4 steps to start a business anyone can do
Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbitl in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.
Пікірлер: 777
Amazing. “HOW TO GET RICH, DO THIS”
@svenoliver6040
3 күн бұрын
The first step to attaining wealth is figuring out your goaIs and risk toIerance - either on your own or with the heIp of a financiaI pIanner, and foIIowing through with an inteIIigent pIan, you wiII gain financiaI growth over the years and enjoy the benefits of managing your money.
@svenoliver6040
3 күн бұрын
I am fortunate I made productive decisions that changed my finances (gathered over 1M in 2years) through my financiaI planner. Got my 2nd house in Feb, and hoping to retire soon.
@svenoliver6040
3 күн бұрын
Get to her
@svenoliver6040
3 күн бұрын
*Elizabethgreena*
Difference between an entrepreneur and an aspiring entrepreneur is speed. Execution is the game.
@pamelah6431
Жыл бұрын
The difference between an inspiring entrepreneur and an aspiring one is about the size of the grand canyon. ;)
@adrianwalker5415
Жыл бұрын
@Pamela H Was a typo. Did mean to type aspiring. But very well said 🍻
@Inspower
Жыл бұрын
Great one bro!
@WHITELIONNYC
Жыл бұрын
Top G has a segment on this. 💯
@dex5368
Жыл бұрын
Definitely. Tate talked about this a lot, speed is everything. In the time you spend talking about starting the business, you could actually start it.
Seems like step 4 is the main one every entrepreneur needs to do.
@tanksxiii
Жыл бұрын
Should have been#1
@aaronharman5431
Жыл бұрын
@@tanksxiii no… you do the others first …
@tanksxiii
Жыл бұрын
@@aaronharman5431 got it.
@andrewferguson6901
Жыл бұрын
They fantasize about step 4 and ignore 1-3. That's why the don't progress. If you do 1-3 then you can daydream about 4 all you want because when the time does come it's GO GO GO Like they say, never gotta get ready if you always stay ready
@AxeMeetsGun
Жыл бұрын
@@andrewferguson6901 you don't need 1-3 to make money. It's just formality. Basically being productive as an excuse to not actually provide value
It really is that simple we as humans just procrastinate terribly
@eddycervantea7882
Жыл бұрын
Yeah even me and I’m trying
@Psy342
Жыл бұрын
Man it’s so easy that 20% of new businesses fail during their first year, and approximately 50% fail within five years. So simple right? But I get it most people procrastinate but it’s tough af with all these things distracting releasing dopamine & serotonin putting one in a mental cage. Each new generation gets worse & worse. Can’t escape what they & will grow up with.
@BillionCuban
Жыл бұрын
Yeeees
@user-on9hi3hc3n
10 ай бұрын
That’s so true I have been saying that I will start my own clothing line for the past year and nothing happened. It’s time that I change that and do something about it.
@Pinaytraveler101
9 ай бұрын
How?
could you make a full length video on this subject? I think it will help a lot of people
@JDunamis
Жыл бұрын
I suggest you Google each step.
@Him_Dante
Жыл бұрын
@@JDunamis Bro tryna get spoon-fed 😂
@adrianwalker5415
Жыл бұрын
Each of those "steps" he listed type into Google.
@botston
Жыл бұрын
@@Him_Dante same💀 never gunna happen
@chadpilled7913
Жыл бұрын
Bro what he just told you exactly what to do
It is a lot to get your head around when you've never done it before, though. In some ways it is this simple; in other ways it's overwhelming and intimidating and full of conflicting information and lots of forms and fees and learning what you don't know.
@jacobhargiss9909
Жыл бұрын
It can be intimidating at first, yes. But a little research puts those fears at bay. Starting an llc is as easy as filling out an online form, picking a name, and paying a fee. Bingo bongo its done. Then you need to find a way to get paid, personally I use quick books, but there are other services. Then you need to do the hard part which is actually finding customers.
@SonofChrist77
Жыл бұрын
@@jacobhargiss9909 what is quick books?
@jacobhargiss9909
Жыл бұрын
@@SonofChrist77 its a cool book-keeping software that also offers invoicing and payments. Its around $20 / month.
@eliaspkay
3 күн бұрын
@@jacobhargiss9909is it this easy? In EU?
@dojoparsnip9905
4 сағат бұрын
like going to school and learning stuff you didnt know and isnt useful. most people are constantly learning in their younger years. so that isnt an excuse.
