Why Ferrari Banned Floyd Mayweather

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⏱ Timestamps
00:00 Why Ferrrari Banned Floyd Mayweather
01:17 Not your usual car maker?
04:42 Ferrari's Brand Strategy, Explained
08:20 The Future?
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Пікірлер: 1 200

  • @AthleticInterest
    @AthleticInterest Жыл бұрын

    🏎If you wanna watch F1 from wherever you are, check out NordVPN: www.NordVPN.com/AthleticInterest. Thanks for the support!

  • @alimohammed4709

    @alimohammed4709

    Жыл бұрын

    This video wasn’t what I expected. I thought I was going to hear more about Ferrari’s strange rules for who they sell to and how it works

  • @campsitez2355

    @campsitez2355

    Жыл бұрын

    how I miss watching schumacher race ferrarris

  • @poorvagang5629

    @poorvagang5629

    Жыл бұрын

    @@alimohammed4709 yeah, misleading indeed.

  • @tygray4014

    @tygray4014

    Жыл бұрын

    @@alimohammed4709 yo

  • @urbanomiks3552

    @urbanomiks3552

    Жыл бұрын

    It was because he was the only black man that could fit in the car with out modifications ( if you are over 6 feet tall you are going to have problems ). Basketball players and football players who are tall and/or wide have to pay for modifications or have one custom-built ( which depreciates the value because the vehicle is now specific to one individual ).Rapper 50 cent is obviously a no brainer. European design is of a smaller build, for a smaller build person ( it's the same with the men's clothing, which is tailored for non muscular men ) . It's primarily for little men. Under 5’5

  • @ahmedelnokrashi8324
    @ahmedelnokrashi8324 Жыл бұрын

    Ferrari has mastered a strategy no one else has. Probably the only strategy they will manage to master

  • @seemymobot4987

    @seemymobot4987

    Жыл бұрын

    This had me lol-ing hard 🤣

  • @milesduggan

    @milesduggan

    Жыл бұрын

    tears

  • @fredericksharon6908

    @fredericksharon6908

    Жыл бұрын

    Word play

  • @HitokoriTatsumi

    @HitokoriTatsumi

    Жыл бұрын

    All part of the Great FeRrari Master 🅱️lan

  • @Happy-wb8gi

    @Happy-wb8gi

    Жыл бұрын

    still doing well!

  • @trun_k
    @trun_k Жыл бұрын

    Ah, finally the actual Ferrari masterplan.

  • @hankbluebullr4661

    @hankbluebullr4661

    Жыл бұрын

    🅱️lan*

  • @nima.tajdolat

    @nima.tajdolat

    Жыл бұрын

    I was the 666 like for this comment, do I get a Ferrari now from the devil?

  • @trun_k

    @trun_k

    Жыл бұрын

    @@nima.tajdolat Yes, in return the SBinotto devil will take away all your hair and happiness.

  • @nima.tajdolat

    @nima.tajdolat

    Жыл бұрын

    @@trun_k noo!! Not the hair!! They already took my happiness, keep the machine.

  • @joeyrao402

    @joeyrao402

    Жыл бұрын

    @@hankbluebullr4661 El Blan

  • @vasudevdehariya1269
    @vasudevdehariya1269 Жыл бұрын

    Ferrari has mastered the strategy no company has... Ahh the irony 😂😂

  • @marcoriva2710

    @marcoriva2710

    Жыл бұрын

    really poor choice of words by the narrator

  • @samuelavertinopereira7893

    @samuelavertinopereira7893

    Жыл бұрын

    The best choice of words lmao

  • @enima9298

    @enima9298

    Жыл бұрын

    they should swap strategy teams

  • @jamesbond4810

    @jamesbond4810

    Жыл бұрын

    If you had watched the movie FORD V FERRARI, there's a line said by Lee Iacocca that goes like this - ENZO FERRARI WILL GO DOWN IN HISTORY AS ONE OF THE GREATEST CAR MANUFACTURERS EVER, NOT BECAUSE THEY SELL MORE CARS THAN OTHERS.

  • @user-om9gy3mg7x

    @user-om9gy3mg7x

    Жыл бұрын

    Ferrari should let the marketing team run their F1 team.

  • @carlitalincecum7000
    @carlitalincecum7000 Жыл бұрын

    Ferrari in F1 is like Brazil in the World Cup, the New York Yankees in MLB and Venezuela in Miss Universe.

  • @booneboone9705

    @booneboone9705

    Жыл бұрын

    Miss universe 🤣🤣🤣

  • @itgamingke

    @itgamingke

    Жыл бұрын

    @@booneboone9705 😭😭

  • @thacrypt223

    @thacrypt223

    Жыл бұрын

    Hahahahah Miss universe had me lol'ing🤣🤣🤣🤣🤣

  • @rubendarioburgosordonez4242

    @rubendarioburgosordonez4242

    Жыл бұрын

    You let me know when i can drive an f1 car on the street.

  • @wasigupitobudiarto7767

    @wasigupitobudiarto7767

    Жыл бұрын

    Real Madrid in Football

  • @mrpotsilog3
    @mrpotsilog3 Жыл бұрын

    Ferrari as a luxury car brand mastered a strategy no one else can do. Meanwhile their F1 Team strategies...

  • @asoaresjr

    @asoaresjr

    Жыл бұрын

    technically, no one else in F1 can do their strategy either... because they wouldn't be so stupid to use it 🤣

  • @WiiNV

    @WiiNV

    Жыл бұрын

    L🤭L 🍻

  • @thimoumii
    @thimoumii Жыл бұрын

    i truly can't imagine F1 without Ferrari

  • @rhyswilliams4893

    @rhyswilliams4893

    Жыл бұрын

    Neither could i. But the old addage of f1 is nothing without ferrari hasnt been true for a while now. They add to it but they dont have the power they used to.

