The Evolution of Football Logos
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⏱ Timestamps
00:00 What happened?
01:07 The Origin of Football Logos
02:22 Modern Day Marketing
04:58 How (not) to do it
06:34 The "traditional" logo
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Athletic Interest is a video essay series that investigates business stories from the world of sports.
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@cedricb7904
11 ай бұрын
Why bro whyyyyy?
@cedricb7904
11 ай бұрын
Next "Raid Shadow Legends"? Pls go for sponsors with style...
@Vernardo
11 ай бұрын
@@cedricb7904 Will they accept EA if other football games not giving them sponsorship?
@motev_dsgns1814
11 ай бұрын
At timestamp 01:07 , there is a book about football logos , whats the title and where can I find it?
@cedricb7904
11 ай бұрын
@@Futebol_Naveia #justice4vilmar
Never ask what Bayern Munich did from 1939 to 1945
@pvm0212
11 ай бұрын
The Bayern Munich part is incredibly offensive, to put it there without any context. The logo change was forced by the regime because Bayerns Player saluted their Jewish ex chairman during a friendly in Switzerland. The same chairman who went to a concentration camp and forced out by the nazis. Bayern was also called a "jew" club for decades after.
@giorno6086
11 ай бұрын
@@pvm0212 same reason why most British colonized countries got Union Jack on their flag
@denver5093
11 ай бұрын
This was a joke people used to make 30 years ago.. Please grow up
@2012WCIH
11 ай бұрын
Also the truth is that Bayerns president Kurt Landauer was Jewish. He was president before 1933 and after 1945.
@chaoswatch
11 ай бұрын
What did Bayern Munich do from 1939 to 1945
done bayern munich dirty at the start 😂
@pvm0212
11 ай бұрын
The Bayern Munich part is incredibly offensive, to put it there without any context. The logo change was forced by the regime because Bayerns Player saluted their Jewish ex-chairman during a friendly in Switzerland. The same chairman who went to a concentration camp and was forced out by the nazis.
@IDoNotLikeMyAlgorithm
11 ай бұрын
@@pvm0212 well I did educate me on a proud act of defiance maybe the logo being put in was as a double agent itself
@FirstBorn__
11 ай бұрын
😂😂😂 Bro
@armaghan4533
11 ай бұрын
@@pvm0212 shut up
@HuesingProductions
11 ай бұрын
really dirty, because 1860 München was the nazi club in Munich
Other Brands: "We changed our logo for simplicity and modernism" Bayern Munchen: "Well lets just not ask....."
@timm.7988
11 ай бұрын
all mouth, no brain
@ThiloNorris
11 ай бұрын
it gets me so hard 😂
@yussufgeddi8147
10 ай бұрын
@@ThiloNorriswdym by that😟
@DaniDani-ex9uh
10 ай бұрын
@@yussufgeddi8147💀
@cheesenugget3254
10 ай бұрын
@@ThiloNorrissame 🍷🗿
That old Bayern Munich logo is so iconic. I've seen people wore it in history books and documentaries
@KellyBodel-fg6fj
2 ай бұрын
😅
He really put Bayern’s OG logo, goodbye ad revenue lol
@Vernardo
11 ай бұрын
Well, not really since they're based in Germany.
@Zaid-vs2zz
10 ай бұрын
@@Vernardo its way worse in germany
@Vernardo
10 ай бұрын
@@Zaid-vs2zz How?
@cantripleplays
10 ай бұрын
@@Vernardothey are very strict about stuff with nazi’s.
As a Galatasaray fan I love the fact that our logo is so incredibly minimalistic that you literally can't simplify it further anyways. It was perfect then, it's perfect now. Sometimes you'll see eager young designers have a go at re-imagining it, usually by adding superfluous details and wacky contortions of the letters G&S, but they never come even close to looking as elegant.
@Red0Wn
11 ай бұрын
What I like even more about it is that it has an arabic (ottoman) script version that's just as neat
@samelmudir
11 ай бұрын
At first I thought Galatasaray was Turkish Swansea
@FarukAhmet
11 ай бұрын
@@samelmudir How do you mean?
@samelmudir
11 ай бұрын
@@FarukAhmet the S in the logo reminded me of the swan from the Swansea logo when I was young
@eroldemiral9513
11 ай бұрын
It looks like a disabled sign😂 ibneler sizi😂😂
The Real Madrid logo defines football royalty and heritage.
@a.wgilbert5001
11 ай бұрын
Doubt it
@HA-ug4qu
11 ай бұрын
@@a.wgilbert5001let's hear ur take then
@MichaelScott69
11 ай бұрын
@@a.wgilbert5001 cry more.
@thefreethinker6176
11 ай бұрын
Due to the fact that they minimize compromising with their identity like other clubs.
