Style Theory: The Cult of Taylor Swift

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Are you a “Swiftie,” Loyal Theorist? If so then there’s a good chance you saw Taylor Swift perform live during her Eras Tour… that is, if you could get tickets to it. She has a setlist consisting of her best hits: 22, Look What You Made Me Do, Anti Hero, You Belong With Me, Shake It Off, and 40 other songs. It is over THREE HOURS! Trust us, it was a STELLAR setlist that gave a glimpse into every Taylor Swift era. But it got the Theorist gears turning. Why is Tay-Tay flipping between looks faster than we can say 1.. 2… 3… Let’s go Swift!
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Credits:
Writers: Matthew Patrick, Stephanie Patrick, Amy Roberts, and Ash
Editors: Dan "Cybert" Seibert, Alex "Sedge" Sedgwick, Pedro Freitas, Koen Verhagen, Danial "BanditRants" Keristoufi, and Dom Sealion
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#TaylorSwift #Swifties #ErasTour #SpeakNow #TaylorsVersion #SpeakNowTaylorsVersion #ShakeItOff #TaylorSwiftErasTour #LavenderHaze #AntiHero #Theory #StyleTheory #GameTheory #Matpat

Пікірлер: 4 100

  • @jayjayredpanda
    @jayjayredpanda Жыл бұрын

    Matpat: "..They constantly have to change to stay relevant" Also Matpat: *uses the same cutout of himself for over a decade* Edit: dying at the fact matpat definitely saw this 😅 HELP

  • @jayjayredpanda

    @jayjayredpanda

    Жыл бұрын

    @Bystander232 y e s

  • @Matsupitsu396

    @Matsupitsu396

    Жыл бұрын

    ​@Bystander232 hi ChatGbt

  • @green7449

    @green7449

    Жыл бұрын

    I have always wondered what a new one would look like. Maybe wearing his signature red jacket.

  • @waffle8946

    @waffle8946

    Жыл бұрын

    He’s too deep in now

  • @mybittersweetme

    @mybittersweetme

    Жыл бұрын

    He does launch a new channel every few years...

  • @llexarts
    @llexarts Жыл бұрын

    If Taylor wanted to make a legit cult I think she could very easily Edit: I am even more convinced now this is the most likes and replies I’ve ever had

  • @zoeyparrott13

    @zoeyparrott13

    Жыл бұрын

    i would join low key

  • @youcantakemehottogo

    @youcantakemehottogo

    Жыл бұрын

    What do you think the willow music video was?

  • @lukelol3

    @lukelol3

    Жыл бұрын

    i would have to leave my current cult, but id do it for taylor!

  • @lolanola1783

    @lolanola1783

    Жыл бұрын

    I'd join :D

  • @justintime3656

    @justintime3656

    Жыл бұрын

    I would never get clane form that

  • @xOxmortal
    @xOxmortal4 ай бұрын

    1:25 THE FORESHADOWING OH MY GOD MAT

  • @Lynthechickennugget

    @Lynthechickennugget

    4 ай бұрын

    Ikr!

  • @karlschlackwhitehouse7676

    @karlschlackwhitehouse7676

    4 ай бұрын

    🤯

  • @squidjack9455

    @squidjack9455

    3 ай бұрын

    I was about to comment that

  • @EMILY-ek2vx

    @EMILY-ek2vx

    3 ай бұрын

    I NOTICED THAT TOO

  • @bucky7505

    @bucky7505

    3 ай бұрын

    i don't get it?

  • @Kennylovessandwiches
    @Kennylovessandwiches Жыл бұрын

    What if her song Mastermind isn’t about her relationship with a partner but her relationship with us and how she manipulated us into loving her so much

  • @StrangerBillie

    @StrangerBillie

    7 ай бұрын

    Tbh I wouldn’t be surprised

  • @kkarishmagrawal06

    @kkarishmagrawal06

    3 ай бұрын

    That is what mastermind is about

  • @Flixtex

    @Flixtex

    Ай бұрын

    It is actually, song like mastermind, mirrorball all are about fans disguised as relationship

  • @gracyngraves
    @gracyngraves Жыл бұрын

    so all us swifties saw this and came running, huh? 💀love when worlds collide like this, matpat always has the best stuff to say

  • @night_of_stars

    @night_of_stars

    Жыл бұрын

    Yep, came faster than you could say “I remember it all too well”

  • @miyumixxx

    @miyumixxx

    Жыл бұрын

    @@night_of_starsCame faster than you could say “sabotage”

  • @alextheardvark206

    @alextheardvark206

    Жыл бұрын

    Yes. This is the only thing I run for

  • @bluestrangler0447

    @bluestrangler0447

    Жыл бұрын

    Maybe-

  • @bluestrangler0447

    @bluestrangler0447

    Жыл бұрын

    Maybe-

  • @OOFBOY2907
    @OOFBOY2907 Жыл бұрын

    Petition to make matpat drop an album What the heck 11k?!

  • @Rennson

    @Rennson

    Жыл бұрын

    YES.

  • @kaylieghskorner9650

    @kaylieghskorner9650

    Жыл бұрын

    That would be epic! It could be MUUUUUUSIIC MAAAN, part two!

