building a sustainable and profitable business. Dan also discusses the importance of understanding different types of distribution and the various stages of a creator's journey, and offers advice on how to grow and monetize a business effectively. // Main topics covered in the video: 1. The mistake of sacrificing leverage for social media growth or money. 2. The importance of focusing on monetization and growing your brand with content. 3. The three types of distribution: the network effect, the eternal markets, and the long tail. 4. The three stages of a creator: beginner, intermediate, and advanced. 5. The importance of not getting stuck in one business ideology and being open to pivoting. 6. Dan's self-paced course on digital economics. 7. The importance of understanding marketing to raise the awareness level of your audience. 8. The importance of finding a balance between growing your brand and monetizing your work. 9. The benefits of automation and systemization for a business. 10. The importance of experimenting with different business models and strategies. 11. The importance of learning and growing as a creator and business owner. 12. The value of taking risks and trying new things in order to grow and succeed. 13. The importance of using your unique strengths and skills to differentiate yourself from others in your field. 14. The value of consistency and persistence in growing and monetizing a business. 15. The importance of not getting discouraged by setbacks or failures, but using them as opportunities to learn and improve. // Feedback for @DanKoeTalks: Great video, Dan! I really appreciate the roadmap you provided for one person businesses. It's clear that you have a lot of experience and knowledge in this area, and your insights are really valuable. I especially appreciated the tips on monetization and growing your brand with content. That's something I've been interested in, so it was really helpful to hear your perspective. Your advice on not getting stuck in one business ideology and being open to pivoting was also really eye-opening. I can't wait to check out your self-paced course on digital economics and see how it can help me grow my business. Keep up the great work, and thanks again for sharing your expertise!
@dimathecreator333
Жыл бұрын
Fire brother, are you on Twitter or other socials?
@joshgchavez
Жыл бұрын
Thank you for this 🙌🏻
@ppdayz888
Жыл бұрын
Did you use AI to retrieve this from the video?
@georgekhmaladze5940
Жыл бұрын
say hi to gpt from me
@dimathecreator333
Жыл бұрын
@@georgekhmaladze5940 oh you're a fucking G, thank you for that. I wonder how he did it though? With YT link?
You're the first influencer I'm ever going to purchase a product from, either the parasocial is insanely powerful or you're providing insane value for free 🤷♂️
@iGhostr
Жыл бұрын
What is parasocial
@dimathecreator333
Жыл бұрын
Yea what's parasocisl. Also bro you're making the right choice. Such a blessing for your first product. Dudes a legend and honest as fuck. Can't wait for his book and software. I'm like you bro, I don't buy shit because I see through the noise, but this is the first time I'm excited for products from a creator and it's a great feeling to have the kind of relationship with someone online. 🤘
@jordendarrett1725
Жыл бұрын
I was just thinking this. This guy is truly a genius
@Mattvei_
Жыл бұрын
@@iGhostr the relationship that most content creators try to achieve with their audience. The sensation that they're watching someone they know personally despite never having met them. A perfect example of this is someone like Hamza who breeds an army of fanboys whove lost all critical thinking skills.
@Mattvei_
Жыл бұрын
@@jordendarrett1725 try not to pedestalise influencers or you'll find it impossible to accomplish what they have. Dan's just a dude same as you and me, who's been doing the right things for a lot longer than us, that's the difference.
"when the student is ready the master will appear" I found your channel (by accident?) at the exact moment in life when I need it :) I'm going to use a lot ot your wisdom (and courses 😁) this upcoming year to build my brand of a language coach in Poland. Thank you, Dan 🙏🏼
@nick_czarny
Жыл бұрын
Wtf 😂
Жыл бұрын
so did I!
I found you yesterday. Everything you say is making so much sense to me. My last day of work was Friday, today is Sunday. I have liked and subscribed, because I’m spending the rest of today reviewing as many of your videos as I can so that I can make a roadmap for myself using my unique type and experience. You are an incredible gift Dan. THANK YOU!❤
Easily my favorite content creator who provides immense value and inspiration. Keep it up!
This is possibly one of the greatest videos I have ever watched. You have made this all so straightforward and simplified it into Actionable steps instead of being vague like most people. Thank you so much for this Dan, it is truly appreciated!
I am not easily impressed by "self improvement business gurus", neither do I regularly comment on KZread videos, but I have to say, you are a blessing and a genius, keep up the good work Dan Koe.
