The 4Ps of innovation space
The 4Ps of innovation space model was developed by John Bessant and Joe Tidd. They are two professors from Exeter University in the United Kingdom. They published the model in the book Managing Innovation - Integrating Technological, Market and Organizational Change.
The four Ps model is used to clarify how comprehensive our innovation is! The model focuses on four broad categories.
The four broad categories of innovation types are:
• The product or service - what we as an organization offer the world.
• The Process - the way we create and deliver the product or service that we are offering.
• The position - who we offer the product or service to and the story we tell about it.
• The paradigm - the way we think about what our organization does and who we do it for. The paradigm is sometimes called ”the business model”.
Section
0:00 Introduction of authors and the purpose of the model
0:26 Incrementel and radical innovation
1:00 The four broad categories of the model
1:52 Categori - Product innovation
2:21 Categori - Process innovation
3:03 Categori - Position innovation
4:04 Categori - Paradigm innovation
5:21 Use of the model - Flixabout as example
5:51 Flixabout - Product innovation
6:18 Flixabout - Process innovation
7:15 Flixabout - Position innovation
8:00 Flixabout - Paradigm innovation
8:59 Using the model to discuss the next focus area
9:31 Criticism of the model
Download the model (PowerPoint) from our website:
flixabout.com/4-ps-innovation...
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Пікірлер: 42
To help with your data; I am an Irish 33 year old doing an IT degree. I'm here because my Innovations module used your video as part of an assignment question.
@flixabout
3 жыл бұрын
Thanks for the information. Nice to hear from a user. Hope the model help you with your assignment question.
So addressing Market With The Mindset Of No Section of People Left Behind Out of Market is Radical Innovation, And Increasing The Time or Value Just by One Or Two Steps Is Called Incremental Innovation. Thanks.
@flixabout
4 жыл бұрын
Nice that you appreciate our work. Hope you tell it to others and subscribe to our channel.
Бизнес ба нийгэм дээр үзэж байгаа нь like хха
@flixabout
3 жыл бұрын
Sorry, we are unable to translate your feedback. We hope you can use the model.
Very excellent explanation about the 4 P's of innovation.. I'm your student from now on...
@flixabout
5 жыл бұрын
Thanks for your kind feedback. Nice that you appreciate our work. Hope you tell it to others and subscribe to our channel.
I have just came across this great channel, thank you so much for this useful information I'm currently a social influencer from Saudi Arabia aiming to raise awareness of innovation locally and this model and your clear explanation enabled me to understand how to start! Really great!
@flixabout
4 жыл бұрын
Thanks for your kind feedback. We hope you succeed in raising awareness of the importance of innovation. We also hope that you tell others about our channel and subscribe to the channel.
Thank you so much for this video, i clearly understand the adv and dis of using this model..
@flixabout
Жыл бұрын
@Margaret W. Glad it was helpful! Hope you tell it to others and subscribe to our channel.
This has brought a good understanding to my module. Thank you
@flixabout
3 жыл бұрын
@Jo Asante. Thanks for your kind feedback. We hope you tell others and subscribe to our channel.
Excellent tutorial ⚘ clear and understandable #Guyana
@flixabout
5 жыл бұрын
Thanks for your kind feedback. Nice that you appreciate our work. Hope you tell it to others and subscribe to our channel.
really helped with my innovation assignment thank you!
@flixabout
5 жыл бұрын
Thanks for your kind feedback. Nice that you appreciate our work. Hope you tell it to others and subscribe to our channel.
nicely explained. You are great.
@flixabout
4 жыл бұрын
Thanks for your kind feedback. We hope you tell others and subscribe to our channel.
wow you nailed it, grateful I am :)
@flixabout
3 жыл бұрын
Thanks for your kind feedback. We hope you tell others and subscribe to our channel.
Excellent explanation,I'm your student from now
@flixabout
Жыл бұрын
@dickson chinoda. Thanks and welcome. We hope you tell others about our channel.
educational context .
@flixabout
2 жыл бұрын
@Laurids Bagger. What is the question?
My teacher made me watch this
@bongtheone1298
3 жыл бұрын
No one is watching this out of free will
@laurids2826
3 жыл бұрын
Hov hov
@flixabout
3 жыл бұрын
Hope you got something out of it.
@laurids2826
3 жыл бұрын
@@flixabout Sure did
@flixabout
3 жыл бұрын
@Laurids Thanks for the feedback
Types and Categories are different
@flixabout
4 жыл бұрын
Thank you for your input.
Simple easy but not yet absoluted.
@flixabout
3 жыл бұрын
Thank you for your response. When you write - but not yet absoluted - can you elaborate? We are always interested in user feedback.
Distinction
@flixabout
4 жыл бұрын
Thank you for the input.
This is soooooo easy to grasp, reading the stupid text is endless.. smh.
@flixabout
3 жыл бұрын
Thanks for your kind feedback. We hope you tell others and subscribe to our channel.