  • @diablejambe3460

    @diablejambe3460

    Жыл бұрын

    I grew up in the age of michael schumacher (plus im half german lol) so ferrari in formula 1 will always have a special place in my heart as the top brand within the sport.

  • @tijgertjekonijnwordopgegeten

    @tijgertjekonijnwordopgegeten

    Жыл бұрын

    I can, the only difference is that there will no longer be a team of pretentious clowns in F1.

  • @R7EM21

    @R7EM21

    Жыл бұрын

    yup the iconic red car 🏎️

  • @frankreynolds9930

    @frankreynolds9930

    Жыл бұрын

    Yes someone needs to be a joke at F1.

  • @Chrisdmeek
    @Chrisdmeek Жыл бұрын

    “Ferrari has mastered a strategy no other company has…” Charles: NOOOOOOOOOOOO!!

  • @unathinobakada4748

    @unathinobakada4748

    Жыл бұрын

    😂😂

  • @titan8084

    @titan8084

    Жыл бұрын

    "Ferrari has mastered a strategy only a few companies have.' WHere did you get your quote from?

  • @unathinobakada4748

    @unathinobakada4748

    Жыл бұрын

    @@titan8084 it's said in this video

  • @kenny-kent60

    @kenny-kent60

    Жыл бұрын

    😂😂

  • @falkenvir

    @falkenvir

    Жыл бұрын

    Status Symbol

  • @elarnoldo1
    @elarnoldo1 Жыл бұрын

    Absolutely top-notch analysis. Turning complex details into such simplicity for us to understand. Another gem from Athletic Interest!

  • @AthleticInterest

    @AthleticInterest

    Жыл бұрын

    Thanks. Always the ambition!

  • @hughlevantjames905

    @hughlevantjames905

    Жыл бұрын

    @@AthleticInterest you jinxed ferrari as the bell in maranello isnt ringing so often, is it?

  • @conchobar

    @conchobar

    Жыл бұрын

    All asset prices skyrocketed during the pandemic. Luxury goods of all types sold like crazy. As Internal Combustion Engine cars go out of fashion, and are regularly outperformed by EVs, Luxury cars lke Ferraris will become a bad asset, and Ferrari will start pursuing guys like Floyd Mayweather to come back.

  • @NazriB

    @NazriB

    Жыл бұрын

    Lies again? NTB NAB Ramenten Rakuten

  • @zoelotero
    @zoelotero Жыл бұрын

    I think they both need each other. In Ferrari's case, because of marketing reasons: F1 is their base for existing as an independent team in the first place (they were an Alfa Romeo works team back in the 30s), the reason why they started selling cars in the first place, and the thing that differentiates them from Lamborghini and other luxury car brands. Without F1, they'd be a more historied and older Lambo.

  • @unclecousin5782

    @unclecousin5782

    Жыл бұрын

    F1 is the history of Ferrari, but Ferrari is something new now. It’s evolved To modern art in the zeitgeist. tbh a lot of people, especially in Ferrari’s biggest market: North America, aren’t aware of F1 Most people aren’t car enthusiasts, they see Ferrari as a symbol of success or tbh as a historied Lambo

  • @realtalk6195

    @realtalk6195

    Жыл бұрын

    @@unclecousin5782 Yep, most Ferrari buyers don't give a rats ass about F1, especially not in North America. A smaller brand like Subaru is more associated with its racing history globally then Ferrari is.

  • @teezus2036

    @teezus2036

    Жыл бұрын

    @Real Talk Globally Ferrari is more recognized as a racing team than Subaru F1 just has that pull that no other racing sport has But in America yes Ferrari is just seen as a more historied Lambo

  • @Thedutchman12

    @Thedutchman12

    Жыл бұрын

    @@realtalk6195 actually F1 plays a big role for Ferrari and a lot of people buy Ferrari because of F1 and F1 also makes a lot of money for them as well

  • @sentry8992

    @sentry8992

    Жыл бұрын

    If it ain't a NASCAR race, Americans could care less. They buy Ferrari strictly for the status it carries.

  • @sandeep7090
    @sandeep7090 Жыл бұрын

    Ferrari hasn’t won the F1 championship in decade now. Their marketing strategy is faultless but their f1 strategy is a complete rubbish. They seems to mess up every possible victory

  • @iniabasiessien9577

    @iniabasiessien9577

    Жыл бұрын

    they won it in 2019 sir

  • @shaleenpathak6786

    @shaleenpathak6786

    Жыл бұрын

    @@iniabasiessien9577 lol what? I think you're trying to say they won a race. Their last drivers champion was Kimi Raikkonen in 2007

  • @TheUnnamedAssailant

    @TheUnnamedAssailant

    Жыл бұрын

    If only they could clone Jean Todt and channel Mike into Mick.

  • @bikerboy3k

    @bikerboy3k

    Жыл бұрын

    @@shaleenpathak6786 that's still not decades.