I’m so glad that someone recommended your channel. Even though I’m not always following your speed, it’s very interesting and great to listen to someone who is very curious, open to constant learning and can put so many interesting concepts together in such an interesting way.☺️🌟 I’m a generalist who is interested in many things, especially human beings and life in general, exploring myself in it. I will definitely keep listening to your videos. Thanks a lot☺️
I swear with each video I get more and more tempted to buy. You are a genius my sir.
@DanKoeTalks
Жыл бұрын
LOL its the immersion man. Just watching the content consistently, learning more, etc makes you want to get more into it. Goes for all areas/interests
@botiran
Жыл бұрын
@@DanKoeTalks I am learning so much by just watching and rewatching. Thank you for great content and immense value. I’ll go buy the Masters right now. See you on the other side boss 💸
I love how clearly you communicate these concepts.
still one of my favorite KZread channels, been off youtube for a while and I see your videos have improved incredibly man, congratulations. 100k soon.
This is gold. Thank you so much! I will be rewatching this over and over.
Was in a low today after shooting some new YT videos and getting in my head about marketing. This videos was insanely helpful to get my thoughts aligned and refocused. As a creator I always have moments of self doubt, esepcially while in the building distribution phase. I can say i ahve always had amazing products and services but never had distribution or understood it. Your channel has been an immense side kick to other learing mechanisms over the past year! Thanks and know you are appreciated!
Love how simple and easy to follow you make your videos. Huge help in focusing on what matters. It’s easy to get lost in the many things you can do when getting started💯
Great video, thank you for your authenticity and depth, brother. Blessings!
Dan I've got say thank you. Ive been wading through an ocean of videos, looking to learn real shit, about different ways to be a one person business. What i've found is many people offering to teach how they did whatever they did. While never really giving any big picture ideas or honest commentary. Mostly just how easy it is to do whatever it is without really needing to lift a finger. Your insights are meaningful and profound. You are one of the only people offering this kind of truth. I thank you.
I'm happy that your channel is growing fast
I can't be grateful enough for your work, Dan.
Amazing video! I love the breakdown of stages and the path you laid out! Thank you!
I'm so glad that I found your content! I can already tell how beneficial your content will be for my journey. Thank you!
As someone who has been around awhile, worked in different fields, and has done a ton or two of reading on this and other topics, I have to say I’m pretty impressed with you so far. Your video is much more compelling than some of your written material, I think primarily because you definitely come across as real and wanting to be helpful - without the “salesman” approach that i am soooo tired of (and makes me want to pull my brain out of my head with my hand to show the salesman that I really do have one). So I am dipping my toe in for a bit to see what transpires. Looking forward to the journey.
This is BEYOND helpful. I've slowly been coming to a lot of these conclusions on my own (the early stage ones, because that's where I am), but having them articulated like this really hammers them home and helps me focus on what's next. Totally resonates with where I am right now and gives me a path for the future.
@AddieMcD
Жыл бұрын
Same! ❤
@Alexromogolf1
Жыл бұрын
Same!
@olivebeaudesert07
Жыл бұрын
Exact say thing for me too in Aussie!! He's given me an even greater looking-lens as an educator!
@mirihase4684
6 ай бұрын
I feel the same!
Always putting out great content thanks again
Clean crisps thoughts. Super grateful to have stumbled across your stuff. Thank you Dan. Got you a new subscriber!
I'm pretty impressed by the type of zoomed out perspective and information so far. Thanks.
Very helpful birds-eye-view of the creator journey and what you need to prioritize when. Part of me wants to parallel process a bunch of this even though I'm a stage 1 creator. Obviously prioritizing growth makes sense early on though. Big takeaway for me was that Social Media growth is a learnable skill. I'm often tempted to believe it is random chance or getting in early - but no, it is a skill, and if I'm not growing it is because I haven't developed the skill.
Cheers, Dan. Great content and insight as always. Although, I'm not focused on growth right now; Writing newsletters is sticky business for a first-timer like me. You're putting out 2-3 newsletters before I can finish 1! Your connection between spirituality and business is 100% the reason why I followed along btw. Thanks to you, my interest in spirituality has the soil to grow. Your '7-Days to Genius Ideas' Challenge gave me a creative outlet for my ideas and perspectives. I am forever grateful. Even though I may be doing this wrong in terms of money and growth, I'm following my intuition to give out the most value I can.
you're amazing. I really needed to hear this and your latest content. Been doubting about niching down, you solved it :) much love.
