The Consumer Buying Process: How Consumers Make Product Purchase Decisions

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The consumer buying process is a series of stages that all consumers go through when purchasing a product. The speed in which we--as consumers--venture through this process depends largely on our exposure to the products we're considering as well as the expense of those products.
This video is an updated version of a older discussion of the consumer buying process. Although the content is the same, the examples have been revised to provide a more thorough explanation of the process.
If you have any questions please post a comment in the comments back and I'll get back to you as soon as I can. Thanks for watching.

Пікірлер: 28

  • @2011kritter
    @2011kritter3 жыл бұрын

    Thank you I understand this concept more. I understand the need for coffee, Great example used!

  • @justniccicarter
    @justniccicarter9 жыл бұрын

    You are doing yeoman's work. This is the most understandable, easiest to understand presentation of this information that I have ever come across. I say that as an individual who has an undergraduate degree, minor in marketing, and a currently working on my post graduate studies in marketing. Thank you very, very much . Bless you!]

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    9 жыл бұрын

    Nicci Carter You are absolutely welcome! Thank you for the kind comment and best of luck on your post graduate marketing studies! God bless!

  • @theanimemail

    @theanimemail

    5 жыл бұрын

    Agreed

  • @sharonsanya3733
    @sharonsanya37335 жыл бұрын

    Great content. Helping me understand a lot about marketing as I prepare for my final Marketing Exam.

  • @SuperAlmaluna
    @SuperAlmaluna7 жыл бұрын

    Wow! This even applies when you look for a job! You need to understand WHAT does the employer look for.

  • @kitpengwong9370
    @kitpengwong93705 жыл бұрын

    Clear and I like the examples for my students to use

  • @jens578
    @jens5787 жыл бұрын

    Hi Matt, thank you very much for the video. Could you please tell me the brand of that coffee machine you brought which later sent you a thank you card. I'd like to use that as an example in my essay for this topic in a coming exam. So I can go online and know a little more about it. Again, thank you very much, it's a great video

  • @ayerleycofie
    @ayerleycofie8 жыл бұрын

    splendid presentation!very helpful gave me more understanding of the course.Good job!

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    8 жыл бұрын

    Thank you very much.

  • @maradeligny1717
    @maradeligny17178 жыл бұрын

    very helpful...Thank you

  • @rajasinghal6117
    @rajasinghal61178 жыл бұрын

    Very simplified way of learning. Great work. Keep it like that!

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    8 жыл бұрын

    +Raja Singhal I'm glad to hear that! Thanks for sharing.

  • @davidmicheal3093
    @davidmicheal3093 Жыл бұрын

    Easy ti understand and absorb as a student.

  • @W4r1o0r
    @W4r1o0r7 жыл бұрын

    how to make sure they purchase the right goods or services? i think it should be on post-purchase behavior. is it necessary to ask them about our products (o r a survey) for that?

  • @TsionMolla-dv5ow
    @TsionMolla-dv5ow3 ай бұрын

    that was very helpful ,thank you

  • @shashikantmehar
    @shashikantmehar7 жыл бұрын

    I am from India thanks for videos of all useful for education please create a video of some hard MCQ

  • @dedu98
    @dedu986 жыл бұрын

    I love all your presentations. I wish you had a Patreon so I can send you some donations.

  • @ldmprods
    @ldmprods4 жыл бұрын

    Great video. What program are you using to do this presentation?

  • @xoavu1839
    @xoavu18398 жыл бұрын

    An easy way to learn English and Marketing at the same time

  • @MarkSmith-vp2ed
    @MarkSmith-vp2ed8 жыл бұрын

    Thanks for the video, very helpful! But just wondering. Do you like coffee? :p

  • @zoeymaddie1
    @zoeymaddie16 жыл бұрын

    I am a high school teacher teaching introduction to business. What software and hardware do you use to write on tell screen? Thanks

  • @dedu98

    @dedu98

    6 жыл бұрын

    Search for "record screen" and use any writing/drawing program. Even paint works.

  • @millieg939
    @millieg9399 жыл бұрын

    Good work

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    9 жыл бұрын

    Millicent Myers-simmonds Thank you!

  • @brendanpeake4302
    @brendanpeake43023 жыл бұрын

    I was in anticipation wondering "what coffee machine did he get?! Is it a Pavoni? Maybe he got a Milano Rocket.." And then you his us with a Keurig... a fucking KEURIG! After all that talk about liking coffee.. Then I thought you were going to go into buyers remorse and tell us you returned it for an actual decent coffee machine, but nope. Still enjoyed the video aside from this major flaw.

  • @cimpo327
    @cimpo3272 жыл бұрын

    10:03 printers nowadays

  • @maradeligny1717
    @maradeligny17178 жыл бұрын

    very helpful...Thank you