  • @dummy9517

    @dummy9517

    Жыл бұрын

    @@bikerboy3k that's literally a decade and half lol

  • @mdparvez6992
    @mdparvez6992 Жыл бұрын

    There's another strategy that Ferrari mastered quite well which isn't talked about in the video: Bottling championships

  • @muhidnaveed2617

    @muhidnaveed2617

    Жыл бұрын

    theres this quote where this guy says when the f1 team is doing good, the car brand is doing bad and vice versa

  • @chiefdenis

    @chiefdenis

    Жыл бұрын

    @@muhidnaveed2617 Jeremy Clarkson

  • @thekyuwa

    @thekyuwa

    Жыл бұрын

    Yeah yeah, cause F1 is the only competition they race in. You all think you are engineers after watching a Netflix show.

  • @jon-unicorn-doxxer

    @jon-unicorn-doxxer

    Жыл бұрын

    @@thekyuwa because F1 is the top competition? also netflix show are aired after the season end. Plus their F1 performance this year is just LOL...

  • @WIllz2GOTA
    @WIllz2GOTA Жыл бұрын

    Brilliant as always, amazing how much detail you can pack into a 10 minute video

  • @AthleticInterest

    @AthleticInterest

    Жыл бұрын

    Thanks, Will! 😁

  • @cobwebtheorem7538

    @cobwebtheorem7538

    Жыл бұрын

    Underrated comment.

  • @rachelkoiks
    @rachelkoiks Жыл бұрын

    Enzo Furrari is literally what I named my new chihuahua puppy 😓 I got him the same day of Silverstone, where Carlos won driving the Ferrari. Him being a chihuahua, I had to go left field and make him Italian of course. I came up with the Furrari part thinking I was sooo clever 🙄🤦🏻‍♀️

  • @Rayzajw

    @Rayzajw

    Жыл бұрын

    That's pretty cool. Hope Enzo is having at great day

  • @Sujay95

    @Sujay95

    Жыл бұрын

    Congrats! You're now blacklisted by Ferrari.

  • @DrMcMoist

    @DrMcMoist

    Жыл бұрын

    Chihuahua's are Mexican though.

  • @MrPrajitura

    @MrPrajitura

    Жыл бұрын

    @@Sujay95 🤣🤣🤣🤣

  • @gnanakumar8406
    @gnanakumar8406 Жыл бұрын

    There are very few channels in KZread that can match your level of professionalism. Lovely presentation. Way to go. Love you AI.

  • @AthleticInterest

    @AthleticInterest

    Жыл бұрын

    Thanks very much!

  • @Justanotherpage99
    @Justanotherpage99 Жыл бұрын

    If only Ferrari f1 had that type of strategy’s

  • @angelosantaniello4113

    @angelosantaniello4113

    Жыл бұрын

    Truth

  • @Thebreakdownshow1
    @Thebreakdownshow1 Жыл бұрын

    Ferrari has been there long enough that F1 is unimaginable without Ferrari and they are still milking the Schumacher era for sales. I should make a film about Ferrari on my yt

  • @vasudevdehariya1269

    @vasudevdehariya1269

    Жыл бұрын

    They are their own worst enemies. They think they are above the sport. They treat F1 as an image to maintain not as a sport to win.

  • @Thebreakdownshow1

    @Thebreakdownshow1

    Жыл бұрын

    @@vasudevdehariya1269 Bro have you seen this years strategy calls in F1. Its nothing short of a joke. I just want to see them make some right decisions might be too much to ask for though lol

  • @rhyswilliams4893

    @rhyswilliams4893

    Жыл бұрын

    The old story of f1 is nothing without f1 hasnt been true for a while now. They lost their veto power and their extra payments. Now ferrari is just another team a famous one. A comparison to Man united seems pretty valid atm.

  • @admiralVendetta

    @admiralVendetta

    Жыл бұрын

    @@vasudevdehariya1269 And still are the most successful team.. absolutely insane

  • @vasudevdehariya1269

    @vasudevdehariya1269

    Жыл бұрын

    @@admiralVendetta Give Mercedes and Redbull some time, they'll be kicked in the ass and thrown out if they continue this approach.

  • @Sunsetseeker24
    @Sunsetseeker24 Жыл бұрын

    There is a saying that says when Ferrari does good on the car market, it doesn't do good in F1 and it's true. From 2000 to 2006 Ferrari was winning every F1 race and title basically but almost went bankrupt.

  • @startingtech3900

    @startingtech3900

    Жыл бұрын

    Ferrari curse

  • @squireltag1000

    @squireltag1000

    Жыл бұрын

    Says something about their executive management.

  • @Sunsetseeker24

    @Sunsetseeker24

    Жыл бұрын

    @@squireltag1000 well within 10 years they became strongest brand worldwide and they are heavily stabile since 2015 and make a lot of money, so the current management is good...

  • @161BMW

    @161BMW

    9 күн бұрын

    Why did they almost go bankrupt as they were owned by FIAT ?

  • @lokabrono6169
    @lokabrono6169 Жыл бұрын

    I'm addicted to your videos. I'm improving my knowledge in the marketing field from your videos.. Thanks for every video you've made.

  • @AthleticInterest

    @AthleticInterest

    Жыл бұрын

    Glad you like them!

  • @scottcowan6798
    @scottcowan6798 Жыл бұрын

    It’s all about protecting the brand.. Love it or loath it, their system works

  • @frankhernandez6524

    @frankhernandez6524

    Жыл бұрын

    Yea but why would anyone support a car company that doesn’t allow you to customize something they SOLD you? Makes no sense. It’s the first step to destroying authenticity than its ownership.