@ARCPolus
10 ай бұрын
It defines royalty and heritage, not football royalty and heritage
Many changes in recent years have been done because it transpired that the crests used by years were never trademarked - Arsenal's simplified badge from 20 years or Portsmouth's very slight change which was recently adopted was because the old designs could be used by anyone.
0:12 Bayern Munich's first logo💀💀😭
@parthavnair36
11 ай бұрын
😂
As someone who studied for a BA in Design & Majored in Graphic Design, I enjoyed this video quite a bit.
Tottenham can change their logo but will never change their trophy room
@ayushdebbarma7585
11 ай бұрын
Their ancient trophies might corrode
Juventus' logo change is still a terrible downgrade. Who agrees?
@LevisH21
11 ай бұрын
I don't care about that. but what Real Madrid did with their logo is an embarrassment. removing the Christian cross in order to not "offend" Muslims is the most pussy but also expected woke leftist move possible. money talks.
@RoyMatzem
11 ай бұрын
The old one was simple Already
@Bendaak
11 ай бұрын
I hate Inter Milan’s new badge also.
@aidygooner
11 ай бұрын
@@Bendaak for me the new Inter badge is a neater version of their old one but the Juventus one is too different and doesn't have any authenticity along the old school
@Bendaak
11 ай бұрын
@@aidygooner It’s a lot better than the Juve one but the last Inter badge was perfection.
Real Madrid old Logo is the best and will never get old. This carried the whole history
@reasondro
11 ай бұрын
sad the middle east weird fans out there hated it :(
@alexanderchronos8694
11 ай бұрын
@@reasondrobunch of close minded people. What more do you expect?
@reasondro
11 ай бұрын
@@alexanderchronos8694 LMAO watch out for the horde man
@jp2650
11 ай бұрын
@@reasondroit's the demonic hatred of Christianity.
@ar-rafirahman7700
10 ай бұрын
@@tweetworse6736 based muslims
The Bayern one 😂😂😂
That bayern logo looking a bit suspicious ngl
Wow! That's a great video. Absolutely amazwd by the detailing of Logos and your breakdown of those details. ❤
@AthleticInterest
10 ай бұрын
We really appreciate that! 👏
Bayern's old logo is kinda spicy
@Pvrge.
11 ай бұрын
Yeah, they need to return to tradition
Logo changes from Inter and Man City were horrible. Especially Inters logo was way better before. I don't care about some marketing guy deciding this, the logo is a essential part of the history
@LevisH21
11 ай бұрын
I agree with you when it comes to Inter but Man City old coat of arms was horrible. way too big and old fashioned. it had to be changed. but I agree, in general everything is way too simplistic.
@hanantkm
11 ай бұрын
I agree the Inter one is horrible, but Man City's is very traditional yet modern. I wouldn't say that it is necessarily better than the previous one, but it's still excellent
@samelmudir
11 ай бұрын
Inter looks like a car badge . Man City had a great one with the golden eagle. Animals are being axed from every badge it seems
@Jgvcfguy
11 ай бұрын
@@samelmudir I have no idea what that eagle has to do with Manchester. The current city logo is similar to the one it had for decades before the eagle.
@Bendaak
11 ай бұрын
Man C fan and I like the new badge. It isn’t hyper modern and is the perfect compromise between new and old.
2:17 helvetica and gotham are the GOATS of all fonts.
I can totally see an American absolutely oblivious of Football , getting that Inter Miami tattoo on his back because of hype...
Bayern's logo looks so good 👍
@maherhamadouch2005
11 ай бұрын
@@ayushdebbarma7585 nah, you're tapped
@VIK_1903
11 ай бұрын
Which one?
@Clownworld37
11 ай бұрын
They had the Best logo
@dumbsauce1
11 ай бұрын
You’re talking about the old logo right?
@Vernardo
11 ай бұрын
@@dumbsauce1 That's the one. Almost referred to Tokyo Revengers.
The Bayern Logo NO WAY💀
5:39 , I started watching football with Leeds already in the Championships, but I always liked the club for the simple fact that they have a beautiful shield
As always, great video! 👌
@AthleticInterest
11 ай бұрын
Thanks Stefan! 👊🙂
That old Bayern Logo 😲 I'd like to think they changed it for non-design reasons too! PS That Ajax logo gets me every time - just beautiful.
All these brands are losing their souls. When a new brand comes up with some personality and connection, it will be legendary!
This channel videos are just outstanding, the visual, the motion graphics, the editing, the narration etc .. are just perfect. The video hook you up till the without even realizing it 😄 The really deserve more views
@AthleticInterest
11 ай бұрын
We love views... and reviews! 😉
Only Bayern had the most simple design in between 1938-45. 0:15
@marwanhisham233
11 ай бұрын
It's better than the current one really i don't see a problem with it
A longer video on logos would be awesome!