That 4th step is the kicker, provide value to a stranger. I think you should start with that one as a sole proprietor
@jowyjozef
26 күн бұрын
The difference between sole proprietor and a limited liability company, is that the banks will lend money faster to an LLC rather than a sole proprietor. It looks better on paper for the lenders and private lenders
@teambeforeself6839
19 күн бұрын
More tax benefits in an S corp
They’re talking about spending money. You’re talking about making money. Business = money coming in
@tremarley9648
Жыл бұрын
Tate quote lol
@saverio_6990
Жыл бұрын
We got a Tate follower here. Speed+Money coming in
@cQ2DHPavXTqemm9Vsbgi4TV7x
Жыл бұрын
Money loves SPEED. Don't get legal before you get rich. For Wudan.🐍
@ilko133
8 ай бұрын
Ah, I see you're a man of culture aswell!
The providing value part is what people struggle with the most. That's what the business really IS. The articles of incorporation, bank account, payment processor are what the business NEEDS not what the business IS. I would love to see more videos on how to come up with business ideas to provide value.
@coldhands2802
Жыл бұрын
You won't see videos like that tho cause why would they give other people ideas instead of just using that idea..? That's the main struggle for people. It's rly hard to start.
@HeadstudiosAu
11 ай бұрын
@@coldhands2802 And it's not just providing value - it's figuring out how to give that value and overcome people's resistnce and scepticism - and then having a system to do that on autopilot. Of course everyone wants the one step process but yeh... it's failing day in and day out, learning, adjusting etc.
@aularje
11 ай бұрын
Providing value should not be so hard, Remember the lemonade stand, Just covering one necessity, thirsth, is enough to keep business running
@iamOAKland
10 ай бұрын
@@aularjethat’s on point for the dummies. Humans make things so fucking complicated for no fucking reason!!!!
@sarahwhite3994
3 ай бұрын
I have too many ideas, that I struggle to just choose and stick with one. It's the paperwork/ initial startup capital that I want advice/help with
Out of anyone in KZread he provides the most value
@melissametoyer8516
Жыл бұрын
Patrick and David who please?
@okoroifeanyichukwu8762
3 ай бұрын
Sure!
Who else didn’t know those 3 bank steps 🙋♂️
@user-pb3dq3oe1p
4 ай бұрын
I didn't either
@KingKris351
4 ай бұрын
Same here
For some, that dopamine release from talking about something is enough
One of my fellow businessmen partners told me once: You know Jerome I'm not successful because I'm smarter than others, I'm successful because I do whatever I'll say I'll do or that my business wants me to do.
I would argue the only thing that is required is the last step. You yourself can be the bussiness for tax purposes. All that is needed is to file for taxes if you make over $600 the first year.
@luxurytaxprep
3 ай бұрын
$400*
4 steps to start a business: 1. Get articles of incorporation online 2. bring articles of incorporation to bank to setup a bank account 3. setup payment processor (Bank) to be paid through the business 4. give value to a stranger in exchange for money.
@Smeakum
7 ай бұрын
Thanks sherlock
@flamestar557
6 ай бұрын
@@Smeakum LMAO bro he put it in the comments so people that don't want to keep rewatching the video again or want to understand what one of the points was can see it right away. Some of us don't get what some of these things even are
@MP-vf8qz
6 ай бұрын
@@Smeakum thanks 🤡
@rolandomota7474
6 ай бұрын
@@flamestar557me!! What is articles of incorporation? Is your biz name? Step 3 and 4 ok... But 1 and 1 leading 2
@Notjohnny86
5 ай бұрын
Easy screenshot thanks man🙏
Good steps! Thanks for sharing.
The value in this little short is insane! Another W from the lumberjack🙌
I did 3 of those things including a logo, website, vista print order for marketing material, embroidery shop order for 25 shirts and hats all before the end of a day one time when I was VP of Sales for a shady company and decided to stage a coup and take 21 sales reps, a manager, a director and my business partner and start our own company. The next day they all arrived at an Airbnb and I had their new shirts and hats, a thank you card and an advance on their first 2 weeks pay in cash on their seats. Off to the races!! With things like square space, legal zoom, vista print shit and now chatgpt, there’s literally no excuse to why launching a business should take more than a week or two to be honest. But when you have other peoples livlihoods who are putting their faith in you to deliver… all this stuff can happen incredibly fast!
@ImmaDotAplayer
Жыл бұрын
Wow man, can you tell us the whole story? Thanks.
@Hug_life
Жыл бұрын
Oh wow… lol Sorry but I just said out loud to myself “wait what if he’s being sarcastic and he’s just another younger troll who finds it funny luring Boomers down to Millennials into writing a bunch of stuff no one really asked for “ 😂 So yep I just realized I have comment section trust issues. That’s a thing. Lol so what do I say now, something like I guess If you’re being serious and you’re not just like all the other commenters then okay@@ImmaDotAplayer😂😂
@Animesh927
Жыл бұрын
@@Hug_life no seriously tell us everything. How come you make it sound so easy? We would love some advice from someone experienced in the field.
