UX Fast Food For Thought, Episode 01: Why no one in the biz cares about your UX research.
Ғылым және технология
Folks, I've decided to do a series of short clips here on the KZreads. This time around: I've lost count how many UX researches have shared their frustrations with me around the fact that their detailed, diligent, mountain-sized efforts in producing defensible, credible research to inform product strategy essentially goes ignored by the rest of the organization the minute they finished it. They're feeling ignored, frustrated and burned out from equally massive workloads and to-do lists - increasingly stressed because they're always behind and fearing they'll never catch up.
I've got good news: there's a solution. Here's some quick advice on how to change all that - FOR GOOD.
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Пікірлер: 24
As always the best UX Design discussion from Joe
@joenatoliUX
Жыл бұрын
Very happy to hear it was useful! 🙏
5 month and this video from your email newsletter finally gotten to the top of my watch later playlist. Happy to see there are other episodes I can look forward to! The videos are easier to consume than emails (hard to know how much time I'll be reading it) Have a great day and thank you for this video!
@joenatoliUX
Жыл бұрын
You are very welcome! As soon as I'm back in the office there will be more (currently speaking in London)!!
@AssasinZorro
Жыл бұрын
@@joenatoliUX Quality first, don't rush it. I personally still have over 3 months to episodes 2-4))
I have literally just been through this process of surfacing research to c-team level, I got some great advice to really think about the audience and the aspect of people being "time poor". Busy people need the key problems, opportunities and how we can move the dial forward. Helped me reduce the content being presented massively (and it did feel like it hurt doing this, but necessary)
@joenatoliUX
Жыл бұрын
It's never an easy thing -- but it yields MUCH better results. Happy to hear it was helpful! 👊
Thanks for sharing this healthy fast food for the soul 🍷
@joenatoliUX
Жыл бұрын
You are very welcome, Manuel - hope it was useful to you! 🙏
really looking forward to this series, thank you :D
@joenatoliUX
Жыл бұрын
More on the way!! 🙏
I'll be sharing this w/ our UXRs.
@joenatoliUX
Жыл бұрын
Awesome! Hope it's helpful ;-)
Great video! I’ve shared this my my team and am looking forward to watching more
@joenatoliUX
Жыл бұрын
Awesome to hear it's helpful, Aaron! 🙏
great video! thank you
@joenatoliUX
Жыл бұрын
Thanks! Happy it was helpful. 🙏
Love this advice
@joenatoliUX
Жыл бұрын
Happy to hear it was useful to you, Mohamad. 🙏
As always, bang on the money. I believe that we are going to see a big shift in the value of UX researchers, very soon. Given the current global economic disasters we are seeing, we are sailing into and are already in, I'm starting to see a lot more talk and effort by businesses looking more seriously at forecasting and risk-based activities. I may be wrong but hasn't that always been one of the goals of UX, to mitigate risk, and forecast the best outcomes based on data? I think the real power of UX research is going to become very valuable, very quickly when businesses start to realise that a lot of self-serving projects based on HiPPo-potty-mouthed PMs and stakeholders may actually, in reality, be very detrimental in the really lean marketplaces we are starting to see. And about time too.
@joenatoliUX
Жыл бұрын
Q: "hasn't that always been one of the goals of UX, to mitigate risk, and forecast the best outcomes based on data?" A: Yes. Appreciate the thoughtful take here, Tony. 🙏
Joe , man you are the best!
@joenatoliUX
Жыл бұрын
Just another human trying to do the best I can - but thank you :-) 🙏
@Majkey
Жыл бұрын
@@joenatoliUX ive bought some of your udemy classes already but im probably going to get the sub aswell, I really really think your advice is valuable sir. Thank you!