Why are you capable to nail this so proficient? This is amazing!
I just recently subscribed and I swear your videos are changing my life!
❤ This video will be rewatched again and again... thank you for providing so much value!
Outstanding content as always!! Thank you Dan!!
This is so good. There is so much to think about and implement in this 45 minutes, that im probably going to need to watch it a number times to squeeze out every nugget of gold thats here. Thanks so much for sharing. Im sure its going to save me years of me fumbling around by myself!
Thank you for sharing valuable, structured and very helpful content, Dan.
One of the most valuable videos I've ever watched. Very condensed, concise, and knowledgeable
Your philosophy and style are awesome! Really an in-depth talk about modern business.
This is what I’ve been praying about for my business!!
Perfectly balanced, sophisticated and clear. Thanks for your work: the intelligent creative, grounded, multidimensional approach makes all the difference! It resonates and expands ideas and perspectives!
i'm looking forward to learning about the software you're building for content synthesis. that's already a barely talked about subject but to have software to assist along the way would be a game-changer
Thanks Dan for another great video about One Person Business. It's amazing
Really good value in this. I appreciate it. I'd love to know how you plan / structure the points for a long form video like this.
I have come across you time and time again and you never disappoint the way you think about concepts and things.. I feel the same way. Monetizing what I know and my experiences and my faith based concepts of life,love, and business. Thank you for letting me see I'm on the right track and stop letting other people put me in a biz model box. I'm hard to replicate with my thoughts and experiences and can't wait to join your community. I have been around the internet a little while and wish I had seen your concepts sooner. I have felt kinda lost with all the copying and crap stuff being taught. I feel like I had to be an expert in everything everyhwhere and lost myself for a minute. This has helped me come back to center. I love love love reading books and you have given me great ideas! Thank you Dan Koe!
Relating with style, bumping into functionality, ideation selection implementation evaluation, love what you share Dan, beautiful.
Dude, good stuff - all the time! Thanks and Kudos to you and your success!
Thank you Dan for sharing thus helpful content. I'll put it into practice.
You're simply awesome! Thank you so much for your sharing and authenticity. Keep it up!
Loved this! Thank you for all of your wisdom and knowledge! 🙏🏻💞✨
You are helping me so much. Thanks for the effort
i'm so in love with your principles and ideas!
Great video, just what I needed right now! thanks Dan!
Such a great video Dan - Love your work 😊
Definitely interested to see more of these shorter form videos Dan, Keep them coming
Thank you Dan, glad I read your book and am taking the 2-hour writer now!!!!!!
Amazing talk Dan. I took many ideas of your work structure to develop mine. Thanks for sharing.
Really fantastic roadmap! I actually started out as a freelance content writer in 2009 and learned DR copywriting and email automation in 2017 and got into brand strategy shortly after (basically stage 2). I got trapped in working about 18 hours a day (not good), so I shifted (slightly, I'm still a consultant and writer) to a membership model with a newsletter (stage 3). Stage 3 actually felt the most natural because pattern recognition is really natural for me and I have lots of different experience (like my neuropsychology + cultural anthropology degrees -- with a dash of Star Trek -- I can bring to branding that carves out a space that's just me -- and makes it really obvious when people copy, which they do). I never consciously worked stage 1, even though I had a small-but-mighty, loyal audience through networking (rather than continuously testing out short-form content), so I'm going back to that stage to work that more intentionally to go even deeper with the other stages. And I do think with a model like this, it's more of a spiral where we continuously revisit the stages to reach a deeper depth (for lack of a better word) instead of just checking it off the list and not going back. I know I've found that as I've grown the last 13-14 years and have more of a community focus, my audience has grown and shifted, too, so it's beneficial to ditch the ego and experiment with new ideas, short content, and quick ideas to see what'll resonate with my current audience at their current level rather than getting trapped in this idea that "I'm beyond this." (Which is bullshit and limiting anyway.)
Can really relate to what you're talking about here! Thank you for all the good videos you've been producing lately!
@DanKoeTalks
Жыл бұрын
And thank you for watching my friend🤝
Grateful for your time & focus on creating this framework for building the “you” brand. 2023 is the shift time, may be uncomfortable in new territory yet the future is glowing 🎉
You tell the truth. Really enjoy your content and frame of mind.
