The Product Life Cycle

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The product life cycle represents a series of stages that products--similar to people--go through over the course of their lives. Marketers use their knowledge of the product life cycle to alter their marketing strategies related to specific products. In this video,​ I'll explain the product life cycle and provide examples of products that fit into each of the stages.

Пікірлер: 131

  • @weitingshyu4936
    @weitingshyu49369 жыл бұрын

    Cool, thanks! This was so helpful with preparing for exams. So sick of reading my textbook - this was a lot more interactive and interesting for me.

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    9 жыл бұрын

    Glad to hear that! I hope your exams went well. Thanks for watching!

  • @linhvuphuong9508

    @linhvuphuong9508

    2 жыл бұрын

    Oxhlgpho

  • @samirelsa21
    @samirelsa2110 жыл бұрын

    U saved my life so many times. It's exam preparations and u make me just understand what I need straight foward. You are gifted thanks.

  • @shamsas9686
    @shamsas968611 жыл бұрын

    Some choose to include the development stage on the graph before the introduction. This stage can be called conception, innovation or development. It is when the product is being researched and designed. Although, there are no sales happening at that stage, some argue that it is part of the PLC some argue that it isn't. The PLC is after all a theory. I hope I haven't confused you. If I have just ignore what I said haha :D

  • @josephteu637
    @josephteu6378 жыл бұрын

    thank u so much . your are way too better than my lecturers and all textbooks.

  • @carriesenior
    @carriesenior8 жыл бұрын

    Thank you for sharing all these videos, they are really helpful for my Business environment studies - I have my exam tomorrow and watching all your related videos today as refreshers :)

  • @rashmifernandes2894
    @rashmifernandes28944 жыл бұрын

    Thank you. This helped understand the difference btwn product development life cycle and product life cycle

  • @sixpence319
    @sixpence31910 жыл бұрын

    Thanks for helping me to understand this chapter! Good job done!

  • @jazdelamor
    @jazdelamor8 жыл бұрын

    Omg! THANK YOU so much for this wonderful explanation!! You made my life easier & prepared me for my final exam :) ..better than a $300 txt book lol. I LOVE YOU! ❤ lol God bless :)

  • @dorisbonitah57
    @dorisbonitah57 Жыл бұрын

    Thanks so much you have been soo helpful with my revisions for my exams. I have been understanding more than i do in class. May God bless you🌹

  • @sammypuro9392
    @sammypuro939210 жыл бұрын

    Thanks, have a Marketing exam in an hour.

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    10 жыл бұрын

    I would say good luck but it looks like it's a little late for that. Hope it went well!

  • @Dwazeling

    @Dwazeling

    3 жыл бұрын

    ging die goed maat

  • @kritikajain1634
    @kritikajain16347 жыл бұрын

    Thank you so much for the wonderful lecture🙏

  • @shalakasatheesh
    @shalakasatheesh8 жыл бұрын

    Thanks a lot. This was very helpful!

  • @yolandasopher25
    @yolandasopher252 жыл бұрын

    Thanxs ... It was helpful with preparing for exams

  • @DJPredator2012
    @DJPredator20124 жыл бұрын

    Excellent explanation! Thank you!

  • @sikhumbuzomondlane5627
    @sikhumbuzomondlane56277 жыл бұрын

    Thank you very much this is helpful...but what about the saturation stage, where does it come in?

  • @Smaugust1
    @Smaugust17 жыл бұрын

    Thank you for sharing. I am now more than ready for my presentation tomorrow.

  • @TynTyn695
    @TynTyn6958 жыл бұрын

    You sir, are an excellent tutor and I have enjoyed & learnt a lot from your lessons. Keep up the good work. fan from England.

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    8 жыл бұрын

    +TynTyn695 Thank you!

  • @wenatahakwano3718
    @wenatahakwano37185 жыл бұрын

    very useful clear crisp explanation just what i needed

  • @rishabapriyan7138
    @rishabapriyan71388 жыл бұрын

    This is an awesome explanation and i would like to to thank you for that.

  • @digantsurti7820
    @digantsurti78207 жыл бұрын

    wow it was great explanation with very good examples. thank you. I will use the examples in my exams.

  • @studykhmer9973
    @studykhmer99738 жыл бұрын

    Thank you so much for the this good vdo. It helps me a lot. The explanation here is even better than my lecturer's.

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    8 жыл бұрын

    You're welcome! Glad I could help.