  • @JustAHuman101

    @JustAHuman101

    Жыл бұрын

    He needs a collab with MUUUUUUUSSSSSSIIIIIIC MAAAAAAAAN

  • @Seba_Prime

    @Seba_Prime

    Жыл бұрын

    Yesssss

  • @pandurial

    @pandurial

    Жыл бұрын

    Signed -UDontNeedToKnowWhoIAm

  • @dinahsmores
    @dinahsmores10 ай бұрын

    To summarize: ITS THE STORYTELLING! She mastered it. She has been an awesome storyteller since she was a teenager

  • @emanuelortuno9341
    @emanuelortuno934111 ай бұрын

    I would love for MatPat to do a full LORE dive into Taylors discography. There has been so many easter eggs and clues hidden through her music, events, videos, pictures. I would just love to see if he could figure out the dates for the last rerecordings haha I feel like he could do it :)

  • @emilyguerry3307
    @emilyguerry3307 Жыл бұрын

    We need to get MatPat on the Taylor Swift Easter eggs and speculation. We would be unstoppable!

  • @madixoxo246d6

    @madixoxo246d6

    Жыл бұрын

    Yes!!!

  • @eyesfullofstars13

    @eyesfullofstars13

    Жыл бұрын

    Oh my gosh, we’d predict every release YEARS before she can hint at it

  • @leiyahstorm13

    @leiyahstorm13

    Жыл бұрын

    PLEASE he needs to understand the Taylor Swift universe

  • @mickeyc6595

    @mickeyc6595

    Жыл бұрын

    Taylor Theory

  • @emilymary5831

    @emilymary5831

    Жыл бұрын

    Yes!

  • @Yan_Alkovic
    @Yan_Alkovic Жыл бұрын

    Taylor Swift: reinventing her style for every album Weird Al: reinventing his style for every music video he stars in Yeah I guess that explains why Weird Al is immortal as an artist.

  • @jason4443

    @jason4443

    Жыл бұрын

    A wise Greek philosopher once said: "He who is tired of Weird Al is tired of life itself."

  • @scaper8

    @scaper8

    Жыл бұрын

    To be fair, it's a lot easier to be an immortal artist when you've been assassinated on stage and then resurrected.

  • @guitarbass22

    @guitarbass22

    Жыл бұрын

    Don’t forget that Weird Al is also Milo Murphy.

  • @ToastyNoneofyourbusiness

    @ToastyNoneofyourbusiness

    Жыл бұрын

    Gotta give Weird Al credit for lasting this long AND with very little controversy

  • @Onattamato

    @Onattamato

    Жыл бұрын

    It also helps that he is immortal as a person too.

  • @Neoqueenchaoswastaken
    @Neoqueenchaoswastaken4 ай бұрын

    Ollie singing “we are never ever getting back together” in the car is the most adorable thing ever 🫶🏼🥹

  • @ChipsDubbo06
    @ChipsDubbo069 ай бұрын

    I love how we’ve all been watching in awe as Matpat slowly loses his sanity, we all knew he’d lost it at the paw patrol videos

  • @jimmylu1352
    @jimmylu1352 Жыл бұрын

    I've seen someone described her music as her own cinematic universe and honestly I couldn't agree more.

  • @S4IFS
    @S4IFS Жыл бұрын

    MatPat just reached a whole new demographic, The Swiftys

  • @not_iris.

    @not_iris.

    Жыл бұрын

    Me who’s a swiftie and already watched him 👁️👄👁️

  • @purple_rose959

    @purple_rose959

    Жыл бұрын

    *swifties ☺️

  • @jaybonn5973

    @jaybonn5973

    Жыл бұрын

    Get prepared

  • @MattTaylor1313

    @MattTaylor1313

    Жыл бұрын

    Yess

  • @namelessbee603

    @namelessbee603

    Жыл бұрын

    we were always here >:D

  • @Mady250
    @Mady25010 ай бұрын

    As a gen z swiftie it definitely wasn't folklore or evermore that made me fall in love with taylor😭 I've been listening to her since her red album

  • @squeebers
    @squeebers Жыл бұрын

    1:07 Aaaawwwww! Olly! So ADORBS!!!!!

  • @Genericmug

    @Genericmug

    6 ай бұрын

    Fr

  • @corneliastreet2491
    @corneliastreet2491 Жыл бұрын

    I’m surprised he didn’t mention her really old school KZread videos 😂 that was peak baby Taylor. She was accessible online. That had a big impact on her connection with her fans, before Instagram was even a thing, she was a MySpace and she uploaded videos of her backstage

  • @savannahgrace5362

    @savannahgrace5362

    Жыл бұрын

    yes her vlogger era 😂

  • @corneliastreet2491

    @corneliastreet2491

    Жыл бұрын

    @@savannahgrace5362 Taylor swift invented vlogging 😂

  • @lilyaileen

    @lilyaileen

    11 ай бұрын

    @@savannahgrace5362 i miss the vlogger era

  • @Davdo0
    @Davdo0 Жыл бұрын

    matpat needs a grammy

  • @someguyonyoutube1

    @someguyonyoutube1

    Жыл бұрын

    a granny

  • @nrdcrimsoncam-vet1225

    @nrdcrimsoncam-vet1225

    Жыл бұрын

    @Меаtсаnуоn 🅥 iron eeeeeeeeeeeeeeeeeeeee

  • @foggycatwhy

    @foggycatwhy

    Жыл бұрын

    @Меаtсаnуоn 🅥 wait is this a bot? or not because it looks like one please clarify edit(is this a Anti Bot)

  • @TheGamerTube07

    @TheGamerTube07

    Жыл бұрын

    Nooo, I was about to say granny, zamn, I was too late

  • @nohathere

    @nohathere

    Жыл бұрын

    ​@@Thebusterer bro repeated themselves 11 times 💀

  • @ah_lex_us
    @ah_lex_us Жыл бұрын

    11 unique inventions. 11. The Bleachella era cannot go ignored. In fact, it maybe a cool episode to cover that era and use it to prove the karma album. It’s the kinda theory I think matpat could get behind 😂

  • @_chiamaria
    @_chiamaria9 ай бұрын

    5:30 “👺TAYLor is not the cool kid” 😭🤣 u have me dead laffing lol but I love your editing style! And this is so very informative :)

  • @eyesfullofstars13
    @eyesfullofstars13 Жыл бұрын

    I never thought MatPat would make a theory about Taylor Swift, but here we are

  • @theperson679

    @theperson679

    Жыл бұрын

    i have seen your channel everywhere! I love the pfp and am glad to find a fellow Swiftie! (when i said i have see your channel i meant the comments lol)

  • @user-cs5ro3dt1z
    @user-cs5ro3dt1z Жыл бұрын

    I have never ever thought that one day I would’ve hear matpat sing antihero.

