The Blue Ocean Strategy explained
This video explains the Blue Ocean Strategy of W. Chan Kim and Renée Mauborgne. The strategy is one of the 5 strategies which you can use in your 'step 5' of stateguc marketing planning (see my other video for an explaination of these steps).
This video is a part of the series of marketing models which I explain. You can find a list of all the previous video's I've made underneath.
If you like this video, please don't forget to put a thumbs up. If you want to stay informed please consider to subscribe to my channel and put on the notification bell so that you know when I upload a new video.
- 6 steps of marketing planning: • 6 steps of marketing p...
- Michael Porter's Generic Strategies explained: • Generic Strategies Por...
- Treacy & Wiersema's Value strategies explained: • Treacy & Wiersema's Va...
- Ansoff's growth matrix explained: • Ansoff growth strategi...
- The Value Chain of Porter explained: • Value Chain of Porter ...
- Michael Porter's 5 Forces model explained: • Michael Porter's 5 For...
- The BCG Model explained: • The BCG model explained
- 7S model of McKinsey: • 7S Model of McKinsey e...
- SWOT Analysis explained: • SWOT analysis explained
- Abell's Business Definition explained: • Abell's business defin...
- MABA Portfolio analysis explained: • The MABA Analysis/GE M...
Пікірлер: 15
Please continue to make videos, you have literally saved my whole degree! You have the clearest and on-point explanations I've seen in a marketing teacher ❤️
Thank you for your great explanation . I have been looking for this!!!
oh I missed your videos, thanks for sharing your knowledge ❤️🔥🙌🏻
Great story on the Blues Ocean strategy
very clear, probably one of the best video that explains this theory, plz make more..
Miss your VDO. Thank you for this! Very helpful.
Well done - Thanks! I am passionate about the Blue Ocean 'methodology/mindset' and you summarized very well 👊😎 ..you have a new subscriber 😁👍
Thanks for good explanation!
Pepjin: Blue Ocean Strategy discovered in 2005 Britishers: Yeah, right.
It's sad I've been watching you for years now and people aren't seeing the potential in your teachings.
@PepijnSchoemakerWebinars
2 жыл бұрын
Thanks. I'm stil here, but don't have specific new content. I make a lot of content only for your teachers, not speficically enough for a broad audience.
Why we should DEFINITELY go to Red Ocean instead of Blue Ocean @