  • @bombytheboush
    @bombytheboush3 жыл бұрын

    Thank you! Really big help, I much more understand this than during in our online classes.. 👌

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    3 жыл бұрын

    Glad it was helpful! Good luck with the online classes.

  • @sopiyanchannel427
    @sopiyanchannel4272 жыл бұрын

    Thank you so much for the wonderful lecture

  • @YT_0007
    @YT_00077 жыл бұрын

    that is awesome, you are the great bro your videos really help me in understanding the condition of product according to market thank you very much

  • @adarshkandel3359
    @adarshkandel33593 жыл бұрын

    This is helping me alot in 2021 great video

  • @kboone8739
    @kboone87397 жыл бұрын

    Great video! thank you!

  • @camilesamuels7669
    @camilesamuels76695 жыл бұрын

    Thanks very much...very helpful

  • @jaba11
    @jaba1111 жыл бұрын

    It is useful to include the R&D section if you are also plotting the profit of a particular product.

  • @airahdanila8758
    @airahdanila87588 жыл бұрын

    Thank you so much it helps a lot for my report later.

  • @kanya1961
    @kanya19619 жыл бұрын

    TxnQ so much sir... its make me better understanding

  • @wembabaziaron416
    @wembabaziaron4162 жыл бұрын

    This is so good,, thanks alot🙏

  • @RandomGuy-hx4px
    @RandomGuy-hx4px Жыл бұрын

    You are a gem of a Man bro.

  • @LiaUniversitasTerbuka
    @LiaUniversitasTerbuka Жыл бұрын

    Excellent, thank you

  • @AlienMyth64
    @AlienMyth644 жыл бұрын

    i appreciate your voice clarity and enunciation

  • @adityajindam6143
    @adityajindam61438 жыл бұрын

    explanation is very good.. thank you

  • @naderalshawa710
    @naderalshawa7107 жыл бұрын

    very important subject Thanks,,

  • @tellefsolberg5698
    @tellefsolberg56988 жыл бұрын

    Great videos!

  • @kxkwok3991
    @kxkwok39919 жыл бұрын

    you are awesome!!!! Thanks,xx

  • @samratdeepakr4427
    @samratdeepakr44275 жыл бұрын

    very nicely explained, thanks

  • @Ivu100
    @Ivu10011 жыл бұрын

    okay thank you for your response. so basically the product redevelopment is an extension strategy right?

  • @happylife8444
    @happylife84446 жыл бұрын

    Very helpful sir 👍

  • @HpTonny-lq1ql
    @HpTonny-lq1ql Жыл бұрын

    It's simple and understandable

  • @stevemichel2496
    @stevemichel249610 жыл бұрын

    thanks, great video!!

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    10 жыл бұрын

    You're welcome! Thanks for watching.

  • @JenniferEmelia01
    @JenniferEmelia018 ай бұрын

    Thank you sir

  • @quiet8100
    @quiet81009 жыл бұрын

    May God bless u ....wish u keep making videos for us forever ....

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    9 жыл бұрын

    Management courses As long as people keep watching them, I'll keep making them. Thank you for the support!

  • @DinethCat
    @DinethCat11 жыл бұрын

    There are limitations to this theory, like for example its hard to know exactly at which point that the product enters a maturity/decline stage [in a quantifiable way].Likewise what are some of its other limitations?

  • @keithwisdom1663
    @keithwisdom16633 ай бұрын

    Big wheel was my favorite product 😊

  • @ioanacoutinho2572
    @ioanacoutinho25726 жыл бұрын

    Thank you Sir :)

  • @iulia8182
    @iulia818210 жыл бұрын

    Can the Product Life Cycle be used as a theory to define the market competition (by identifying where the competitors each have their position within intro, growth, maturity or decline section)?

  • @rhysbreckon6675
    @rhysbreckon66757 жыл бұрын

    great presentation

  • @jasminnicholson4358
    @jasminnicholson4358 Жыл бұрын

    Thank you, interesting topic. Much obliged.

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    Жыл бұрын

    Glad you enjoyed it!

  • @pashto3d
    @pashto3d11 жыл бұрын

    its excellent ...

  • @robindsouza2357
    @robindsouza235710 жыл бұрын

    Nice one & Thank you :)

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    10 жыл бұрын

    You're welcome ROBIN DSOUZA! Please subscribe so I can keep you posted on new content.

