The Product Life Cycle
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The product life cycle represents a series of stages that products--similar to people--go through over the course of their lives. Marketers use their knowledge of the product life cycle to alter their marketing strategies related to specific products. In this video, I'll explain the product life cycle and provide examples of products that fit into each of the stages.
Пікірлер: 131
Cool, thanks! This was so helpful with preparing for exams. So sick of reading my textbook - this was a lot more interactive and interesting for me.
@Alanisbusinessacademy
9 жыл бұрын
Glad to hear that! I hope your exams went well. Thanks for watching!
@linhvuphuong9508
2 жыл бұрын
Oxhlgpho
U saved my life so many times. It's exam preparations and u make me just understand what I need straight foward. You are gifted thanks.
Some choose to include the development stage on the graph before the introduction. This stage can be called conception, innovation or development. It is when the product is being researched and designed. Although, there are no sales happening at that stage, some argue that it is part of the PLC some argue that it isn't. The PLC is after all a theory. I hope I haven't confused you. If I have just ignore what I said haha :D
thank u so much . your are way too better than my lecturers and all textbooks.
Thank you for sharing all these videos, they are really helpful for my Business environment studies - I have my exam tomorrow and watching all your related videos today as refreshers :)
Thank you. This helped understand the difference btwn product development life cycle and product life cycle
Thanks for helping me to understand this chapter! Good job done!
Omg! THANK YOU so much for this wonderful explanation!! You made my life easier & prepared me for my final exam :) ..better than a $300 txt book lol. I LOVE YOU! ❤ lol God bless :)
Thanks so much you have been soo helpful with my revisions for my exams. I have been understanding more than i do in class. May God bless you🌹
Thanks, have a Marketing exam in an hour.
@Alanisbusinessacademy
10 жыл бұрын
I would say good luck but it looks like it's a little late for that. Hope it went well!
@Dwazeling
3 жыл бұрын
ging die goed maat
Thank you so much for the wonderful lecture🙏
Thanks a lot. This was very helpful!
Thanxs ... It was helpful with preparing for exams
Excellent explanation! Thank you!
Thank you very much this is helpful...but what about the saturation stage, where does it come in?
Thank you for sharing. I am now more than ready for my presentation tomorrow.
You sir, are an excellent tutor and I have enjoyed & learnt a lot from your lessons. Keep up the good work. fan from England.
@Alanisbusinessacademy
8 жыл бұрын
+TynTyn695 Thank you!
very useful clear crisp explanation just what i needed
This is an awesome explanation and i would like to to thank you for that.
wow it was great explanation with very good examples. thank you. I will use the examples in my exams.
Thank you so much for the this good vdo. It helps me a lot. The explanation here is even better than my lecturer's.
@Alanisbusinessacademy
8 жыл бұрын
You're welcome! Glad I could help.
Thank you! Really big help, I much more understand this than during in our online classes.. 👌
@Alanisbusinessacademy
3 жыл бұрын
Glad it was helpful! Good luck with the online classes.
Thank you so much for the wonderful lecture
that is awesome, you are the great bro your videos really help me in understanding the condition of product according to market thank you very much
This is helping me alot in 2021 great video
Great video! thank you!
Thanks very much...very helpful
It is useful to include the R&D section if you are also plotting the profit of a particular product.
Thank you so much it helps a lot for my report later.
TxnQ so much sir... its make me better understanding
This is so good,, thanks alot🙏
You are a gem of a Man bro.
Excellent, thank you
i appreciate your voice clarity and enunciation
explanation is very good.. thank you
very important subject Thanks,,
Great videos!
you are awesome!!!! Thanks,xx
very nicely explained, thanks
okay thank you for your response. so basically the product redevelopment is an extension strategy right?
Very helpful sir 👍
It's simple and understandable
thanks, great video!!
@Alanisbusinessacademy
10 жыл бұрын
You're welcome! Thanks for watching.
Thank you sir
May God bless u ....wish u keep making videos for us forever ....
@Alanisbusinessacademy
9 жыл бұрын
Management courses As long as people keep watching them, I'll keep making them. Thank you for the support!
There are limitations to this theory, like for example its hard to know exactly at which point that the product enters a maturity/decline stage [in a quantifiable way].Likewise what are some of its other limitations?
Big wheel was my favorite product 😊
Thank you Sir :)
Can the Product Life Cycle be used as a theory to define the market competition (by identifying where the competitors each have their position within intro, growth, maturity or decline section)?
great presentation
Thank you, interesting topic. Much obliged.
@Alanisbusinessacademy
Жыл бұрын
Glad you enjoyed it!
its excellent ...
Nice one & Thank you :)
@Alanisbusinessacademy
10 жыл бұрын
You're welcome ROBIN DSOUZA! Please subscribe so I can keep you posted on new content.
Very informational
Thanks for the wonderful tutorial video it's really helpful 🔥
@Alanisbusinessacademy
2 жыл бұрын
Glad to hear that! Thanks for watching.
you're the man
Gud 4 the interview purpose..