I've always been interested in football crest history so i appreciate this video
Several of the logo changes of known football clubs in recent years were terrible, they take away so much from the history and appeal of the logo and what it stands for in a misguided attempt to look "modern". Examples such as Juventus and Inter come to mind. I do agree that some logos are too complex, but several of the clubs with those too complex logos do not change them :D. btw, the Fulham logo has to be one of the blandest and most unimaginative logos of all time, it is utterly terrible :D
@aimanrashidi2426
11 ай бұрын
The Fulham logo is just something that you'd make in a football game and that's just because they only have limited templates
@HyperionFive
11 ай бұрын
Imagine that some "artist" got paid lots of money for that garbage. Most modern art is literally garbage and the problem is us that accept these insults to real art in all its forms.
@treehugger3615
11 ай бұрын
I always thought Juve's old logo was appalling. Even when I was a kid, I used to called it the "egg" logo.
@justinh6651
10 ай бұрын
@@aimanrashidi2426Inter is absolutely a good redesign, and will come to be remembered as such. The others, not so much
Athletic Interest: for simplicity and sophistication Bayern: yes....for simplicity....
The Juventus change was a literal crime
Happened in Rugby Union too with Rotherham Titans. They replaced the historic Bishop hat with a spartan warrior (I assume because Titans are from Greek mythology) for a season. Now the have the Bishop hat back but way more simplified
@Ese96Agoaye
24 күн бұрын
League also. See Wigan Warriors.
Love that 'Arms of Gold' is still used at the end of the videos🙌🏽. THROWBACK
@AthleticInterest
10 ай бұрын
It's a signature by now 😉
@ipownnoobixtoobz
10 ай бұрын
@@AthleticInterest It sure is. Part of the 'AthleticInterest' brand. Bravo👏
That Bayern Logo😭
The Bayern retro kit with the retro logo gonna hit different
Norwich redesign is quite nice 👍🏻
In the context of the Bavarian empire being dissolved less than 20 years before the 3rd reich and one of the goals of the 3rd reich being to bring Germany and German areas back as one in the way of the old German empire it makes sense to change the logo then, Bayern Munich is the only club in Germany that represents a whole area rather than a city, an area might I add who’s had separation movements, Bavarians are more than happy to tell you they’re Bavarian before they are German
@liezinc
11 ай бұрын
not too dissimilar to barcelona and representing catalonia🤔
@ogglwiieh
11 ай бұрын
@@liezincspeaking as a bavarian, ur very correct indeed
@Clownworld37
10 ай бұрын
@@liezincexactly
@dxzts6614
10 ай бұрын
@@texennabavaria has been it's own independent kingdom for longer than germany has been an unified country.
@robertosc2634
29 күн бұрын
@@dxzts6614You can say the same for every single state that formed Germany
Top notch video editing and animation
@AthleticInterest
10 ай бұрын
Thanks very much! 👊😉
The editing on this video is awsome.
@AthleticInterest
10 ай бұрын
Thanks very much! 😀
These videos are fascinating 'the business of football'
@AthleticInterest
11 ай бұрын
In the business of business 😉
if Da Vinci said that he didn't mean "make it look like a 5 year old did it", simplicity is garbage when done like Pringles and Juventus did and others, those people should be allowed to ever draw again.
Damn Bayern,i wonder why you changed from the old logo
Great video, A.I.!
@AthleticInterest
10 ай бұрын
Thank you! 😄
wow amazing montage on this vid
Great video❤
@AthleticInterest
11 ай бұрын
Thank you!! 😀
Would be nice to see the explainer video why Bayern were forced to adapt the swastika logo during the war.
@Pvrge.
11 ай бұрын
They weren't forced, they could've disbanded
@ninjamiky
21 күн бұрын
@@Pvrge.they were forced to. Kurt Landauer, president at the time, was jewish and had to flee to switzerland after being arrested and brought to KZ Dachau. In 1947 he returned to Germany and was er-elected by Bayern München. The club has had a large jewish heritage.
We really enjoyed this piece. It's quality content. The @AtheleticInterest team always execute at a high standard. It's simply a joy to consume. 🙌
@AthleticInterest
11 ай бұрын
Thanks, guys!
Marketing Team "We need change to bring in new fans!!!" . Bud Light enters the conversation
Athletic we as aivanic fashion love your graphics editing
Superb content. Superb Logo
@AthleticInterest
10 ай бұрын
Thanks, Wilfred! 😄
As a Sport Lisboa e Benfica fan our "logo", which we proudly refuse to call that because it is an EMBLEM, was only upgraded three times in our history. First when Grupo Sport Benfica and Sport Lisboa merged; then in 1930 when the "final" idea took for, and in 1999, the current emblem took form, the eagle got bigger, the bike wheel was more stylized, the colours were ajusted and that's it. In the club's statutes it clearly states how the emblem, colors and format should be. Any change must be approved by a majority of the club's General Assembly, in which the associate participate (there are more than 300 000 paying members). Benfica is a club that the members are the owners and not a random millionaire.