  • @omartarique8953
    @omartarique89535 жыл бұрын

    Very informational

  • @abigailngubu5734
    @abigailngubu57342 жыл бұрын

    Thanks for the wonderful tutorial video it's really helpful 🔥

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    2 жыл бұрын

    Glad to hear that! Thanks for watching.

  • @rohanvaswani9418
    @rohanvaswani94186 жыл бұрын

    you're the man

  • @datascientistoflife8550
    @datascientistoflife85502 жыл бұрын

    Gud 4 the interview purpose..

  • @ronakmehta3899
    @ronakmehta38993 жыл бұрын

    One thing I would like to point out at Growth stage is Product differentiation is not important as there is enough for everyone to go around

  • @rizkakhairanisiregar5694
    @rizkakhairanisiregar56948 ай бұрын

    Thanks you

  • @dandreiagonzalez5921
    @dandreiagonzalez59214 жыл бұрын

    Thank you thank You thank you

  • @Ivu100
    @Ivu10011 жыл бұрын

    is product development part of the product life cycle right before introduction?

  • @puleengupta3656
    @puleengupta36569 жыл бұрын

    nery nycly explained

  • @sammiotz
    @sammiotz11 жыл бұрын

    It's real good got some good staffs on what u said, I am taking MBA online ar u an Xpert?

  • @Saif_theFox
    @Saif_theFox10 жыл бұрын

    In the maturity stage u wer talking about Product life extension through new features,redesign,new packaging etc right? or did i get that wrong?

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    10 жыл бұрын

    That sounds about right Saif. It's generally a good strategy to begin working on possible redesigns and other revisions once the product gets into the maturity stage. This can help to prolong the life of the product and avoid venturing into the decline stage. Businesses also try to have new products entering the market to replace the ones that are potentially leaving it as well. Nice job!

  • @XxxKatiexxX33
    @XxxKatiexxX3310 жыл бұрын

    Thank God for you

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    10 жыл бұрын

    Glad I could help katie. Best of luck to you.

  • @bobieawuah5879
    @bobieawuah58797 жыл бұрын

    God bless your business school

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    7 жыл бұрын

    +G Awuah Thank you! Please tell your friends and thanks for watching.

  • @ayabulelatshotyana6432
    @ayabulelatshotyana64328 жыл бұрын

    Would you consider Yeezy boost 350 growth stage or Maturity stage, My lecturer doesn't believe that they in a growth stage, However she never mention which stage they in. Mind helping me as I need this information ASAP

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    8 жыл бұрын

    +Ayabulela Tshotyana I'm not really sure Ayabulela. If you can find revenue growth rates that would be helpful. The general footwear market is likely in maturity, however individual brands within that market can be growing.

  • @girlietshobo4942
    @girlietshobo49425 жыл бұрын

    you are a life savour.but why is it that some life cycles include the development stage as their first stage?

  • @MsHappyDappy
    @MsHappyDappy10 жыл бұрын

    So what would you say are the things to analyse when trying to determine what stage a product is at?

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    10 жыл бұрын

    A few things you may want to look at are sales revenue and profits over a multiple periods. Good question!

  • @Wolvofficial
    @Wolvofficial9 жыл бұрын

    thank you

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    9 жыл бұрын

    ***** You're welcome!

  • @EranFuld
    @EranFuld11 жыл бұрын

    Great and simplified tutorial. keep on the good work :-)

  • @harumtchit4433
    @harumtchit44334 жыл бұрын

    thanks

  • @ElikiDakuitoga23
    @ElikiDakuitoga239 жыл бұрын

    My brother.... This is awesome... #Fiji

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    9 жыл бұрын

    Eliki Dakuitoga Thank you! I appreciate the feedback.

  • @robinkaler1091
    @robinkaler10917 жыл бұрын

    Is this the same thing as the industry life cycle?

  • @farah1493
    @farah14938 жыл бұрын

    Would the typical life cycle, including all stages, still hold for unsuccessful products?

  • @AJx7

    @AJx7

    8 жыл бұрын

    +Lamis Shehata Nope... this is only like 2 months late, but they would most likely be dropped in the growth stage as the company would lose funding and thus lead to a failed product.

  • @megathof6756
    @megathof67565 жыл бұрын

    Thank you

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    5 жыл бұрын

    You're welcome!

  • @underthesunuts1379
    @underthesunuts13794 жыл бұрын

    Wht do the axes denote(X n Y)?