  • @mirandabee2323

    @mirandabee2323

    Жыл бұрын

    Like ever?

  • @SmartCharm

    @SmartCharm

    Жыл бұрын

    Would've should've could've

  • @pocketpumpkinhead1286

    @pocketpumpkinhead1286

    Жыл бұрын

    Not even in your wildest dreams ?!

  • @ariflower

    @ariflower

    Жыл бұрын

    were you …ready for it?

  • @nobodygrey5496

    @nobodygrey5496

    Жыл бұрын

    For real! 😆

  • @wearanter1
    @wearanter19 ай бұрын

    The meetings she has with advertisers and marketers is all about money and what they need to do to keep her relevant. What do woman absolutely love the most these days? Love and fashion, her and her team of experts have absolutely nailed it..She literally has major sitdowns at large tables of managers asking of ideas and what should be next and what their thoughts are on her next album..Theres ALOT to be unpacked here than just her putting on insane Super Bowl style concerts. Her and that whole team arent stupid.

  • @ashethetransbian
    @ashethetransbian4 ай бұрын

    the fact you quoted mastermind at 12:34

  • @suspiciousstar7547
    @suspiciousstar7547 Жыл бұрын

    This is why she'll *never go out of style.* She may get out of the woods but never out of a unique era or a new audience✨✨

  • @nuggetdoja871

    @nuggetdoja871

    Жыл бұрын

    nice

  • @LittleXchel

    @LittleXchel

    Жыл бұрын

    Absolutely

  • @7kadenza762
    @7kadenza762 Жыл бұрын

    I feel like Taylor is the only western artist that does what the kpop industry does. There's a story, there's eras, she even changes her look for every comeback. I think she is even one of the only who had a version of a light stick.

  • @anisanurraudah8383

    @anisanurraudah8383

    Жыл бұрын

    except that Taylor's music and storytelling are actually brilliant and have both styles and substances. Today's K-pop has beautiful visuals but the music is actually underwhelming. It's all noises with little to no lyrics on hooks. They focus too much on visuals and dancing that they forgot that K-pop is actually a MUSIC genre. This is why the 2nd generation of K-pop is the best K-pop era.

  • @punyajain4068

    @punyajain4068

    Жыл бұрын

    @@anisanurraudah8383 exactly!!!

  • @yee2minty

    @yee2minty

    Жыл бұрын

    @@anisanurraudah8383 100% agree! Like I feel like 1st and 2nd generation just has its own life~~~

  • @blackbird_entropy

    @blackbird_entropy

    Жыл бұрын

    ​@@anisanurraudah8383Dropping in here to respectfully add BTS to the list because as far as breaking norms and creating music as personal artistic expression, they are some of the best. No shade to the other artists you mentioned, I just don't want them to get forgotten because they are a household name in K-pop circles

  • @kimrrb3665

    @kimrrb3665

    Жыл бұрын

    Rihanna has been doing that for years

  • @kindakool05
    @kindakool0511 ай бұрын

    I so badly want her next era to be Rock! 😆🎸 I feel like she'd nail it and go all out. However, I think another album like midnights would be completely loved and accepted as well 💜

  • @carriekarloff7422

    @carriekarloff7422

    9 ай бұрын

    Would love to see her make a Rock album as well.

  • @harleyloraine7699

    @harleyloraine7699

    9 ай бұрын

    I NEED a rock album now thanks

  • @lipstickjelly6831
    @lipstickjelly68316 ай бұрын

    Taylor reminds me a lot of Bowie. Bowie changed his appearance and style with every “era” of his career. Both great poets and story tellers.

  • @kity3374
    @kity3374 Жыл бұрын

    style theory’s videos just get more and more interesting titles. we went from killer heals to taylor swifts era tour

  • @SarahDarkhand
    @SarahDarkhand Жыл бұрын

    Matpat u forgot to talk about the 2 aesthetics of midnights: the 70s aesthetic in the album art that feels more like what taylor would be wearing in her everyday life, and the hollywood glamor of her public appearances. It gives the impression that her music and lyrics are the closest we will ever get to truly knowing her, and its genius tbh

  • @krishafyme

    @krishafyme

    10 ай бұрын

    that 70s asthetic is also somewhat like what teenagers wears theses days like crop tops and turtlenecks, wool woven tops

  • @theonewhostonks

    @theonewhostonks

    3 ай бұрын

    no one with a brain cares about taylor swift

  • @galladegamerletsplays
    @galladegamerletsplays6 ай бұрын

    2:45 Now I know why she's called Taylor Swift. She Tailors herself Swiftly

  • @AddyMayaTicTacToy
    @AddyMayaTicTacToy5 ай бұрын

    The fact that Ollie is a Swiftie makes me happy. You & Steph raised him right!