One thing I would like to point out at Growth stage is Product differentiation is not important as there is enough for everyone to go around
Thanks you
Thank you thank You thank you
is product development part of the product life cycle right before introduction?
nery nycly explained
It's real good got some good staffs on what u said, I am taking MBA online ar u an Xpert?
In the maturity stage u wer talking about Product life extension through new features,redesign,new packaging etc right? or did i get that wrong?
@Alanisbusinessacademy
10 жыл бұрын
That sounds about right Saif. It's generally a good strategy to begin working on possible redesigns and other revisions once the product gets into the maturity stage. This can help to prolong the life of the product and avoid venturing into the decline stage. Businesses also try to have new products entering the market to replace the ones that are potentially leaving it as well. Nice job!
Thank God for you
@Alanisbusinessacademy
10 жыл бұрын
Glad I could help katie. Best of luck to you.
God bless your business school
@Alanisbusinessacademy
7 жыл бұрын
+G Awuah Thank you! Please tell your friends and thanks for watching.
Would you consider Yeezy boost 350 growth stage or Maturity stage, My lecturer doesn't believe that they in a growth stage, However she never mention which stage they in. Mind helping me as I need this information ASAP
@Alanisbusinessacademy
8 жыл бұрын
+Ayabulela Tshotyana I'm not really sure Ayabulela. If you can find revenue growth rates that would be helpful. The general footwear market is likely in maturity, however individual brands within that market can be growing.
you are a life savour.but why is it that some life cycles include the development stage as their first stage?
So what would you say are the things to analyse when trying to determine what stage a product is at?
@Alanisbusinessacademy
10 жыл бұрын
A few things you may want to look at are sales revenue and profits over a multiple periods. Good question!
thank you
@Alanisbusinessacademy
9 жыл бұрын
***** You're welcome!
Great and simplified tutorial. keep on the good work :-)
thanks
My brother.... This is awesome... #Fiji
@Alanisbusinessacademy
9 жыл бұрын
Eliki Dakuitoga Thank you! I appreciate the feedback.
Is this the same thing as the industry life cycle?
Would the typical life cycle, including all stages, still hold for unsuccessful products?
@AJx7
8 жыл бұрын
+Lamis Shehata Nope... this is only like 2 months late, but they would most likely be dropped in the growth stage as the company would lose funding and thus lead to a failed product.
Thank you
@Alanisbusinessacademy
5 жыл бұрын
You're welcome!
Wht do the axes denote(X n Y)?
@thehypnos3195
3 жыл бұрын
The X-axis represent the sales and the Y-axis would be the time.
good, thanks
@Alanisbusinessacademy
5 жыл бұрын
Thank you, Lili!
"ultimately"
Are desktops really declining, or is the market shifting to individual parts being sold?
@sloamloser1146
7 жыл бұрын
Alexander Jacob right now? Theyre experiencing extension because of their rise in the gaming market, they arent declining, but rather switching markets. However, at the time of this video, they were declining
@AJx7
7 жыл бұрын
Sloam Loser thanks! totally was not expecting a reply, and I was just curious as to what the study was actually looking at, as all computer companies have had an increase in stock prices pretty much. thanks! thanks
vry helpful bt i thnk lecture might be give me more information about of product life cycle strategies n ol
Have a marketing exam in the morning
Yeah but what if there are fluctuations in revenue during one stage, does that mean it automatically goes to a decline stage?! For example Coke/Pepsi have fluctuations through seasons but they are holding the maturity stage for... decades now. :/
“Electric cars haven’t really been adopted” I was confused then I saw that this was uploaded 7 years ago
Shamsa S I need some help from u
kok ngga ada suaranya ya
Dear Friends, I have many questions about product life cycle: 1/ New product introduction stage: The market is not yet available, the basic purchasing power is not high, running continuous campaigns + promotions, gross profit margin is only 1-3% and it can be less than 0. 2/ The Growth stage: The market has accepted the product and continues to grow in terms of market share, at this time, revenue and gross profit has grown steadily, basic purchasing power has increased, but it costs a lot to run campaigns and maintain. Basic promotions. 3/ Booming period: Revenue and gross profit grew significantly (> 20%). 4/ Should we track the product life cycle year by year?. Do you have any suggestions?. Thank you.
best video!! hate those animated cartoon robot voices.
this curve is missing the development stage; pre-release
@kantarcapi8156
5 жыл бұрын
Development stage is more similar to Introduction Stage
الكليه حدتني عليك
Best example is Nokia mobile
you don't have anything about PESTEL or VALUE CHAIN ?
@Alanisbusinessacademy
10 жыл бұрын
Unfortunately I don't at this time. Best of luck.
Aint no body watch this!
U saved my life so many times. It's exam preparations and u make me just understand what I need straight foward. You are gifted thanks.
@Alanisbusinessacademy
10 жыл бұрын
Glad I could help! Good luck on your upcoming exam.
@samirelsa21
10 жыл бұрын
Thank you
it was helpful thank you
great video. thank you!!
@Alanisbusinessacademy
10 жыл бұрын
Thank you Magomedova Medeya! Thanks for continuing to support us.
thanks
@Alanisbusinessacademy
9 жыл бұрын
shoaib ansari You're very welcome!