Hello! Welcome to another episode of marketing knowledge with questus! Today we will look at the concept of storytelling and its use in business and marketing activities. From this video you will learn:
➡️ Why does storytelling help us build competitive advantage?
➡️ What are the four basic elements of a story and what are their characteristics?
➡️ Where to look for the core of a brand's story?
Ready? Let’s dive in!
Scenario: Donata Wilczewska
Editing: Łukasz Podczaski
Voice-off: Mariusz Sławik
Translation: Mariusz Sławik
Channel Manager: Donata Wilczewska
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