  • @masonm2140

    @masonm2140

    4 ай бұрын

    Taylor swift is trash

  • @rafa_8950
    @rafa_8950 Жыл бұрын

    what's so interesting about Taylor from lover to midnights is that those albums follow micro-trends that were at their peak when the albums were released without years later feeling dated. for example lover and the coconut girl aesthetic, folklore and cottage core, evermore and dark academia and midnights and the new anti clean girl aesthetic. considering that Taylor starts working on these albums months before they are released and the trend hits its peak (and in consequence because of how fast these aesthetics are introduced bc of tiktok), its like she's almost a forecaster (reminds me a lot of how in he early stages of her career she was the one of the only ones pushing for social media marketing)

  • @careless_daughter

    @careless_daughter

    Жыл бұрын

    idk, i think she’s doing what she’s done since red, they just don’t seem dated yet bc it’s only been a few years

  • @hilary3219

    @hilary3219

    Жыл бұрын

    She finds the trends before they come trendy/super popular - see has a real knack for it - like with the dubsteb in IKYWT.

  • @bumblebeebrass164

    @bumblebeebrass164

    Жыл бұрын

    You forgot reputation have more of an edm type feel

  • @narutosbelievin

    @narutosbelievin

    11 ай бұрын

    She probably has a trend forecaster on her team. Smart idea honestly.

  • @David.124

    @David.124

    10 ай бұрын

    Midnights was expected to have that theme because 70’s music was going crazy last year. From As it Was by Harry Styles, Lizzo’s album, Beyoncé’s album, Future Nostalgia by Dua Lipa, it’s like everyone was doing 70’s themed something so Taylor just joined in late in the year

  • @ximenaaviles5992
    @ximenaaviles5992 Жыл бұрын

    Taylor’s done such a great job with fashion that you can show us swifties any picture of her and we can tell you just by her hair and clothes exactly what era it was taken on

  • @n2nurulnadia

    @n2nurulnadia

    Жыл бұрын

    Remember when Swifties could figure that Taylor changed into a man in The Man MV but couldn't guess who was the dark-haired gurl in You Belong With Me MV ? 😂

  • @camisweet1185

    @camisweet1185

    Жыл бұрын

    @@n2nurulnadiato be fair most of us were much younger when you belong with me came out😂

  • @JuliaElizabethGraves

    @JuliaElizabethGraves

    Жыл бұрын

    This is a thing y’all share with My Chemical Romance fans I’m afraid

  • @AshleyIsCool_

    @AshleyIsCool_

    Жыл бұрын

    exactly what age she was as well. she seems to change her hair evry single year in some way

  • @adrianacernochova

    @adrianacernochova

    Жыл бұрын

    Same with One Direction, I can tell what year a picture was taken in by looking at their hairstyles (and sometimes clothes) 😂

  • @_THE-VVITCH_
    @_THE-VVITCH_3 ай бұрын

    The intro got me dead 😂💀☠️

  • @_taetae
    @_taetae11 ай бұрын

    12:34 the mastermind reference 🤭

  • @tinyfoxxi
    @tinyfoxxi Жыл бұрын

    clicked faster than MatPat could say “Hello Internet”

  • @dragonkingdom2858

    @dragonkingdom2858

    Жыл бұрын

    Same here

  • @shashigomes5265

    @shashigomes5265

    Жыл бұрын

    impressive

  • @Jame-fs2zg

    @Jame-fs2zg

    Жыл бұрын

    I see Taylor, I click

  • @MarieWingfeather

    @MarieWingfeather

    Жыл бұрын

    Same!

  • @shaneregier7970

    @shaneregier7970

    Жыл бұрын

    Here here

  • @belliejelli1642
    @belliejelli1642 Жыл бұрын

    I love that Mat sat down and watched Ms Americana and got to legitimately say it was for “research”

  • @kaemccorkle
    @kaemccorkle11 ай бұрын

    Didn't realize how much I would love these videos, or this channel. It's the theory channel I have always wanted but didn't know I did! 😂😂😍😍

  • @JonChenTS13
    @JonChenTS1310 ай бұрын

    You've earned a new subscriber! This video is amazing!! As a Swiftie, this perfectly encapsulates my journey as a fan.

  • @kanyewestlover912

    @kanyewestlover912

    5 ай бұрын

    How do you subscribe sum1 cuz a taylor vid that's kinda restarted

  • @ahitzaroque890
    @ahitzaroque890 Жыл бұрын

    missed opportunity to say she never goes “out of style”

  • @Loverera2023

    @Loverera2023

    Жыл бұрын

    This Hits Different!

  • @XxstardropzdreammxX

    @XxstardropzdreammxX

    11 ай бұрын

    I can't shake it off that he didn't!

  • @vinayxbabu

    @vinayxbabu

    10 ай бұрын

    now i'm pacing back and forth, wishing he said that

  • @Fighter_Ace9Weekly

    @Fighter_Ace9Weekly

    29 күн бұрын

    Dude the news said that in my country

  • @johnkarakash
    @johnkarakash Жыл бұрын

    I don't like all her songs but I really admire her work ethic. She never rests on her laurels. Just recently, she completed a concert during a thunderstorm. You hardly ever see that dedication anymore.

  • @alexella9689
    @alexella968911 ай бұрын

    I feel like we have reached a decade where no style is a "bad" style and clothes of all past decades are popular right now

  • @johnny_gamer9045
    @johnny_gamer904511 ай бұрын

    17:46 was the moment I knew that Matt would never have a channel that is involved with FNAF lol

  • @alexx_xoxo
    @alexx_xoxo Жыл бұрын

    as she quoted in Karma lyrics "Ask me what I learned from all those years Ask me what I earned from all those tears Ask me why so many fade, but I'm still here" this video is just one factor for that.

