What strikes me most about Sir David Ogilvy is his vast knowledge gained from many years of having a curious mind. And, of course, he was focused on results. As any good agency should be.

43 years later and South Africa is still leading in radio ads - not just at Ogilvy but across agencies but be the way we consume media. Great interview!

26:00 Picking great creative people is the single most important factor in advertising success. 28:15 Academic background. Likes people with well furnished minds, doesn’t mind whether yo got it from college or selling newspapers-he doesn’t have a college degree himself. 28:01 The best creative people are the ones who study it the most and are most interested in the principles 53:00 Compete with the immortals. If you’re going to do an automobile campaign, try to do the greatest automobile campaign that’s ever been done.

All hail the king. Seriously, I read Ovilvy on ADvertising in 1984 and decided on a career in advertising. Didn't work out like that although I did interview at O&M in Houston in 1988 right out of college. I still read his stuff. It applies even in the Web age.

Hey TheStonerpreneur, No worries, the sound is really a bit blurry. Ogilvy started out in the US as a researcher for Dr Gallup in Princeton. Ogilvy actually started as a copywriter very late, at the age of 39! I just happen to be reading the interview book The Art of Writing Advertising (McGraw-Hill) at the moment :-).

@1995yuda

3 жыл бұрын

39!? Super motivating!

Great video Im up to the last 3 minutes to finish watching but had to just comment how great it is to watch this. Thank you for uploading.

Body language experts would have a field day with all of that face touching.

@1995yuda

3 жыл бұрын

Holy shit, you're right 100%

Im glad to hear that he doesn't over think his ads, he just try hard.

I think the internet media will become a future "traditional advertising medium". These traditional media still has their own roles to play, but the internet brings something new to the table.

@EconpLLC

5 жыл бұрын

Yes sir and 10 years later your statement proves to be the truth!

@1995yuda

3 жыл бұрын

Boy how right you were !!

Thanks for this upload 🙌

Very important documentary,priceless indeed..

It's ironic how much I hate ads in front of content on KZread despite being a marketing major.

hey, many thanks for this video!

Timeless, like good wine it gets better!

That Maxwell House ad is still good. It makes me want coffee

Oh gracias. por tu interes de ayudar incondicionalmente :)

TOP

some great advice at the 53 minute mark!

Can anyone clean up the sound

what does 'Let us marsh against Philip' mean?

the interviewer!

Are there any better quality of this interview ?

41:50 - 43:00 JEWELS

subtitulado please

@richardkissero lo pagas? (es trabajillo...)

Advice for creatives on creating ads | 52:50

@1995yuda

3 жыл бұрын

Thank you.

You've got a mashed up brain! The future of advertising is individually created advertising messages for every single consumer, based on great ideas, deep data insights, consumer dialogue, understanding the individual conditions (channel preferences, spending patterns, needs etc etc etc) that apply to that consumer - young or old.

@staccs3mobilegaming264

4 жыл бұрын

Karl Schuster Boy were your wrong

@1995yuda

3 жыл бұрын

@@staccs3mobilegaming264 How is he wrong ?

@kurtdunphy1530

2 жыл бұрын

@@1995yuda he's getting righter by the minute.

I know about the Gallup Poll, but I'm not entirely sure either.

It's not ironic: as a marketing major you should hate bad advertising. PS. Just get ad-block for Chrome.

WATCH SPOTTERS IN THE ROOM?

;-)

I struggle to see why it is important to talk about the product in copy, but it it is okay to use eye patches for story telling.

@1995yuda

3 жыл бұрын

You work with what you got. Those shirts had nothing special to them so they had to "create" a selling point somehow...

@BillyJBailey

2 жыл бұрын

You remember the eyepatch.

No disrespect to Ogilvy, but having success in advertising was so much easier in his time.

@edthewave

10 жыл бұрын

No disrespect to you, but making excuses for failure is so much easier in this time.

@shittyshittybangy

10 жыл бұрын

I have to say, I agree. after all the books I have read I am sure a few of these advertising dons have even admitted, when looking back, it was a fair bit easier than today.

@boriskaresin

9 жыл бұрын

Really? Competition was lower then however channels and media were far more difficult. Today you can advertise with such specificity & reach that Ogilvy could only dream about back then. It's EASIER TODAY THAN IT EVER HAS BEEN

@Privateaccount444

9 жыл бұрын

Boris Karesin I agree with you excellent insight

@stianchrister

9 жыл бұрын

Griffin C. Back then, it was easier to run a successful agency. Today, it's easier to do successful advertising.

longest video..ive ever seen