@sanmemind3666
10 ай бұрын
@@Hug_lifeCan you me tell about the role of ChatGPT in the set up of the business you've started? Thank you.
@JoseMorales-gb2yg
Ай бұрын
That’s amazing man!!
Someone who sets up a business doing step 1-3 will add Hormozi's value levers (increase speed, reduce effort, reduce sacrifice)
the problem with business meetups and groups is that most of the people going are either not really working on their business or are there to sell a course to the people who aren't really working on their business
@salamdrik
Жыл бұрын
We all know who was on those meetings to get Dolla 😂😂😂
@big66ew
4 ай бұрын
That's the problem with the internet/youtube. SO many people either haven't really done what they say selling or they're so far ahead of the average Joe, they can't remember what it's like to be him, so all their info isn't practical.
You need a business plan to keep yourself straight.
This is the main 4 step that boost my business up
@Jackson-j21
3 ай бұрын
How did you do that man
It's still not a business until you cash flowing in.
I was amazed at how easy it was to do steps 1-4 and how difficult everything afterward was! Haha still going though!
@cesaresparza6288
4 ай бұрын
Hope everything works out brother 💪🏽
Actually doing it is definitely important but I would argue how you make the money is more so, weather it's an ethical way to make the money and what you're going to spend the money on to scale or evolve the business too, these big picture ideas are called big picture for a reason and if you start walking without a destination or a map you're probably not going to get where you need to go
@VincesInHocSigno
Жыл бұрын
True, but there's usually still needed a healthy amount of the "ready, fire, aim" to avoid paralysis
Finally smth about starting a business
They listen to gurus who say you have to love the "journey" more than the results 😂😂
@johnb911
Жыл бұрын
It’s so funny reading the comments. As if this same fuckin formula, didn’t fool them with the last “guru.” It’s incredible man lol… it’s the same thing! This guy is full of shit! Omg 🤦♂️
@tajbirsingh5205
Жыл бұрын
You most certainly have to or you will never be consistent. Journey is the reward.
@ChanceTalksBusiness
Жыл бұрын
@@tajbirsingh5205 I don't think Michael Jordan would have done what he did if they didn't keep score or stats.
@tajbirsingh5205
Жыл бұрын
@@ChanceTalksBusiness scoring is a part of the game. He would never have become great if he cared about trophies more than the game.
@big66ew
4 ай бұрын
@@tajbirsingh5205 Not really. That's nice, but not realistic. With as many businesses that exist, you think every owner has a passion for their business? Nope. Hopefully, they're effective or at least have effective people. I've been self-employed for 35 yrs. and had many businesses. If your business makes money, you'll love what the money and freedom with do for you and your family, but telling people they should have a passion I think is BS and misleading. I never had a lot of money to "start up" anything, but what I lacked in capital I made up for in effort. All I wanted was to find something or do something that would pay the bills and let my income grow as I got more effective or smarter. And loving the journey is BS too, because sometimes the journey is a long agonizing, walking with barefeet through the desert on broken glass while being stung by African Killer hornets journey. So I'd say aim for something you know makes money and is sustainable.
Getting it done asap gives you the edge over all of the people that at perpetually preparing
Thanks for the video
@auroraannis9876
Жыл бұрын
Sometimes i wonder how people get rich at these days.
@yauabubakar355
Жыл бұрын
if you want to be successful have the mindset of the rich,spend less.
@fatimagarba2676
Жыл бұрын
i advice everyone to start investing and never rely on just salary. No billionaire made it through salary.
@francisemmanuel8755
Жыл бұрын
Yes that's true
@jerrymichael4707
Жыл бұрын
But people don't ask before investing on Bitcoin, Expert Mrs Alisa Herbert fx her success story is everywhere on KZread you can trade with her.
Or network and jump on a startup with a strong foundation and negotiate equity. Ensure the company has a strong board of leaders or it won’t get funded. Don’t be scared to talk to someone about their company and you don’t have to attend a top 10 MBA. My MBA is from a private university but I jumped onto a startup with a founder who had an MBA from a top 10 school and that alone proved my value.
2 hours on the computer and drive to the bank it's done.
THANK YOU THANK YOU THANK YOU THANK YOU I LOVE THIS MAN! I've been listening to a lot of podcasts talking about business and how this one has no time but money or no money but time or this one has time and money and this one has no time and no money, and all the while im thinking WHERE EXACTLY IS THE MONEY COMING FROM AGAIN?