  • @thehypnos3195

    @thehypnos3195

    3 жыл бұрын

    The X-axis represent the sales and the Y-axis would be the time.

  • @lilicoming2557
    @lilicoming25575 жыл бұрын

    good, thanks

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    5 жыл бұрын

    Thank you, Lili!

  • @lalaland1258
    @lalaland12586 жыл бұрын

    "ultimately"

  • @AJx7
    @AJx78 жыл бұрын

    Are desktops really declining, or is the market shifting to individual parts being sold?

  • @sloamloser1146

    @sloamloser1146

    7 жыл бұрын

    Alexander Jacob right now? Theyre experiencing extension because of their rise in the gaming market, they arent declining, but rather switching markets. However, at the time of this video, they were declining

  • @AJx7

    @AJx7

    7 жыл бұрын

    Sloam Loser thanks! totally was not expecting a reply, and I was just curious as to what the study was actually looking at, as all computer companies have had an increase in stock prices pretty much. thanks! thanks

  • @venusclasses2066
    @venusclasses20668 жыл бұрын

    vry helpful bt i thnk lecture might be give me more information about of product life cycle strategies n ol

  • @kennyjohnson9218
    @kennyjohnson92183 жыл бұрын

    Have a marketing exam in the morning

  • @DinethCat
    @DinethCat11 жыл бұрын

    Yeah but what if there are fluctuations in revenue during one stage, does that mean it automatically goes to a decline stage?! For example Coke/Pepsi have fluctuations through seasons but they are holding the maturity stage for... decades now. :/

  • @anonymoususer4829
    @anonymoususer48294 жыл бұрын

    “Electric cars haven’t really been adopted” I was confused then I saw that this was uploaded 7 years ago

  • @sammiotz
    @sammiotz11 жыл бұрын

    Shamsa S I need some help from u

  • @ristimanajemen7403
    @ristimanajemen74038 ай бұрын

    kok ngga ada suaranya ya

  • @ntcuong01ct1
    @ntcuong01ct12 жыл бұрын

    Dear Friends, I have many questions about product life cycle: 1/ New product introduction stage: The market is not yet available, the basic purchasing power is not high, running continuous campaigns + promotions, gross profit margin is only 1-3% and it can be less than 0. 2/ The Growth stage: The market has accepted the product and continues to grow in terms of market share, at this time, revenue and gross profit has grown steadily, basic purchasing power has increased, but it costs a lot to run campaigns and maintain. Basic promotions. 3/ Booming period: Revenue and gross profit grew significantly (> 20%). 4/ Should we track the product life cycle year by year?. Do you have any suggestions?. Thank you.

  • @TheBotPrincess
    @TheBotPrincess5 жыл бұрын

    best video!! hate those animated cartoon robot voices.

  • @stig
    @stig5 жыл бұрын

    this curve is missing the development stage; pre-release

  • @kantarcapi8156

    @kantarcapi8156

    5 жыл бұрын

    Development stage is more similar to Introduction Stage

  • @ZaidGamerZz
    @ZaidGamerZz2 жыл бұрын

    الكليه حدتني عليك

  • @omkarchavan9069
    @omkarchavan90695 жыл бұрын

    Best example is Nokia mobile

  • @broyaleTV
    @broyaleTV10 жыл бұрын

    you don't have anything about PESTEL or VALUE CHAIN ?

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    10 жыл бұрын

    Unfortunately I don't at this time. Best of luck.

  • @vickismith1790
    @vickismith17903 жыл бұрын

    Aint no body watch this!

  • @samirelsa21
    @samirelsa2110 жыл бұрын

    U saved my life so many times. It's exam preparations and u make me just understand what I need straight foward. You are gifted thanks.

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    10 жыл бұрын

    Glad I could help! Good luck on your upcoming exam.

  • @samirelsa21

    @samirelsa21

    10 жыл бұрын

    Thank you

  • @sharadgurung6200
    @sharadgurung62008 жыл бұрын

    it was helpful thank you

  • @magomedovamedeya9449
    @magomedovamedeya944910 жыл бұрын

    great video. thank you!!

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    10 жыл бұрын

    Thank you Magomedova Medeya! Thanks for continuing to support us.

  • @shoaibansari1266
    @shoaibansari12669 жыл бұрын

    thanks

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    9 жыл бұрын

    shoaib ansari You're very welcome!