  • @crimsonredbound

    @crimsonredbound

    11 ай бұрын

    NO MORE LIKES FOR THIS COMMENT unlesss it gets it t0 420 likes

  • @tasfiatahsin2510

    @tasfiatahsin2510

    11 ай бұрын

    Got literal goosebumps

  • @midori7217

    @midori7217

    10 ай бұрын

    "facts"

  • @nigredo7570

    @nigredo7570

    8 ай бұрын

    Probably because she sold her soul to the illuminati

  • @Jaclyn_Zen

    @Jaclyn_Zen

    8 ай бұрын

    👏🏻🙌🏻🙌🏻🙌🏻👑

  • @littleowl22778
    @littleowl22778 Жыл бұрын

    The entire Swiftie community knows that she leaves clues and hints to future songs, albums subjects, tour dates, merchandise/ merch drops hidden in song lyrics, social media posts, videos years in advance sometimes. Nothing is accidental when it comes to Taylor swift and she's a master mind ;3 and I'm not alone in saying I love her music and that she's a lyricist genius!

  • @Mitsurislaysallday
    @Mitsurislaysallday2 ай бұрын

    My two fav things have come together, Game theory, and Tay Tay

  • @dkpqzm
    @dkpqzm6 ай бұрын

    As far as cults go, at least Taylor Swift is harmless.

  • @imsomeartist356
    @imsomeartist356 Жыл бұрын

    I love how I can go from Style theory talking about the fashion of top celebrities to game theory where I can hear all about how every character I ever loved is a demon.

  • @guitarbass22

    @guitarbass22

    Жыл бұрын

    And yet he NEVER quoted anything from Style! Missed opportunity. “We never go out of style”

  • @sharlycoombs9543
    @sharlycoombs9543 Жыл бұрын

    So accurate! I’ve been thinking for a while about why Taylor is so successful and I think it’s 3 things: her songwriting talent, her personality and ability to connect with fans, and marketing (including fashion). It is the combination of these qualities that make her unstoppable! Her song writing may well be looked over if she hadn’t kept evolving and connecting with her fans

  • @crazykayyy13
    @crazykayyy133 ай бұрын

    that intro was my life...... Thank you for finally making a Taylor Swift theory 😍😍😍

  • @faithhaight
    @faithhaight11 ай бұрын

    11:18 - She already had Gen Z as fans. I've been a fan since I was 6 years old in 2008.

  • @tsynthetic
    @tsynthetic Жыл бұрын

    Haven’t listened to Taylor Swift in over 10 years and was surprised I still knew lyrics to the songs brought up. What a throwback

  • @Sarlasmancranmaji
    @Sarlasmancranmaji Жыл бұрын

    "Meanwhile, the rest of team theorist over here are literally flying across the country to see Taylor's latest concert. Honestly, I don't know what is more surprising about that fact. The extreme level of commitment they have to see a concert, or the fact they have lives outside of their jobs. Note to self, deal with that one later." - MatPat, tyrant dictator of Theoryland

  • @Sarlasmancranmaji

    @Sarlasmancranmaji

    Жыл бұрын

    1:15

  • @Professor_Brie

    @Professor_Brie

    Жыл бұрын

    He meant that he needs to figure out how to have a life outside of his own job, not that he needs to get rid of theirs.

  • @kirstenmuller4536

    @kirstenmuller4536

    Жыл бұрын

    ​@@Professor_Brie No, I think he meant the latter, but as a joke.

  • @guitarbass22

    @guitarbass22

    Жыл бұрын

    I felt called out, since I’m doing that next week. Lol

  • @elisapoon5790
    @elisapoon5790 Жыл бұрын

    I'm interested in what the fandom reaction was when to Taylor's distinct change in style from Speak Now to Red - shorter straight hair, classic vintage outfits, etc. Did it feel like a natural transformation? Was there pushback?

  • @CrispyBaconYT555
    @CrispyBaconYT55510 ай бұрын

    She also does a bunch of Easter eggs that keep hardcore fans engaged. For example, the first song on the eras tour is Miss Americana and the Heartbreak Prince. This is the 7th song off her 7th album. Nobody could have guessed that she was hinting at the release date for Speak Now TV until it was released that it would come out on 7/7/23

  • @martina6379
    @martina6379 Жыл бұрын

    "I will never change, but I'll never stay the same either." -Taylor Swift❤ I don't know whether all these genius changes were Taylor's idea or not, but either way, there's no doubt that this woman is SMART...or should I say, a MASTERMIND?😉And the thing about her authenticity is that it's still there, it doesn't seem like she's ever tried to be someone she's not. You may like her music or not, but you can't deny that she's ridiculously talented, tremendously creative, and simply BRILLIANT!!!!!!💕💕💕💕

  • @Nami8302_OwO

    @Nami8302_OwO

    Жыл бұрын

    I can and always will deny it, she's a liar and a cheat, and I wait with bated breath for her to really come crashing down from the high horse she's on.

  • @LeileyWow

    @LeileyWow

    Жыл бұрын

    To think she wrote this quote when she was so young too!

  • @JDB51
    @JDB51 Жыл бұрын

    MatPat at the beginning of the video: I’m not a swifty MatPat at the end of the video: I’ve been indoctrinated

  • @joranfokker7477

    @joranfokker7477

    3 ай бұрын

    IT WAS SAID THAT YOU WOULD DESTROY THE SWIFTIES, NOT JOIN THEM!