Wow! This guy's advice kicks procrastination to the curb!
This is why I’ve been a fan for 2 years Alex 🇦🇺
This sounds so simple but was one of my biggest lessons. Father of my friend and his partner make 700k a year and he cant even properly use a computer or make an invoice
@cpatra2696
3 ай бұрын
How?
@L17Music594
3 ай бұрын
@@cpatra2696 They rent short them to workers of building companies. Their rooms are way cheaper than hotels, but the rent is still way higher than long term housing. So it's a niche inbetween. Think of it as a specialized air bnb.
Nah, step 4 is first. Then worry about the logistics.
@nlemonj
Жыл бұрын
That's what I did. Then I had the other three done within three weeks of really needing them.
@NeilDavidAdams
Жыл бұрын
@@nlemonj Eh, That’s how it goes sometimes ;)
@smokingcrab2290
Жыл бұрын
Honestly step 4 is all you even need. I started my business with just step 4 and then used services like stripe, PayPal, and zelle to send invoices or for people to send money. Haven't even got my articles of incorporation yet. Just sole proprietorship right now. I'm structuring my business as I go.
@taylorsessions4143
Жыл бұрын
Without proving the concept the first the steps could be a waste of time and money. Definitely depends on what you are getting into though.
Dude it really is that easy😂. I spent 5 years planning on how I was going to launch my business and it took me less than a week to get the Articles, EIN and master business license.
You just do the work. Build a good reputation and keep working.
Man, Ashton Kutcher sure looks funny not selling Uggs..
“You have to be burning with an idea, or a problem, or a wrong that you want to right. If you’re not passionate enough from the start, you’ll never stick it out.” - Steve Jobs
Everybody wants to be an entrepreneur but nobody wants to do entrepreneur work.
@AidanBatten
Жыл бұрын
Exactly, nobody wants to show up to meetings, write off stuff, hire employees, manage, run a Crm, market, get home at 9pm at night I could go on 😂
@Rehsto
10 ай бұрын
@@AidanBattenGenuinely don’t mind, but what I’ve been struggling to understand is fundings to afford everything without failing. What I’ve gathered from all these videos is the same shit. Just do.. Go for it, never going to see it if you don’t do it, etc. which I understand, but someone who’s starting with no investors and solely coming from the bottom, shits stressful.
@tman4life01
10 ай бұрын
@@Rehstoget a loan from the bank
@Professional298
10 ай бұрын
@@AidanBatten thats what everyone wants to do, if they knew how to make that work they would but they don't. i think a lot of people arent afraid to fail themselves more than they are afraid to fail others too.
Who knew the Geico caveman was so articulate??
I'd love to do this. I can't think of anything of value to provide a stranger.
@kotenoklelu3471
Жыл бұрын
Can you clean the house? Can you mow the lawn? Can you cook?
@rolandomota7474
6 ай бұрын
Can you take out the trash?
Being an entrepreneur is not easy guys but don't be discouraged. Here's good points. 1. Solve a problem and offer a better solution. So dont think of an idea. Think of a problem to solve. This is very important. 2. Go after niche markets that you can dominate and once you enter have majority of market share, you offer a better solution to your specific group of customers. 3. If you don't have large reserves of money it will be hard to compete in mature markets. So target fast growing markets or find a way to offer a differentiated solution So live in the future and build something you really want and it solves a problem. And have mindset and visualization where you want to be do this daily. You have to read: Think and grow rich, and 7 habits of highly effective people, and zero to one.
I'm more terrified about starting the business cuz I'm afraid of fear but I can't keep hearing it I have to go out and try
I think this is the definition of being employed rather than starting a busiess.
It’s ALL about knowledge. If they didn’t know that, how are they gonna do it?
Payment processors I’ve encountered require Tax ID which is something you have to get from the IRS. When I established my first LLC, I then submitted to IRS for Tax ID. Is there something that I am missing, such as a way to submit for Tax ID without already having LLC established?
@RealEyes_Realize_RealLies
Жыл бұрын
Have you tried Square, Inc Services perhaps?
Is this Wendy's brother from Ozark?
very intellingent, smart and productive, take love from Bangladesh
Provide value to a stranger in exchange for money is the only thing. Everything else falls into place after
@recluseauhermitticus2033
Жыл бұрын
Money isnt the answer. . or all other life on earth would be dead. . but nevermind most people are too fuckin stupid to realize that truth.
What about taxes?
Thank you bro.. I was like them other people 6 months ago lol
Less flaunting more doing. Provide for your family
I’m still writing some stuff down on a napkin, you know, just been busy with stuff bro.
