Me after this video: Yeah! I will change the world. My boss: we have to write the status for the 100 like social media post.

A legendary creative mastermind. Period.

and this talk is free for any interested, amazing.

Hegarty on advertising is an amazing book he talks about a lot of the same stuff in that.

The only duty of a brilliant ad is to keep the focus riveted on the brand/product/service. Nowadays, my juniors focus on features of a product/service rather than focusing on the compelling benefit and the idea. Simplicity is now almost a forgotten idea. Think small, Think different etc. have become the relic of the past.

This is excatly how i get new ideas in this industry, when im not feeling creative for days or sometimes for weeks ..New ideas usually pop up when i dont expect them. It can happen ,anywhere,any place,and usually im triggered by some random situation or something that someone said or did .. Talking to random people on the street,just hanging out.. can really help when you are burnout from this job sometimes,and then it just happens in split second you have an insight or AHA! moment and you are ready to RocknRoll...Nice lecture,

Great Man Great Thoughts!

I have often been at loggerheads with Accounts people for disseminating the uninteresting brief. The creative brief is a long forgotten phenomenon now. It's what used to differentiate the great advertising from good advertising. It had resulted in sheer wastage of time and efforts. My team of Art Director, Visualizer, Junior Copywriters and Designers had become demotivated due to an overzealous Account Director. It was a nightmare.

Thanks a lot 🙏 Much support from 🇿🇦 ZAR- Durban Rich Future by DSK Clothing ❤

Christ he's an inspirational man.

All these creative people and nobody could figure out how to get that fucking logo off his head? It's maddening. If I was in the audience I would have put a piece of tape on the floor and said please Sir, stand here... or turn that projector off pleeeeease.

So easy to make another comment how brilliant lecturer he is, so I'm gonna ask: who's the last questioner, brunette girl?

great talk

Brilliant

Nobody does creative ads like the Xbox life is short advert, he's right advertising these days is bollocks.

Brilliant Man!

Great!

This guy looks much like Richard Feynman. doesn`t he?

A copywriter in Saatchi Saatchi made 100 000 GBP per year + got a Bentley as a company car. I am an MD of a digital advertising agency, I don't have a salary of 100 000 GBP in nowadays currency, not even speaking about conversion from 1985 value of a British pound, and the company car is Nissan Ertiga. Golden age of advertising, is it?

Genius.

he's a genius!

what's that music at the begining of these videos? i want it as my ringtone^^

@terryosullivan9395

5 жыл бұрын

Message of Drums: Royalty Free Music Collection, Vol. 1 - Jul. 29, 2012

The world is very different now to how it was in your "golden age" of advertising. Back then with enough cash you could blot out the sun with an ad on one of the three TV channels that everyone in the country watched, all you needed was a truck full of cash and a half baked idea. Try doing that today and see where you end up. Today's creatives have to understand and respect audiences and further more they have to be able to tackle the deep complexitys of digital. The days of simple telling people what to like, like some kind of elitist dictator are about as ancient a Picasso himself.

@joaoeustachio

3 жыл бұрын

What are you on about? Great creatives have always respected audiences. Otherwise, they wouldn't be great. There's no such thing as telling people what to like. It's about persuasion. And advertising today doesn't come close to being as persuasive as it used to be.

@joaoeustachio

3 жыл бұрын

Plus, this "digital" thing is bullshit. Digital is a technology. It's a medium and great work happens in any medium. When TV was invented, you think advertising people didn't have to 'tackle the deep complexities of TV'? If you work in advertising I'm sorry for you.

@1995yuda

3 жыл бұрын

Damnnnn son ! VERY well said !!

Gutenberg innovated the movable type

@bryanmatthews544

5 жыл бұрын

The world's first movable type printing press technology for printing paper books was made of porcelain materials and was invented around AD 1040 in China during the Northern Song Dynasty by the inventor Bi Sheng (990-1051).

n.1

hello this is great 125

A guy in advertising has completely lost his audience.

An amazing man. Sadly, the twats have changed advertising now. but we can win it back, no? Advertising isn't creative anymore. and we're killing so many amazing talents today. and why? hegrtrys point 3...

...and before I go....I am I in advertising? Because I get good imaginative ad ideas everyday for years. That is no big thing. I want to sell a widget. That is the problem. People are here because they cannot make movies but what to be looked upon as a filmmaker but the real goal is selling. The agency's are filled with awards. SO WHAT! How did they increase the sales with the ad. For years advertising has been hiding from the client trying to pretend the agency is mystical. It's time to be honest with the client and only do stuff that sells widget, not art. Building the image of the company is different, but the bottom line is who cares how pretty the ad is if you cannot run it and are broke. (I just looked up and they still have not motioned him to stand in another place.

You could tell the audience is really young creatives. Maybe it's just a language barrier but these people are not eloquent at all. They're speaking for 5 mins and no idea what they're saying. He even politely tells him to wrap it the fuck up.

Oh hey......Good-Bye.

Walt Disney was not an animator, he was a director

@tomhiggins7644

6 жыл бұрын

He started out animating! : )

This was very out of touch. Lots of irrelevant gibberish, get to specifics.

@1995yuda

3 жыл бұрын

Such are the so called creative types. But the man does have some insights.