Willy was joined by Joey Gonzalez, CEO of Barry’s (www.barrys.com/country-select), one of the hottest studios in the fitness industry. It should be no surprise that Joey has facilitated the company’s exponential growth as CEO, considering he curated his own career from the ground up - starting as a client at the studio before becoming the company’s CEO years later.
He and Willy discussed his career trajectory beginning as a child actor and eventually climbing the ranks at Barry’s, the importance of community, the effect that the pandemic had on Barry’s as well as the group fitness industry, the company’s ambitious development strategy, how Barry’s has been able to thrive in a highly competitive landscape, what we can expect from the company in the next 5-10 years, and so much more.
Watch or listen to the replay.
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Key Points In The Webcast:
00:00 Introduction
01:18 Willy introduces Joey Gonzalez
02:20 Early days: Acting and joining Barry’s
07:20 What does it take to be a Barry’s instructor?
12:43 Instructor-centric culture: making fitness pandemic-proof
17:45 Barry’s client and instructor demographic
19:55 Selecting locations for in-person studios
22:39 How Barry’s stands out from its competitors
25:07 Making broader offers while protecting one’s core
29:18 Becoming a global company and offering seasonal studios
33:40 Joey’s prediction on Barry’s impact
37:53 The need to offer ancillary products
40:34 Barry’s step in personalized fitness and wearables
43:01 Should Barry’s put content into machines?
44:33 The unpredictability of the market
46:44 Balancing career and family life
50:40 The average tenure of a Barry’s client
52:05 Barry’s as a fitness disruptor
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