I've seen small bites of this sold for thousands...❤I'm very impressed; keep up the excellent WORK
I’m so thankful l found you, yes, your content is amazing! I appreciate your wonderful goodness, thank you ♥️
Thank you so much, I have been really strugling with systems, and trying to sleect the right type of bussines. This is amazing. Bless you!
Im learning so much. Calming the confusiom in my mind.
Sometimes I think your style is very serious, but your points are so sharp
One thing I can say is like what you're putting down. You resonate with me and I like your style. I can make it fully discernible. Keep it up and maybe I'll see you in this class that I'm watching.😊
It is amazing to think about the amount of your content that I have consumed, I don’t know how to thank you for these videos you produce. Watching your videos has made me realise that what I want to create is not impossible, I want to start a business that I am passionate about, that allows me to attain financial freedom without having to build an empire with thousands of employees. I’ve been having a hard time tying myself to a specific career and now I’m learning that I don’t have to, I can explore my interests, without necessarily having to go to College to study to get a job, share what I learn and monetise the knowledge I have.
Increible como el trabajarse a uno mismo es el camino para llegar a la riqueza espiritual pero tambien la material, hay que seguir proporcionando valor con lo que hacemos definitivamente. Por eso me apasiona seguir compartiendo mi camino! Gracias
I want to be a lifestyle creator business, without making it serious but also not to frugal or careless lol. I’m trying to figure this out! Overall I love your channel! Great value!
really nice, i learn a lot, never stop evolving and creating
Thank you Dan for making such relevant videos, so in-depth, much wisdom, so helpful for me who felt boxed at times with the niching down advice. Even your consistency advice is probably the only one I can accept. Also... I love the "this video is sponsored by me". Stealing it.
Great channel! Thanks for sharing your advice.
With this video I can officially say for myself, I am starting to get the whole idea and the concept that Dan is teaching. Hale-freaking-lujah. I am excited to keep on growing. Thank you Dan.
Thank for further breaking it down so I can understand it more♥
You're the older brother I never had. Thank you! Takeaway: "It's fun to push more in business." ❤️
Thank you Dan for providing such valuable information to us. I got a more clear perspective on how the OnePersonBusiness works. It also calmed my mind because it removed the confusion away. I'm excited for your next video
"...it's a competition with your distracted mind", that's very deep and resonates a lot with me, by watching your videos I am finding a lot of gaps that I have, please it would be very helpful to keep posting more stuff about one person business, very interesting, thanks
If you're delusional I'm delusional too, and it's not a bad delusion. Keep spreading this message
Wow! 40 minutes video, i couldnt stop listening, very immersive. Intense value in there, i was just about to do this journey regardless, but this one provided me more then you could imagine. Intense mental clarity and its just a luck for me that is also what interests me most. Thanks for sharing, "As to methods there may be a million and then some but principles are few. The man who grasps principles can succesfully select his pwn methods" Very enlightening quote and content. Can't wait to catch up.
I enjoy your perspective, thanks!
This channel is definitely a gem
Great stuff man. Thank you.
Kick-ass video! Very grateful for this🙏
Thank you from Korea. Your one-person-business creation ideas instruct me what I have to do next. I am stage 1.
I'm doing this the wrong way round but hey, this video is inspiring like all the others I have seen. Thank you!
Wow, you're one of the few people whose videos are worth watching many times over.
Great F’ing content. I subbed, turned notes on, shared, & going to binge all ur content for the rest of December & January.
Dan I’m glad I found you keep up the good work 💫🏆
Thanks again! Concise material.
Enjoying your content brother thanks mate
you are amazing!!!! thank you so much for your effort!!! it is so appreciated!
So much good information in here. Thank You
Great stuff! Thank you!
Thank you once again! Keep it up.
Gary V said it years ago... You already know enough to get started and make a transitional change in your life and business venture or ideas in the making. We (me included) continue to search, learn, watch and listen instead of just taking fcking action! Seek help and advice once you get stuck in your venture... Ready, Fire, Aim. Best of luck 👊 btw liked and subscribed haha. Great value here!!
3 types of distribution are mentioned in this video: 1. Built. You build distribution by growing on Social media nowadays to gather an audience or a readership for value. 2. Borrowed. This thing is for podcasts, where you can get someone else’s podcast and promote yourself and your product. 3. Bought. So, you buy distribution by paying for ads on Facebook, Instagram, and Google.
Enjoy these man keep it up
Great video! Thanks for the insight
Great video as always!
Amazing video bro! Congrats from Brazil!
Great video man love all of your twitter content!