  • @diabolivirtusen-tavares-ea4645

    @diabolivirtusen-tavares-ea4645

    Жыл бұрын

    Kinda how Mercedes ruined their brand by making the C-class 😂

  • @squireltag1000

    @squireltag1000

    Жыл бұрын

    I grew up loving the look of ferrari's, then as an adult and learning about this side of their business and now I strongly dislike them. It may protect their image in some ways, but it trashes their image in the same way. Given a free one, id sell it immediately to some rich prick

  • @truthhurts3687
    @truthhurts3687 Жыл бұрын

    This was fascinating and funny and your humor kept me engaged. Thanks for putting your Ad at the end too, that's classy.

  • @AthleticInterest

    @AthleticInterest

    Жыл бұрын

    Glad you enjoyed it!

  • @jeffreyonemu1426
    @jeffreyonemu1426 Жыл бұрын

    Great video as always. Thanks, Athletic Interest.

  • @AthleticInterest

    @AthleticInterest

    Жыл бұрын

    Thanks, Jeffrey! 😀

  • @swaguilar_
    @swaguilar_ Жыл бұрын

    Great video! I didn't think it'd turn to a whole overview of the company including it's common stock.

  • @AthleticInterest

    @AthleticInterest

    Жыл бұрын

    We aim to surprise! 😉

  • @realtalk6195
    @realtalk6195 Жыл бұрын

    Ferrari sells a small amount of cars compared to mass-market manufacturers, so obviously they weren't going to be affected by the semiconductor crisis during the pandemic.

  • @spinyslasher6586

    @spinyslasher6586

    Жыл бұрын

    Also since the target audience (the rich people) of the cars were actually getting wealthier during the pandemic, Ferrari didn't have to worry about losing customers, it was in fact gaining them.

  • @oeuvars
    @oeuvars Жыл бұрын

    if only Ferrari see my nfs modification...

  • @edoardosanlustri2429
    @edoardosanlustri2429 Жыл бұрын

    As an Italian I admit that sometimes I feel more like a Red Bull fan having the opportunity to buy one almost every day at the bar.

  • @ajrf92

    @ajrf92

    Жыл бұрын

    You can always buy a Honda.

  • @_Diamond-Dog

    @_Diamond-Dog

    15 күн бұрын

    That crap will rot your liver

  • @299.1
    @299.1 Жыл бұрын

    Ferrari mastered the brand strategy at the cost of every other strategy as it seems.

  • @Nikowalker007

    @Nikowalker007

    Жыл бұрын

    Charles would agree with you

  • @taukirahmadtanvir6621
    @taukirahmadtanvir6621 Жыл бұрын

    It's my most favourite KZread channel. Your voice is just awesome. Always waiting for your next video.

  • @AthleticInterest

    @AthleticInterest

    Жыл бұрын

    Thanks, Taukir! 😀

  • @venukrithish007
    @venukrithish007 Жыл бұрын

    I respect Ferrari for how they operate in this money minded world. They don't care how much money you have.

  • @JoshuaKimbrough

    @JoshuaKimbrough

    Жыл бұрын

    They care about it, believe you me.

  • @spectacularboy

    @spectacularboy

    Жыл бұрын

    @@JoshuaKimbrough why should he believe you?

  • @dummy9517

    @dummy9517

    Жыл бұрын

    They are Asshólès, get over it mate. Those celebs don't care either. Moreover so, more and more of average millionaire will stop buying cars from such an overproud company

  • @Sujay95

    @Sujay95

    Жыл бұрын

    lol they definitely care about money a lot. so much so that they built a cult around a fkin car 🤣

  • @venukrithish007

    @venukrithish007

    Жыл бұрын

    @@Sujay95 thy had to. They sell cars to go to racing. They're not like other manufacturers

  • @bhatkrishnakishor
    @bhatkrishnakishor Жыл бұрын

    When put into context, that finger wag by Mattia Binotto to Leclerc at end of the race marred by strategistic blunders makes lot of sense.

  • @beanlentil

    @beanlentil

    Жыл бұрын

    all part of the ferrari masterplan

  • @LucasOliveira-tt2ll
    @LucasOliveira-tt2ll Жыл бұрын

    Ah Ferrari, the prancing horse mystique. I remember when I finally went to Maranello and Modena to visit the museums, they show a video telling the Enzo's story and finishes with the thank notes to the Commendatore, first from the employees, then from the fans and owners of the models and finally for those fortunate enough to experience and drive a Ferrari once in their lives (with those words). So many legends regarding Enzo, he used to make everyone to wait up to 4 hours in a cold room before meeting him, back when there was no dealers, so kings and tycoons had to subject to Il Drake, otherwise they would go home without their beloved scarlet machine

  • @Sujay95

    @Sujay95

    Жыл бұрын

    Seems like a cult.

  • @startingtech3900

    @startingtech3900

    Жыл бұрын

    Worked showed them he didn’t need their business and they had to wait for HIM!

  • @squireltag1000

    @squireltag1000

    Жыл бұрын

    @@startingtech3900 lol what?

  • @kingcj6533
    @kingcj6533 Жыл бұрын

    Appreciate you putting your sponsor at the end of the video. Liked and subbed, you earned it.

  • @AthleticInterest

    @AthleticInterest

    Жыл бұрын

    Thank you! We appreciate it 🙌

  • @jeeyjey5635
    @jeeyjey5635 Жыл бұрын

    Much love to your videos ,clean content .❤

  • @AthleticInterest

    @AthleticInterest

    Жыл бұрын

    Got to keep it clean 😉

  • @dylanparker130
    @dylanparker130 Жыл бұрын

    Unmissable - I can never wait to tell people about the stuff these videos reveal!