  • @stefanchersan2232
    @stefanchersan22329 ай бұрын

    I love how he says he will take care of the personal life of the team members like it's unacceptable

  • @Rorretheartrat239
    @Rorretheartrat2397 ай бұрын

    My parents overhearing this made a whole conspiracy that Taylor is secretly working for big government and is dumb and just saying whatever the government wants and that's y she's so popular. So fun😂

  • @setheywantfood
    @setheywantfood Жыл бұрын

    i never knew i needed someone to compare taylor swift to markiplier but i am very pleased

  • @S0NAL_

    @S0NAL_

    Жыл бұрын

    fr

  • @thatwaterriver3824

    @thatwaterriver3824

    Жыл бұрын

    frfr

  • @absolutemaniac7368

    @absolutemaniac7368

    Жыл бұрын

    Markiplier doesn't have a private jet, he's better than that

  • @Flixtex

    @Flixtex

    Ай бұрын

    ​@@absolutemaniac7368yea also markeplier doesn't get swarmed by whole town while attending a wedding of friends or a dozen paparazzi cars are parked outside his house or fans waiting at airport for his plane to land and get a sight. A mega celebrity vs youtuber how intelligent is that 😮

  • @absolutemaniac7368

    @absolutemaniac7368

    Ай бұрын

    @@Flixtex Markiplier does get attacked by gangs in la and dies though. Very unfortunate!

  • @updownstranger564
    @updownstranger564 Жыл бұрын

    matpat introduced his editors as swifties but i was not expecting them to be SWIFTIES swifties. rock on vault track references

  • @Loverera2023

    @Loverera2023

    Жыл бұрын

    I've never been so happy about a spoiler. Ty

  • @aeiou487
    @aeiou487 Жыл бұрын

    Game. Film. Food. Style. Long ago, the four theories lived together in harmony. Then, everything changed when the style theory attacked. Only the Theorist, master of all four theories, could stop them, but when the world needed him most, he vanished. A hundred years passed and my brother and I discovered the new Theorist, a game theorist named MattPatt, and although his FNAF theory skills are great, he has a lot to learn before he's ready to save the Theories.

  • @sage_elle11
    @sage_elle116 ай бұрын

    I love the references it made me so happy!! ❤😂

  • @theleafactor
    @theleafactor Жыл бұрын

    I’m not really a swifty but I find her creatively interesting. Like a fascinating case study! You’re right, basically any creative has to do this to stay relevant. And for new creatives that feel stuck, I think she’s a great example to look at as guidance

  • @douglasfreer
    @douglasfreer Жыл бұрын

    I’m a new Swiftie as well, been listening since last year, and I’ve already preordered Speak Now (Taylor’s Version) and went to her concert, which was my very first concert ever, and I was blown away by it and was surprised when one of the two surprise songs was one of my favorite songs. Taylor is, and always will be, the goddess of music.

  • @Swlftle4ev3r
    @Swlftle4ev3r3 ай бұрын

    9:16 I like how he calls her tay tay

  • @Your_Local_Pacifist
    @Your_Local_Pacifist Жыл бұрын

    I have an idea for a Style Theory video! Whenever we run out of hand soap, (The kind that comes in a bottle) my mom would always fill it with water instead of buying a new one, so I was wondering how many times you would've able to do that until all you got was water and no soap?

  • @username_creates6991
    @username_creates6991 Жыл бұрын

    Theres more to it. Her music and the way she writes lyrics. She lays a bunch of easter eggs for fans to pick up whats coming next or even like placing her age, a month of the year etc in her songs is like her littering pieces of a puzzle about her private life that fans are willing to solve. It makes it interesting and exciting. Also the lyrics in her songs. For eg. She doesn’t say what she’s feeling in the songs she describes it. For eg. She doesn’t say she hates herself she says “Id rather stare at the sun then in the mirror.” Her writing is incredibly beautiful and you can see she takes inspiration from her favorite poets. I think its not just the fashion its also the song writing and her love life that make her interesting to fans and relevant.

  • @cazimim3375

    @cazimim3375

    7 ай бұрын

    I write her lyrics lol

  • @Mrmongoose64
    @Mrmongoose64 Жыл бұрын

    I can't describe how overjoyed I am now that this video now exists on Style Theory.

  • @kasenerrikkssonn7030
    @kasenerrikkssonn7030 Жыл бұрын

    Can we get a Music Theory channel next?? ❤

  • @PerukiWigs
    @PerukiWigs10 ай бұрын

    2:58 Hopescope!

  • @Loverera2023
    @Loverera2023 Жыл бұрын

    She might have changed looks but she has NEVER changed personalities. She will always be the Taylor we know and love at heart! Edit: hey mom, I’m semi-famous

  • @rileyelizabeth1994

    @rileyelizabeth1994

    Жыл бұрын

    ^^^ the beautiful thing ab taylor is she changes and evolves and moves first, but all the while remaining authentic. all of the eras are taylor - they are just an outward manifestation of her growth

  • @UsonoHoushi

    @UsonoHoushi

    Жыл бұрын

    I think this just shows how talended and creative she is, even beyond singing.

  • @shelbysittig1047

    @shelbysittig1047

    Жыл бұрын

    Maturity. It usually happens as you get older. 🤔🤫

  • @Loverera2023

    @Loverera2023

    Жыл бұрын

    Lol. I'm talking about the way she acts, her mannerisms. That didn't change drastically!

  • @mollusckscramp4124

    @mollusckscramp4124

    Жыл бұрын

    Changing personas is one of the first things she ever did. You might have your nostalgia glasses on, since she even first addressed this in the end of her video for Look What You Made Me Do. Changing personas has literally never not been her brand. If you're looking for an artist more in line with authenticity than being a pop icon, then Lana Del Ray may be more up your alley, but let's call a spade a spade.

  • @Jesuisuneorangeviolet
    @Jesuisuneorangeviolet Жыл бұрын

    Honestly, I think at the end of the day, we can all agree Taylor never goes out of style

  • @justintime3656

    @justintime3656

    Жыл бұрын

    but dose she go out of the woods ?