I need more details about that articles of incorporation stuff
@TyphanyGarcia
Жыл бұрын
Google
Please if you could make a full demo it will help more people like me to really understand your point.
I've had my own business for years i didn't know you could do this
Question: would you please open a brick & mortar business, something not in your usual realm, like a nightclub or .. something. Just to show the biz principals. I’d love your take on something you have no interest in but could still make more successful than someone who puts their entire being into it. ✌🏼
Actually the registration of your business name as an LLC is the easiest part the difficult part is how am I going to sell? Even the website is very easy too!
Literally takes 10 minutes, getting the employer number from the irs probably takes 5 minutes
The first 3 steps take about 1 maybe 3 days if youre slow
Me talking about my business for three years: 😀 Me now: oh 😐
Very useful, we’re always told that LLC is the first step
You don't have to incorporate. You can open a sole proprietor bank acct and operate like that indefinitely.
True, it takes less than a day to build what you need. In other countries it takes months. This is why US is ahead of everyone else, and the people in it of course
If you put the water first you can use the colour of the drink to see if you need to add more cordial
Process of elimination and executing factors
First 4 steps done. Now time to work to get leads!
Working very hard on stage 4 as we speak
Do a full video on this
Bro is like, Enough with the nonsense, let's get down to business!
Please make more videos about this nobody explains it properly and it’s the most confusing part
Please do an entire video on starting a business! I think a lot of your audience would be interested in more information like this! Thank you for the great content!
@guillaumelane3374
Жыл бұрын
He has loads
@nekotfarmer
Жыл бұрын
This is the full video. Literally that easy.
Set up your shop and sell. Then handle the rest
This is the most mad I’ve ever seen Alex lol
Start with step 4 y’all, make sure you can make money. No matter how you start, just start!
@cameron-zl9bl
Жыл бұрын
I was thinking the same thing I don’t wanna spend that money and my business fail
Facts, I got my llc in one night on my laptop lol
I’d recommend doing step four for six months to see if there is any chance of success before wasting time and money with 1-3.
Time to do this thang
Write that down, write that down!!
Gotta put in the work to be an entrepreneur. Great advice!
My friend became a business bro like this type of guy and he ended up quitting post secondary a few weeks before we were gonna graduate the program and he wouldve been certified in a high demand job but he "wouldve rather been his own boss than be a sheep" and instead of making 60-120k a year depending on where you worked he started his own business and now he is his own boss making 10-20k from dropshipping or whatever new gig he has cuz the dropshipping company went bust and every few weeks or months if hes lucky he repeats it all 😂😂
I am not American. What is an article of incorporation?
Man. Wish it was this easy in my country. Here you need 5k to start a business, even a freaking small shitty one, plus administrative shit, so you need to hire someone before even being able to work.
@vides8784
Жыл бұрын
where you live bro
They should start as an intrapreneur!
1. Get an articles of incorporation 2. Take articles to bank & open a bank account 3. Connect payment processor to bank account 4. Provide value to a stranger in exchange for money 💰 🤑
Does this count and still work if I'm starting out as a freelancer?
The true point is- once those steps are covered and the business starts, if you dont hit sales targets to cover bills, youre gonna go out of business fast anyway. The ones that start fast amd fail fast, learn and start again and dont give up after failing will succeed.
You can even skip the first 2 steps (even the third) and worry about it when you earn serious cash
Yep. It takes like an hour to do that using tools like Clerky
I bought a tent and started selling bbq lol
@machinemaker2248
Жыл бұрын
The health department didn't shut you down?
@tanksxiii
Жыл бұрын
@@machinemaker2248 naw man now I got all my permits
@machinemaker2248
Жыл бұрын
@@tanksxiii Sweet! Dude, my wife has wanted to open a bakery, and I have considered adult novelty candy, but we stepped back because of red tape crap. We should just jump, and use profit to get a lawyer to do the paperwork.
@tanksxiii
Жыл бұрын
@@machinemaker2248 hahaha do it man they have penis pancakes for the 304 out here lol
@nekotfarmer
Жыл бұрын
Congrats!
That adding value takes time bro.
@big66ew
4 ай бұрын
not really, you just have to be educated on it. let me know if I can help you
Sometimes ppl like the idea of starting a biz rather than the work it takes to get one going
More please
This guy is getting a sub. Seems like a 💯 genuine guy
i literally only knew about step 4
what about the irs ein?
Financially in the long run, it's good be be proactive about planning your taxes and finding the correct write offs.
It takes 3-4 days to get your llc, even if you’re not an US resident. Idk what all Americans are doing with all those opportunities tbh