  • @AthleticInterest

    @AthleticInterest

    Жыл бұрын

    It's great social currency! Watch our videos and everyone will love you 😄

  • @notfunny007

    @notfunny007

    Жыл бұрын

    @@AthleticInterest We watch your videos and everyone loves you

  • @dylanparker130

    @dylanparker130

    Жыл бұрын

    @@AthleticInterest 😂So true - I always feel a lot more interesting after your uploads!

  • @originalGFLEX
    @originalGFLEX Жыл бұрын

    My first real port of interest in Ferrari was the F40. A supercar with all the elements of prestige art and beauty yet it's purposeful stance suggested this car would deliver an adventure beyond expectations for the few privileged to be seated in the drivers seat, igniting the glorious harmonious sound of an engine manufactured in a country synonymous with style, fashion, beauty and exclusivity. It didn't matter on closer inspection that it's interior seemed sparse by comparison to rival manufacturers in the sector, in fact the message was forthright, transparent, unpretentiously clear this car's focused engineering was to unravel the complexities of performance balance weight then deliver a world class product on it's own terms, thereby setting a benchmark unquestionably designated to it's marque and the genius mind of company founder Enzo Ferrari.

  • @AM-dj1wr
    @AM-dj1wr Жыл бұрын

    Such a class channel:) Brilliant content!

  • @joshcaminski
    @joshcaminski Жыл бұрын

    Brilliant video as always!

  • @BrunodeSouzaLino
    @BrunodeSouzaLino Жыл бұрын

    One of the parts people tend to ignore is that Fiat owned 50% of Ferrari in 1969 and 90% in 1988. Without it, none of the classic models people often cherish would even exist. Ferrari was primarily a racing team and Enzo was not interested in producing road cars.

  • @aandwdabest

    @aandwdabest

    11 ай бұрын

    Interestingly, Ford tried to buy Ferrari but got turned down hard. That became one of the pivotal reasons why Ford formed its own team for the Le Man tournament. Ford vs Ferrari was a good movie.

  • @Ms666slayer

    @Ms666slayer

    18 күн бұрын

    @@aandwdabest The theory is that Enzo never wanted to sell the company to Ford, he know Fiat was interested in buying so he bringed Ford first to inflate the price of the company before Fiat buy it, it has never been confirmed but most people believe that was true.

  • @emir.e99
    @emir.e99 Жыл бұрын

    *ATHLETIC INTEREST are really good with timing because Ferarri really had been meme troll so hard right now...and the uploade from you guys...are icing on the cake 🥳*

  • @AthleticInterest

    @AthleticInterest

    Жыл бұрын

    Timing is... ... ... ...everything 😉

  • @hugosequeira2997
    @hugosequeira2997 Жыл бұрын

    As Frank Sinatra said: "You buy a Ferrari when you want to be someone, you buy a Lamborghini when you ARE someone!"

  • @cadexander6982
    @cadexander6982 Жыл бұрын

    This video was well put together, I really enjoyed it & I've learnt alot because of it, thanks for having me.

  • @AthleticInterest

    @AthleticInterest

    Жыл бұрын

    You’re very welcome! 🙂

  • @faisaladi4822
    @faisaladi4822 Жыл бұрын

    f1 without ferrari is like motoGP without rossi

  • @AthleticInterest

    @AthleticInterest

    Жыл бұрын

    It's an Italian thing 😉

  • @knowledgeinc2039
    @knowledgeinc2039 Жыл бұрын

    Ferrari in real life :👑 Ferrari in F1:🤡🤡

  • @aaravsaini8687

    @aaravsaini8687

    Жыл бұрын

    @CrispinBell Being 1 st in the constructors and having a huge gap over your main rivals ( RedBull) and losing all that advantage in half of the season

  • @GMacII
    @GMacII Жыл бұрын

    This was a very well put together video. Kudos

  • @AthleticInterest

    @AthleticInterest

    Жыл бұрын

    Appreciate it a lot. Thank you!

  • @rainozerosausmeddlfranggen8219
    @rainozerosausmeddlfranggen8219 Жыл бұрын

    Such an Great Account, you deserve much more attention!!

  • @AthleticInterest

    @AthleticInterest

    Жыл бұрын

    Thank you! We'll get there! 😉

  • @fluentinsilence
    @fluentinsilence Жыл бұрын

    I used to love Ferrari since I was a kid, but after realizing just how much ego and narcissism it has, as in "you should be on your knees kissing our feet we even decided to let you sit in one of our cars," I started to fall out of love with them.

  • @CotDamn85

    @CotDamn85

    Жыл бұрын

    Apparently its not a car company...its a cult lol

  • @danielthomas8507

    @danielthomas8507

    Жыл бұрын

    Ferrari is for people with class ,thats while you'll never own one...love mine it's amazing

  • @CotDamn85

    @CotDamn85

    Жыл бұрын

    @@danielthomas8507 I’m glad you like your Ferrari…now learning how to spell should be a high priority for you.

  • @danielthomas8507

    @danielthomas8507

    Жыл бұрын

    @@CotDamn85 that's the best you can do??? This is why you will never get ahead in life, I also love my boxster 718 and my wife's brand new mx5....might trade my f430 on the new 296gtb soon can't wait....

  • @frankhernandez6524

    @frankhernandez6524

    Жыл бұрын

    Ferraris are trash, and if I had the money I would buy a Mclauren P1 or Lamborghini. I own my cars when I bought it.