  • @Jesuisuneorangeviolet

    @Jesuisuneorangeviolet

    9 ай бұрын

    @@justintime3656yes but not before evolving into rep Taylor also 1989 TVVVVVVVV

  • @justintime3656

    @justintime3656

    9 ай бұрын

    @@Jesuisuneorangeviolet1989 TV wuhu

  • @boozy638

    @boozy638

    7 ай бұрын

    ​@@justintime3656only in your wildest dreams

  • @Aether755

    @Aether755

    6 ай бұрын

    Excuse me ? Was you saying something ? Uh uh, you can't tell me nothing

  • @AvesEditz
    @AvesEditzАй бұрын

    Am I the only one that heard the You Belong With Me lyrics then started singing the rest of the song-

  • @TaylorTot-13
    @TaylorTot-134 ай бұрын

    It’s not a cult! It’s a life choice. 😂😂😂

  • @chloewu2760

    @chloewu2760

    3 ай бұрын

    Yep once u get sucked into her music u can't really escape it like I tried but its hard

  • @elli1494
    @elli1494 Жыл бұрын

    that picture of her grandma became one of her saddest songs on evermore about her grandmother marjorie

  • @HeisenbergFam
    @HeisenbergFam Жыл бұрын

    Matt is like a lighthouse guiding us in the thick wave of fog, its lovely to be a part of this -cult- wholesome community

  • @meanmouse9824

    @meanmouse9824

    Жыл бұрын

    You are everywhere

  • @Mozzarellapumpkin

    @Mozzarellapumpkin

    Жыл бұрын

    Are you just like OwO or UwU

  • @ltstheprogamer

    @ltstheprogamer

    Жыл бұрын

    I just saw your comment on Sambucha's video

  • @findot7777

    @findot7777

    Жыл бұрын

    wait a minute you are one person I checked the @s

  • @RickSanchez-se6fi

    @RickSanchez-se6fi

    Жыл бұрын

    THEORY CULT!! THEORY CULT!! THEORY CULT!!

  • @mimiemma
    @mimiemma Жыл бұрын

    Style theory and taylor swift??! As a nerd and a music lover, I love this so much!! Really enjoyed this video, made my day :)

  • @rroobbbb
    @rroobbbb12 күн бұрын

    and now she's bringing back the 1920's style 😍

  • @TheTynell1
    @TheTynell1 Жыл бұрын

    i was never a fan but her recent concert proved to me she might be worth a second look a real musician wouldn't let a little storm stop them from entertaining there fans and she went out there got soaked with everyone else and entertained the heck out of everyone so that got my attention

  • @soulfireonfire6423

    @soulfireonfire6423

    11 ай бұрын

    She a lyrical genius!!! Seriously!!

  • @Inkwell42

    @Inkwell42

    10 ай бұрын

    Her cult is annoying af

  • @user-rt7wn1uq9t

    @user-rt7wn1uq9t

    3 ай бұрын

    There’s plenty of bands who have played in the rain..

  • @TheTynell1

    @TheTynell1

    2 ай бұрын

    @@user-rt7wn1uq9t i am fully aware of this i am also fully aware of the bands who continued with other dangerous situations but there not modern pop stars who are weak af hence the grudging respect

  • @ultimatefandom3127
    @ultimatefandom3127 Жыл бұрын

    I need Matpat to enter his Swiftie phase.

  • @oliviarettberg7173

    @oliviarettberg7173

    Жыл бұрын

    *swiftie ERA

  • @L16htW4rr10r

    @L16htW4rr10r

    Жыл бұрын

    That is assuming he hasn't in it yet

  • @random_nerd8235

    @random_nerd8235

    Жыл бұрын

    game theory (Taylor's version)

  • @christinagarcia9353

    @christinagarcia9353

    Жыл бұрын

    it’s not a phase.

  • @recreatio

    @recreatio

    Жыл бұрын

    ITS NOT A PHASE, MOM!

  • @KyreynaRamirez-Relleno-ct8tw
    @KyreynaRamirez-Relleno-ct8twАй бұрын

    I’ve missed your videos so much!!

  • @Era_Manaj_Was_Here
    @Era_Manaj_Was_Here4 ай бұрын

    As a gen zalpha(i was born between gen z and gen alpha so 2012) I can confirm, we adore Taylor swift. And funny enough, my name is Era! Get it? Era, ERAS TOUR!? Cool right?

  • @unique_handle_
    @unique_handle_ Жыл бұрын

    As a Swiftie, I agree that we are indeed a cult. 💜

  • @helizero4065

    @helizero4065

    Жыл бұрын

    yeah we are

  • @SamTaylorsVersion

    @SamTaylorsVersion

    Жыл бұрын

    Yep 💜

  • @eyesfullofstars13

    @eyesfullofstars13

    Жыл бұрын

    Yeah and there’s no way of leaving 💜

  • @definitelynotriley

    @definitelynotriley

    Жыл бұрын

    yeah y’all are lol

  • @night_of_stars

    @night_of_stars

    Жыл бұрын

    Yep, cult over here ✌️

  • @MissManicMellie
    @MissManicMellie Жыл бұрын

    The interesting thing about Taylor is how she reinvents but STILL feels authentic. She walks this razor thin line of staying true to herself while changing herself enough to stay relevant.

  • @anna_in_aotearoa3166

    @anna_in_aotearoa3166

    10 ай бұрын

    To be honest, although I completely understand the survival aspect of all the changes, the fact that it all aligns so carefully with pre-existing social media trends makes Taylor's reincarnations feel significantly less authentic to me...? 😔 Madonna seems a bit different in that although she was regularly changing her style, her choices were very individual ones (frrequently scandalous in fact!) and honestly seemed to set fashion trends for the current generations rather than following them?