There are so many new Italian logos in recent 6-7 years: Brescia - 2017 Juventus - 2017, then again in 2020 Bologna - 2018 Bari - 2018 Vicenza - 2018 Pordenone - 2018 Palermo - 2019 Como - 2019 Monza - 2019 Verona - 2020 Inter - 2021 Empoli - 2021 Ancona - 2021 Genoa - 2022 Fiorentina - 2022 Venezia - 2022 Catania - 2022 Modena - 2022 Spezia - 2023
Nice video athletic interest.
@AthleticInterest
11 ай бұрын
Why, thank you! 😄
I'd be interested in a making of of an Athletic Interest video.
What a cool video.. nice one
@AthleticInterest
11 ай бұрын
Thanks you! ✌️😎
athletic intrest upgraded their Editing sheesh
0:19 I chuckled at that Bayern Munchen crest example. I swear it didn’t need to get added to the video
*This is why Bayern scare almost every club in world except for Real Madrid*
wow this was super interesting!
@AthleticInterest
10 ай бұрын
We appreciate that! Thank you!
Fortunately, my club hasn't change his crest, only polished it. All elements of the original crest are present and no changes other then cleaning the geometry were made.
@guillermogallegos8477
11 ай бұрын
Which is what club?
@davidaraujo927
10 ай бұрын
@@guillermogallegos8477 the only one that matters... FCP 😁
Here we go
amazing video essay.I feel like i should pay to see this video Im glad i don't have to though...lol
Ayeee yoooo bayerns previous logo goes kinda craazyyy
1:49 let's goo my team FC Kaiserslautern was shown 🥳
How many animations do we need? Yes
I’m really disappointed that you didn’t acknowledge that Bayern’s hand was forced with that Nazi logo
0:19 old bayern logo was a beauty
This video reminds me of Techaltar video from few years ago.
oh you have a great voice btw
this video is much more interesting than the title makes it seem, maybe it should be more broad?
The Bayern Munich part is a bit offensive considering the fact that they had many jewish members in the board and were frequently called judenklub by Nazis. But ultimately they were forced to change the logo and boot out many of their jewish members
@Pvrge.
11 ай бұрын
They weren't forced, if they were so opposed to it they could've disbanded in protest.
@adilmohammed6897
10 ай бұрын
@@Pvrge. kinda the same as being forced, but thanks for adding information
@Pvrge.
10 ай бұрын
@@adilmohammed6897 Nobody is ever forced to do anything, hundreds of thousands of people during WW2 had guns put to their heads, and preferred to die rather than collaborate with the Germans. Nobody is ever forced, they are simply unwilling to fight for their beliefs.
Bayern 😂 omg
0:14 The Bayern one 😳
Old juventus: italian super luxury car badge New juventus: cheap chinese clothing brand logo
ah yes the famous bayern logo
No Matter how many times Manchester united will Change its logo still Harry Maguire will be able to score against Degea.
Thats what ive been saying, u dont just remove the ovular shape around juventus logo and make it 1 letter.
0:18 i would remove the bayern logo just so you don't get demonitzied.
" why brands change their logos" seems a good title for this video
didn't notice they had changed as it looks so similar
Real Madrid sholud accept their link to the Catholic Monarchy of Spain, or refuse it and going back to be simply "Madrid", as they were durring the Second Republic.
Juventus did a huge mistake by ditching the shield.
Man City just brought there old logo, that they had in the 90’s, back. Hardly a big reinvention.
Nottingham Forest having a now 50 year old logo that in the modern day is trending for clubs like Juventus, Nantes or Reims
Bayern munchen's old logo really was a swastika 💀. Imagine they didn't change it.
0:19 I see symbol of the great third reicht
Premier League one was a crime
Who else hates over simplification of football logos?✋
Wooo that Bayern Logo caught me off guard.
Mate City fans had been requesting a return to the old badge for years, it wasn't a compromise it was directly doing what the fans had been asking for for years. Having said that we do still want the 'FC' added back in.
@WavyKane
9 ай бұрын
City fans? strange. never heard of them
When editing, please tone down the “handheld camera shake”. It made my eyes hurt omg. As always though, Great video
the bayern part is lowkey offensive imo, without any context aswell.
That bayern crest from 39-44 🥶
I prefer the more clean minimalistic badges
Sans-Serif no es una tipografía. Y en español la disciplina que estudia los escudos es la heráldica.
Arsenals logo is the cleanest. Especially from what it used to be
Bayern Munich today: 🌝 Bayern Munich in the past: 🌚