Want to be more persuasive? Wondering which words will influence people to take action? Discover how to use language to guide people to a desired outcome.
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⏰ Timestamps
00:00 Intro
00:42 About Language In Business And Marketing
04:12 The Use Of Language In The World Of AI
05:10 How To Make A Bigger Impact With Language
06:43 The S.P.E.A.C.C. Framework For Persuasive Language
07:43 S.P.E.A.C.C. Language Strategy “A”: Agency & Identity
23:19 S.P.E.A.C.C. Language Strategy “C”: Concreteness
33:50 S.P.E.A.C.C. Language Strategy “C": Confidence”
42:55 Using The Right Words In The Right Way
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