At this point you’ve learned how to figure out what’s worth doing, and why it matters so very much that everyone has a shared vision of what’s being created. But none of that work matters much if you can’t answer the final, critical UX questions: what value does our solution provide?
Products of any kind are used by people, so understanding them is a good place to start. Down to the most specific detail we can uncover, who’s going to use this thing? What experiences can we provide that might be valuable to them? And what’s going to make them view our product as being different from those of competitors?
Unless you know, to some reasonable degree, what value you’re giving people, and why it matters specifically to them, you’re shooting in the dark. You’re hoping that you hit something. And that’s not a good place to be, even if the end product isn’t yours. Because inevitably, when the project finishes and the rubber hits the road, you’re still on the hook for its success. And that particular song goes like this:
- When the app launches and you didn’t answer any of these questions, people don’t use it.
- When the app isn’t used, your client/boss wonders why they paid you all this money to design and build it.
- When she begins to wonder about such things, she gets aggravated.
- When she gets aggravated, she starts pointing fingers.
- When she starts pointing fingers, you can bet that one of them is reserved for you.
In this sixth installment of our video series, I’m going to show you how to get a handle on who your users are, what matters to them and how to make sure you’re not lumped in with the competition - which can happen no matter how different your solution may truly be.
ALSO IN THIS SERIES
Part 1: 3 Critical Questions You Must Ask
• 3 Critical UX Question...
Part 2: Which UX Features and Functions are Most Valuable?
• Which UX Features and ...
Part 3: Convincing Stakeholders to Shorten the Feature List
• Convincing Stakeholder...
Part 4: Eliminating Misunderstanding: What Are We Creating?
• Eliminating Misunderst...
Part 5: How to Avoid Last-Minute Scope Changes
• How to Avoid Last-Minu...
Part 6: The Be-All, End-All Key to Delivering Great UX
• The Be-All, End-All Ke...
Part 7: The Long Wow: Delivering Great UX with Every Update
• The Long Wow: Deliveri...
MORE UX TIPS, TOOLS & RESOURCES
If you found this video valuable, I invite you to check out the following URLs, where you can see more examples of advice, guidance and resources that can help you grow your career, navigate daily challenges and obstacles (and people), work smarter and deliver truly powerful user experiences:
My UX 365 Academy (300,000 + students enrolled):
www.ux365academy.com
My Website (LOTS of freebies in the RESOURCES section):
givegoodux.com