Designing and building products that deliver valuable UX is certainly a tall task. And most teams breathe a sigh of relief once the product launches and that mountain of effort is at long last receding into the sunset.
But in truth, the hard work of delivering value to people has only begun.
We've moved the mountain and gotten this thing to launch. But how do we make sure it remains valuable, meaningful and useful to people? How do we make sure it remains relevant to fend off competitors?
The answer comes in taking an intentional approach to post-launch UX. To strategically planning how the product (and the quality of the user experience) will change, evolve and grow over time.
In this final installment of my "3 questions" series, I'll introduce you to the concept of the "Long Wow," a tried-and-true method for impressing people over and over while building rock-solid loyalty. You'll also learn why UX efforts must address the ideas of motivation, mastery and reward in order to maintain and build the value in your solution.
ALSO IN THIS SERIES
Part 1: 3 Critical Questions You Must Ask
• 3 Critical UX Question...
Part 2: Which UX Features and Functions are Most Valuable?
• Which UX Features and ...
Part 3: Convincing Stakeholders to Shorten the Feature List
• Convincing Stakeholder...
Part 4: Eliminating Misunderstanding: What Are We Creating?
• Eliminating Misunderst...
Part 5: How to Avoid Last-Minute Scope Changes
• How to Avoid Last-Minu...
Part 6: The Be-All, End-All Key to Delivering Great UX
• The Be-All, End-All Ke...
Part 7: The Long Wow: Delivering Great UX with Every Update
• The Long Wow: Deliveri...
MORE UX TIPS, TOOLS & RESOURCES
If you found this video valuable, I invite you to check out the following URLs, where you can see more examples of advice, guidance and resources that can help you grow your career, navigate daily challenges and obstacles (and people), work smarter and deliver truly powerful user experiences:
My UX 365 Academy (300,000 + students enrolled):
www.ux365academy.com
My Website (LOTS of freebies in the RESOURCES section):
givegoodux.com