What did you expect people? An Italian craftman making millions of charms all by himself and distributing them over the world?

I don't get it. What's wrong with working in a factory? They are not slaves people. They just happen to work in a factory with a production line. From design phase to finished product. A lot of people buys pandora, that is why a factory was needed to supply the demands the world needs.

Why is everyone acting like a $30-50 charm is expensive and for the wealthy? Cartier, Tiffany’s and Bvlgari are expensive, not pandora. The average person can afford pandora, whereas they can not afford a $5,000 gold Cartier bracelet. I guess it’s all about perspective.

Id like to know what them production workers get paid.

Wow so many people complaining. Work is work. As long as their health is not at risk and they are paid fine, I’m sure they are very happy to provide for their family and have a job rather than be unemployed.

Stop commenting "how much do they get paid" whenever you see Asians working in processing & manufacturing. No - they don't make first-world salaries, but it's for this very reason that they have these jobs and don't have to be farm workers. Thanks to Pandora for giving these hardworking people a job and giving them the freedom to reach the middle class we take for granted.

Makes you overlook the fact the charms are mass produced. The amount of effort that goes into each bead is incredible and of course the final product is beautiful and in ways far more meaningful than diamonds from Tiffany's

Most people playing the "mass-production card" doesn't realize the bread/muffin they eat every day was been made in the same way, and the working condition for a baker (in western country) is worse, at least these pandora's workers have a seat and paid well comparing with other local labours in Ti. So why you still eat muffin/bread then think you are in place to accuse the company like Pandora? Work is work.

A glorified sweat shop

wow thanks for showing an incredibly realistic picture (aka actually how it's made) vs. some fake sentimental wielders crafting one bead a day. *Edited for PCness

I bought a Pandora bracelet and charms for the first time today and watching this has made me appreciate it more!

Omg!! I didn't imagine that what I'm wearing is going the all this steps and all these people is working hard to make it beautiful..

I will wear my Pandora now with even more joy, gratitude and humility after seeing the process it had to go through to reach me in South Africa. Thank you ever so much❤️🌍🇿🇦🇹🇭🇿🇦🇹🇭🇿🇦🇹🇭🇹🇭🇹🇭🇹🇭One love🙏🌎❤️🇹🇭🙏🌎❤️🇹🇭🙏🇿🇦✈️✈️💯💕🌏🙏🙏God bless🙏Thailand and all its people🙏🇹🇭❤️

Honestly, I’m looking at my bracelet and crying. Thank you to whoever slaved away and sacrificed their day to make my charms & bracelet. I hope your getting paid well. Complete respect to these people! ❤️

Y’all don’t seem to know how factories work, kind of shocking that people are so ignorant to reality

This is just about the coolest thing ever! And watching them make all those little “trees” of charms was amazing! I want to watch them do a pave setting now... one of the ones that is a whole ball of stones..

This makes me appreciate my Pandora charms soooo much more....the music was pretty emotional lol with the making of cherished memorable charms....My love for my bracelets have increased more!!!!!

There's nothing wrong with this kind of work. I'm from a relatively rich West European country with high living standards and I've done production work myself! Just because a job is production/factory work doesn't automatically make it bad work.

Wow this is amazing 🤩 how it’s made from crafting - quality control and all the process really made me so proud to wear my pandora pieces and absolutely u guys did a an awesome job and stay cool 😎

My girlfriend like this so much so iam planning to buy her one then i found out the price is kinda high.