  • @yassercast21
    @yassercast21 Жыл бұрын

    If the get these strategist to their f1 team they’ll be unbeatable 🤣🤣🤣

  • @Suck-up
    @Suck-up Жыл бұрын

    This channel is underrated this is the next biggest thing. The narrotor has a good voice

  • @AthleticInterest

    @AthleticInterest

    Жыл бұрын

    Thanks, Ricardo! 😀

  • @travelheaven6593
    @travelheaven6593 Жыл бұрын

    I don't care about Ferrari or Lamborghini, I am so blown away & amazed at your video editing and story telling skills. I do video editing myself nearly everyday from the past 3-4 years and honestly I can say that you are in same level or even Above major Networks like BBC in terms of high production video making. So inspiring!! Keep it up mate.

  • @realtalk6195

    @realtalk6195

    Жыл бұрын

    When it comes to Italian supercars, everyone mentions those two but forgets about Maserati.

  • @JYMAHJAMES

    @JYMAHJAMES

    Жыл бұрын

    @@realtalk6195 because they’re garbage

  • @AthleticInterest

    @AthleticInterest

    Жыл бұрын

    Appreciate it! 🙂

  • @TheDukens90
    @TheDukens9011 ай бұрын

    Some people dying for a crappie car. Lexus. BMW. Mercedes. Audi Is good enough for me

  • @delbroox
    @delbroox Жыл бұрын

    Great video. Only thing I’d have changed is the bit about Ferrari selling 8k cars a year. Right now is quite a lot more. 11500 last year, and this year could be closer to 15000. Impeccable analysis anyway.

  • @rod253

    @rod253

    Жыл бұрын

    If you include the pre owned

  • @delbroox

    @delbroox

    Жыл бұрын

    @@rod253 no. New 11k are new cars. The pre-owned market is not accounted for in reports. With that included it would be probably much more.

  • @NopeIdontcare
    @NopeIdontcare Жыл бұрын

    big laugh on the toten hosen reference there!

  • @Aero1492
    @Aero1492 Жыл бұрын

    Suscribed in the first 15 seconds! excellent Analysis.

  • @avirat7418
    @avirat7418 Жыл бұрын

    Ferrari's strategy as a car brand:🗿🗿🗿 Ferrari's strategy in F1💀💀💀

  • @DonGivani

    @DonGivani

    Жыл бұрын

    Ferrari is top in F1, behind Verstappen

  • @avirat7418

    @avirat7418

    Жыл бұрын

    @@DonGivani F1? you mean M1? Max 1

  • @3ebod
    @3ebod Жыл бұрын

    WE need this the strategy in F1

  • @sweettoothmarie7304
    @sweettoothmarie7304 Жыл бұрын

    I totally enjoyed watching this!! Loads of info here.

  • @AthleticInterest

    @AthleticInterest

    Жыл бұрын

    That’s what we love to hear!

  • @fandidk
    @fandidk Жыл бұрын

    As long as i can remember, the prancing horse logo would always be connected to f1

  • @rickdeckard9810
    @rickdeckard9810 Жыл бұрын

    Very smart of Ferrari to take control of their brand. I believe Ford and some other manufacturers also have something similar.

  • @KyleHubb

    @KyleHubb

    Жыл бұрын

    Only for their GT supercar.

  • @squireltag1000

    @squireltag1000

    Жыл бұрын

    'To take control of' is an understatement. Every brand has some lvl of brand protection, but in my opinion, ferrari smothers their brand. Intentionally.

  • @darthonly5664
    @darthonly5664 Жыл бұрын

    My first brand new Ferrari purchased was California. Bought 7 years ago. There were some weird points in the contract that mentioned about parking places, no modification and the logo., also apparently at that time I can only bought red color for my 1st purchase lol.

  • @georgekamanga8898
    @georgekamanga8898 Жыл бұрын

    When the video reached its end, I felt like it is just beginning! Athletic interest is on top level.

  • @AthleticInterest

    @AthleticInterest

    Жыл бұрын

    Thanks, George!

  • @NihinduAngana
    @NihinduAngana Жыл бұрын

    Thanks for making a video on my favorite F1 team!! bellissimo my friend!! #forzaferrari

  • @AthleticInterest

    @AthleticInterest

    Жыл бұрын

    You're very welcome! 🏎

  • @recration
    @recration Жыл бұрын

    Money is not everything for Ferrari. And I LOVE that. It’s about honor, respect, and brand identity. Lamborghini and Gucci for example ruined their brand image through selling to anyone. Ferrari is one of the only brands that stay loyal to keeping their image. That is why the rules are so strict. And if you don’t want to play by them, then it’s fine. They don’t need you :)

  • @arjunsuresh5872

    @arjunsuresh5872

    Жыл бұрын

    Lol they too are going mainstream with the purosangue

  • @tacitozetticci9308

    @tacitozetticci9308

    Жыл бұрын

    @@arjunsuresh5872 rip Marchionne

  • @iDaddy69

    @iDaddy69

    Жыл бұрын

    All I hear is excuses for elitist and toxic behaviour

  • @tacitozetticci9308

    @tacitozetticci9308

    Жыл бұрын

    @@iDaddy69 as if "elitist" were a bad thing 😎

  • @bricklawson9745

    @bricklawson9745

    Жыл бұрын

    lol Don't forget about being a control freak about other people's lives.. cant sell your own car the first year? I'd pick a different Supercar personally, for that reason alone.. Koenigseggs are pretty sweet... I dont know if they are dicks like the folks at Ferrari but hopefully they're not.

  • @DeerarDS
    @DeerarDS Жыл бұрын

    Amazing repot 👍🏼

  • @dansho3712
    @dansho3712 Жыл бұрын

    07:44 „The Dead Trousers“ 🤣 I wonder how many people noticed this „easter egg“

  • @danielpena-un8vl
    @danielpena-un8vl20 күн бұрын

    Im sure mayweather is crying himself to sleep every night inside one of his multimillion dollar mansions over this.