  • @Sproutgoodnight1161

    @Sproutgoodnight1161

    9 ай бұрын

    Yes! I get it and I got it I could never put my finger on what it was but I always liked and never got tired if Taylor never being s fan but she was always there and I didn't mind it and liked her. No I now hoe she remained relevant and seeming real without being pathetic or normal or unnatural. She seems like Barbie to me. There's s new personality each album/movie but it's still Barbie.

  • @MyBelovedGhostAndMe

    @MyBelovedGhostAndMe

    8 ай бұрын

    ​@anna_in_aotearoa3166 and yet, taylor plans these albums before the fads. She almost makes them happen

  • @CelesteRainYoutube

    @CelesteRainYoutube

    8 ай бұрын

    @@MyBelovedGhostAndMeyeah no…

  • @CelesteRainYoutube

    @CelesteRainYoutube

    8 ай бұрын

    Exactly, like melanie martinez strayed too much

  • @Serial_DesignationBella
    @Serial_DesignationBella4 ай бұрын

    Goodbye MatPat 😢😢😢

  • @arkshark9907
    @arkshark99077 ай бұрын

    That intro was Oscar Award winning 😂😂😂

  • @craftingranger7552
    @craftingranger7552 Жыл бұрын

    She understood that as a woman she had to change but made sure to do it on her terms. It's nice that ever since 2019 she's mixed in all the genres she's tapped into in albums. Her indie work has some country and pop elements while Midnight's made use of the indie and country sounds while staying pop. The outfits on her tour take you though her life and its why she is so successful. Sue will always have this friendship bond with her fans.

  • @acutelilmint8035

    @acutelilmint8035

    Жыл бұрын

    U know it’s an entire team😂😂

  • @craftingranger7552

    @craftingranger7552

    Жыл бұрын

    @A cute Lil' Mint Taylor's mother is literally only her manager for legal reasons lol, Taylor leads like all the decisions. It's why she left Big Machine, they didn't trust her with Red or 1989 but Republic let's her be her own person seeing as they didn't know about folklore or evermore until the week before they were released.

  • @Frog_life
    @Frog_life Жыл бұрын

    The intro is DEFINITELY going on my playlist

  • @JustAHuman101

    @JustAHuman101

    Жыл бұрын

    Mat singing Antihero is something I never knew I needed in life until now

  • @RabbitNeckyBecky

    @RabbitNeckyBecky

    29 күн бұрын

    Same

  • @gingerfox5137
    @gingerfox5137 Жыл бұрын

    Ive always been ok with her music, but this gave me a whole new respect for her

  • @marybrendzel4574
    @marybrendzel45747 ай бұрын

    To go with Taylor’s Ester eggs the end where Taylor’s head was on the animatronic was an Ester egg of when 1989 was going to release on the same day as fnaf

  • @Privacymode
    @Privacymode Жыл бұрын

    You forgot how nice she is to her fans. She used to pick fans from the crowd and would take them backstage for her T-party. She literally invited her fans to her house for a listening session and baked them cookies. Add that to the fact that even though she changes eras, she makes references to her earlier albums, so everything is still connected.

  • @althealee9375

    @althealee9375

    9 ай бұрын

    Dude, going to Taylor Swift’s house for cookies sounds awesome

  • @jackwenn_9693

    @jackwenn_9693

    8 ай бұрын

    didn’t she sue one of her fans?

  • @Mybigfatballs69

    @Mybigfatballs69

    8 ай бұрын

    @@jackwenn_9693I don’t think so

  • @enki354

    @enki354

    8 ай бұрын

    What do you expect from this guy if he didn't have something to complain about he'd be out of a job!

  • @enki354

    @enki354

    8 ай бұрын

    I agree!@@althealee9375

  • @Hebxiba
    @Hebxiba Жыл бұрын

    I would say that the reason we all love our favorite creators is that we get to grow up with them. This is why the changes that creators make are so empowering.

  • @xhoosier_daddy
    @xhoosier_daddy8 ай бұрын

    She never goes out of style 👑🎤💯

  • @IndiGetto
    @IndiGetto6 ай бұрын

    4:31 years later sells eras tickets for thousands of dollars

  • @TheGreatWarStan

    @TheGreatWarStan

    2 ай бұрын

    It's mostly resellers that sell tickets for an ungodly amount of money. I went to the eras tour but my tickets were kinda cheap.

  • @user-pm9qt4ey8i
    @user-pm9qt4ey8i Жыл бұрын

    Not a swiftie. BUT I enjoyed watching this and have always respected how hard she worked. But this just opened up a new can of worms of respect. Dam girl

  • @MarvelLover-ii9pm
    @MarvelLover-ii9pm Жыл бұрын

    Petition to make this a new rickroll/viral song and have it in the background of matpat memes:

  • @lefterismplanas4977

    @lefterismplanas4977

    Жыл бұрын

    Actually. Rickrolling and the song, Was chosen for no particular reason. It was a joke that, for some reason, just don't get old xD So... It could be mat pat... I guess, it's we try hard enough xD

  • @nanacargill4748

    @nanacargill4748

    Жыл бұрын

    😂

  • @Scrunckley
    @Scrunckley8 ай бұрын

    i'd like to say, before style theory was released i was hoping for a music theory channel

  • @xarenanotmyrealname4134
    @xarenanotmyrealname4134 Жыл бұрын

    Dude you need to talk about how clothing stores and gyms have rigged mirrors to make you look a bit taller and thinner than you actually are.

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