In this video we’re going to go over what is a swot analysis, how to use a swot analysis to formulate strategies using the TOWS matrix, how to use a swot analysis in strategic planning, and the most common mistakes that people make when using a swot analysis, and which YOU may to be making too.
Chapters:
0:00 Intro
0:17 SWOT meaning
0:56 What is SWOT analysis
2:09 What are strengths, weaknesses, opportunities, threats
2:15 Strengths in SWOT analysis
4:06 Weaknesses in SWOT analysis
4:23 Opportunities in SWOT analysis
5:00 Threats in SWOT analysis
5:15 Common SWOT analysis mistakes and misconceptions
9:23 Identifying strengths in SWOT analysis
10:39 Finding the information to fill in the strengths in SWOT matrix
11:20 Identifying opportunities in SWOT analysis
11:35 Identifying threats in SWOT analysis
13:03 Finding information to fill in opportunities and threats in SWOT matrix
15:20 SWOT and TOWS: how to use a swot analysis in strategic planning
15:35 What is the TOWS matrix
16:07 How to use the TOWS matrix in strategic management
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