  • @arvindaries87

    @arvindaries87

    12 күн бұрын

    😂

  • @alvshill

    @alvshill

    11 күн бұрын

    In one of his multimillion dollar mansions.. yet he is currently being held in Dubai because he can’t pay his debts

  • @akechsalim
    @akechsalim Жыл бұрын

    You’ve got Red Bull constructors championship wrong ,they have 4 titles not 6.

  • @stefanwolf8558
    @stefanwolf8558 Жыл бұрын

    This is the beauty of catering to high end customers. They buy your stuff no matter what is happening to the economy. Bull market, bear market, it doesn't matter - rich people will still buy expensive stuff. That's why luxury brands are not cyclical unlike average consumer brands.

  • @0lifetrue0
    @0lifetrue0 Жыл бұрын

    I love the fact that you also cover motorsports!

  • @AthleticInterest

    @AthleticInterest

    Жыл бұрын

    That's great to hear!

  • @GiriRam
    @GiriRam Жыл бұрын

    Finally glad to see a Ferrari strategy pan out in a good way!

  • @squireltag1000

    @squireltag1000

    Жыл бұрын

    'In a good way' is up for debate

  • @KayJblue
    @KayJblue Жыл бұрын

    I usually avoid these videos because they tend to have some kind of bias, agenda, or are factually incorrect but AI seems to always be absolutely top notch. (Donut media did a video on this exact topic, and they were clearly trying to crap on Ferrari and take a weird moral high ground)

  • @francojoeulm.florin3545

    @francojoeulm.florin3545

    Жыл бұрын

    Yes, Ferrari hate is insane in Donut Media and they are clearly biased against Ferrari

  • @thegreat9481

    @thegreat9481

    Жыл бұрын

    You usually avoid these videos yet only seen one other to speak on lol

  • @warcraftkid22

    @warcraftkid22

    Жыл бұрын

    seems like ur biased towards ferrari

  • @KayJblue

    @KayJblue

    Жыл бұрын

    @@thegreat9481 I’ve seen countless…do you really expect me to bring up dozens of examples?

  • @squireltag1000

    @squireltag1000

    Жыл бұрын

    Ferrari earns the hate tho, that's honestly part of it's brand.

  • @mizurily
    @mizurily Жыл бұрын

    Another banger from Athletic Interest 😮‍💨

  • @AthleticInterest

    @AthleticInterest

    Жыл бұрын

    Banger after banger! 🎶

  • @SMOOTHMUZICTV
    @SMOOTHMUZICTV Жыл бұрын

    Great content 👍

  • @AthleticInterest

    @AthleticInterest

    Жыл бұрын

    Really glad you enjoyed it 🙂

  • @missbond7345
    @missbond7345 Жыл бұрын

    You had me until “Ferrari has mastered the strategy”…..

  • @The_G.O.A.T__
    @The_G.O.A.T__ Жыл бұрын

    Hey Athletic Interest 👋

  • @AthleticInterest

    @AthleticInterest

    Жыл бұрын

    👋

  • @Kirilis69
    @Kirilis69 Жыл бұрын

    Keep the good work and Make more videos about Formula 1 please 🙏

  • @AthleticInterest

    @AthleticInterest

    Жыл бұрын

    Thanks, Kyriakos!

  • @mahlawat12
    @mahlawat12 Жыл бұрын

    This is just too notch video with minute details to it yet so interesting and entertaining.

  • @AthleticInterest

    @AthleticInterest

    Жыл бұрын

    Thanks Mayank! 🙌

  • @mahlawat12

    @mahlawat12

    Жыл бұрын

    @@AthleticInterest 🙂🙂👍 keep doing exceptional work.

  • @stephenpato5524
    @stephenpato5524 Жыл бұрын

    Very interesting, I'd heard there were conditions on purchasing but always thought they applied to the most exclusive models. Did not realize their overall strategy ran this deep ! That said I much prefer Lamborghinis 👌🏽

  • @frankhernandez6524

    @frankhernandez6524

    Жыл бұрын

    👍

  • @takdirsae
    @takdirsae Жыл бұрын

    Ferrari Masterplan is really exist😳 But they can't really implement it on the track though💀

  • @wellagrey
    @wellagrey Жыл бұрын

    i enjoyed this video a lot... Sincere Ferrari lover 😘 thanks for the art 💐

  • @antonsavidi
    @antonsavidi Жыл бұрын

    Final music is back 😍

  • @KillerViper16
    @KillerViper16 Жыл бұрын

    I think at this point Ferrari is like a cult or a religion. They have achieved something no brand has ever achieved before, they are truly beloved by their fans and customers. Most of them do not see the brand as a status symbol they just see it as a community and an institution they want to support.

  • @train_xc

    @train_xc

    Жыл бұрын

    It’s a cult for sure. I’m a Ferrari fan.

  • @KayJblue

    @KayJblue

    Жыл бұрын

    @@train_xc Same here.

  • @thegreat9481

    @thegreat9481

    Жыл бұрын

    Um so has most popular brands or celebrities

  • @marmedalmond9958

    @marmedalmond9958

    Жыл бұрын

    @@KayJblue i think tesla takes that

  • @squireltag1000

    @squireltag1000

    Жыл бұрын

    @@thegreat9481 huh?

  • @Happy-wb8gi
    @Happy-wb8gi Жыл бұрын

    Ferrari are so powerful and confident, that they can even black list VIPS, no other brand can do it. Ferrari do not need any off them. Even though they have not won an F1 championship for a long time, Ferrari is amazing.

  • @GTA_6_Clips

    @GTA_6_Clips

    Жыл бұрын

    a lot of other brands can and have

  • @Happy-wb8gi

    @Happy-wb8gi

    Жыл бұрын

    @@GTA_6_Clips who?

  • @GTA_6_Clips

    @GTA_6_Clips

    Жыл бұрын

    @@Happy-wb8gi e.g. andrew garfield and christina aguilera banned from disney. Just one tiny example. Just because someone does a video on one brand banning someone, doesn't mean they're the only brand to do it....I don't know how you could think that. In ferrari's cause, the publicise it to help with marketing, most don't.

  • @Happy-wb8gi

    @Happy-wb8gi

    Жыл бұрын

    @@GTA_6_Clips dude, we are talking about CAR, Luxury Brands, come back to me when you find a CAR luxury brand like Ferrari who has the power to do what ut does😁

  • @GTA_6_Clips

    @GTA_6_Clips

    Жыл бұрын

    @@Happy-wb8gi I quote you "no other brand can do it." If you were talking about CAR LUXURY BRANDS, then say so you absolute donut. And other brands could if they wanted to, Rolls Royce definitely could without question.

  • @ghany8
    @ghany8 Жыл бұрын

    Please the name of the music started at 6:11 Thanks in advance for any help

  • @lazospodcast
    @lazospodcast Жыл бұрын

    Another gem of a video. Love it ✨

  • @AthleticInterest

    @AthleticInterest

    Жыл бұрын

    A gem! We like that 😁

  • @parrotbrand2782
    @parrotbrand2782 Жыл бұрын

    I have a friend who used to work in Singapore as an investment banker. He earned loads. His colleague bought Ferraris. It is crazy expensive in Singapore. But his colleague did. He bought old shophouses that nobody wanted. He refurbished them. My friend retired at 45. Earning a very high income renting his properties in land scarce Singapore. He travels every month to anywhere he wants. His colleague is still working. Moral of the story. Ferrari is not an investment.

  • @SalimKhan-kr9cb
    @SalimKhan-kr9cb Жыл бұрын

    And I still own a Hyundai🤣🤣🤣🤣

  • @ef1112
    @ef1112 Жыл бұрын

    I just love this guy's voice and accent.I could listen to him speaking about anything for days.

  • @AthleticInterest

    @AthleticInterest

    Жыл бұрын

    We’ll keep the content coming then 😄

  • @ef1112

    @ef1112

    Жыл бұрын

    @@AthleticInterest and I will keep on watching 😁

  • @myopicalpha4332
    @myopicalpha4332 Жыл бұрын

    you can buy ferraris second hand at several luxury call dealer. restrictions apply on new models of the average person with money wanting a new model needs to wait or be selected

  • @Raptorsified
    @Raptorsified Жыл бұрын

    Somehow this video made me even more sad for Charles

  • @fabu9435
    @fabu9435 Жыл бұрын

    Ferrari's one of the two reasons why I'm proud to be Italian. The other is pizza

  • @gammaraider
    @gammaraider Жыл бұрын

    This is why Jay Leno doesn't have a single Ferrari in his collection. He has stated repeatedly in interviews that he will not buy from a company that acts like you have to be grateful to be allowed to buy from them. That's not how a customer/seller relationship should work.

  • @starteck11
    @starteck1115 күн бұрын

    im pretty certain those bells have rang 2 times since this video dropped. Good job Carlos

  • @majorp7967
    @majorp79676 ай бұрын

    Ferrari is right. If you don't like the philosophy, stay away from the brand.

  • @SDRaygon
    @SDRaygon Жыл бұрын

    Volkswagen: 9.305.372carsx1.757profit=16.349.538.604 they have had their stocks on the marked since 1961 (Its a more active company(which means its shares should move arround more aswell) whitch owns other car companies) vs Ferrari: 8.400carsx69.987profit=579.490.800 they have had their stocks on the marked since 2015 (its a less active company(even being less active it still hard 2 major drops in value in 2022)) It also makes sense that the more profit% you make pr car the less risk you have when being unable to sell as you need to sell less cars to make up for the loss.

  • @tawandamajongwe4883
    @tawandamajongwe4883 Жыл бұрын

    Makes sense,you rarely see them in music videos

  • @murtkhafoor464
    @murtkhafoor464 Жыл бұрын

    Great video but I think Ferrari just banned everyone who worked on this video

  • @Asp1re8
    @Asp1re8 Жыл бұрын

    "Ferrari has mastered the strategy" - sentence no one said since 2004.

  • @thomasreyes2857
    @thomasreyes2857 Жыл бұрын

    When you buy Ferraris you signing agreements and you will not alter the car in any way that including painting or anyting else and that's exactly what happened

  • @lilsnoopy90
    @lilsnoopy90 Жыл бұрын

    Nice informative video

  • @AthleticInterest

    @AthleticInterest

    Жыл бұрын

    🙂 Thanks!

  • @magikindian
    @magikindian Жыл бұрын

    Go Floyd. Your greatness as a human being out strips the foolish car manufacturer from Italy. Cars are inanimate objects

  • @Nk-go7zx

    @Nk-go7zx

    Жыл бұрын

    Well that's just means you don't see cars the same way we do

  • @DonGivani

    @DonGivani

    Жыл бұрын

    Haha, boohoo , go cry , we don't need you

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